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<strong>ST</strong>RATEGY:<br />
<strong>ST</strong>RATEGY: DATA MANAGEMENT<br />
DATA: THE BEATING HEART OF AN<br />
ORGANISATION<br />
MARK RADFORD, DIRECTOR ENTERPRISE SALES UK, INFINIDAT, DISCUSSES THE VARIOUS GROWING<br />
PAINS FACING THE MODERN I.T. LEADER<br />
Big Data and the need for near<br />
continuous availability has changed<br />
the way businesses approach their<br />
capacity requirements. Driven by market<br />
forces and expected to reach 150<br />
zettabytes stored globally by 2025 -<br />
according to IDC - data is growing at<br />
unprecedented rates. This has created an<br />
explosion in long-term data retention and<br />
archive access challenges like never<br />
before. But how can IT decision makers<br />
effectively and economically archive data,<br />
automate it, instantly access it and<br />
monetise it in the modern age?<br />
GROWING CO<strong>ST</strong> OF UNPLANNED<br />
<strong>ST</strong>ORAGE<br />
Budget tightening and the global<br />
economic downturn has increased the<br />
need for IT organisations to utilise new<br />
'intelligent enterprise data storage'<br />
technologies that automate essential IT<br />
infrastructure components and mine more<br />
real value from their existing data centres.<br />
The old ways are making way for the<br />
new generation at an accelerated pace<br />
and traditional models of storage<br />
management and purchasing are<br />
consigned to the past. Clearly, the future<br />
lies within effective, efficient infrastructure<br />
and data management. With the cost of<br />
acquisition now driving most IT decision<br />
makers' business decisions never has<br />
there been such a pressing need to have<br />
secure data solutions and cost-effective,<br />
flexible payment options that scale with<br />
the business needs. The focus has shifted<br />
to de-risking any initial expenditure from<br />
CapEx to OpEx which allows businesses<br />
to adapt successfully to unexpected<br />
change.<br />
The need to install storage systems<br />
within a 'pay as you need' structure seems<br />
obvious to drive down costs. The global<br />
pandemic has rewired the traditional<br />
systems within business and a key element<br />
is to build in more capacity than you need<br />
at the start, so that scalable growth is at<br />
your fingertips and customers are not<br />
exposed to any potential shortfall or<br />
outage.<br />
CLEAR SKIES OR CLOUD?<br />
Almost all CIOs understand the need to<br />
take the longer-term view of their IT<br />
infrastructure and existing architecture in<br />
terms of its adaptability to grow with the<br />
business and deliver on specific business<br />
goals. Modern IT leaders also demand a<br />
storage solution that works on-premises<br />
and in the Cloud, with the capability to<br />
seamlessly transition between both these<br />
30 <strong>ST</strong>ORAGE <strong>Mar</strong>/<strong>Apr</strong> <strong>2021</strong><br />
@<strong>ST</strong>MagAndAwards<br />
www.storagemagazine.co.uk<br />
MAGAZINE