MorataBW Advertising

ADVERTORIAL SAMPLES
WHY DIGITAL ADVERTISING?
WARNING
Advertising with us may put an unanticipated strain on your services or your ability
to supply your product and offend some customers. Please ensure that you have an adequate
supply or enough personnel to meet the increased demand.
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EMAIL US
info@moratabw.com
BW
MorataBW
MAGAZINE

MBW| CONTENTS
2021Rreasons
to advertise
with us
2 MorataBW Advertising

CONTENTS |MBW
WHY
US?
We offer a wide range of
benefits over the traditional
print advertising in Botswana.
1COUNTRYWIDE REACH. The digital
magazine has an unlimited reach in
Botswana and beyond. MorataBW, unlike
print, is not bound by regional boundaries
and is accessible anywhere. All a reader
needs is access to the internet.
LONGER SHELF LIFE. Magazines, unlike
2 newspapers, remain relevant for an
extended period of time. And readers
will continue to see your advertisement
throughout.
3CATCHY ADVERTS. We make adverts that
are difficult to ignore with engaging
content, videos, animated images and many
more. This instantly grabs the attention of
the readers.
TRACKABLE, MEASURABLE RESULTS.
4 Traditional print is focused on reach,
however, there is a lot of guessing in
calculating the effectiveness of this reach.
Coupled with data analytics tools, we present
a better way to measure the reactions to
your adverts, the clicks and many more. This
Smartphones
have recently
become an
essential device
for many people.
In January
2020, Botswana
had 3.75 million
mobile phone
users and
1.09 million
internet users.
* Source: Data Reportal
information is crucial in making informed
marking strategies and campaigns, you know
what works and what does not work.
IMPROVED CONVERSION RATES. Add links
5 and discount coupons to your adverts to
have customers make purchases on the spot,
sign-ups or learn more about your product.
6DRIVE TRAFFIC TO YOUR CHANNELS. Add
links to your social media channels and
YouTube Channels. We stream YouTube
videos on the magazine and each view by a
reader counts as a view on YouTube.
7LOWER COST. Our rates and service do
not live in the same street; they are the
lowest in town yet we offer top-notch service.
We make custom solutions.
MBW
Photo ‘People’ by cookie studio on freepik
2021 Advertising MorataBW
3

MBW| CONTENTS
DRIVE | ADVERTORIAL SAMPLE
EXT-LEVEL COUPE
2021
BMW M2
COMPETITION
COUPE
Unleash unrelenting performance in
this BMW M-powered coupe. The M2
Competition Coupe presents power beyond
your wildest imagination. (BMW USA)
ENGINE: 3.0-liter M TwinPower Turbo inline 6-cylinder
HORSEPOWER: 405 horsepower.
REDLINE: 7,600 rpms.
0-60km/hr: 4.2 sec.
This is a mockup (Sample) of an interactive BMW M2
Competition advertisement as it would appear in the
MorataBW magazine. The images, title, and description
are from the BMW USA website, and the remaining text
is dummy. These images’ copyright is respected.
Find out more.
Lorem Ipsum is simply dummy text of the printing and
typesetting industry. Lorem Ipsum has been the industry’s
standard dummy text ever since the 1500s, when an
unknown printer took a galley of type and scrambled it to
make a type specimen book.Vit, quiaspe repudae idis am
4 MorataBW Advertising 2021
Photo by PressBMWGroup

FAR-LEFT: BMW M2 Coupe Edition
Black Shadow
RIGHT-UP: BMW M2 REVIEW VIDEO
Is the M2 the rightful Supra successor?
MIDDLE: INTERIOR
The Black Dakota Leather with contrast
stitching, standard carbon fiber interior trim,
and race-inspired M Sport steering wheel
deliver performance you can reach out and
feel.
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Contact us for More Information
(+267) 73 454 701,
info@moratabw.com
Get in Touch
ABCD Motors, ABCD Road 1234
Gaborone, Botswana
2021 Advertising MorataBW
5

2021 RATES |MBW
MorataBW Magazine aspires to inform, educate,
and inspire a wide range of readers, primarily those
interested in doing business in Botswana or achieving
success in their career and professional paths.
We share success stories from local businesses and
meaningful content that can make a difference in
our readers’ lives. This meaningful content includes
business opportunities and advice on a variety of
topics such as entrepreneurship, finance, property,
careers, mental health and general advice on how to
make it in Botswana.
TERMS 1x 3x 6x
DISCOUNT 10% 15%
PREMIUM POSITIONS
Front/Inside/Back Covers P4000 P3600 P3400
Inside Cover Spread P6000 P5400 P5100
Double/2 Page Spread P6000 P5400 P5100
AD SIZE
Full Page P3500 P3150 P2975
2/3 Page P3000 P2700 P2550
1/2 Page P2500 P2250 P2125
1/4 Page P1500 N/A N/A
ADVERTORIAL
2 Pages P6000 P5400 P5100
1 Page P5000 P4500 P4250
Also Covered:
• Arts and Culture, creative writing, painting,
drawing, and music.
• Tourism and Hospitality: Destinations,
Opportunities and SMEs.
• Agriculture: Farming opportunities, advice and
success stories.
• SMEs making strides in varied industries.
• Motoring advise.
Artwork Specifications.
We require high resolution PDFs created with these
softwares.
• Adobe Indesign/Photoshop/Illustrator.
Color Mode: RGB.
Minimum Resolution: 300dpi.
*No publishing will be done without an artwork signed
off by the client and a signed advertising contract.
1/4 PAGE
DOUBLE/2 PAGE SPREAD
FULL PAGE
HALF PAGE

IT WILL END IN TEARS
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Many a small thing has been made
large by the right kind of advertising.
- Mark Twain
(+267) 73-454-701
info@moratabw.com