June Brand Guideline

june music
Brand Guide

ProJECT brays
Brand Guide

04
bio
06
color
09
typography
12
design
16
imagery

bio
4

5
name: jaime Webster
stage name: June
HOMETOWN: HOUSTON, TX
AGE: 20 YEARS OLD
bio
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DREAM COLLAB: THE WEEKND
A FUSION OF TROPICAL HOUSE AND PURE POP
Jaime Webster, also known as June, traverses the seamless space
between elation and nonchalance with her music. June’s electric house
sound shimmers brightly against her smooth and vibrant vocals to
create melodies reminiscent of late 80’s pop music. After all, that’s what
June is for Jaime, a blend of a little nostalgia, self-reflection and sincere
emotion.
“I want to make true pop music, like Madonna”
Her effortless cool takes influences from the retro-chic style of
confident new age pop stars,0 However, with a deep love for electronica,
her music stays closer to the beach, with upbeat production that avoids
dipping into melancholia.
Coming from a family of musicians, it would be easy to assume that
she was pushed into the music world, forced to uphold the Webster family’s
legacy. However, that could not be further from the truth.
For Jaime, it wasn’t the allure of stardom, or the renowned music
connections that have surrounded her from childhood, but the genuine
pursuit to create a life surrounded by music. Jaime fell in love with the
craft long before she knew the lineage and global influence of her family’s
musical talent.

6
bio
name: jaime Webster
stage name: June
HOMETOWN: HOUSTON, TX
AGE: 20 YEARS OLD
DREAM COLLAB: THE WEEKND
“When other kids were going out to do who knows what, I was going to
piano practice — I wanted to do that, that’s what I loved to do."
June’s song creation process begins with a few chords played out on the
piano (an instrument that she’s been practicing since she was just 3 years
old). Once the melody has been laid out, June focuses heavily on the
verses and the emotional connection between the words and the music.
Then she pairs the sound with exotic instruments that have piqued her
interest. Jaime has never needed many outside influences to make her
art, she’s always been independent and that’s how she wants it to stay.
This method is how she discovers vibrant organic rhythms in a sea of
synths and samples. June is an exploration of emotions, a self-reflection
that stays in the moment. Her blend of unique and exotic instruments,
including her voice, makes you want to get past the troubles and just
dance.
- Provided by Artist Representative

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8
CORE PALETTE
core colors include a range of blue-greens and neutrals that
are the foundation of june’s palette. the accent colors are to
used sparingly in accent and alert areas. colors are provided in
RGB and HEX for digital display, along with Pantone and CMYK.
Light Sea Green
#00CCCC
R2 G196 B177
Dark Turquoise
#53CFDA
R83 G207 B218
Eggshell
#FAF3DD
R250 G207 B221
C24 M0 Y0 K0
Pantone 3625
C24 M0 Y0 K0
Pantone 319
C24 M0 Y0 K0
Pantone P 9060
Celadon Green
#3B8281
R59 G130 B129
Black Coral
#5E6472
R94 G100 B114
Pure White
#B9E5FB
R225 G225 B225
C24 M0 Y0 K0
Pantone 562 U
C24 M0 Y0 K0
Pantone 431 C
C0 M0 Y0 K0
ACCENT & alert
Amaranth
#E34D5A
R227 G77 B90
Coral
#F28157
R185 G229 B251
Melon
#FFA69E
R255 G229 B251
C24 M0 Y0 K0
Pantone 710
C24 M0 Y0 K0
Pantone 1575
C24 M0 Y0 K0
Pantone 14 -1230

9
Gradients
There are four MAIN gradients in the june music visual system.
depending on the Context and design intent, determine which
gradient is most appropriate. Gradients are applied as a whole.
Only use colors already in the core or extended color palettes.
Core Blue Duotone Gradient
#53CFDA
#02C4B1
Dark Blue Tritone Gradient
#53CFDA
#02C4B1
#275CAA
WARM gradients are intended to be used as accents. They
should never be more than 1-2 percent of the entire area
OF your composition.
Melon Duotone Gradient
#53CFDA
#FFA69E
Peachy Duotone Gradient
#53CFDA
Sunrise Tritone Gradient
#02C4B1
#275CAA
#53CFDA
#02C4B1
#FFA69E

typography
10

11 typography
display
Prosto One
Aa weight
This typeface should be used for headlines
and titles on the web. Font size and font
will be dependent upon application.
body
Baloo Da
Aa weight
This typeface should be used primarily as
body text on the web. Font size and font
will be dependent upon application.
color contrast
Color contrast should meet level AA of the W3C Web Content
Accessibility Guidelines.

12

13
logo
the june music wordmark logo features negative tracking and
is inspired by music logos from the late 90’s to early 2000’S.
THE LOGO SHOULD ALWAYS BE PLACED ON A CONTRASTING BACKGROUND
IN BOTH PRINT AND DIGITAL TO ALLOW FOR EASY READABILITY.
the monotone black version of the logo should be used ONLY in
b&w PRINTING
the monotone white version of the logo should be used where
the logo is placed on a colored background.

14
logo alternate
half note icon
icon
the half-note inspired j icon can be used in areas that require a
small or simplified version of the logo such as the favicon or as
part of a larger composition.

imagery
15

16 imagery
photography
june’s sound can be best described as upbeat and feel-good with
an underlying sense of mindfulness behind her songwriting. the
goal is to capture that same brightness in tone while remaining
maturity and thoughtfulness throughout her photo imagery.
there’s no single style that must be followed but photographs
should be high quality in both resolution and composition. for
official-use photography, her face should be at least somewhat
visible. the use of colored light filters can be used for offical
artist profile images when matched with her core and accent
color palettes. Gradient and solid color overlays using june’s
branded color palette should also be utilized. an emphasis on
film photography draws out a certain raw and down-to-earth
quality that is reminiscent of both june and her songwriting.
*50% photo filter with color #3B8281 using overlay layer style

17 imagery
motion design
the negative tracking aspect of the primary june wormark logo
can be exploited by using a tracking animation which draws the
letters closer and/or further apart.

june music
Brand Guide