hbo_art_side_presentation

FROM ROBBIT CREATIVE
TO HBO EUROPE WITH <3
CAMPAIGN PITCH

SCONTENTSCONTENTSCONTENTSCONTE
1 - BRIEF
2 - CALLWORDS
3 - FOCUS
4 - AGAINST THE STREAM
5 - ON THE WEB
6 - ONLINE COMMUNICATION
7 - DRAFT SPOTS
- The problem we want to solve - GO
screenshot - ömlesztett drámák
- Kurvajó cinemaxos filmek promózása,
amikhez, amúgy is csinálunk
- Akár új előfizetőket is lehet szerezni
- target demographic csak a végén
Enhancing our workflow with these
online content
goals: előfizetők megtalálják + új
előfizetők szerzése

FBRIEFBRIEFBRIEFBRIEFBRIEFBRIEFBRIE
Cinemax offers great arthouse titles which are available on HBO GO
We make promos for on-air use but we would like to also create online promos for
them
Create online specific promos
Shorter than usual on-air content
Reach new audience, emphasise unique perspectives
Focus on specific content not Cinemax

CINEMAX TITLES ON HBO GO

OUR PROPOSAL

CALLWORDS
Quirky
Weird
Bizarre
Unusual
Intriguing
Provocative

FOCUS
Swim against the stream
Character centric
Quality Arthouse
Quirky characters
Weird situations
Unusual settings

AGAINST THE STREAM
Award winning directors
International successes
Critically acclaimed movies
From dark comedies
to war movies
From LGBTQ
to experimental movies
#againstthestream

ON HBO GO

ON HBO MAX

ONLINE COMMUNICATION
Target oriented ads
Instagram, Facebook
2-3 posts monthly from multiple title
cinemax image cutdown - arthouse titles on hbo go

HANKSTHANKSTHANKSTHANKSTHANKS