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INTERVIEW: INTERVIEW: BACKUP<br />
"How do we explain how important this is? If you go<br />
to pretty much any technical forum you will see 'Hey, I<br />
just got this great new system, now I want to back it up<br />
- but I want to do it for free.' Really? Is that what your<br />
system is worth to you? Of course there are free<br />
backup solutions out there, but is that really the value<br />
you're placing on all of your data?"<br />
trained to think short term and reactively:<br />
"This is what's happened in the last three<br />
months, that will guide how we behave in<br />
the next three months". For IT people of<br />
course, three months is far too short a<br />
horizon - the last three months don't really<br />
tell you anything. They are thinking in<br />
maybe 5 year increments.<br />
The shift to cloud, and therefore from<br />
Capex to Opex, has changed things a bit,<br />
but that basic problem still exists, that the<br />
time horizons between IT and the<br />
boardroom are so at variance. At the<br />
same time, in larger enterprises you might<br />
find that you can never even get your<br />
argument to the boardroom.<br />
This is the disconnect: the way that<br />
people in the boardroom look at how the<br />
business survives, is completely different<br />
from how IT does it. I can go in there and<br />
talk common sense and logic to them all<br />
day, but that's not what they're there for.<br />
For them, it's about getting through the<br />
next quarter, and looking at that three<br />
month trend.<br />
DT: You touched on the shift to cloud<br />
services: has the ease-of-use of cloud<br />
storage been a boon or an additional risk<br />
- or both - for businesses?<br />
ES: In the short run I'd say it's been almost<br />
overwhelmingly negative - people assume<br />
that because Microsoft and Amazon have<br />
all this money and these huge systems,<br />
there is no way anything bad can happen<br />
to you. A lot of people are under the<br />
impression that cloud providers are<br />
already running backups for them as part<br />
of their service - they're not! That's an<br />
extra value add, they're not going to give<br />
anything away for free. There is definitely<br />
a false sense of security going on out<br />
there around cloud backup.<br />
Part of the problem is that when vendors<br />
are selling their systems, they generally<br />
don't talk about backup unless as an<br />
afterthought: "Oh, by the way, you also<br />
need to back it up…" "OK, how much is<br />
that going to cost?" "Maybe another<br />
$100,000." "Erm, ok…"<br />
Vendors aren't upfront enough about the<br />
criticality of backup, and making sure that<br />
it is seen as part of the solution from day<br />
one. The application and the backup of<br />
the application need to go hand-in-hand,<br />
and at present that doesn't happen nearly<br />
often enough in my opinion.<br />
There is a lack of clear responsibility,<br />
especially with SaaS type systems; the<br />
accountability chain is 'fuzzy'. And to<br />
make it worse, a lot of users assume<br />
things are going on that simply aren't.<br />
Many users are losing a clear view of what<br />
their data even is, as a result of moving<br />
things into the cloud - so that's why I feel<br />
that the short term ramifications of the<br />
cloud - from a backup perspective - are<br />
mostly negative.<br />
Longer term, it brings us back to the<br />
Capex/Opex issue we discussed earlier: if<br />
I'm going to do cloud-based backup, I<br />
can get rid of a lot of Capex. It can be<br />
easier to go into a boardroom and sell<br />
that, as maybe a $6,000 a month charge<br />
as opposed to $85,000 in chunks every<br />
couple of years. Ultimately I think cloud<br />
will mean that the solutions will be<br />
smoother - but the hurdles to get there<br />
might be higher, in terms of hearts and<br />
minds.<br />
Eric Siron's recent eBook 'The Backup<br />
Bible' can be downloaded for free using<br />
the following link:<br />
https://www.altaro.com/ebook/backup-<br />
bible.php?LP=storagemagazine%20-<br />
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m_medium=lc&utm_campaign=ebookbackup-biblecomplete&utm_content=article<br />
www.storagemagazine.co.uk<br />
@<strong>ST</strong>MagAndAwards <strong>Mar</strong>/<strong>Apr</strong> <strong>2021</strong><br />
<strong>ST</strong>ORAGE<br />
MAGAZINE<br />
07