Viscom_Magazine_Updated

Fall 2020 / 2021
4 Graphic Designers
students WON in
M Hotel branding Identity
Fall 2020 / 2021 BVC 3

4
Fall 2020 / 2021 BVC

“
Pandemic
or Not
Designers
CREATE
“
Nour Albar
BVC student
Fall 2020 / 2021 BVC 5

Table Of
Contents
HSDA Dean Statement
8
Department Chair Statement
10
Department Mission and Overview
11
Visual Communication Team
12
Exhibition Theme
13
Year 1: Freshmen
Fundamentals of Drawing
Fundamentals of Design
Introduction to 3D Design
Illustration Styles & techniques
15
19
22
24

Year 2: Sophomore
Typography I: Latin Typography
Introduction to 4D Design
27
32
Year 3: Junior
Graphic design studio 1
Drawing for Animation
Motion Graphic Studio 1
37
42
44
Year 4: Senior
Graphic Design Studio III
Motion Graphic Studio 3
47
57
Elective
Basic Printmaking
Commercial Photography
61
65
Achievement
Exhibition Show: Behind the Scene
71
86

HSDA Dean
Statement
Hekma School of Design and Architecture (HSDA) at Dar Al-Hekma University
(DAHU) is committed to provide excellence in education, by linking and filling the gap
between the education, and the need of the market and by preparing students for a
diverse set of careers in both professional and academic fields following the public
investment fund (PIF) vision launched by Prince Mohammed Bin Salman, which is
enabling the creation of new sectors and opportunities that will shape the future global
economy, while driving the economic transformation of Saudi Arabia. At HSDA, where
creativity and design teaching and learning take place, we prepare our students for
a diverse set of careers in both professional and academic fields to be part of the
realization of the Saudi Vision 2030.
Every semester, we close a teaching cycle and start a new one. We close by
celebrating the graduating batch along with the total number of design graduates
“including myself”, where they take DAHU design and creativity foundation and apply it
to improve the quality of lives of others. Our alumni have made significant contributions
to the quality and character of the design environment and life style. Simultaneously,
we welcome new students to our school. This creates a wonderful chance for us to not
only take stock of our accomplishments, but also to continuously define our priorities
for the academic year and the state of our school, and determine what we can do even
better.
I would like to take this opportunity to appreciate and thank every single one of
our team (Chairs, Faculty & Staff) for the hard work that they put during every academic
semester especially this one, given the pandemic challenges with the virtual learning
and maintaining the high quality of teaching. I would also like to thank our students,
products and future ambassadors of our profession. Because of them and their art of
giving, all of our designers and architects are presenting themselves as professionals,

with confidence, pride and positivity toward their future. This catalogue and exhibition
website, highlight all of the Fall curriculum and extra curriculum achievements, enjoy.
To our graduates: Your journey through the past semesters demonstrates your
understanding that ultimate design and architecture is not only about objects, people,
and ideas but also about a cause, a goal and a commitment. You, as a designer and as
an architect have a responsibility towards society, our community, and our country to
play your part – and it is an important one – in projecting to the world at large, who and
what you, your society, your community, and your country is all about, by drawing on
the richness of culture and projecting that into the spheres of the universe. On behalf
of our team: Thank you for working so hard, making us all proud and mostly enjoying
what we are so passionate about which is “teaching you.” We applaud you for reaching
this important milestone, congratulations.
With a firm commitment to the need of the market, and social & environmental
responsibility, the Hekma School of Design & Architecture strives to graduate
professionals and entrepreneurs equipped with the necessary skills and knowledge,
who effectively contribute to the enhancement of the human environment by considering
function, health, safety, and welfare to produce sensible and creative designs.
To our current students, designers and architects in the making: work smart,
enjoy your achievements and remember, aspire and then for sure you will inspire.
Hats off,
Alaa Zaher G. Al-Ban, PhD
Dean, Hekma School of Design & Architecture (HSDA)
Chair of the Interior Design Department (BID)

