Ebook 12 Rules to Change Your Life

2021

12 Rules to

Change Your Life

A guide to change your life and how to

succeed at it.

MARIA CLARA ALVES

- @Academy LOOKATME PRO -

A Publication of

Introduction

This Ebook is the result of many experiences, a life of

ups and downs, but also a lot of success.

As I feel it was very useful to me, I decided to share it

with you.

It is not all here, but you will find the main rules to face

some problems and guide you to some solutions.

If it works? Certainly, yes. However, you have to

believe, experiment and fulfill, adapting to your

particular reality.

Try to reflect on each of the 12 rules. Draw up a plan

and put it into action. It is in Execution that the Change

is validated.

This is the result of 12 articles of my personal Blog.

There are12 Rules for 12 months to change your life.

Don’t you believe? Just try.

I hope it will be of great use to you.

I'm sure it will, only if you don't want to.

Table of

Contents

Introduction - …………………………………………….2

Rule 1 _ Make money first. Party Later - ……………...4

Rule 2 – The “hamster” effect - ………………………...7

Rule 3 – How can you think about wealth if you don’t

know how to get rid of debt? - ………………………...11

Rule 4 – How to save money faster? - ……………….15

Rule 5 - How to profit from the 2020 crisis? - ………..18

Rule 6 – Self awareness! Tell the truth. - …………….25

Rule 7 – Never bury your head in the sand like an

ostrich. - ………………………………………………….29

Rule 8 – The biggest challenges for making money on

the internet. - …………………………………………….35

Rule 9 – The Crass Error Formula: effort + exacerbated

strength = less resistance - …………………………….40

Rule 10 – Never confuse work with a job. - …………..45

Rule 11 – Please, if you want to survive, think digitally. -

…………………………………………………………….52

Rule 12 – Don’t you dare to fight for your dreams. - ..57

Conclusion - …………………………………………….61

1

Rule Nº 1

Make money first.

Party later

Make money first. Party later.

1 st rule of 12

• I will give you 1 RULE per week to CHANGE YOUR LIFE FOREVER.

• If you buy a cow, you don’t sell the cow, you sell the milk. And even the milk

you sell, you take some profit from that to invest in a second cow, and so on.

• If you earn, You still have to invest. Like that you don't get out of cash and

your earnings are bigger and bigger.

• So, You'll be perhaps a Millionaire.

• WHATEVER YOU TRADE, YOU KEEP INVESTING, BUT BE PATIENT.

• IF YOU DO THAT WISELY, EVEN IF THE BUSINESS GOES DOWN SOMETIMES,

YOU’LL STILL HAVE CASH AND YOU SHOULD KEEP INVESTING, KEEP BUYING.

• Spend less and earn more. You have time for Party - later.

• If you need to change, think out of the box, risk other things you see people

search and also need, so you have clients that generates fluent cash-flow.

• It’s never about what you have, it’s what you do with what you have.

• And if you don’t have it yet, you don’t have enough, or nothing at all, you

must find a way to have it and put always some aside.

Make money first. Party later.

• Do you know that with this pandemic many companies are bankrupt? But at

the same time did you know that many others started? That’s true! Make

your search. You’ll be amazed at the number of companies that take

advantage of this crisis to develop activities and make money. These

companies now take advantage on others gaps, new trends and even new

products or new ways to sell it.

• These new companies search the milk, not only the cow. The cow is sacred,

but it’s the milk that sells everyday. Metaphorically speaking, you have to

treat your cow very well and take care of her.

• The so called Law of Atraction isn’t enough but is always a good start.

• Try to ask yourself :

• Why do I need money and I love it?

• Maybe your answer is: Power, to help someone, buy things you dream of…

• But I must tell that the real reason you want and love money is because it can

satisfy your Desires.

• For that you have to be productive everyday.

• That's where the milk comes in. The cow is productive, because it gives milk,

then meat, skin ... and generates consecutive profits.

• So think about everything you want, look for what people desire and need,

look for the now and the relatively distant future, plan well, project well,

calculate the best, anticipate problems and minimize risks, but above all, be

passionate about what you do.

• Never deviate from this goal: be productive.

• It is not enough to have a good product, it has to become productive. Make

money first. Be Patient.

• Be S.M.A.R.T.

• (SMART GOALS)

2

Rule Nº 2

The ”hamster” effect

The “hamster” effect.

2nd rule of 12

• Are you a hamster, a cicada or an ant?

• Saving money is not for everyone, but everyone can do it. It will never be

impossible. You just have to want it and do it.

• But how if money rarely comes in for monthly expenses, or in case if you have

it you cannot control how to spend it?

• Sometimes we look like “hamsters” that move on a wheel (the wheel of time)

inside the cage. We get tired of moving, turning and turning, until we get

exhausted, but the reality: we get tired and we do not leave the same place.

We get stressed, depressed and give up.

• That is precisely what we must not let happen or we must definitely end this

impasse. Hence the

•

• Rule # 2: Save Money and avoid The Hamster Effect.

• What I call The Hamster Effect versus The Ant Effect. It helps. I explain.


• You need to be consistent in the way you save, along with the time and

amount invested, to accumulate enough capital for whatever you want.

• Periodic savings mean that the amount needed to reach the final objective is

lower, but it also guarantees greater investment stability. So you think.

• Periodic savings are constant savings over time. This is one of the strategies to

build the necessary capital and be able to live comfortably at the time. The

time period during which you save the amount of money accumulated and

the return on investments are other factors that determine the success of

savings.

