UHCW Newsletter redesign (SHAFI REZA)

UHCW NEWSLETTER
Article created, constructed & designed by Shafi Reza
VOLUME 12 - ISSUE 5
APRIL 2021
A DIVERSE
WORKFORCE
Our Equality Objectives:
• Better health outcomes
• Improved patient access and experience
• A represented and supported workforce
• Inclusive leadership
2018 - 2022 Summary:
• Our Strategy aims to integrate equality
and diversity into everything we do.
• People should feel empowered to take
ownership of their healthcare.
We will achieve this by:
• Attracting and retaining a diverse and
talented workforce
• Developing web-based equality guides
and information for the Trust sites
The Trust believes that service users should have
the same rights regardless of their religion or belief,
race, gender, sexual orientation, disability or age.
This does not mean that the same service is
provided for everyone but rather services should be
appropriate for each individual. The Trust offers
Interpreting services where required.
We will take positive action where necessary to ensure
fair access for these demographics. This specific
commitment forms part of a broader commitment
to equal treatment and respect for diversity.
Our Trust wants to share as many stories about
service user, patient and carer experience as we
can, to celebrate the things that have helped and
gone well, as well as what hasn’t gone well and
understanding why this is.
LATEST NEWS INSIDE
For more information, please visit: www.uhcw.nhs.uk

VOLUME 12 - ISSUE 5
APRIL 2021
WHO WE ARE &
WHAT WE DO
RESEARCH & DEVELOPMENT
University Hospitals Coventry and Warwickshire NHS
Trust is one of the newest and busiest NHS teaching
Trusts in the country caring for over 1,000,000 people
across Coventry, Warwickshire and beyond.
UHCW is establishing its reputation as a leading institution
for research. The Research & Development team provides
advice on all aspects of clinical research to support and
develop research activities within the Trust, including:
The R&D Team are a dedicated team of R&D professionals
committed to developing research within our Trust.
Registration, Ethics and approvals, Governance, Statistics
and design support, Randomisation Service, Intellectual
property, Good research practice, Honorary contracts
and Applying for research funding.
University Hospital Coventry, which was opened in 2006,
is one of the most modern healthcare facilities in Europe
with 1,005 beds, 26 operating theatres and state-of-theart
equipment.
We provide both emergency and elective care and
specialise in cardiology, neurosurgery, stroke, joint
replacements, in vitro fertilisation (IVF) and maternal
health, diabetes and kidney transplants. We are also a
designated major trauma and cancer centre.
We are immensely proud of our enviable reputation
for patient care, clinical teaching and innovation. Our
hospital boasts some of the most modern equipment
available anywhere in the NHS and we continue to attract
internationally renowned specialists to work for us.
The Trust’s mission statement is Care, Achieve and
Innovate as research into new treatments and interventions
means that our patients benefit from the latest
evidence-based practice. We work in partnership with
Universities, industry and other partners to develop research
within the Trust.
University Hospitals Coventry and Warwickshire NHS
Trust has been designed to have research at its core, with
purpose-built clinical research facilities embedded within
the healthcare setting.
UHCW were also highly commended at the CRN awards
for being the highest recruiters to COVID-19 interventional
studies.
Professor Jeremy Kirk, Clinical Director of the CRN West
Midlands, said: “We would like to offer our congratulations
to UHCW for their well deserved win and highly
commended in our Regional Awards - we are delighted to
recognise the major contribution that they have made to
research in the region in this extraordinary and challenging
year.”

VISION, MISSION
DRAMAS TO EMPOWER THE PUBLIC
Our storytellers share the public’s beliefs and concerns about vaccines and their journeys from vaccine
hesitancy to community vaccine champions. This collection builds on COVID and Me and is co-produced with
the Theatre of Debate.
AND OBJECTIVES
Varsha featured in our first series, COVID and Me. Varsha is coming
to terms with her only son deciding to sign up to participate in
a vaccine trial. Will she stop him or support him?
Urdu and Bangla versions are now available.
Written by Sudha Bhuchar
Our seven values reflect what is important to us and have been developed by our staff to reflect the culture we want
to live and are aligned to the NHS Constitution. We use our UHCW Improvement methodology described in our
strategic objectives to deliver our values.
Each value has a set of core behaviours attached to them, as well as core behaviours for leaders.
OUR VALUES:
Compassion
We treat everyone with courtesy and compassion.
Openness
We act with openness, honesty and integrity in all we do.
Pride
We take pride in all we do and aspire to do.
Partnership
We work in partnership to deliver and improve the services we provide for our patients.
Improve
We are open to change and seek to innovate to improve what we do.
Asif lost his father from COVID-19 in the first series of COVID and
Me. This monologue focuses on the influence that family members
have on people’s views of taking part in vaccine trials.
Urdu, Bangla and Punjabi versions now available.
Written by Sudha Bhuchar
Mandy has diabetes. She is Ollie’s neighbour he’s encouraging
her to face her fears about catching COVID-19. Mandy wants to
be able to hug her children without fear of catching COVID. She
needs to be brave and consider taking part in a vaccine trial.
Written by Judith Johnson
Sheila was diagnosed with cancer a few years ago but now in remission.
Her keep-fit class instructor has asked the class to consider
taking part in a vaccine trial which is being run from the gym
hall they usually go to for their keep-fit class. Sheila has to decide
if she has enough information to ‘let go and leap’.
Written by Jonathan Hall
Ife is trying to find love during lockdown and social distancing.
Having nearly lost her father to COVID in the last COVID and Me
series, Ife is trying to convince her date not to believe all of the
conspiracy theories.
Written by Farah Najib
Learn
We see education, research and learning as central to improvement.
Respect
We treat everyone with respect and dignity.
Jide is a male nurse married to Fola in his mid-fifties who is a devout
church-goer. This monologue focuses on the lasting friendship
between Jide and Pa Olu who is a respected elder in the Nigerian
community and the reluctance of the church community
to listen to him as a health care professional.
Written By Oladipo Agboluaje
We hope the films are a powerful way to engage communities to start their own debate, overcome fears and
help people start to break down their barriers to vaccine research.