Department
Chair Statement
The Visual Communication Department at Dar AlHekma University aims to graduate
women who contribute to the field of visual communication, express positive values, and
capable of advancing themselves academically and professionally. There is nothing more
rewarding than seeing our 673 graduates as impressive leaders and contributors in the visual
design field.
On behalf of Dar AlHekma Visual Communication Department team, it gives us great
pleasure to showcase the projects of our Graphics Design and Motion Graphics students
throughout their educational journey on the Fall 20-21. This year, the department has shown
passion and determination; both students and faculty alike delivered exceptional performance
while staying positive through challenges times, even seeing the opportunities in them.
To show pride in our students, for the first time, Dar Al Hekma School of Design and Architecture
is showcasing projects from all four departments together in our beloved university campus
which will be displayed for the entire semester. The global pandemic helped us appreciate the
blessing of being with one another in one place with a common goal.
For our beloved 48 graduates, our future ambassadors, congratulations, we are
proud of you! For our visitors, we welcome you to our Fall 20-21 exhibition and thank you for
celebrating this achievement with us.
Dr. Samar Al-Tarteer
Chair of the Bachelor of Visual Communication
Assistant Professor
10
Fall 2020 / 2021 BVC

Department
Mission
To graduate women who contribute to the field of visual communication, express
positive values, and advance themselves in education and the professional field.
BVC
Overview
Program started in 2002
Program graduates 2006-2019: 673
AY 20-21:
Current number of students 145
9 Full Time and 2 Part Time team members
Senior students (expected to graduate) 48
Quote: Pandemic or not, designers create
48 graduates their best is yet to come
Colors code: Orange
Fall 2020 / 2021 BVC 11

Visual
Communication
Team
Dr. Samar Al-Tarteer
Chair of the Bachelor of Visual Communication
Assistant Professor
Ms. Ayhan Niyaz
Ms. Basma Baydoun
Ms.Lina Alandijani
Ms. Madiha Rana
Ms. Maiyasah Alhakeem
Ms. Nada Zaidan
Ms. Ola Nassief
Ms. Somayah Al Sowayigh
Ms. Sara Albadi
Ms. Zaynab Odunsi
Ms. Zahar Al Dabbagh
Lecturer
Lecturer
Teaching Assistant
Lecturer
Archivist
Lecturer
Lecturer
Lecturer
Lecturer
Lecturer
Central Academic Advisor of the Graphic Design
Department and Fashion Design and General education
12
Fall 2020 / 2021 BVC

Exhibition
Theme
The proposed theme of the exhibition follows the style of a Magazine, where
it introduces and advertises the reader to know more about each department
in Al-Hekma school of Design and Architecture. The Concept captures a full
essence of a Magazine starting from the cover page to the End.
Exhibition Concept By Students Representatives:
Reem Alzahrani (BID)
Sumaiah Alsahtout (VISCOM)
Ruqaiya Baig (ARCH)
Ghadi Oyouni (FASH)
Fall 2020 / 2021 BVC 13

14
Fall 2020 / 2021 BVC

Year 1:
Freshmen
Fundamentals of Drawing
This course focuses on fundamental drawing skills in various design specializations. It
encompasses a range of cultural and historical approaches to observational drawing and
their relevance to contemporary practice. This course provides a foundation in technical
approaches to observation and mark- making using a range of materials.
Instructor:
Ms. Ayhan Neyaz
Ms. Ola Nassif
Fall 2020 / 2021 BVC 15

Self Portrait
By: Leena Nassif
16
Fall 2020 / 2021 BVC

Human Body Proportions
By: Lujain Malak
Fall 2020 / 2021 BVC 17

18
Fall 2020 / 2021 BVC

Year 1:
Freshmen
Fundamentals of Design
This course focuses on the main elements and principles of design. It covers all the key
components of two-dimensional design. It introduces the fundamentals of color and successful
applications to various creative works. It highlights the application of the design principles in
a range of creative fields including local and global design frameworks.
Instructor:
Ms. Zaynab Odunsi
Fall 2020 / 2021 BVC 19

Textures
By: Bashaer Althobaiti
20
Fall 2020 / 2021 BVC

Picasso Face and
Mixed Media
By: Lujain Malak
Fall 2020 / 2021 BVC 21

Year 1:
Freshmen
Introduction to 3D Design
This course focuses on introducing three-dimensional design principles and elements relevant
to design practices. It covers various themes, materials and productions from 2D design
into tangible 3D design structures. This course emphasizes the three-dimensional concept,
problem solving and its application to different design fields.
Instructor:
Ms. Ayhan Neyaz
22
Fall 2020 / 2021 BVC