• Even if the investment is small afterwards, over time you can always adapt

and change, reprogramming in the face of periodic fluctuations.

• Stop spending money on things you know you don't really need. If you can

stop smoking, do it. If you only need to have 3 good pairs of shoes, why do

you have 10? If you can live in a cheaper house, why do you live in a more

expensive house? If you can have a simpler car, why do you have to have a top

of the range? ...

• None of these decisions will change the person that you are deep down or

deprive you of dignity. On the contrary, it enhances your condition and

wisdom, experience. You will be more financially educated and more

successful as you will be ready for anything.


• You can have all of that later, but only when you understand my metaphors

and stories.

• The ant works a lot, stores it for the winter, unlike the cicada that sings all

year and then needs the help of the ant.

• Although savings are small at the beginning, as the years go by and the

employment situation improves, it is likely to increase the availability to invest

more monthly. This will give a strong boost to investment or accumulated

savings.

• This is so clear to see that we find it difficult and even impossible because it is

sooooo

simple.

• Any ant can become a superhero.

• The cicada and the hamster are unlikely to get there.

• Three types of different animals that can teach us something very important:

the hamster, the cicada and the ant.

• Maybe you're distracted. No problem. You are forgiven. It happens to anyone.

• But you can change, if you want.

• Which one is what you want to be and what do you identify with?

• Choose well.

3

Rule Nº 3

How can you think about

Wealth if you don’t know

how to get rid of Debt?

How can you think about Wealth if you

don’t know how to get rid of Debt?

3rd rule of 12

• Unless you are fortunate enough to win the lottery or some other lucky game,

you don't get rich overnight.

• Getting out of debt is the most difficult, more than getting rich. However, it is

possible. It is a question of re-education and a lot of perseverance.

• Having health, a brain, controlling anxiety, admit mistakes, assume them and

changing your attitude. It is a sacrifice, but it is worth it.

• So it starts there. Focus.

• You will probably never be rich if you don't know how to control debt.

• First it starts there, the so-called "Debt Snowball" and tries to slim it down

until it fades and disappears. Cut into everything you can and don't need.

• Then make the opposite movement: fatten the snowball, but in this case the

"Snowball of Wealth".

• You need some time? It's Ok, but don't stay all year thinking that you start

only tomorrow.

• Your gym is a kind of financial fitness now, making this new gymnastics a

positive obsession.

• It's almost like losing weight on fat and gaining muscle mass, metaphorically

speaking.



• Identify your "Enemy". That enemy can be temptation, impulse, bad habits, it

can be many things. Does not matter. Identify this or these enemies that bring

you uneasiness and anguish.

• One of the big mistakes of falling into debt is losing the exact notion of what

you owe, while there is money, until the day when you are obliged to take a

shock of reality and you are unarmed.

• The more you let go, the more difficult it will be to find the solution. Make a

list of what you owe. See where you can start the 1st step to decrease it.

• Change your mindset. If the Family is big, everyone has to be aware of that

effort and make concessions. Everyone has to speak the same language.

• Avoid selling assets, unless it is mandatory, if possible.

• It is a process. Do your best. It is impossible not to start seeing results, even

though these are initially tenuous. You immediately realize that this enemy is

fallible after all.

• Everything you buy, try to pay in cash. Avoid debit and credit cards, so you

always know how much you have in your wallet.



• Even though you continue to have debts, you always keep and reserve what is

necessary for the essentials, that is, what you depend on to survive, namely

food, renting the house, or medicines if you have health problems. Try not to

give that up. Call it your emergency fund. An emergency fund must last for at

least 3 to 6 months for these immediate measures.

• Don't be tempted to use this fund for other things.

• This fund must be real and physical, preferably cash. Keep it well.

• Remember: these are baby steps, but they can suddenly become adult giant

steps.

• Be strong! You can do it! Everyone can!

4

Rule Nº 4

How to save money

faster?

How to save money faster? Six easy things

that can save your budget every month.

4th rule of 12

• If you change banks and present this explanation, they will be able to make

you a proposal and reduce these costs or even in some cases cancel them.

• The second cut you can make is gambling. Avoid going to the Casino, playing

the lottery so many times. Is an addiction. You save a lot of money. I don't

want to say not to play but at least play less or only once a month, because it

is not easy to win and then you will regret it and think how much you would

like to have that money back. The probability of winning a jackpot is minimal.

• Third cut. Avoid credit cards. Pay with cash, because every dollar you pay is

subject to an interest rate, that is, the amount you pay will never be the

same.

• With cash in hand, you control more what you have in your wallet. I know it is

less safe to carry cash, but temporarily you will have to.

• Fourth cut. If you are enrolled in a gym and the premium monthly fee is very

expensive and requires a heavy annual subscription, look for cheaper

alternatives. Get it over with as soon as possible and do sport outdoors. Even

because the estimates tell us 80% of the population enrolled in gyms, ends up

giving up between 6 to 8 months later.

• Fifth cut. Warranties in the purchase of products. It is true that any one of us

can be unlucky and the phone breaks, the washing machine breaks down, etc.

So when we buy the equipment we are offered special warranties and extra

insurance, often without any need. For a while you avoid these extra

warranties and insurances, or subscribe to the minimum. Take good care of

your equipment and try to be more cautious.

How to save money faster? Six easy things

that can save your budget every month.

• Sixth cut. Stop wanting to impress others. We all know that there is a huge

tendency to buy many things we don't need, with the money we don't have,

to impress people we don't like. It is in our human nature for centuries. This

attitude will not make you happier, for sure. Change your mind as soon as

possible. Spending to impress is not at all advisable.