“NOT TODAY
COVID 19”
UHCW NEWSLETTER
VOLUME 12 - ISSUE 5
APRIL 2021
A REMARKABLE NATIONAL
PUBLIC EFFORT
NIHR data shows that a total of 1,075,000 participants have taken part in COVID-19 research, across
more than 180 studies. Of these, more than 100 studies were funded by the NIHR, amounting to more
than £108 million given to dedicated COVID-19 research.
Public participation in COVID-19 research is still vital to enable effective treatments to be identified,
evidenced and made available to NHS patients.
In addition, hundreds of thousands of people have signed up to the NHS vaccine research registry -
this means they can be contacted by researchers to take part in vaccine studies.
These continue to be really important, as we strive to find the vaccines that work best for different
groups of people.
As this is a rapidly moving area, we regularly update the news and Q&As about vaccine research for those interested
in taking part.
COVID-19 or Coronavirus Disease 2019 is the illness caused by coronavirus that can affect the lungs and airways. The
UKRI website explains the facts about the virus, disease and the epidemic.
If you become unwell due to COVID-19 and have to go into hospital, you may have the opportunity to take part in a
research study. Through research, we have already found several treatments for COVID-19 and with your help we can
achieve even more.
Many different research studies are taking place in hospitals and your healthcare team will let you know what opportunities
are open to you. Broadly speaking, COVID-19 studies that are running in hospitals at the moment, fall into two
main categories:
Some involve trying to see if existing medications and treatments can work for COVID-19, these are called interventional
studies. Some studies use information taken from things like blood and urine samples or patient records to help us
develop knowledge about COVID-19, these are called observational studies.
To keep updated with the latest information, visit the UK Government website. You might also find it useful to read the
latest Government information about NHS Test and Trace in England. There is separate guidance for Wales, Scotland
and Northern Ireland.

PROJECT STRATEGY
I had two fundamental objectives for this newsletter
/ magazine re-design.
The first objective, was to give the project a revamp
and refresh from the original design. The audience
has not received their regular newsletter from the
organisation in a while - this would be the perfect
opportunity to give them a taste of something new,
but nonetheless engaging.
My second objective was to ensure that the design
followed a structure, and that structure being set
colours, boxes and brand guidelines that followed the
original NHS theme, but still adapted the positive and
vibrant ethos of the previous design.
The strategy that I approached this task with involved
in-depth trial and error on layouts. This was vital for
me to execute with precision from the beginning
because throughout my experience, I have learned
that even if the context of the magazine is engaging
- if the layout is unappealing and hard for the reader
to navigate through, this leads to a greater chance of
them losing interest very early on.
I utilised my ‘user experience’ training to understand
how text & image boxes would be laid out and how to
structure the text on each page with the right amount
of images and colour, giving that particular page a
strong balance aesthetically.
The overall reason as to why I took the magazine
in this direction is because I felt that it would be an
adaptable theme and layout for any storyline or topic.
This makes the design versatile and easily adjustable,
resulting in efficiency on the quick turn around time
when releasing new weekly/monthly magazines.
With people having even less time and patience now
than before to get to the ‘interesting part’ of the
context, it was important to make things more ‘visual’
with larger page to page images and sub-images as
well as infographic diagrams.
From my experience of creating magazines in collaboration
with award winning digital marketing agency
‘Champions PLC’, I learned that visual communication
persuades readers to read the text to find out what
the engaging picture is about. Similarly, even if more
text was required, with this layout, this can easily
be done without the page looking overwhelming or
overflowing with text.
The brief stated that there are over 500,000 visitors to
the website monthly, which is a huge amount of users
when wanting to create engagement and traction on
a newsletter/magazine. Many of these people will be
using smart devices throughout the day to look at this
piece of content.
This is what I kept in mind when deciding to use an
external platform (Yumpu) to upload the magazine in
a digital book format, similar to the format of books
on a kindle with the swiping page motion which would
allow the reader to flick through the page of the
magazine, download, print or share it with their followers
with ease.
The URL link would then be fed through to the
designated web page or social media platform, making
it easy for the audience to access weekly/monthly
newsletters and magazines straight to their device.
Twitter is used by a lot of patients, medics, researchers
and so this would be a great platform to generate engagement
and exposure on UHCW content.
PLAN OF ACTION
University Hospital
Coventry & Warwickshire
Clifford Bridge Road
Coventry
CV2 2DX
Tel: 024 7696 4000
www.uhcw.nhs.uk
Design Restructure Plan User experience & Functionality Design Aesthetics Social engagement
Once I gathered my knowledge and strategy for these four areas, I was able to get on with the design easily,
knowing I had a plan, knowing what my objectives were and knowing what was required to achieve these goals.
If I am the chosen candidate for this position, when given with feedback from management and colleagues on
campaigns like this one, I will be diligent yet assertive in my approach to ensure that there is always a significant
change and improvement in the dynamics of the content created, resulting in University Hospitals Coventry and
Warwickshire to excel with content, user experience and online presence.
Link to professional portfolio:
https://drive.google.com/drive/folders/1pomtShvy-LGJ2Z_Xhpl0nI5x-Ttt4wdV?usp=sharing
(The files have been categorised in ‘project types’ for user convenience)