3D Window Display Design
By: Safia Balkhair
Fall 2020 / 2021 BVC 23

Year 1:
Freshmen
Illustration Styles & techniques
This course covers professional rendering techniques with dry, wet, and mixed media used
in illustration. Emphasis is on the accurate observation and recording of complex forms, light
and shadow, and three-dimensional space. The course establishes a strong foundation of
studio practice to support the development of a personal style integrating research, concept
development, and composition methods.
Instructor:
Ms. Ola Nassif
24
Fall 2020 / 2021 BVC

Illustrated Arabic
Alphabet Book
By: Layan Shekain
Fall 2020 / 2021 BVC 25

26
Fall 2020 / 2021 BVC

Year 2:
Sophomore
Typography I: Latin Typography
This course provides students with a basic understanding of the principles of typesetting and
typographic layout. It introduces the anatomy of Latin letters, typographic contrast, hierarchy
of information, type families, and typographic grids. The course also covers the historical and
technical developments of letterforms and numerals, metal type and digital fonts.
Instructor:
Ms. Somayah Al- Sowayigh
Fall 2020 / 2021 BVC 27

Word Image
By: Joud Zahran
By: Jood Hashim Alfattani
28
Fall 2020 / 2021 BVC

By: Amira Abbas
Fall 2020 / 2021 BVC 29

Typeface Portrait
By: Safia Balkhair
30
Fall 2020 / 2021 BVC

By: Sara Elfitiani
By: Shuhd Al-Kaf
Fall 2020 / 2021 BVC 31

Year 2:
Sophomore
Introduction to 4D Design
This course explores 4-D design time-based media including video, sound, and its expanding
impact in contemporary culture. It focuses on time-based creative practice, critical discussion,
tools, theories and techniques used in conceptually directed time-based communication.
Instructor:
Dr. Samar Tarteer
Ms. Madiha Rana
32
Fall 2020 / 2021 BVC

Title Sequence
By: Lama Alqurashi
By: Rahaf Sarhan
Fall 2020 / 2021 BVC 33

Animated Social Media post
By: Jood Alfattani
By: Heba Garoot
34
Fall 2020 / 2021 BVC

By: Leenah Almaneea
By: Tala Toonsi
Fall 2020 / 2021 BVC 35

36
Fall 2020 / 2021 BVC

Year 3:
Junior
Graphic design studio 1
This course explores how the flow of information can help enhance the user experience
within the environment. It investigates a variety of methods to create a cohesive and
informative user-friendly space by collecting, analyzing, and exploring data from a specific
target audience. The course focuses on understanding different environments and designing
efficient communication of information in a visual model for a defined audience.
Instructor:
Ms. Hind Talal
Ms. Nada Zaidan
Fall 2020 / 2021 BVC 37

Area Map Design
By: Sarah Katmah - Sarah AlBar - Halah Isso
38
Fall 2020 / 2021 BVC

By: Lujin Sallam – Khawlah Al-Shaibani – Afnan Al Rwaihy
Fall 2020 / 2021 BVC 39

Infographic Poster
By: Khawlah Alshaibani
40
Fall 2020 / 2021 BVC

By: Sarah Dawood
Fall 2020 / 2021 BVC 41

Year 3:
Junior
Drawing for Animation
This course focuses on the distinctive principles of drawing to attain the knowledge of
storyboards, model sheets and character development of animated characters. It introduces
life drawing and conceptual drawing skills that focus on providing different expressions to
animated characters giving them personality. The course also covers digital pencil testing.
Instructor:
Ms. Ola Nassif
42
Fall 2020 / 2021 BVC

Can you Draw Midterm
Faces?
By: Saja Matsah
By: Faten Kattan
Fall 2020 / 2021 BVC 43

