MASC 2021 E-BOOKLET
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DR.CHERUHANAISA
DEANOFFACULTYOFBUSINESSANDACCOUNTANCY
Assalamualaikum WarahmatulahiWabarakatuhandwarmestgreetings.
Firstandforemost,Iwouldliketoexpressmywarmestwelcometoal
participants of this prestigious event,Malaysian Accounting Students
Convention(MASC)2021,aneventthathasbeenheldforthe11thtimeby
UniversitiMalayaAccountingClub(UMAC).Congratulationsforbeingapartof
thisamazingandremarkableevent.Apartfrom that,thisyearMASCwilbe
conductedvirtualyforthefirsttimeinhistorywithabrandnewprogramme
structureforaltheparticipants.
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MASCisagreatconventiondesignedtomixinyouracademicsuccessas
welastohighlightthepotentialofeachparticipant.Thiseventactsasan
intelectualandpracticalsharingplatform foraltheparticipantstoacquiretons
ofbenefitsfrom bothacademicsandpractitionersperspectives.
ThethemeofMASC2021,Trailblazers,portraysthevaluesofanindividual
whoiscapableoflightingupthepathaheadinspiteofthedarkuncertainties
ofthe future.Thistheme emphasizesthatthe participantswildevelop
themselvesbothexternalyandinternalytobepreparedforthechanging
future.Thisactsasareminderthateverythinginlifeispossible.Whileforthe
slogan,LimitlessTransformation,FearlessInnovation,portraysthevaluesto
encouragesuchaptitudesamongsteachparticipantbyinvolvingthem ina
variety of situations that replicates environments of constant change.
Participantswilbeabletoenhancetheirpublicspeakingskils,teamwork,
criticalthinking skils,adaptivity,research skilsaswelasleadership skil
throughouttheevent.Ibelievethatalofyouwilmakethemostwiththis
opportunityandreceiveasmuchasyoucan.Takealthechancesandenjoythe
experiencesthroughouttheeventasitwilform yourtruepersonalityand
inspiresyoutobethebestamongthebest.
Lastly,Iwouldliketoexpressmysinceregratitudetothemanagementof
UniversitiMalaya,theVice-Chancelor,DeputyVice-ChancelorofStudents
Afairsandalsponsorsfortheircontinuoussupportwhichhavemadethisevent
arealitytoday.Iwouldalsoliketocongratulatetheorganisingcommiteefor
theircommitmentandefortinmakingthiseventamemorableandgreat
success.Fortheorganisingcommitee,Ihopethateachandeveryoneofyou
havelearntalotofnewknowledgethroughoutthepreparationofthisevent.
Toalparticipants,Iwishyoualthebestforyourfutureandhopeyouwil
enjoythisconventiontothefulest.
Thankyou.
DR.KHAIRULSAIDAH BINTIABASAZMI
ADVISOROFUNIVERSITYOFMALAYAACCOUNTINGCLUB
Assalamualaikum andaverygooddaytoalofyou.
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MASCisaprominentconventionasitofersagreatopportunityfor
participantstobuildrelationshipsandengagewithoneanother.This
eventservesasanintelectualandpracticalsharingplatform sothatal
participantscan acquirefruitfulbenefitsfrom both academicsand
practitioners.Byparticipatinginthisevent,Ibelievealofyouwilbe
abletobuildyourconfidenceandunleashyourfulpotentialthroughout
theevent.Besides,thiseventalsoservesasaplatform toexpandyour
connectionandnetworkthatperhapswilbehelpfulinthefuture.I
sincerelyhopethataloftheparticipantswilgainsomememorable
momentsandexperienceswhichwilbebeneficialforyoualtobuildup
yourpersonalities.
Firstofal,Iwouldliketoexpressmywarmestwelcometoal
participantsofthe11thMalaysianAccountingStudentsConvention
(MASC)2021,which hasbeen organised byUniversityofMalaya
AccountingClub(UMAC).Congratulationsonmakingtherightdecision
tobeoneoftheMASC-ians.DuetotheoutbreakofCovid-19,MASC
2021wilbeconductedvirtualyforthefirsttimein11years!Hence,I
believeyouwilgettoexploreawholenewexperiencefrom thisevent.
Otherthanthat,Iwouldliketotakethisopportunitytoexpressmy
sinceregratitudetoalprofessionalbodies,corporations,andsponsors
fortheircontributionsandsupporttothisevent.Itisagreathonourand
pleasureto haveyou involved in thisprestigiousevent.Werealy
appreciateyouandthankyouforsupportingMASC2021.Lastly,Iwould
alsoliketocongratulatetheorganisingcommiteeofMASC2021for
theircommitmentandendlessefortinmakingthiseventasuccess.
Totheparticipantsagain,Iwishyoualthebestforyourfuture
and hope you wilenjoy and create some memorable moments
throughoutthisevent.
Thankyou.
LAVANYACHANDRA
PRESIDENTOFUNIVERSITYOFMALAYAACCOUNTINGCLUB
Salam Sejahteraandverygooddaytoal.
OnbehalfofUniversityofMalayaAccountingClub(UMAC),Iwouldliketo
expressmywarmestwelcometoaldelegatesofMalaysianAccountingStudents
Convention(MASC)2021.Ahugethankyoutoeveryoneforparticipatingin
MASC2021tobringittogreaterheights.