•

• Invest more in your personality and less in your wardrobe. In addition, if you

invest in that change of mindset, you will soon be impressed by the money

you start saving.

•

• So when you go shopping, ask yourself if what you are going to buy is truly

important and necessary for you or for others.

•

• Stay safe and have the courage to be smarter.

• Virtual Kisses.

5

Rule Nº 5

How to profit from

the 2020 crisis?

How to profit from the 2020 crisis?

Important things we should know.

5th rule of 12

• “I’ve heard that there’s going to be a recession. I’ve decided not to

participate ”- Walt Disney

• "Is Corona: The Favored Virus of ‘the Crown’?" Look at this article:

• https://news.bitcoin.com/coronavirus-disney-justify-financial-reset/

• Unemployment, bankruptcy, loss of pensions, fear, falling markets, lost

savings and much more during the recession.

• But is the recession that bad?

• There are those who profit a lot from it. If it were that bad, tell me why does

Warren Buffet say vehemently that he expects a lot of recessions. This makes

us think ...

• There are companies that are growing globally in a month, 1 year, 2 years. So

overnight. What is the secret?

• Experts say the best time to grow is during a recession and it is precisely at

that time that many more billionaires are created.

• Of course, they are prepared for this, obviously they must have access to

information that others do not have, but this is also bought. The so-called

Golden Opportunity.

• And the younger you are, the more likely you are to succeed. But it's never

too late, for anyone.



• First of all, you have to understand the Rules of the Game. This means that

you must understand the value of a country's GDP and where that value

comes from, what it really represents. Everything you buy contributes to GDP.

If GDP is growing it is a good sign, if it is falling it is because there are serious

economic problems installed. You need to notice these signs. In just 6 months

everything can change, it is extremely fast, usually for the worse, if there is no

care and control, if there is no investment. And Panic!

• This pandemic is proof of that. Many lost their jobs, homes, are full of debt

and all this in a short time, even less than 6 months. It is an endless spiral. Or

not?

• What causes the recession? We can point out immense reasons, although it is

difficult to identify exactly, but one thing is certain in 2020 - the crisis caused

by the global confinement and economic downturn due to the Corona Virus

pandemic. It is an endless snowball. Or it seems.

• So we can say that the first rule to take into account is:

- Nobody can predict markets exactly.

• One thing I know and have already learned: whatever happens, NEVER

PANIC! It was precisely PANIC that helped this recession. Edward Snowden

said it in all letters.



• So think about it: rule number 2

• The market will always have ways to recover. But you must help.

• Of course, in the middle, there are always those who suffer and even die, but

the market can always recover, it's like a yo-yo movement that comes and

goes like the waves of the sea. Sometimes it is flat, other times it comes with

force and other times it recedes and fades, but it can also grow like a beast.

• 3rd rule:

• The market will always break down in one way or another, it's just a matter

of time.

• That's why I repeat: DO NOT PANIC. You lose everything. Don't listen to the

MEDIA, or part of them.

• How should we be prepared for a recession?

• When the economy is growing, in our mind we think that everything is

improving and the trend is to spend, spend, spend, buy, buy, buy. It is basically

the first step towards disaster. It's always emotional.

• “Money first, party later”, my 1st rule of 12. Do you remember?



• Do the opposite:

• Save what you can, because then in the next recession it will be very useful

and valuable to you. Spend only what you need, but keep spending.

• Build and grow your capital

• Avoid Debt at all costs.

• Study the interest rate

• Coming into a recession, new taxes and fees appear to pay. We know that.

• .Invest in gold and silver if you can. In the long run it will be worth a fortune.

• A gold ingot is not that expensive. The economic collapse is always closer than

you can imagine and so you will be prepared.

• What to do during the economic collapse?

• Death, divorce and defaults are the most observed phenomena in a moment

of economic collapse. If there were some who did not know, now with the

pandemic they learned under pressure. There is less money circulating,

money becomes more expensive and the lack of it, is dramatic in our lives.

• Panic makes people buy less and sell everything, their stocks, their houses ...

because they are all afraid of running out of money. The problem is that

during a recession, assets lose value, usually drop.

• Switzerland is doing exactly the opposite, it does not lower real estate

values for example. I think that although difficult for the majority in times of

crisis, in the medium to long term this is good for maintaining the balance.



• So where is the opportunity in a Recession truly? How to profit?

• Reinvest in the economy that is collapsing. Do not panic and continue to buy,

with clear prudence, but buy and above all, buy nationally, from the producer,

the farmer, the grocer, etc. You already know rule 2: the market always has

ways to recover.

• Buy at a low price and sell at a higher price. Buy well to sell even better.

• Good time to buy a house, because precisely because of Death, Divorce and

Defaults, people lower the selling price of their homes. A great opportunity to

invest in Real Estate, that is, buy low and sell high or rent, increase your cash

flow ("your dairy milky cow"). Do you remember?

• If you follow this process, you will have savings to invest in the next recession.

That's how you get rich. You do not need to win the Lottery, as it does not

happen out of the blue.

• My second rule of 12: be an Ant and not a cicada. When others are in despair,

you, quietly in your corner, will be much more comfortable.

• .Great time to buy stocks, which in times of crisis go down and are much

cheaper. Here comes the feeling that you watch most during the recession:

Emotion. It's because? Because everyone is panicked and terrified.



• You will see that if you know what you are doing, in 5 to 7 years your

investment will be at least 4 times more profitable and returnable. The true

story of “Tio Scrooge”.