Year 3:
Junior
Motion Graphic Studio 1
This course introduces the integration of graphic design elements with sound and moving
images. It establishes the foundation for type in motion, building a relationship between the
principles of typography and animation. The course provides basic training in the hardware
and software needed to capture and manipulate sound and video.
Instructor:
Ms. Madiha Rana
44
Fall 2020 / 2021 BVC

Kinetic Typography
By: Dimah Milaih
Animated Poster
By: Saja Matsah
Fall 2020 / 2021 BVC 45

46
Fall 2020 / 2021 BVC

Year 4:
Senior
Graphic Design Studio III
This course focuses on establishing and developing a successful brand by employing different
marketing strategies. It covers the many stages of branding within the explicitly commercial
area of advertising. The course explores different approaches to producing marketing
communication messages based on consumer behavior and psychology to reach different
consumer groups across various media.
Instructor:
Ms. Somayah Al- Sowayigh
Fall 2020 / 2021 BVC 47

Advertisement
By: Fatimah Alharbi
48
Fall 2020 / 2021 BVC

Fall 2020 / 2021 BVC 49

50
Fall 2020 / 2021 BVC

By: Hera AbdulWahid
Fall 2020 / 2021 BVC 51

Brand Strategy
By: Fatimah Alharbi
52
Fall 2020 / 2021 BVC

Fall 2020 / 2021 BVC 53

Food Product Rebrand
By: Fatimah Alharbi
54
Fall 2020 / 2021 BVC

Fall 2020 / 2021 BVC 55

56
Fall 2020 / 2021 BVC

Year 4:
Senior
Motion Graphic Studio 3
This course serves as an expansion to the basics of motion graphics and 2D animation. It
discusses the history of motion graphics in film and media along with the theories related to
visual effects compositing. The course explores advanced topics in motion graphics, covering
2D and 3D graphics as well as video.
Instructor:
Ms. Madiha Rana
Fall 2020 / 2021 BVC 57

Logo Animation
By: Loujain AlZahrani
By: Aseel Bawazir
58
Fall 2020 / 2021 BVC

By: Bayan Alalawi
Infographic Animation
By: Loujain AlZahrani
Fall 2020 / 2021 BVC 59

60
Fall 2020 / 2021 BVC

Elective Course
Basic Printmaking
This course introduces the methodologies and concepts of traditional printmaking processes
and the basics of color printing. It provides an overview of the tools, methods and materials
for making two-dimensional printed artworks with particular focus on how manual printing and
traditional techniques relate to contemporary concepts and individual art practice. The course
focusses on experimentation and exploration of new ideas.
Instructor:
Ms. Ayhan Neyaz
Ms. Ola Nassif
Fall 2020 / 2021 BVC 61

Multi Blocks (Stamping)
By: Reema Alqurashi
Monotype
By: Dalal Albassam
62
Fall 2020 / 2021 BVC

By: Khadega Alkaf
Fall 2020 / 2021 BVC 63

64
Fall 2020 / 2021 BVC

Elective Course
Commercial Photography
This course examines commercial applications of photography in the industry.
It introduces a comprehensive range of topics in advanced commercial photography
and photo-manipulation skills.
Instructor:
Ms. Ola Nassif
Fall 2020 / 2021 BVC 65

Advertising Campaign
By: Aseel Ba Wazir
66
Fall 2020 / 2021 BVC

By: Daniah Almulla
Fall 2020 / 2021 BVC 67

By: Nuha Elahi
68
Fall 2020 / 2021 BVC

By: Nuha Elahi
Fall 2020 / 2021 BVC 69

70
Fall 2020 / 2021 BVC

VISCOM
ACHIEVEMENTS
Fall 2020 / 2021 BVC 71

Guest Speakers
Offered by: Mawaddah Muhtasib - Arabic Graffiti Artist
Course: Typography III: Type Design
Instructor: Ms. Hind Talal
- Calligraffiti
72
Fall 2020 / 2021 BVC

Offered by: Younes Alabboud – Arabic Typographer
Course: Typography III: Type Design
Instructor: Ms. Hind Talal
- Bilingual Typography
Fall 2020 / 2021 BVC 73

Guest Speakers
Offered by: Mahmoud Zaini – Senior Animator, TS Productions
Course: Motion Graphics Studio III
Instructor: Ms. Madiha Rana
- Character Animation and Storyboarding
74
Fall 2020 / 2021 BVC

