Catalyze Magazine Spring 2021

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With Ideagens extensive member network and influential platform, Catalyze Magazine serves as an aggregate for all the content, events, articles, and collaboration that we do. It is a quarterly magazine where you will find transcriptions from Ideagen events from this quarter, articles, and information surrounding how we are completing our mission. With this magazine, we want to highlight the nature of cross-sector collaboration and how we infuse it into our daily mission on a global scale. This edition of Catalyze Magazines highlights the Dynamic Resiliency Summit that took place on January 27th and 28th, 2021.

CATALYZE.

B Y I D E A G E N Spring 2021

10 L E A D E R S W H O

A R E C R E A T I N G

D Y N A M I C A L L Y

R E S I L I E N T

O R G A N I Z A T I O N S

This Spring each cover

reflects the adaptability and

creativity of every leader on

our list, each one profiled by

an equally luminous voice

PLUS

An Exclusive

Interview with

Kate Johnson

President

Microsoft US

Key Insights

Into The Global

Pandemic With

Dr. Kenneth

Moritsugu

Ideagen Black

History Month

Initiatives

The Power 50

List- The

Most

Dynamically

Resilient

Companies

and Orgs of

2021

G R E T C H E N O ' H A R A - M I C R O S O F T V P U . S . A I & S U S T A I N A B I L I T Y

S T R A T E G Y & P A R T N E R S H I P


CATALYZE.

B Y I D E A G E N Spring 2021

10 L E A D E R S W H O

A R E C R E A T I N G

D Y N A M I C A L L Y

R E S I L I E N T

O R G A N I Z A T I O N S

This Spring each cover

reflects the adaptability and

creativity of every leader on

our list, each one profiled by

an equally luminous voice

An Exclusive

Interview with

Kate Johnson

President

Microsoft US

Key Insights

Into The Global

Pandemic With

Dr. Kenneth

Moritsugu

Ideagen Black

History Month

Initiatives

PLUS

The Power 50

List- The

Most

Dynamically

Resilient

Companies

and Orgs of

2021

T O N I T O W N E S - W H I T L E Y - P R E S I D E N T , U S R E G U L A T E D I N D U S T R I E S A T

M I C R O S O F T


CATALYZE.

B Y I D E A G E N Spring 2021

10 L E A D E R S W H O

A R E C R E A T I N G

D Y N A M I C A L L Y

R E S I L I E N T

O R G A N I Z A T I O N S

This Spring each cover

reflects the adaptability and

creativity of every leader on

our list, each one profiled by

an equally luminous voice

PLUS

An Exclusive

Interview with

Kate Johnson

President

Microsoft US

Key Insights

Into The Global

Pandemic With

Dr. Kenneth

Moritsugu

Ideagen Black

History Month

Initiatives

The Power 50

List- The

Most

Dynamically

Resilient

Companies

and Orgs of

2021

C H A N T A L L I N E C A R P E N T I E R - C H I E F , N E W Y O R K U N C T A D O F F I C E


CATALYZE.

B Y I D E A G E N Spring 2021

10 L E A D E R S W H O

A R E C R E A T I N G

D Y N A M I C A L L Y

R E S I L I E N T

O R G A N I Z A T I O N S

This Spring each cover

reflects the adaptability and

creativity of every leader on

our list, each one profiled by

an equally luminous voice

PLUS

An Exclusive

Interview with

Kate Johnson

President

Microsoft US

Key Insights

Into The Global

Pandemic With

Dr. Kenneth

Moritsugu

Ideagen Black

History Month

Initiatives

The Power 50

List- The

Most

Dynamically

Resilient

Companies

and Orgs of

2021

D R . K E N N E T H M O R I T S U G U - F O R M E R A C T I N G U S S U R G E O N G E N E R A L


CATALYZE.

B Y I D E A G E N Spring 2021

10 L E A D E R S W H O

A R E C R E A T I N G

D Y N A M I C A L L Y

R E S I L I E N T

O R G A N I Z A T I O N S

This Spring each cover

reflects the adaptability and

creativity of every leader on

our list, each one profiled by

an equally luminous voice

PLUS

An Exclusive

Interview with

Kate Johnson

President

Microsoft US

Key Insights

Into The Global

Pandemic With

Dr. Kenneth

Moritsugu

Ideagen Black

History Month

Initiatives

The Power 50

List- The

Most

Dynamically

Resilient

Companies

and Orgs of

2021

B J M O O R E - E X E C U T I V E V I C E P R E S I D E N T A N D C I O A T P R O V I D E N C E


CATALYZE.