• Study and research companies like Groupon, Wallmart and Dollar Tree for

example and see their evolution. When did they grow the most? Well, you

already know, in moments of Recession. During these periods these

companies offer consumers discounts, lower prices, promotions.

• Remember: we talk about Emotions. In other words, these companies, with

these strategic price reduction measures, reach people's emotions in times of

crisis and everyone runs there, because they feel that they solve some of their

problems. And so it grows, it builds tons of money that never seems to end.

After all, it's not that hard to understand, right? But there are many more

examples, all of them known, like Amazon, now with entertainment, which,

during confinement, was the virtual companion of many of us, or Netflix...

• They are rotten with rich people. The same with online gaming companies,

virtual casino’s, tobacco and alcohol. They know that they are the form of

escape that we have during a pandemic period. While you and I stayed at

home, they put on their coffers.

• So there is a strong chance that you will be ridiculously the next

multimillionaire.

• Change your mindset!

• Get ready!

• https://eu.freep.com/story/money/2019/10/31/why-disney-will-survive-thenext-recession/40452059/

6

Rule Nº 6

Self-awareness! Tell

the Truth.

Self-awareness! Tell the Truth.

6th rule of 12

• I've studied my whole life. I continue to study!

• It has always been conveyed to me that school and education were essential

for training you for real life. However, I, who am an educator but also an

entrepreneur, quickly realized that the school did not teach me anything for

life. The school, I regret to inform, in general, fails every day with people who

are entrepreneurial by nature. The school has to change urgently. The school

is built for workers, employees, not entrepreneurs. Obviously, not everyone is

born an entrepreneur. I did succeed in school, though. As an entrepreneur it

was not enough, it fell far short. I am the daughter of successful

entrepreneurs in the textile area, but I already thought I knew a lot. Not after

all. I learned it late when I decided to take an intensive International Executive

MBA because I started my first business and created my school in 2000, which

I managed for about 15 years successfully as many other projects... I realized

there that it was finally zero. I had everything to learn. I learned that what my

parents knew, their name in the square, was not enough and that when we

create or try to create a product, the market doesn't want to know who your

parents are, the market wants to know about your product, if it satisfy some

of your needs and is good at finding solutions to people's problems.

• I had money at the time. It's enough? NOooooo...

• Self-awareness, call it what you will, I don't know.

• What I do know is that I know what is important to pass on to new

generations. I know it. The important thing is to create ecosystems so that the

people around us, my students, my followers, speak the truth. Telling the

truth still seems taboo. I, at least, tell the truth.


• I am always insisting on this: - Tell the truth. People who love us often don't

tell us the truth.

• We live in different, painful, extremely challenging times, sometimes very

troubled, like this Covid pandemic19. However, I still think that these are

times of opportunity. For example, the mobile phone took on the role of

Television and Television became a kind of Radio. Everything is changing fast

and everyday things happen. Telling stories and knowing how to tell them has

become big business. But if so, at least tell the truth.

• It is already the second book I write on this topic - The Truth. It is no accident.

• The internet is a serious phenomenon. Most of us think not and think that

the internet is a faits-divers and that it serves for posts and talking about the

lives of others, spreading false news and conspiracies, leisure and leisure.

Today I see the internet as something very important and very serious, a work

tool above all. Obviously, social networks are different and each one has its

context and in each one we have to take advantage of the qualities and

services differently, a different approach.

• The language of the internet is changing. You need to be aware of these signs.

Knowing how to add value to your online business depends a lot on how you

address your audience. It is not enough to offer products because there is

more and more choice. You have to add value to your product, you have to

give to receive and ask your audience what they want.


• You have to create your algorithm, metaphorically speaking. Too much

information is boring and has no interest. With the internet, we are making

society in general younger. Controversial? Yes, but understandable. The use of

emojis, smiles in our messages, for example, not only by young people but

people over 45, means that technology seems to make people's behavior

younger. That is the logic. And the younger you are, the more easily you will

succeed.

• As I told you in my 5th rule of 12, for those who follow my Blog, in our lives

everything is Emotion. Everything that is proposed to us technologically

should try to respond to our Emotions. If it is not a solution to solve our

Emotions / Problems, it is useless, it has no interest. The consumer does not

want to buy just to have, above all, to Buy Happiness, transform a dream into

Reality.

• If your company or project is unable to create Emotion, it is as if it did not

exist.

• Don't forget: Self-awareness!

• Money is very important. If you don't understand this, it is not worth starting.

Treat your money well. He's valuable.

7

Rule Nº 7

Never bury your

head in the sand like

an ostrich.

Never bury your head in the sand like an

ostrich. Read Failures, not Success.

7th rule of 12

• “Don’t read success stories, you will only get a message. Read failure stories,

you will get some ideas to get success ” - Abdul Kalam


Never ostrich. bury Read your Failures, head in the not sand Success. like an


• Do you know that failures bring success? Sure Yeah.

• Failure causes fear and is impossible to ignore, fearful.

• However, almost everyone fail before they succeed.

• “Today, there is growing recognition of the importance of failure. Educators

are considering ways to let children react more easily to failure.

• Management schools teach the lessons learned from failure.

• Psychologists study the way we deal with it, usually with a view to improving

the chances of success.

• The word “success” derives from the Latin succedere, “to come next”,

suggesting that it comes after a failure. There cannot be one without the

other.

• Oceanographer Robert Ballard, a veteran of 130 underwater expeditions and

author of the discovery of the Titanic, calls this dynamic yin-yang interaction

success and failure. ” – https://nationalgeographic.sapo.pt/historia/grandesreportagens/1326-fracassos-out2013)

• In conclusion:

• You should read stories of failures.

