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ST Mar-Apr 2021

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<strong>ST</strong>RATEGY:<br />

<strong>ST</strong>RATEGY: DATA MANAGEMENT<br />

DATA: THE BEATING HEART OF AN<br />

ORGANISATION<br />

MARK RADFORD, DIRECTOR ENTERPRISE SALES UK, INFINIDAT, DISCUSSES THE VARIOUS GROWING<br />

PAINS FACING THE MODERN I.T. LEADER<br />

Big Data and the need for near<br />

continuous availability has changed<br />

the way businesses approach their<br />

capacity requirements. Driven by market<br />

forces and expected to reach 150<br />

zettabytes stored globally by 2025 -<br />

according to IDC - data is growing at<br />

unprecedented rates. This has created an<br />

explosion in long-term data retention and<br />

archive access challenges like never<br />

before. But how can IT decision makers<br />

effectively and economically archive data,<br />

automate it, instantly access it and<br />

monetise it in the modern age?<br />

GROWING CO<strong>ST</strong> OF UNPLANNED<br />

<strong>ST</strong>ORAGE<br />

Budget tightening and the global<br />

economic downturn has increased the<br />

need for IT organisations to utilise new<br />

'intelligent enterprise data storage'<br />

technologies that automate essential IT<br />

infrastructure components and mine more<br />

real value from their existing data centres.<br />

The old ways are making way for the<br />

new generation at an accelerated pace<br />

and traditional models of storage<br />

management and purchasing are<br />

consigned to the past. Clearly, the future<br />

lies within effective, efficient infrastructure<br />

and data management. With the cost of<br />

acquisition now driving most IT decision<br />

makers' business decisions never has<br />

there been such a pressing need to have<br />

secure data solutions and cost-effective,<br />

flexible payment options that scale with<br />

the business needs. The focus has shifted<br />

to de-risking any initial expenditure from<br />

CapEx to OpEx which allows businesses<br />

to adapt successfully to unexpected<br />

change.<br />

The need to install storage systems<br />

within a 'pay as you need' structure seems<br />

obvious to drive down costs. The global<br />

pandemic has rewired the traditional<br />

systems within business and a key element<br />

is to build in more capacity than you need<br />

at the start, so that scalable growth is at<br />

your fingertips and customers are not<br />

exposed to any potential shortfall or<br />

outage.<br />

CLEAR SKIES OR CLOUD?<br />

Almost all CIOs understand the need to<br />

take the longer-term view of their IT<br />

infrastructure and existing architecture in<br />

terms of its adaptability to grow with the<br />

business and deliver on specific business<br />

goals. Modern IT leaders also demand a<br />

storage solution that works on-premises<br />

and in the Cloud, with the capability to<br />

seamlessly transition between both these<br />

30 <strong>ST</strong>ORAGE <strong>Mar</strong>/<strong>Apr</strong> <strong>2021</strong><br />

@<strong>ST</strong>MagAndAwards<br />

www.storagemagazine.co.uk<br />

MAGAZINE

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