B Y I D E A G E N Spring 2021

10 L E A D E R S W H O

A R E C R E A T I N G

D Y N A M I C A L L Y

R E S I L I E N T

O R G A N I Z A T I O N S

This Spring each cover

reflects the adaptability and

creativity of every leader on

our list, each one profiled by

an equally luminous voice

PLUS

An Exclusive

Interview with

Kate Johnson

President

Microsoft US

Key Insights

Into The Global

Pandemic With

Dr. Kenneth

Moritsugu

Ideagen Black

History Month

Initiatives

The Power 50

List- The

Most

Dynamically

Resilient

Companies

and Orgs of

2021

D R . S I D H A N T G U P T A - D I R E C T O R , P R O D U C T I N C U B A T I O N A T M I C R O S O F T


CATALYZE.

B Y I D E A G E N Spring 2021

10 L E A D E R S W H O

A R E C R E A T I N G

D Y N A M I C A L L Y

R E S I L I E N T

O R G A N I Z A T I O N S

This Spring each cover

reflects the adaptability and

creativity of every leader on

our list, each one profiled by

an equally luminous voice

PLUS

An Exclusive

Interview with

Kate Johnson

President

Microsoft US

Key Insights

Into The Global

Pandemic With

Dr. Kenneth

Moritsugu

Ideagen Black

History Month

Initiatives

The Power 50

List- The

Most

Dynamically

Resilient

Companies

and Orgs of

2021

K I M S M I T H - G L O B A L V I C E P R E S I D E N T , C L O U D I N N O V A T I O N , I B M


CATALYZE.

B Y I D E A G E N Spring 2021

10 L E A D E R S W H O

A R E C R E A T I N G

D Y N A M I C A L L Y

R E S I L I E N T

O R G A N I Z A T I O N S

This Spring each cover

reflects the adaptability and

creativity of every leader on

our list, each one profiled by

an equally luminous voice

An Exclusive

Interview with

Kate Johnson

President

Microsoft US

Key Insights

Into The Global

Pandemic With

Dr. Kenneth

Moritsugu

Ideagen Black

History Month

Initiatives

PLUS

The Power 50

List- The

Most

Dynamically

Resilient

Companies

and Orgs of

2021

D R . R O D H O C H M A N - P R E S I D E N T A N D C E O A T P R O V I D E N C E , C H A I R - E L E C T

A M E R I C A N H O S P I T A L A S S O C I A T I O N


CATALYZE.

B Y I D E A G E N Spring 2021

10 L E A D E R S W H O

A R E C R E A T I N G

D Y N A M I C A L L Y

R E S I L I E N T

O R G A N I Z A T I O N S

This Spring each cover

reflects the adaptability and

creativity of every leader on

our list, each one profiled by

an equally luminous voice

PLUS

An Exclusive

Interview with

Kate Johnson

President

Microsoft US

Key Insights

Into The Global

Pandemic With

Dr. Kenneth

Moritsugu

Ideagen Black

History Month

Initiatives

The Power 50

List- The

Most

Dynamically

Resilient

Companies

and Orgs of

2021

S T A V R O S L A M B R I N I D I S - E U A M B A S S A D O R T O T H E U S


1.27.21

Ideagen

®

Dynamic Resiliency Summit

Dynamic Resiliency: An

organization with a

demonstrated, dedicated

ethos focused on fostering

partnerships across sectors

resulting in surviving,

recovering and reimagining

operations after the most

challenging circumstances.

:The ability to see around

corners, to reimagine. –

Ideagen® 2020

See how some of the worlds

largest organizations are

surviving, recovering, and

reimagining operations after

the most challenging

circumstances

CATALYZE MAGAZINE | 1


K A T E J O H N S O N

P R E S I D E N T O F M I C R O S O F T U S

K E Y N O T E S P E A K E R :

E M P O W E R I N G W O M E N & G I R L S

S U M M I T

George Sifakis: Kate, you have been at

Microsoft for three years now. That's a

relatively short time, but you've made

such a global impact already. What drew

you to Microsoft, and what appealed to

you about the company?