• If you only read success, in addition to being often frustrated, it will not be

easy for you to understand why many are successful and you are not. Failures

and mistakes happen. You must learn from them.




• Failure makes you stronger and more resilient, one of the qualities you need

most to turn your life around, your projects and achieve your goals.

• The Portuguese even say: “it has to hurt”, which means you have to fall, to

get up and try again.

• What you try to create is often a "flop".

• Failures almost always result in better stories than success.

• There are products that are so bad that they have become good. Did you

know that there is even a Museum of Failure in Sweden and Los Angeles,

more specifically in Hollywood in the State of California? It is true. The biggest

flops in the history of the companies are gathered there - large investments in

products that have failed.




• So, it is interesting to study failure. Have you thought about that?

• The error is extremely pedagogical.

• Never bury your head in the sand like an ostrich.

• The error does not make you less capable, on the contrary. You just have to

acknowledge that you failed and accept. But don't insist on the mistake again

and again for nothing, or by fetish, or a whim. Not that.

• At least make the necessary mistakes until you find the solution, always with

the objective in mind.

• Never forget, for example, the history of Post-it glue, or Walt Disney, or J.K.

Rowling or even Elen Musk and so many others.

• In financial life for example, everything has a solution, even if the situation

dragged on and seemed to lead to catastrophe. Financial failures must be

corrected as soon as possible. You should then seek to educate yourself and

acquire more Financial Literacy. Search for more knowledge about credit,

savings, family budget, insurance ...




• Anyone is capable of financial failure, weakness, impulse, madness. Of course,

if you are able to resist, better for yourself, but making mistakes is part of our

condition.

• Bad and thoughtless decisions result in failure. Good decisions are more

relaxed. No confusion with bad luck, which is a different thing. I am talking

about a non-bad luck error, because bad luck is inevitable. You shouldn't be

ashamed of making mistakes, let alone bad luck.

• Use the best resource you have: your Brain. It's yours and it's free. There is no

better. This lesson will surely condemn you to success.

• If you are capable of turning a failure into a success, you'll be Rich.

• What would we be then without failure?

• Maybe Nothing.

• So, feel free: Fail, to succeed.

8

Rule Nº 8

The biggest challenges

for making money on

the internet.

The biggest challenges for making money on

the internet.

8th rule of 12

• It is urgent to know what are the biggest challenges of the Web Industry to

make money. Thus, you will easily know what your true focus will be to

succeed.

• This does not mean that what you are doing isn't right, if it is your case, but if

you fail in any of these items, it means that you will probably not be

successful at least from your work on the Internet.

• Currently, only about 8% of Internet Marketers know what the real challenges

are in this industry and I will now reveal myself so that you can really take

advantage and start making money.

• Are you ready? Here are 4 essential questions or challenges for you to reflect

on deeply… The challenge is to find your true answers:

1 - What is your target market?

2 - How do you build an appropriate sales system for this market?

3 - How do you get a lot of traffic to your sales system?

4 - How do you do it, and what do you do to speed up the sales process, making

your prospects go into action and potential clients make the purchase?

• So let's talk a little bit about #Challenge #1 .


Never bury your the head internet.

the sand like an


1 - What is your target market?

• You may have seen on the Internet, I don't know if it's even your case, people

sharing an opportunity or product to anyone else who appears to you. Usually

what happens is that these people with this kind of strategy are unable to

create a pleasant relationship between the two (the seller or promoter and

the customer, distributor or viewer). It turns out that this relationship is an

essential differential in direct selling, and hence gives a banal impression of

the seller who is simply trying to sell his “fish” cheaply.

• What people in general dislike the most is seeing a salesperson selling.

Exactly. Worse still, these types of salespeople are wasting their precious

time, aiming guns everywhere and thus will not get a single sale or distributor.

• Believe me, this is not only a question of numbers, because if that were so

then we would all be rich and this is not the case.

• So you first need to know what your niche market is, where you are going to

direct your efforts towards creating relationships with these people.

• For that you have to know what people need in that market, what they feel,

what they think, what they want, in order to be able to present a solution

through your product or your opportunity. You'll see it works much better. It is

completely different.

• I am creating an online course that will be launched at the end of this

September and I will give you all the answers in detail to these four challenges

or questions to help you.

• Register at https://www.lookatmepro.com to receive my ebook course along

with some explanatory videos at the end of September 2020.



the sand like an

• The first ostrich. 100 subscribers Read will have Failures, a 50% discount not onSuccess.

the pre-order.

• By the way, I leave you here with an interesting short video about direct sales.

• The direct selling business is going to last, it is not new, but it does not stop

and will not stop growing. It is definitely the business of the 21st century.

• This industry represents billions of dollars annually worldwide, because it has

low risk and achieves a high return. It doesn't exactly require much

experience.

• People today no longer support so much information overload, messages,

emails. However, they still believe in personal recommendations, from friends

and family. The referral of a friend is sometimes what sells best, the so-called

“word-of-mouth” sale, referential marketing.

• Spending rivers of money on advertising no longer works as it used to.

• Companies prefer to pay people who do it directly and online, giving referrals

from person to person. These indications can be given at work, at the cafe,

over the phone or over the internet.

• Tom Peter’s - former Mc Kinsey consultant and author of best sellers, argues

that direct selling is in fact the first major marketing revolution.



the sand like an


• Why do you think there are so many people today with their business or

company based in their own home? Yeah. The world of work has changed for

you, for me, for companies too.

