VISUAL IDENTITY GUIDELINES

table of
contents

introduction
04
06
07
08
09
10
11
12
about the designer
the logo
concept
versions
construction & space
minimum size
misuse
colour palette
typeface
03
05

introduction

about the designer
Sonia Margea is a young and creative graphic
designer whose work spans from editorial design
and branding to UI/UX and packaging.
She strated as a passionate art enthusiast. She
studied arts in high school in her Romanian
hometown and later moved to Spain in order to
learn about graphic design.
Since then she has never stopped thinking about
how could she improve her skills, learn new
things and freshen up her perspective. In this
sense, she is constantly focusing on not losing
touch with design industry trends and familiarize
herself with different research methodologies.
Consequently, today she is a highly motivated
and diligent graphic designer with a strong language
but she is also a good listener that you
can always rely on. She believes that every project
must be approached with both an open mind
and a professional attitude – and that is exactly
how she enjoys doing her work, always paying
attention to even the smallest details. As a result,
her aim and ambition are to help people communicate
their ideas by providing simple yet bold
graphic solutions that could effectively impact
the audience and impart unique experiences.

the logo

concept
It is a logo that despite its simplicity and neutralness,
it expresses strength, determination and resilience.
It makes reference to the brand’s goals
of being able to go beyond any limits and boundaries
– creative, communication and spatial one.
That is why it has such a universal and versatile
character, it presents no fear of self-expression,
but rather self-confidence, ambition and vigour. It
is a logo through which the brand is allowed to be
brave, bold, confident and strong, to be extravagant,
to be perseverant and even spontaneous
sometimes. Through which the brand can pursue,
dare and expand its limits beyond any fears
and barriers. It is a straight representation of the
designer, without any additional ornamentation.

versions
We dispose of a range of three different versions
of our logo, each one of them thought and designed
considering their easy adaptation and
application on different types of canvases of various
formats, dimensions and compositions. So
in order for us to ensure that our logo is completely
aproachable, in the first place, we propose
a more complex version that includes all
the information. A suitable option mostly for bigger
formats and/or for clear backgrounds or with
a small amount of graphic elements. On the other
hand, we also dispose of two other versions,
their use being recommendable for even smaller
dimensions than the previous one, but keeping
in mind all the other conditions.
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construction & space
An important aspect that has to be always kept
in mind and considered when managing the logo
is its clear space, also known as safety zone. It
is indispensable for the logo in order to avoid losing
its eligibility, as well as its visual impact. So
if the logo is used along other graphic elements,
always ensure that its safe distance is respected
so it may be easy to distinguish and recognize it.
This distance is marked using an x segment that
subsequently is being repeted twice, which corresponds
to the width of violet square – the dot.

minimum size
Another important aspect that needs to be considered
is the logo’s minimum size. In this sense,
we came up with a simplified scheme where the
minimum sizes, of all three versions, are displayed
with aproximate values, considering both
screen formats (px) and printing ones (mm).
Obviously, if the logo is way too smaller, it will
definitely lose its eligibility, not to mention its
visual impact. On the other hand, its maximum
size should not matter, as long as all the other
reglementations are respected, such as colours,
safety zone, etc. So remember to always ensure
that the logo remains visible, distinguishable and
recognizable.
9mm / 28px
3mm / 6px
2mm / 4,5px

misuse
It is important to ensure that the logo conserves
its original properties and that it is properly used.
One changed colour actually ruins the whole
concept and personality that has been given to it
in the first place. In this sense, we propose a list
with what it is not allowed to do, no matter the
circumstances.
distort, warp or flip
the logo in any way;
use a noncorporate
colour.
eliminate elements
or crop them;
replace or add
other elements.
apply any effects,
gradient or
outlines;
disrespect its safe
area (clear space).

colour palette
Our colour palette embraces all the brand’s values.
Black and white, on the first hand, capture
that image of modernity and minimalism that is
intended to divulge, but on the other hand, it is a
group of colours whose simplicity and lack of pretensions
literally makes them capable of fitting in
anywhere with no exception, conferring a universal
character to the brand. Moreover, these two
are complemented by an exuberant colour that
dazzles – violet. Because, if black and white are
neutral and steady, purple is the bold and outstanding
one in this equation.
daring violet lucid white unlimited black
pantone 2725 C
rgb=112, 89, 232
cmyk=68, 70, 0, 0
hex #7059e8
rgb=255, 255, 255
cmyk=0, 0, 0, 0
hex #ffffff
rgb=0, 0, 0
cmyk=0, 0, 0, 100
hex #000000

typeface
The brand’s identity is marked by only one typeface
that serve for both kind of communications,
online and offline as well, and that confers to the
brand a simplistic, universal but potent and modern
character – Helvetica. It is a typeface that
adapts to both headlines and large text boxes.
Moreover, all cases and weights are accepted.

sonia margea
graphic designer
editorial design
branding
packaging design
ui/ux
www. soniamargea.eu
+34 643661844
contact @soniamargea.eu