Kate Johnson: I've had a career

where I've had the opportunity to

work for a bunch of different

companies doing lots of different

jobs. I've been in sales, operations,

technology, and services. The

common thread across all of those

roles, looking back, is change

leadership. Then the opportunity at

Microsoft presented itself. Here we

have the CEO Satya Nadella, who's

got this crystal clear mission to

empower every person and

organization on the planet to

achieve more.

For more information about the event, please

visit: https://www.ideagensummits.com/ CATALYZE MAGAZINE | 2


E X C E R P T S F R O M K A T E J O H N S O N

P R E S I D E N T O F M I C R O S O F T U S , K E Y N O T E

C O N T I N U E D . . .

Kate Johnson: It starts with the mission

and, we're lucky to have one that's still

aligned with such lofty goals, right? I think

they're perfectly in line with the UN's goals

about innovation and change, where we're

trying to solve problems with people on the

planet. We're also understanding that all

change starts with people, it's really not

about the technology. And that recognition

is helping us create the conditions to drive

true transformation for our company, as

well as the marketplace. And what change

lover would pass up that opportunity? I just

couldn’t.

George Sifakis: That's certainly an

incredible perspective. And the trajectory

that you've had is simply remarkable. It

does seem that Microsoft has gotten some

momentum in the change game. We're

seeing this response in the market, press,

and in employee interactions. Why is that?

And what is Satya doing that's different,

other than clearly articulating a lofty

mission?

Kate Johnson:That's a great question. I

think while everything is anchored in this

mission, it's the recognition that we had to

be just as precise about the culture change

that we want him to drive. Satiya took his

leadership team and spent a lot of time

making sure that he could find exactly what

our cultural aspirations truly were.

Kate Johnson: It starts with having a

growth mindset for everything that we do.

It's about moving from being the know-it-alls

to the learn-it-alls. That's very different.

That's embedding yourself in curiosity and

having the courage and vulnerability to show

up, not knowing the answer all the time. The

second piece is we want to become obsessed

with customer problems and solving them

rather than being obsessed with our own

products and services. We want to operate as

one team, we call it one Microsoft. So it's

melting down all the silos between the

product teams, melting down the silos

between engineering, services, sales, and

operations, so that we can work together to

obsess collectively about our customer's

challenges. Also, it's creating a diverse and

inclusive environment, one in which we

represent the markets into which we want to

sell, and where we create an inclusive

environment so that we can truly harness the

brainpower of every human being that shows

up for work at Microsoft. All of that rests

upon our value system, which is based on

respect, accountability, and integrity. Those

are all very clear attributes of culture. And

one in which a change leader like me can

anchor herself in to and say, okay, let's make

that real in our business.

CATALYZE MAGAZINE | 3


I N T E R V I E W W I T H D R . S I D H A N T G U P T A A N D

N I C O L A S V I L L A R F R O M M I C R O S O F T D U R I N G

T H E D Y N A M I C R E S I L I E N C Y S U M M I T

Dr. Sidhant Gupta:

These kids who are visually impaired were building circuits and they had the tactical field to

do that. They came up with some really creative ideas. Can you tell us more about that?

Nicolas Villar:

Exactly. They were coming out with all these great ideas, on what they wanted to do. You

know this is a really great invention. For example, they created a light sensor. And this allows

one to know whether there's a window in the room. Like, I want to know whether there is a

window in this room and I can use this light sensor to know whether it is giving me some

feedback or not. Furthermore, with a little glue logic, they could feel through the breadboard

that the delicate fiscal operations worked perfectly, but even more so it was giving it the little

bit of intuitive intelligence that glued it all together, and that really was a big chasm. Looking

back, it became apparent that the tech education problem was really widespread In the UK,

over the last few years, computer science has become part of the curriculum, which is really

exciting. It means that the role of these children that were being excluded from participating

has expanded, because of the same thing that we experienced in the workshop, they were

experiencing in a neck at a nationwide level. There just weren't any tools to teach kids with

disabilities things about programming, because a lot of the metaphors and tools that we use are

very visual. When teaching someone programming there are tools like ‘scratch’, where you

look on screen, you drag and drop blocks, and each block you are reading a line of code or a

statement, and you click them together like a Lego piece.