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MASChasbeenaneventsuccessfulyheldbyUMACforthepastdecadeand
hasemergedasthetrend-seterforsimilarAccountingConvention-likeeventsin
Malaysia.MASCservesasanintelectualsharingplatform onseverallatest,crucial
andclose-toindustrialissues.Inlinewiththeseamazingtakehomevalues,MASC
aimstocontinuetobeaprofessionaldialoguethatwilinspiredelegatesaswel
astheconventionspeakers.
MASC 2021isgrandlybackwithits11thiterationunfoldingthetheme
“Trailblazers”withthemotionofdrivingdelegatestoexceedtheirexpectations
during unprecedented situations.Delegates are provided with the best
experiencedesignedtobroadentheirhorizonswhichresultinself-development
atributesthatwilbenefitthemselvesintheirfutures.MASCmotivestoremain
agilewhileintensivelyguidethedelegatestopushtheirlimitsdespitetheglobal
pandemic.
Hereby,Iwouldliketotakethechanceheretoexpressmydeepestgratitude
toourgreatlyrespectedDean,ProfessorDr.CheRuhanaIsa;theDeputyDeanof
Undergraduate,AssociateProfessorDr.MohdZulkhairiMustapha;theAdvisorof
UMAC,Dr.KhairulSaidahbintiAbasAzmiandeveryesteemedcorporatesponsor
ofMASC2021.Itisourvastprivilegeandhonortohaveyourpersistentguidance
andgeneroussupporttowardsUMACforSession2020/2021.
Togetherwiththat,Iwouldliketoexpressmygreatestappreciationtowards
theOrganisingCommiteeofMASC2021.Thiseventwouldn’thavebeenthe
samewithoutyouragonizingefortsandtimeinmakingthiseventasuccess.
MASC2021’scommiteehavesurelytaughtusthatthesecretofchangeisto
focusalofourenergy,notonfightingtheold,butbuildingthenew.
Withalsaidanddone,Iwouldliketowishthedelightfuldelegatesonthe
besttimeyouwouldspendhereinMASC2021.Besuretohavearewarding
experiencethatwilbenefityoutowardsmeetingthesocietyandcorporatesinthe
upcomingyears.
Thankyouandbestwishestoal.
MAMMENABRAHAM KONDOR
DIRECTOROFMALAYSIANACCOUNTINGSTUDENTSCOVENSION2021
“Youdon’thavetobegreattostart,butyouhavetostarttobegreat’–ZigZiglar
Awarm welcomeeveryonetotheMalaysianAccountingStudentConvention
(MASC)2021,whereIbelieveisoneofthestarting pointstowardsachieving
greatnessinlife.
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Aswestepintothenewdecade,MASC2021embracesitstheme,“Trailblazer”
asitlightupthepathforwardforthecomingdecadeofMASC.Withthefirstever
virtualMASC,MASC2021promisestoprovideabrand-newexperiencewhilealso
holdingontothecoreobjectivesofMASC.Withourvastplethoraofhighlighted
activitiessuchastheHephaestusShow,SpectreProtocolandmanyothers,delegates
wilbeprovidedwiththebestexperiencethatenablesdelegatestoobtainthe
mindsetandabilitiestobeabletoconstantlyinnovateandimproveoneself,in
additiontoremainingundisruptablethroughanydisruptionsfaced.
Moving on,Iwould liketo takethisopportunityto expressmyheartfelt
gratitudetoourhonourableDeanofFacultyofBusinessandAccountancy,Professor
Dr.CheRuhanaIsa;theDeputyDeanofUndergraduate,AssociateProfessorDr.
MohdZulkhairiMustaphaasweloftheAdvisorofUMAC,Dr.KhairulSaidahbinti
AbasAzmiforyourunwaveringsupportforMASC2021.Furthermore,Iwouldalso
likecoveymysincerethankstoalouresteemedsponsors.Wearegratefuland
honoured to haveso manysponsorsparticipating in MASC 2021despitethe
economicaldownturnduetothepandemic.Surely,withoutyourgeneroussupport,
itwouldhavebeendificulttoreachthislevelofsuccessaswedidtoday.Inaddition,
IwouldalsoliketoconveymysincereappreciationtotheBoardofDirectorofUMAC
session2020/2021foraltheefort,guidanceandassistanceyouhavegavealong
thisjourneyofMASC2021.
Forthepastdecade,MASChasbeensuccessfulinachievingitsaim toprovide
atrulymemorableexperienceforalitsdelegatebyservingnotonlyanplatform for
knowledgesharingandintelectualdebatesofcurentandindustrialissues,MASC
also serveasan opportunityforalthedelegatesaround Malaysiato create
meaningfulconnectionswithoneanother.
Next,fortheorganizingcommiteeofMASC2021,trulytherearenowordsthat
isabletodescribethedeepestgratitudeIhavetoalofyou.Thankyoualfornot
onlybeingtrueprofessionalsthroughoutthisjourney,butalsoforaltheconsistent
dedicationandefortyouhavecontributed.Indeed,eachandeveryoneofyouisan
essentialanduniquepieceofthejigsawpuzzletowardscompletingthepictureof
success.Hence,holdyourheadhighandtakepridethatyouwereapartofthe
organizingcommiteeofMASC2021,andforevercherishthatmemory.
Lastbutnotleast,onbehalfoftheorganisingcommiteeofMASSC2021,I
wouldliketoonceagaincongratulatealthedelegatesasyouhavenowbeguna
journeytowardsgreatnessaswelasthestartofoneofthebestmemoriesyouwil
everhave,especialyinyouruniversitylife.Braceyourselfforaltheexcitementthat
wilbecomingyourwayforthenext4days.WelcometoMASC2021!
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