2012 CIOPORA Chronicle

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Company profiles Founded in 1897, the Conard-Pyle Company celebrates its 115th year in business this year. In its early years the company was primarily a general retail mail order nursery with a specialty in roses. Over time, it evolved into a wholesale nursery growing a wide range of hardy ornamental plants, and more recently a licensing and genetics company specialized in representing breeders around the world and directly breeding woody plants and perennials. In addition, the company produces plugs, liners and bare root plants of its protected varieties in its facilities in the United States in Pennsylvania and California. Conard-Pyle celebrates its 115th anniversary Throughout its history, The Conard-Pyle Company has worked with breeders around the world. The most significant of these relationships is with the rose breeding firm, Meilland International, with which it is also celebrating an anniversary in 2012: working together for 80 years. Over this period, Conard-Pyle has introduced and patented more than 250 varieties created by Meilland, including the world’s most famous rose, Peace, and other enduring varieties like the Meidiland series of shrub roses and most recently the Drift series of groundcover roses. Both professionals and amateurs Although professional breeders represent most of the varieties introduced over the years by Conard-Pyle, there have been several amateur breeders whose varieties the company has brought to market as well. Kathleen Meserve, a housewife from Long Island, was breeding Ilex in her back yard as a hobby. She sent a number of them for test at Conard- Pyle, and over the years the nursery patented and marketed over a dozen of her creations, including a group called The Blue Hollies and another called The China Hollies, both of which set new standards for ornamental merit and hardiness. Bill Radler, the head of a botanic garden by profession, had been Greenhouses at Conard-Pyle breeding roses in his basement for years and sending the best to Conard-Pyle. One of these, a bright red, very floriferous and highly disease-resistant shrub rose, stood out above all others at Conard- Pyle’s Pennsylvania and California test fields. Introduced as The Knock Out® rose, it revolutionized the rose industry in the USA. In the 12 years since its introduction over 50 million plants of The Knock Out® series of roses have been sold. Perennials and PBR Most recently, Conard-Pyle has been actively and aggressively breeding perennials and shrubs through its NovaFlora division. Originally created as a biotech company to breed ornamentals via genetic engineering, NovaFlora is now focused on bringing advanced technology to traditional breeding. Two dozen patents have been, or soon will be, applied for on its recent work. Conard-Pyle believes that a strong system of plant protection based on plant breeders’ rights and plant patents is the best way to encourage innovation in the green industry, which will in result wonderful new plant varieties for consumers and a means for rewarding the creative hard work of breeders around the world. ||| Most recently, Conard-Pyle has been actively and aggressively breeding perennials and shrubs through its NovaFlora division. 34 www.CIOPORA.org | CIOPORA Chronicle April 2012
When he first came to the States in 1935, Francis Meilland, (Alain’s father),and his American friend Robert Pyle (from The Conard-Pyle company ) could not imagine that close to eighty years later their story would still serve the purpose of illustrating Intellectual Property applied to vegetatively reproduced plants (ornamentals and fruit varieties). Meilland believes in innovation, IP, peace and friendship Developed prior to World War II by Francis Meilland, ‘Golden State’ (US Pl.Pat. 303) was his first rose for the United States (*). Following this, came ‘Peace’ which remains a symbol for the House of Meilland as it was one of the early varieties to be patented in the USA (US Pl.Pat. 591) and widely distributed. That variety provided the basis of a long term vision and strategy based on IP rights: first create and/or select novelties, and then ensure their peaceful exploitation through the relevant intellectual property tools available. Exciting results Since then, because rose breeders are always looking into the future, the House of Meilland has invested lots of energy, human and financial resources and of course passion to widen the usage of its rose genetics to serve different objectives, always hoping that this year’s cross-pollination will yield exciting results for rose lovers to enjoy, eight to ten years from now. Famous varieties and brands have been developed over the past years including Meceisar PAPA Robert Pyle (President of Conard Pyle) and Francis Meilland in a production field of the PEACE rose in 1948 in the West Grove, PA. MEILLAND®, Meivildo YVES PIAGET® or Meiviolin EDEN ROSE® / PIERRE DE RONSARD® in the Traditional Garden, but also the wide palette of landscape roses, with the MEIDILAND® and KNOCK OUT® series, as well as the Fresh Flower varieties, among which the latest red Tea Hybrid Meikatana SAMOURAI®, was protected and distributed in 47 countries. DRIFT ® Roses Recently, in addition to these innovations, the DRIFT® Roses come as “the next big thing for small gardens”, being a cross between full-size groundcover roses and miniature roses, and consumer demand, thanks to their toughness, disease resistance and repeat-blooming nature. In the present year 2012, Francis Meilland would have turned 100 years (if he was still alive). As one of the funding members of CIO- PORA, one can assume that, as a breeder and pioneer, he would have conveyed his great acknowledgements to CIOPORA for being permanently dedicated to the acquisition and sharing of IP knowledge to protect new varieties for the benefit of all those concerned in the ornamental and fruit sectors. Just believe in innovation, IP and also peace and friendship. ||| (*)The first plant ever patented in the US, under the 1930 Plant Patent Act, is a rose variety (US Pl.Pat.1) New Dawn. CIOPORA Chronicle April 2012 | www.CIOPORA.org 35
Page 1 and 2: April 2012 • www.ciopora.org The
Page 4 and 5: Table of Contents 08 CIOPORA serves
Page 6 and 7: CIOPORA Members Agro Selection Frui
Page 8 and 9: A welcome from the President CIOPOR
Page 10 and 11: www.fides.nl FI 412 Ciopora adverte
Page 12 and 13: U.S. Plant Patents The United State
Page 14 and 15: U.S. Plant Patents Plants can be le
Page 16 and 17: Opinion The Selecta Group is a worl
Page 18 and 19: Jondle & Associates is a full servi
Page 20 and 21: Law case On 20 October 2011 the Cou
Page 22 and 23: Law cases In October 1996, De Ruite
Page 24 and 25: Plant breeders play a fundamental r
Page 26 and 27: Interview FCI had the honour to spe
Page 28 and 29: Interview the bath water. Another a
Page 30 and 31: Patents Parallel to the progress of
Page 32 and 33: Opinion PlantHaven is an independen
Page 36 and 37: International PBR systems As a coun
Page 38 and 39: LAW FIRM WITH FLOWER POWER Smithuij
Page 40 and 41: Marker technology DNA markers were
Page 42 and 43: Marker technology Time periods for
Page 44 and 45: Country profile Ornamental horticul
Page 46 and 47: International PBR systems For more
Page 48 and 49: Enforcement GESLIVE is a nonprofit
Page 50 and 51: 50617 Wuesthoff-Logo 10.11.2005 9:1

2012 CIOPORA Chronicle

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