It's a very visual metaphor. Or, even when we are talking about text-based coding, it is very,

visual, you know, indentation is meaningful, the way that things align. It's also important to

address the graphical nature of things like screen readers that don't really work. Something like

a screen reader is already so abstract when you're trying to convey code. Without aim, and

simplifications in these abstract visual examples, it's very cartoon to build up the fundamentals

of programming and computer science to create an amazing career, for someone that is visually

impaired. I've worked with some incredible, program workers at Microsoft that have little or no

vision. It's really incredible how they got there because of learning how to code. It's just so

hard.You need to be a really extraordinary individual. If you want to be able to overcome those

hurdles.

CATALYZE MAGAZINE | 4


Inside the Summit!

Key Lessons From Toni Townes-Whitley


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CATALYZE MAGAZINE | 5


Excerpts from Gretchen O'Hara Vice

President, AI and Sustainability at Microsoft

My name is Gretchen O’Hara, and I am the VP of AI and Sustainability Strategy at Microsoft

US. It is great to be joining you at the Ideagen Dynamic Resiliency summit. We see the concept

of resilience in business as more critical than ever. A key component of resilience and recovery

is skilling for the future, so today I’d love to discuss our accelerate program, why we are making

this investment in skilling, what is the initiative, and how our approach is unique in the market.

First, let’s set the stage of why we launched the accelerate program. The rapid acceleration of

emerging technology and its impact on the US market and society is redefining our landscape

today. This acceleration is only further fueled by the COVID 19 crisis. In fact, 79% of CIOs

agree that the COVID 19 pandemic will act as a forcing function to make them digitally

transform and move to the public cloud even faster than originally planned. This massive shift is

impacting what skills are needed in the future. However, not all of society is benefitting from this

digital transformation as 37% of rural Americans don’t have access to broadband at home. As a

result, many of us are experiencing uncertainty. More than 8 in 10 Americans, 83%, say that the

future of our nation is a significant source of stress. And so, the situation and resulting issues

create a growing need for empathy.

CATALYZE MAGAZINE | 6


Excerpts from Gretchen O'Hara Vice

President, AI and Sustainability at Microsoft

Continued...

We are facing some unprecedented times. In this global pandemic, we have had to address some incredible

problems that range from how we come out from this global economic crisis to the skills that we are going to

have to need to collectively use in the recovery of how we serve every individual on the planet. Ensuring that

we have an inclusive and diverse workforce of the future and that the technology and innovation that we must

provide to get out of this global pandemic doesn’t actually create a larger digital divide. We now need to bring

more people together as we focus on underserved and underrepresented communities so that everyone can

flourish in this recovery today.

We see digitization as a massive opportunity, creating benefits for both industry and society. The World

Economic Forum estimates that the opportunity could be as big as 100 trillion over the next ten years. It’s just

simply massive. However, this opportunity comes with significant challenges as digitization is accelerating the

need for new jobs and new tech skills. It is projected by the next year, 27% of roles will be net new due to

technology and 54% of employees will require reskilling or upskilling. Women, in particular, may be at risk of

changing their jobs due to automation. Up to 24% of total women employed globally will need to change jobs

due to automation.

This virtual world post-pandemic is also increasing the digital divide leaving underserved communities further,

and further behind. According to Deutsche Bank research, 76% of Blacks and 62% of Hispanics get shut out

completely or will be underprepared for the 86% of jobs in the US due to lack of connectivity and technology

access. The digitization trend combined with COVID has led to the unprecedented growth of virtual and remote

education. However, access to broadband and access to the quality and content of remote instruction is vastly

different depending on location and community. Those demographics and factors can result in a learning loss.

How much learning students lose during school closures vary significantly, and, in some cases, students are not

getting any instruction at all, while others may opt of school altogether. This loss will be greatest among our

low-income, Black, and Hispanic students. In particular, 86% of Black students are currently receiving lowquality

or no remote education with a possibility of losing over ten months of learning during this pandemic.

