yellostone-guideline

YELLOWSTONE
NATIONAL PARK
BRAND GUIDELINE
Visual Brand Guideline

Table of Contents
Brand Guideline 1

Introduction.
About Yellowstone National Park
Yellowstone National Park has rich human and ecological stories that continue to unfold. People have spent time in
the Yellowstone region for more than 11,000 years. Many tribes and bands used the park as their home, hunting
grounds, and transportation routes prior to and after European American arrival. Yellowstone was established as the
world's first national park in 1872.
Brand Guideline 2

The Logo.
Inspiration behind the design
Yellowstone National Park logo was inspired by the spectacular landscape and diversity of nature in Yellowstone.
Bison (a.k.a buffalo) are everywhere in Yellowstone even including the street. That is the reason why this
creatures are in the logo because Yellowstone may be the only place in the United States where
never-domesticated, free-range wild bison still exist.
Brand Guideline 3

YELLOWSTONE
NATIONAL PARK
Brand Guideline 4

Symbols and Meaning
Yellowstone is the only place in the United States
where bison continuously since prehistoric times.
The lodgepole pine (Pinus contorta) is by far the
most common tree in Yellowstone.
Brand Guideline 5

Exclusive Zone
An area of protection is established around the logo,
which delimits the margin within which it is not
recommended to place elements (image or text)
that may interfere with the proper perception or
reading of the brand.
Minimum reporduction size
The logo designed reproduces well at almost any
size. The logo size varies from different media
(website, print, social media, etc.) depends on
how and where we use it.
The minimum dimensions and scales are
presented here in order to offer standards in
different formats and guarantee the legibility and
consistency of the brand.
YELLOWSTONE
NATIONAL PARK
YELLOWSTONE
NATIONAL PARK
YELLOWSTONE
NATIONAL PARK
Brand Guideline 6

The Typeface.
The Yellowstone National Park typeface was selected specifically to represent the brand. It is use within the
logo itself and throughout the web, digital and print design. It is structured and has great flow which enables
practically throughout all medias.
Brand Guideline 7

Prohibition
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Prohibition is a display sans font family. This typeface
has eight styles and was published by Fort Foundry.
Packed with some new features, this vintage sans
typeface takes cues from classic war and workforce
posters to industrial factories. Features include stylistic
alternates, discretionary ligatures, and multiple
language support.
Akzidenz Grotesk Roman
ABCDEFGHIGKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
Akzidenz-Grotesk is a sans-serif typeface family
originally released by the Berthold Type Foundry of
Berlin. "Akzidenz" indicates its intended use as a
typeface for commercial print runs such as publicity,
tickets and forms, as opposed to fine printing, and
"grotesque" was a standard name for sans-serif
typefaces at the time.
Brand Guideline 8

Colour Palatte.
We decided to choose green for our brand color because green is a cool color that
symbolizes nature and the natural world. Perhaps because of its strong associations with
nature, green is often thought to represent tranquility, good luck, and health.
Brand Guideline 7

Primary Color - #FFFFFF Primary Color - #7b9757
Secondary Color - Different shades of green
Brand Guideline 8

Logo Variation.
Having multiple versions of your logo can help uplevel your brand and keep your brand
looking consistent across all platforms and media. Having various logos makes sure your
branding is flexible and you won't have to squish or stretch your logo to fit.
Brand Guideline 9

YELLOWSTONE
NATIONAL PARK
YELLOWSTONE
NATIONAL PARK
YELLOWSTONE
NATIONAL PARK
Brand Guideline 10

Visuals.
A range of visuals displaying the Yellowstone National Park logo and it’s branding. From logo
stamps, catalogs, trifold brochure, to merchandise.
Brand Guideline 11

YELLOWSTONE
NATIONAL PARK
DESIGN . BRAND . MARKET