• Teleworking is a reality and in addition, technology direct selling companies

provide you with practically all the tools you need to start your work, at a very

low cost and being able to obtain more benefits. You don't need to move or

often have a boss. You can even work part time and keep your job, making

additional earnings. You just have to focus on the goal. You just have to find

your niche, your target audience and know how to talk to them. You will need

to look for a company on the web that works credibly and correctly with a

product or service that you are passionate about and that you believe in.

• So, don't forget:

• The first 100 subscribers will have a 50% discount on the pre-order.

• Register at https://www.lookatmepro.com to receive my ebook course along

with some explanatory videos at the end of September 2020.

• You must say obligatorily on the link field "Specify Course Name/Comments"

to benefit from this discount of 50%:

• I want my online course of The Biggest Challenges for Making Money on the

Internet. (Copy this phrase and paste it).

• You will only pay at launch, but your registration guarantees 50% discount. I

promise, or I'm not Maria Clara.

• Stay tuned.

9

Rule Nº 9

The Crass Error

Formula: effort +

exacerbated strength =

less resistance

The Crass Error Formula: effort +

exacerbated strength = less resistance

9th rule of 12

• Result: you lose speed.

• It seems like a contradiction, but it is true.

• What is effort? Ex fortis, comes from Latin, which, in general, is the same as

pushing, being strong.

• If you make strength or effort it is because there is resistance.

• Nobody likes to make an effort. So where is your resistance? It is urgent to

discover that answer.

• The ability to transform requires a lot of courage and responsibility to adapt.

No one can stop global change, but each of us can transform, if we don't only

choose the easy way. The world has changed. Inevitable. And thou?

• For this you have to avoid 3 states that I consider essential:

• . analysis fatigue;

• . analysis paralysis:

• . burnout syndrome.

The Crass Error Formula: Effort +




• What do you do with your life? What is your purpose and your passion? You

get tired a lot, don't you?

• Dedicating all your energy to a purpose is wonderful. It is not clear?

• Explanation:

• You know you have talent, but you still haven't got it. Insists on your mission

and avoids exchanging opinions, because your decision must help you, it

should never get in the way. In each decision, you get tired (decision fatigue).

Then you are paralyzed by analysis (depression and disappointment) and you

have a burnout (shock).

• The prosperity curve seems to have collapsed for many people.

• Don't think too much. You begin to imagine unnecessary things. Focus on the

essentials and follow a plan, prepare yourself first, get trained and learn what

you need and analyze the best options.

• Cultivate what is called Presence - that is, perform one step at a time. So you

find out if what you do it really is a passion or if it really isn't worth it. Be

realistic.

• Do not cultivate Fear. It wears out your potential. There are no perfect plans

no matter how much you plan. You have to act and opportunities appear. You

cannot wait for opportunities to appear.





• It is not enough to have the resources to act, that is, to have specialized

training, material, money, digital media ... Many have and are not successful.

Money can help, but it is very likely that it will not be decisive in many cases.

Why?

• The secret I think is the ability to transform and adapt.

• Satisfaction is the El Dorado that we all want to achieve.

• Practice is the best technique. Only then will you find out if that satisfies you

or not and also discover what you don't like to do.

• But do not be discouraged, because if you already realized that what you are

doing does not satisfy you, you do not like it, it does not make you happy,

then you have already arrived at a good first principle. It is at this very

moment that the doors open for you. You have to act, no fears, otherwise you

will be condemned to the states I told you about above. If you have to change

your way, now. The important thing is not to stop, it is to advance step by

step.

• Don't try to guess the future. Vision is one thing, blindness is another.

• Effortless money does not exist, there is what you love to do (and you do not

even realize the difficulty), because it is something that you love and makes

everything lighter.





• The more you work, the less you earn? The less you earn, the more you try.

The more you try, the less you think. The less you think the better you will be

manipulated.

• There is a Latin expression that says: "Auribus teneo lupum", which means "to

grab or hold the wolf by the ears". This explains that in an unsustainable

situation that occurs in your life, you have to tackle the problem head on. It

also means that you can't just let it happen, just because it's risky.

• Your guilt has to be happy, that is, you have to transform yourself to the point

that a disaster turns into a surprising benefit.

• Build the foundations. The world has changed and it is not your fault.

• I don't know what the key to success is, but the key to failure is trying to

please everyone.

• Heal your wounds.

• “Felix Culpa”, is what I wish you. Happy weekend.

10

Rule Nº 10

Never confuse work with

a job

Never confuse work with a job. Which companies

will survive in the next XXII century?

10th rule of 12

• I have been very busy lately with the writing and translation of my recent

Short Story - The Truth - A Verdade, which will soon come out in the English

version and which did not allow me to publish this rule in due time.

• So here goes rule #10 - Never confuse work with a job.

• Do you think it's important? Yes? No? Perhaps?

• It's really important. I would say it is even a matter of survival. Because?

• The environment around us is exponential. Change is inevitable. So the

question we can ask is the following:

• _Which companies will be able to survive in the remaining 21st and 22nd

centuries?

• To answer this question, we must first of all recognize the current situation,

which for some (few) seems to be prolific, but for most of us it seems to be

null or almost impossible.

• So let's see.

Never confuse work with a job. Which

companies will survive in the XXII


century?


• In my opinion, the companies that will be able to survive, with some

exceptions, are those that have 3 fundamental aspects:

• 1- those who think digitally

• 2- those that have a digital identity

• 3- and those that create the so-called “digital economy”

• However, what use is it that most of us want to create a digital economy, if

most of the time we do not know or want to think digitally ???? !!!!