Compounding learning loss in underserved communities is job loss, and overall women are impacted as

women’s jobs are 1.8x times more vulnerable in this crisis than men’s jobs. Together we can leverage this

forum to act. The struggle of underserved communities in a world that is rapidly digitizing as well as the

increasing disparity of opportunity for them is further compounded by systemic injustice. In the past year, there

have been national protests regarding current inequities in the US at a systemic level that spanned racial,

economic, gender identity, and ability bias. Empathy in action was developed as a national platform, executed

through our local community engagement to the level the playing field across policing, criminal justice,

healthcare education skilling, and access: access to opportunity and access to capital. Addressing the need to

build sustainable, systemic, and symbolic change across our community’s cities and citizens can empower

every individual and organization to achieve more. We also achieve these goals through the initiative to close

the skills gap and leverage our Microsoft platform to drive change in the markets that we serve every day.

CATALYZE MAGAZINE | 7


Excerpts from Toni Townes- Whitley

President, US Regulated Industries at Microsoft

George Sifakis: What are the obvious

and maybe even the unexpected benefits

that companies can realize through their

engagements with social impact selling?

Toni Townes: Well, it's interesting when

we think about this, we've been talking

about resiliency for the last 10 months

and we've sort of almost decompressed it

to, leadership resiliency, and mission

resiliency, this idea that the mission has

continuity. And as you talked about tech

resiliency, the underlying word tech is

there. And when you start to bring these

together, they create, if you will, a much

stronger fabric for social resiliency, for

our societal issues to be addressed with

the grit and the grace that's needed, if you

will, to keep moving forward.

Toni Townes: And how does that help a

company? Well, we feel particularly that

it's helped our brand. As you've

mentioned, Microsoft is becoming

known for our work in sustainability, our

work in accessibility, and our work with

various audiences, for digital skilling.

We also know that about 75% of the

employees who are thriving in so many

of these research studies that have come

out recently have indicated that

employees connect mission and social

impact with their own employee

experience, that they believe that

purpose-driven technology is what sort of

motivates them, retains them in the

industry and allows them to progress

their careers.

CATALYZE MAGAZINE | 8


Excerpts from Toni Townes- Whitley

President, US Regulated Industries at Microsoft

Continued...

Toni Townes: So, what we feel like

we're doing for society is also a benefit

for our own employees. I think it was a

2016 study that found that about 57% of

US workers consider their company's

societal and environmental commitments

when they decide where they're going to

work, where they decide they're going to

stay and build a career, when it comes to

millennials, that number jumps to 76%,

which is not that surprising to us who

have raised some of those millennials,

that purpose driven work drives

employee satisfaction. And that's another

sort of outcome of making these

decisions. You know, when we just

double click on some of the statistics, we

realized that it's not just about the brand

of the company and the satisfaction of

employees. It's also about growing a

company and there's so much research

that indicates doing good, actually is

quite profitable. You can grow markets

and build, and grow, share, even in doing

things that have the deepest and most

substantive societal impacts. So we think

there are many benefits for companies in

our industry and across industries to

engage more and more, not only in social

impact selling, but what I'll call the sort

of broader definition of civic technology.

CATALYZE MAGAZINE | 9


K E N M O R I T S U G U

R E T I R E D U S S U R G E O N G E N E R A L

I D E A G E N D Y N A M I C R E S I L I E N C Y

2 0 2 1 S U M M I T

George Sifakis: How is this moment different

than any other that you've seen. And are you

optimistic about the future health of our nation

and the planet when it comes to future health

challenges, including future pandemics,

Dr. Moritsugu: Frankly, what we are facing

right now in a COVID 19 pandemic is not

unique. We have faced challenges of this sort

before, the Spanish flu, ebola, et cetera. What

we are facing, however, is an order of

magnitude that we have not seen for decades,

if not centuries. That, I think has a great

impact on individuals and on systems. And as

I have said earlier, we've got to remember that

we are individuals who exist within a

community and that the community exists to

support the individual. Coming out of COVID

19, as we see the advent of vaccines that imply

we're ready to turn the corner. We've got to

remember that we've got both elements. The

individual and the community that have got to

work in concstent. Again, connecting the dots,

the community, whether it be your local

government, the state government, or the

national government can provide guidance,

can provide access and resources to vaccines,

to health professionals. But then at the same

time, we as individuals have got to understand

we've got a responsibility as well.

