6 Advantages of Mobile App Development for Business

6 ADVANTAGES OF
MOBILE APP
DEVELOPMENT FOR
BUSINESS
March, 2021
Prepared by
CliqTechno

Intro
Nowadays, mobile phones are not just used as a tool of
communication but have become a larger part of
everybody’s life where maximum hours are spent on
mobile for doing any type of work. The more the
technology gets advanced, the more people are getting
glued to this device.
Today Mobile App Development Company develops
mobile applications for every sort of work be it ordering
monthly groceries, ordering food, learning dance or
language, educational degree, home designing, or any kind
of work which pops in one mind, a dedicated mobile app is
available for the same. Hence, the business which is not
available on mobile platforms is surely losing a major
chunk of the audience as well as business.
Some of the major benefits of Mobile App Development
for Business are stated below:
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1) Reinforcing customer
engagement
-It builds a direct channel of communication between the
service provider and the consumers. The business owner can
send a number of notifications to their customers directly
regarding the up-gradation in their product or service.
-Also, they can notice the buying pattern and frequency of the
customers. They can also maintain the database of their
frequent users.
-They can give special offers to the customers who are willing
to buy, have added the product in their basket but are not
proceeding for some reasons.
-The Mobile apps help the business providers to be present
24x7 for their potential and current customers. Also offers
effective support services.
This overall develops a strong bond between the users and
the service providers.
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2) Adding value through
different loyalty programs
-The business can only run successfully if it gives the
customer an enhanced experience like no other. The more
one understands the need of the users and offers them
accordingly, the more they are satisfied and comes backs
again and again.
-And for such loyalty to their product if they receive the
reward or some extra benefit then this will surely make the
consumers engage more with your company.
-Any such offerings to them facilitate them to spend more
on their products.
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3) Build Brand recognition
and customer awareness
-Having a mobile app is one of the effective ways to make
the customers learn about their product, one can highlight
their USPs, the experience of the satisfied customers, etc.
-The more the clients are involved in the products and
services offered by the company, the more they will be
inclined to be patronized for the same.
-As per a study, it takes a brand to appear 20 times in front
of the user to be recognized, this is called as effective
frequency in the world of advertising.
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4) Build Brand recognition
and customer awareness
-In spite of having mobile app being one of the latest and
widely acceptable trends, many small businesses are still
not available on the same.
-Thus, by having a mobile app the business owners keep
themselves stand out from the regular crowd and are
more accessible to their users.
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5) Offers unique
payment gateways &
services
-Making secure and easy payment through a trusted
gateway is one of the crucial issues which all the
consumers are concerned of and they look for.
-The mobile apps help to offer different gateways to the
customers for making the payment which make them free
from the hassle of remembering the card number and
other details.
-Also, the apps help to provide different services as per the
nature of business. Example, if one is in the service
industry like healthcare or salon then apps can help to
book an appointment in advance.
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6) Contributes to
Demographic and geotargeting
marketing
-The direct interaction between the consumers and the
business providers helps the owners to fetch the important
details like demography and geographical location and buying
behavior of the consumers.
-It assists in knowing the interest of the market and support in
better sales and marketing campaign.
The above points concludes that the people are involved in
their mobile to the extent to be updated with the brands they
prefer, they follow them on their social media page, share the
reviews online with others and other activities. Thus, investing
in mobile app will help in reaping benefits in the long term.
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About Us
Cliq is a leading mobile and web
development company based out of
Kuwait. Our seamless development
process results in the best digital solutions
for all our clients. Our team prides itself on
happy customers and well-performing
services.
ADDRESS
Bairaq Bldg. - Bldg No.03-
4thFlr. - Off.No.16 -
Shuhada'Str. Sharq, Kuwait
PHONE NO
(+965) 94914890
E-MAIL
sales@cliqtechno.com
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