• Exactly. Serving people online is not thinking digitally nor is that what we are

talking about. To claim that serving people on facebook or any other platform

is not “thinking digitally”. This is just using a more accessible way today to

reach people. This is "digital presence" and that's it.

• If digital presence were the secret, we would all be rich and it is not the case.

• This is nothing new. The influencers themselves are becoming obsolete and

will remain mostly because they are and will be replaced by digital robots

capable of doing it for you.

• For “digital thinking” to occur, there must be ways to go beyond the physical,

biological and digital world. That's what this is about.




century?


• What does this have to do with the world of work?

• Everything is already undeniable. Wake up to this.

• The concept of work has changed and will change more and more, almost

radically.

• Like the “ecological footprint”, the “digital footprint” is a reality and it is

knocking on all of us.

• It is very likely that in the next 20 years, about 57% of robots will replace most

of our functions, especially if they are repetitive functions.

• What are the most likely professions in the future?

• According to the University of Oxford, there is a list of new interesting and fun

professions, which, perhaps, today will make you laugh, but which will be a

reality. The Touch and GO reality.




century?


• For example:

. Civilian Drone Pilot

. Garbage Designer

. Urban Farmers

. Data Feng Shui

. Robot Psychologist. And this one, huh? They will probably also go crazy and even

develop a language among them that we will have difficulty understanding

. Genetic Consultant

. Clean Energy Manager

. Old Age Planner

. Nostalgist. Yes, nostalgist. People who will remind us of the past (the smell of the

land, the sea, simple things today, which for many will probably be just a memory)

. VR film director

and many others...

• We will need disruptive plasticity to overcome problems. It will not be

enough to be resilient.

• There will probably be less Curriculum and more Intrinsic Values, what you

really mean to me and not exactly what you do or don't do. The important

thing is that I know that with you I can connect. So we'll be in tune.




century?


• Life and work will be confused, almost one.

• There will be fewer Heads and more Tutors.

• More hacking, more influence, in which the remuneration of your work will

be a consequence and not a right.

• It's a little scary, isn't it? Yeah, but don't make it a “7-headed bug”.

• Think digitally and how to overcome barriers, become valued and plastic,

disruptively hacked (digitally speaking, if I make myself understood).

• Do not forget that the human world is already beginning to be thought of

technologically and the Human-Machine merger will be a reality.

• For many this is wonderful, for others it is a kind of aberration. It was

scheduled for 2045 and now anticipated for 2039. It is already tomorrow.

• This does not mean that you will be less Human, on the contrary. You will be

prepared for the future, the future that is already today.

• Whoever is able to understand this Fusion and the Value of Humanity, will

surely be rich and survive.

• The human side will always be more important because of human

connections. The technological side will always be a means to achieve an

objective and will be part of the human world, as it always has. We are only

now beginning to realize it ...




century?


• Like Plato, the Philosopher, in the “Allegory of the Cave”, we must realize that

it is maybe on the dark side, in the shadows and that frightens us, that the

Truth may will be or not be. The cave is our life most of the time, what we see

and think we know, not realizing what the true reality is, although our

perception is always limited, like the shadows.

• I send Digital and Human kisses for everyone.

11

Rule Nº 11

Please, if you want to

survive, think digitally!

Please, if you want to survive, think digitally!

11th rule of 12

• The future of Internet, Brain net, Artificial Intelligence and Humans - The

Education of tomorrow.

• Digitize everything about what some experts called “the middle man”, write

down all the places where there is weakness, frustration, friction, obstruction,

list all places in any sector. It combines all this with Artificial Intelligence.

• That Intelligence will give you conclusions and solutions that you can offer to

people. That's what people needs: solutions to their problems!

• So, “You will be a new leader and billionaire” (Michio Kaku).

• Did you know that in Blockchains you already have an artificial entity making

decisions for you? This will happen in all or almost everything that humans

do.

• It is passionate but it is also scary, because it is still unknown and we are

afraid of what we do not know yet. It is in our nature.

• But it is a fact and it is happening little by little. There's no turning back.

• I believe that we can no longer ignore this reality. Let's see what the experts

Michio Kaku, Jack Ma and others tell us.

• They say that:

• The chips will soon be a reality and will be connected with our brain, just as

the robots will be part of everyday life in everything, in the car, at home, at

work, in health, in our bank, in sports. Everything will be connected. Hopefully

it will also be for fraud and corruption. I hope so, but that already gave

material to many other articles and it is not my goal to talk about it now.

Please, if you want to survive, think

digitally!



• 80% of businesses in the next 30 years will be part of the internet and I

honestly think that it is beginning to be proven that whoever follows this

evolution, will always have work, this will create many more and new jobs.

• Any business of the future, whether large or small, will be part of the global

internet network. The internet is today just as important as electricity.

• The digital economy is already part of our lives.

• Therefore, the internet can be the solution to many problems. What for most

average humans is just a diversion and a means of discharging frustration and

weakness and hate or even love, has now become a very serious thing for

those who study these weaknesses in many humans and take advantage of it

(so they are billionaires). They exploit our Emotions and earn money, a lot of

money.

• This is Power!

• Any business will be a global business, and there is no longer this strange

thing of saying that this is a Chinese, European or Indian business, etc. It will

only be global and cyber. Period.

• The manufacturing industry will be digital and automated almost entirely and

will not create jobs. There will be new jobs in the service area. That is my

belief.


digitally!