Dr. Moritsugu: We're fortunately sitting six feet

apart. We were wearing masks before we sat at this

table. We are engaged in socially distancing. We

don't go to restaurants or to meetings in small

closed and enclosed areas or have gatherings of

large numbers. All of these are individual

responsibilities that we as individuals can act on or

not act on, and therein lies the solution, the real

solution, the individual behaving in the community

and the community supporting the individual.

For more information about the event, please

visit: https://www.ideagensummits.com/ CATALYZE MAGAZINE | 10


CATALYZE MAGAZINE | 11

IDEAGEN MEMBERSHIP

EXCLUSIVE OFFERINGS

Ideagen's newest branch of our streaming services is

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Ideagen TV, now in a convenient podcast form! Each day

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I D E A G E N G L O B A L

Ideagen's Black

History Month

Initiatives

In recognition of Black History Month and in honor of our late

Hon. Chairman Louis Stokes, Ideagen launched the Ideagen

Chairman Series during the month of February.

Featured

Content

Toni Townes-Whitley

Viola Davis

Dr. Robert J. Brown

Ideagen Board Chairman Emeritus - The Late Hon. Louis

Stokes (February 23, 1925 – August 18, 2015) was an American

attorney, civil rights pioneer and politician. He served 15 terms

in the United States House of Representatives – representing the

east side of Cleveland – and was the first African American

congressman elected in the state of Ohio. He was one of the

Cold War-era chairmen of the House Intelligence Committee,

headed the Congressional Black Caucus, and was the first

African American on the House Appropriations

Mary Milben

David Casey

The late Hon. Louis Stokes: “Ideagen is one of the most

unique, necessary and powerful cross- sector collaboration

platforms today, it is indeed time to facilitate cross -sector

collaboration to address many of the world’s most pressing

challenges”. -Ideagen Quote 2014

CATALYZE MAGAZINE | 12


Excerpts from Ideagen's Interview

with Viola Davis, Julius Tennon,

and Steven Tingus

Steven Tingus: Tell me your feelings about the underrepresentation situation [in

Hollywood], and what you would like to see changed, to not really just talk about

diversity inclusion. That's all nice, but I'm very strategic in my work. What would

you like to see done right now?

Julius Tennon: Well, obviously, you know, it's always one of those things where

you have to be the change you want to see. And obviously, Steve, I’ve known you

for these last six years, and I know that those stats about, actors who are disabled

are true. And I think you have to, you know, we have, to continue to have those

conversations with the people who run the studios, also with independent producers

and make them become more sensitive to the fact that if we can have a someone

with a disability do the work that actor should be given the job because, you know,

if you're going to have somebody who's disabled do that job and have that

disability, they actually have to be able to perform. So that worry of a producer, if

you actually get an actual disabled person, you're not going to be able to do the job

well, we have to dispel that. Being able to put people in front of them who could

actually do the job who could actually write a script, could actually, you know, be

pulling cohorts and doing different things. Because just because they're disabled

doesn't mean that they don't have the ability and that they aren't able to do it. So I

just think we have to start having these real serious conversations with the folks at

the top and talk about these things and say, let's make a roadway, let's build a real

roadway instead of kind of talking around it let's really in a substantive way.

CATALYZE MAGAZINE | 13


"That role (Annalise Keating) absolutely defined my

career only because of the role that, a woman who

looked like me who would not necessarily be

considered for that role. She was cool... she's a

leading lady on network television" -Viola Davis

CATALYZE MAGAZINE | 14


E X C E R P T S F R O M I D E A G E N ' S

I N T E R V I E W W I T H V I O L A D A V I S ,

J U L I U S T E N N O N , A N D S T E V E N

T I N G U S C O N T I N U E D . . .

Steven Tingus: Exactly, as you all know, I've been an advocate or activist. I've

had a business perspective, obviously because of my late parents who ever

treated me as a pity project, they treated me like my other two siblings. And I

think that it's made me stronger to get things done correctly. So with that, I

want to ask Viola and yourself, what characters have you played that you feel

really sent a message about the issues that we face and what we need to do, to

affect and change perceptions of people that are underrepresented.

