Moving In Rutland and Stamford (7)

CAVELLS
Wear your eco-credentials on your sleeve with Ecoalf’s
menswear – one of the exclusive new labels at Cavells this
spring By Bobby Twidale
The company has created Sea Yarn, a new
100% recycled filament with a luxurious feel
and wonderful versatility, manufactured from
waste collected from the sea floor.
Involving more than 3000 fishermen in 550 sea
trawlers, The Ecoalf Foundation has already removed
500 tons of rubbish from the Mediterranean seabed.
The production of fabrics from recycled thread
has a much lower environmental impact than
when conventional thread is used. Ecoalf’s vision
is a world where natural resources are never used
unnecessarily. Their clothing can be found in leading
stores throughout the world and is now available in
store and online from Cavells.
Louise Lennard, general manager at Cavells, said:
“As a company, we place great importance on
sustainability and try to prioritise green behaviour,
from small actions like not allowing plastic bottles in
our offices through to big decisions like the labels we
choose to work with. We’re delighted to stock Ecoalf
as one of our new menswear ranges. It’s a great,
young label and we think it will really appeal to our
customers and resonate with their eco values.”
Cavells always stay ahead of the curve and this
spring is no exception with an exciting choice of new
labels in ladieswear for you to discover.
Leon & Harper was created in Paris where its timeless
basics with their unique sense of detail rapidly
became a staple of the wardrobes of free-spirited
young women.
Suncoo is a Parisian contemporary fashion brand
for lovers of boho knits, colourful prints and feminine
detail.
Lily & Lionel is a British, vintage-inspired luxury brand.
The beautiful hand-produced prints are unique to
Lily & Lionel and each tells a story. The Curious Zebra
design was inspired by a vogue cover from 1926 and
hand-painted in their London studio.
Villagallo is versatile, elegant and playful and offers
a vibrant take on classic tailoring. Each piece is
beautifully cut with luxurious fabric and unusual
detail.
Pom Amsterdam is a label founded by two Dutch
sisters, a duo design all their own colourful and
magical prints.
Second Female the cool Scandinavian label with
a chic and modern French touch was founded in
Copenhagen.
Louise added: “The Scandi labels offer cool, chic
and quirky designs that are really popular with our
customers. These new additions will sit very well
alongside current favourites such as Moliin, Samsoe
Samsoe, Stine Goya and Munthe.”
A new launch last spring was Cavells’ own-label,
super-flattering merino capsule range. Offering the
perfect lockdown option – comfortable and versatile
but chic enough for those work Zoom calls, the new
range has been a big hit.
Louise, who created the range, said: “Merino is a
great fabric. It has antimicrobial properties, built in
stretch for comfort, it keeps you warm, and it can be
dressed up or down. The factory we use is less than
an hour away, so it feels right for our sustainability
values as well as having the added benefit of
supporting local, British business.”
Check out these and the many other popular labels
Cavells stock in store when lockdown ends. Until
then, you can shop online as usual.
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Tee-shirt: Ecoalf