Offered by: Farouk Imtiaz – Head of Animation, 77 Media
Course: Motion Graphics Studio III
Instructor: Ms. Madiha Rana
- Visual Effects and Compositing
Fall 2020 / 2021 BVC 75

Real Client Projects
Client: M Hotel – Ms Rana Garrash
Course: Graphic Design Studio III
Instructor: Ms. Somayah Al-Sowayigh
- Hotel Brand Identity
Winning Designs:
1. Hera AbdulWahid: logo and color selection
2. Fatima Al Harbi: Way-finding system
3. Dania Al Mulla: Supporting Graphics
4.ShahadAlQurashi: Digital Design
76
Fall 2020 / 2021 BVC

Client: 5th Bakery
Course: Introduction to 4D Design
Instructor: Dr. Samar AlTarteer
Student: Lujain Sallam
Fall 2020 / 2021 BVC 77

Real Client Projects
Client: Mawakeb Alajr
Course: Introduction to 4D Design
Instructor: Dr. Samar AlTarteer
Student: Sara AlFitiani
78
Fall 2020 / 2021 BVC

Client: Aani and Dani
Course: Commercial Photography
Instructor: Ms Zaynab Odunsi
Student: Shahla Rashudi
Fall 2020 / 2021 BVC 79

Workshops
Offered By: Abdulrahman Bawazeer – Creative Director
Course: Motion Graphics Studio III
Instructor: Ms. Madiha Rana
- Fundamentals of 3D Modeling
in Cinema 4D
80
Fall 2020 / 2021 BVC

Offered By: Exceed Media, UAE
Course: Motion Graphics Studio III
Instructor: Ms. Madiha Rana
- Video Editing “Learn How to Edit in 45 Minutes”
Fall 2020 / 2021 BVC 81

Alumni News
Alumna: Moudi AlZamil
- Red Sea Film Festival
82
Fall 2020 / 2021 BVC

Alumna: Sara Habib
- Saudi Film Festival
About the film:
This project is an inspirational animated short film in which an animator character goes through
self-development experiences to reach atypical career opportunities. The story communicates
inspirational messages about professional growth represented in creative metaphors. Indeed,
the movie expresses the idea in a generic approach, so employees from all fields can be
inspired by it too.
Fall 2020 / 2021 BVC 83

Alumni News
Alumna: Salma Murad
- FarFetch
84
Fall 2020 / 2021 BVC

Alumna: Mariam bin Mahfouz
- Saudi National Day
Fall 2020 / 2021 BVC 85

Exhibition Show:
Behind the Scene
Dr. Alaa Al-Ban
HSDA Dean
Dr. Samar Altarteer
BVC Chair
Ms. Rawan AlAmoudi
HSDA Admin
Ms. Madiha Rana
BVC Team
Ms. Ayhan Niyaz
BVC Team
Ms. Ola Nassief
BVC Team
Ms. Somayah Al Sowayigh
BVC Team
Ms. Maiyasah AlHakeem
BVC Team
Ms. Jumana Ezmirly
BID Team
Ms. Lujain Al-Nahdi
BID Team
Ms. Iman Islam
BID Team
Ms. Reem Al-Otaibi
BVC Alumni, Professional Graphic Designer
86
Fall 2020 / 2021 BVC

Saja Matsah
BVC student – Website
Sumaiah Alsahtout
BVC Student & BVC student representative
Reem Al-Zahrani
BID student & HSDA student representative
Rahaf Alhazmi
BVC Alumna, professional graphic designer
Ward Almahawi
BVC Student
Loujain Alzahrani
BVC Student
Noor Albar
BVC Student
Fatmah Alharbi
BVC Student
Sarah Elfitiani
BVC Student
Heba Garoot
BVC Student
Raneem Alharbi
BVC Student
Batool Albar
BVC student
Heba Obaid
BVC student
Fall 2020 / 2021 BVC 87

88
Fall 2020 / 2021 BVC

Fall 2020 / 2021 BVC 89

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© Loujain Alzahrani, BVC Current Student
2 Fall 2020 / 2021 BVC