Viola Davis: Well, that would have to be how to get away with murder and

Shondaland. That role absolutely defined my career only because of the role that, a

woman who looked like me would not necessarily be considered for that role. She

was cool. She was described as sexual, as complicated, she's a leading lady on

network television. You know, usually women are cute, they're blonde, they're petite.

And because those roles are not usually cast with an actress who looks like me, there

was a part of me that didn't believe it too. And I think that's sad until I accepted it and

I had to believe it. Okay. Because I had to play her and I had to make the audience

buy it. Right? So for me, it was a huge growth experience for Viola, the person, the

woman, the woman of color, the dark skin woman of color with thick lips and a wide

nose. It also helped redefine in my opinion, how you saw a leading lady, but

Shondaland in and of itself really cares about the broad spectrum of humanity. We

have had disabled actors. We have had the LGBTQ community represented, but

that's because we care, we do want the change. But a lot of people don't care. They

keep the status quo out of fear, you know, but I got into acting for me, I got into

acting because I knew what acting does is it makes people feel less alone. When you

look at characters, I don't want characters that don't look like me and don't look like

the world that I live in. So I would have to say how to get away with murder.

CATALYZE MAGAZINE | 15


G E O R G E S I F A K I S , C E O A N D

F O U N D E R , I D E A G E N T A L K S

A B O U T 1 7 D A Y S O F

S U S T A I N A B I L I T Y

In today’s world, as we

experience what I term as 1918,

1929 and 1968 all wrapped up

into one, I believe there is one

silver lining: we have the

opportunity — and shared

imperative — to all work

together and make the world a

better place. I have attended

Ideagen events in the past and

see Ideagen as a true ‘galvanizer

of good’. I recently heard about

of 17 days of Sustainability and

thought you, as CEOs, would

want to know more about it. So

I recently ‘sat down’ with

Ideagen CEO and Founder,

George Sifakis.

Article originally published in Forbes Magazine

Contributer: Robert Reiss

For more information about the event, please

visit: https://www.ideagensummits.com/ CATALYZE MAGAZINE | 16


G E O R G E S I F A K I S , C E O A N D F O U N D E R ,

I D E A G E N T A L K S A B O U T 1 7 D A Y S O F

S U S T A I N A B I L I T Y C O N T I N U E D . . .

Robert Reiss: Talk about the original

Ideagen concept.

George Sifakis: Ideagen’s mission is to

provide a global platform to foster crosssector

collaboration by the world’s leading

Brands, Companies, NGOs and Public

Sector to create innovative solutions via

collaboration at scale while creating

awareness of the 17 United Nations

Sustainable Development Goals.

Reiss: And how specifically are you

creating that awareness these days?

Sifakis: In early 2020 we launched the

Ideagen TV Network to expand upon our

global summit reach. In doing so, we have

drastically increased our reach to tens of

millions of people. With this incredible

platform we are currently finalizing plans to

broadcast Ideagen’s 17 days of

Sustainability, 17 days of content to

correspond to one of the UN SDG’s. Each

day Ideagen brings global leaders and

innovators together to discuss. We Believe

that through education and awareness society

can help to bring the goals to fruition.

Sifakis: We are inspired by the unanimous

agreement by the 193 member states of the

United Nations who adopted the 17 Global

Goals as a universal call to action to end

poverty, protect the planet and ensure that all

people enjoy peace and prosperity by 2030.

Ideagen is committed to serving as a catalyst

to achieve these goals.

Reiss: Talk about your major TV initiative.

Reiss: Share more about the specifics of the

17 Days of Sustainability.

Sifakis: During Ideagen’s “17 Days of

Sustainability”, highlighting one goal per

day, Ideagen will showcase how the world’s

leading organizations are addressing the

global goals. Achieving the Global Goals is

only possible through the education,

awareness, and collaboration of individuals

and organizations who strive for a better

society and planet.