• But there are Big Challenges yet to come.

• The biggest challenge will be in the Education of future generations, this is a

matter of concern. If we continue to teach and educate in the same way that

we have educated in the last 100 years, this will bring problems of

readaptation and our young people will not be well prepared for this new life

and reality.

• Education will have to be reformulated and rethought, hybrid and updated,

with a strong investment in technology.

• Why? For a very simple reason:

• if automation is supposed to be smarter, machines will be smarter than us

humans, so how are we going to compete with them? Never.

• For this reason Education has to change urgently, and be applied at 3 levels,

according to experts, 3 levels of Intelligence: EQ, IQ and LQ, that is,

Emotional, Intellectual and Love Intelligence.

• If not, the next generations will never understand or cooperate with the

machines or take advantage of them to their benefit, they will never

understand this new language.

• The future is Science and Technology in a Win-Win perspective for Humans.

That is, if we realize that we will benefit from this evolution, then humans will

cooperate. Until then, there will always be many doubts and lack of belief,

conspiracy theories ...


digitally!



• It will take time for humans to realize this. However, those who have already

realized are already benefiting a lot and are light years ahead of the rest of

the world.

• I honestly don't think that machines and robots are The Case Study.

• The Human Being, yes, he is a constant case study. We are and will always be

unique.

• There is still so much to discover about the human being. So, I think that

maybe we are able to create machines and artificial intelligences to fill our

gaps, since even we do not yet understand very well who we are and why we

exist.

• Anyway, I am convinced of one thing:

• We must plan and choose our children's future education very well.

• And, please, if you want to survive, you should start thinking digitally!

• I am trying to re-educate myself in this sense and trying to wake up to this

Reality.

• Why deny the obvious, if in fact we are all using it? It takes time to

understand, but it is undeniable.

• This is the New World, the World that we created. So, it's ours!

12

Rule Nº 12

Don’t you dare not to

fight for your dreams

Don’t you dare not to fight for your dreams. No

Excuses. Add Value to Yourself.

12th rule of 12

**Award Winning** CGI 3D Animated Le Gouffre Short Film by Lightning Boy

Studio - Carl Beauchemin, Thomas Chrétien, David Forest. Featured on

https://www.youtube.com/watch?v=bo2KQer1KNM

An inspiring tale about friendship, sacrifice and conquering the impossible.

Don’t you dare not to fight for your

dreams. No Excuses. Add Value to


Yourself.


• We live strange times. But as they are strange, they are also challenging, so

what you have to lose? Nothing.

• Hit back. Don’t get locked in a cage. Your Value it’s to be You, to be Different.

• Haters will tell you to quit many times. They will tell you it’s difficult. Or They

won’t tell you nothing at all. Your thoughts will tell you it’s impossible. Friends

will tell you it’s easy, sometimes. No, it’s not. But impossible? No way! So,

forget the others, this is about You, and Me, Each one of us.

• A Dream can become a Reality only if you refuse to quit. So, Dream Big.

• Imagine that most of your free time, you spend listening to music, seeing

comments on your social network, leisure ... It's not that bad, because

sometimes we also need leisure. But why not make the most of that time that

you spend without producing anything during the whole year and producing

one of your dreams? The pleasure will be immense.

• So, how to achieve your goals faster?

• There’s no magic formula, but you must believe. No one’s coming to push you.

• If you want to write a book, do it. If you want to create a business, do it. If you

want to build something …, do it. Whatever you want.

• Do everything you’ve never done before. But, do it.

• It’s in your power to turn it into a reality.

• No one will do it for you like you do.

• If you truly want to do it, you’ll be good enough to make it. We are a lot more

than we think. Focus. Clean up your head first.

• Schedule your time. Take control of the situation. Put behind every excuses,

there are a million. So, take action.

Don’t you dare not to fight for your

dreams. No Excuses. Add Value to


Yourself.


• Practice your skills. Take the opportunity to do a training, for example. Take

some minutes per day to do that without being tired and bored. The days

aren’t all the same and there are days that, for a variety of reasons, we are

unable to produce. In that case, I think the ideal is not to insist. Tomorrow

you'll try again, but never stop.

• You just have to take a decision. As simple as that.

• You’ll still be the same person, but for sure a better person. You will be the

same person, but this time more complete and with Added Value - the 12th

rule of 12.

Conclusion

Never give up! Never believe those who tell you that

you are not capable. Never let your shine dazzle you!

Keep your head up. Observe far away. Think big.

Identifies the problem. Look for the solution, a scalable

solution. The solution is not enough. It has to be

scalable.

If I did it, so can you.

God bless you!

Click on the links below to access masterclasses

in Portuguese

Follow my Masterclasses in Portuguese every Wednesday at 21:00 h –

Lisbon hour on: Facebook, Linkedin and Youtube.

Links: https://www.lookatmepro.com/videos

Facebook: https://www.facebook.com/mylookatmepro/

Linkedin: https://www.linkedin.com/in/mariaclaraalves/

Youtube:

https://www.youtube.com/channel/UCYX6pVFIKxO46j3VU1SLv0g

Twitter: https://twitter.com/LOOKMEBusiness1

Instagram: https://www.instagram.com/mcssa2016/

“Profit first – Your Empire later

- Will Mitchel. 2019. www.startupbros.com

Author: Maria Clara Alves

“

KEEP STRONG!

Stay powerful!

Be resilient and stay focused.

www.lookatmepro.com

Ebook 12 Rules to Change Your Life

Create successful ePaper yourself

Delete template?

Save as template?