MEF MINUTE Quarterly Issue 1

INTERVIEWS
health authorities and agencies are also
relying on SMS/A2P for time-critical
communications.
Right now, as a community we do have
two main exciting projects to tackle how
to keep SMS/A2P universal and
competitive while staying ahead of the
fraudsters.
What’s the most critical issue that will hit
mobile within the next 12 months?
I can mention one of them because this
is a priority for iBASIS in 2021 – security
and helping operators to be compliant
with regulatory bodies. One of the key
evolutions of our business and new
areas of expertise are about security
and it’s now being embedded in the
entire organization and the portfolio.
We have recently enhanced our
antifraud management systems and
platform, we just launched a new
signaling security portfolio, and with our
SMS firewall solution, we have now a
deeper and larger scope of expertise to
fight all types of international frauds.
Transition from legacy services to new
virtual services, CPaaS, APIs, core
services are the same
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Apart from your own, which mobile
companies are the ones to watch in the
year ahead?
Collaboration is key in this industry and it
gives me the opportunity to work with
many different partners and experts.
Haud is certainly one of them, they have
a strong track of records and they have
a very in depth knowledge when it
comes to messages screening, Machine
learning and algorithms technology.
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I’m also watching Sinch innovative
strategy through M&A is critical to their
overall corporate strategy. Like Tofane
Global, IBASIS Parent company, Sinch
growth strategy relies on acquisitions to
improve scale, reach
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and also
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profitability in the SMS market. They’re
also innovating through complementary
technologies to broaden their offering
and strengthen their relationships with
mobile operators.
Another remarkable company is Twilio,
which is transforming the communication
landscape through virtualization and
APIs while embedding all legacy
communications like SMS, Voice, Videos
into web, desktop or any new software
app. Their innovation and how they
enable developers’ innovation is
becoming critical for many enterprises’
communications and has accelerated
since the emergence of the coronavirus
which forces all kind of businesses to
accelerate their digital transformation.
As a middleman, we at iBASIS, also help
our operators and service providers’
customers to offer and expand their
business and enterprise solution offering
as they leverage our global reach via
cloud numbering or direct calling
capabilities integrating in high demanding
collaboration applications such MS
teams
RICARDO MARTINS
iBASIS VP GLOBAL ESSEGING
MOBILE ECOSYSTEM FORUM
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