CATALYZE MAGAZINE | 17


For more information about the event, please

visit: https://www.ideagensummits.com/ CATALYZE MAGAZINE | 18

Sifakis: A key highlight during the 17 Days

of Sustainability will include a spotlight on

Global Goal 5, Gender Equality, during

Ideagen’s Annual Empowering Women &

Girls Summit on October 8, and Goal 17,

Partnerships for the Goals, during our

Annual Ideagen Global Partnerships Summit

on October 9. Ideagen’s 17 Days of

Sustainability, 17 Global Goals including

over 100 Speakers, Leaders and Luminaries,

from across sectors sharing insights,

perspectives and partnerships to achieve the

Global Goals by 2030. We are excited to

announce that Kate Johnson, President of

Microsoft US, will be the keynote speaker

for the Empowering Women and Girls

Summit on October 8th. Other companies

participating include ACS Athens, KPMG,

World Human Forum, Opportunity

International, IBM, Summer Discovery,

AARP, Providence St. Joseph Health,

Women in Cloud, and many more …

Sifakis: Our audience and reach is quite

broad, as it consists of people around the

globe. All past Ideagen summit attendees and

interviewees, our digital audience —-

consisting of over a million website visitors a

month, thousands of members in our online

platform, our digital following, and our

targeted promotion and marketing— as well

as our affiliate audiences. We plan to

generate awareness for the 17 days of

Sustainability through a targeted approach,

utilizing our digital audience, digital

marketing and promotions, as well as a joint

effort with all summit speakers.

Reiss: I just want commend you on putting

together such an important initiative —

especially significant during these times.

Sifakis: Thank you, Robert. It was an honor

to join you for this interview.

Reiss: Truly inspiring, George. How about

the audience?

Article originally published in Forbes Magazine

Contributer: Robert Reiss


I D E A G E N 2 0 2 1

10

P O W E R L I S T

Amy Hopkins

Senior Director- Boeing Phantom Works

Bill Gates

Bill & Melinda Gates Foundation

Elon Musk

CEO - Tesla

Gretchen O'Hara

VP AI and Sustainability - Microsoft

Jo Ann Jenkins

CEO - AARP

CATALYZE MAGAZINE | 20


I D E A G E N 2 0 2 0

10

P O W E R L I S T

Dr. Rod Hochman

CEO/President- Providence Health

Kim Smith

Global Vice President- IBM

Dr. Chantal Line Carpentier

CHIEF - UNCTAD, NEW YORK OFFICE

Alex Gorsky

CEO - Johnson & Johnson

Amb. Stavros Lambrinidis

EU AMBASSADOR TO THE US

CATALYZE MAGAZINE | 21


Editor's Note

Dear Friends and Colleagues,

2020 was one of the most challenging years in human history with

the global pandemic. Despite this global challenge, Ideagen made a

renewed effort and commitment to convene the world's greatest

minds from the world's leading companies, ngo's and public sector to

address the world's most vexing issues. Ideagen TV reached over

90 Million People in 2020 across the planet with inspiring

interviews and custom programming. On November 2, 2020

Ideagen Radio Launched with a focus on a similar ubiquitous

content distribution model beginning with our platform,

IdeagenGlobal.com "Powered by Azure".

2021 is already shaping up to be #Epic, as we convene and prepare

for the world wide release of over 21 High-Impact Summits

beginning with the Dynamic Resiliency Summit on January 27/28,

2021, and most recently with the Annual Global Leadership Summit

on March 23 - 25. Stay tuned for new programming!

GEORGE SIFAKIS

GEORGE SIFAKIS

Editor-in-Chief & CEO

-Ideagen

CATALYZE MAGAZINE | 20

COOPER HENDERSON

Publication Editor

JOHN MULBERGER

Publication Co-Editor

Pictured Top to Bottom

Kate Johnson, Microsoft

Dr. Rhonda Medows, Providence

George Sifakis with Robert Reiss


COVER

PHOTO

CREDITS

Toni Townes-Whitley

Credit: The CEO Forum Group, and Microsoft News

https://theceoforumgroup.com/radio-toni-townes-whitleypresident-microsoft-regulated-industries/

https://news.microsoft.com/digitaldifferenceaustralia/photos/

toni-townes-whitley/

Dr. Kenneth Moritsugu

Credit: From Bio

https://www.hhs.gov/surgeongeneral/about/index.html#biosg

Stavros Lambrinidis

Credit: From Bio

https://twitter.com/euambus

Gretchen O'Hara

Credit: Photo Provided by Microsoft

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