TC Mar-Apr 2021 Issue

TRADE CHRONICLE
Zong Sweeps Prestigious Customer
Mobile Experience Awards
In continuation of a winning streak from
past years, Zong saw larger recognition
of their improvement efforts in the realm
of user mobile experience through
the customer-experience oriented
Opensignal awards 2021. Winning
five out of seven award categories
outright, Zong once again dominated
the mobile network experience awards
for Pakistan. The operator came top on
Video Experience, Games Experience,
and Upload Speed Experience,
4G Availability and 4G Coverage
Experience. Furthermore, Zong also
became the joint winner with Jazz for
Cellphone imports surge
to $1.31bn
Pakistan`s cellphone imports swelled
by 51.5 per cent to $1.311 billion in
8MFY21 as compared to $865m in the
same period last year, according to the
data released by the Pakistan Bureau
of Statistics on Tuesday.
An of ficial in a cellphone company
said that the mobile phone market is
now upbeat with burgeoning demand in
the price range of Rs10,000-40,000 in
which many companies are competing
Voice App Experience
and Download Speed
Experience.
The Opensignal awards are a globallyrecognized
metric and independent
global standard for analyzing consumer
mobile experience. Reputedly,
Opensignal industry reports are the
definitive guide to understanding the
true experience consumers receive on
with one another.
He said the main buying is coming in the
Rs10,000-25,000 range smartphones
since online education has gained
momentum followed by massive
demandfor food items through online
facilities in the last one year.
The official said Korean and Chinese
manufacturers have been presenting
one to two new cellphones every one to
two months in the range of Rs15,000-
25,000 with 2/3 GB RAM and 32/64 GB
storage options which has provided a
PTCL gets recognition for its communication
and social responsibility
Pakistan Telecommunications
Company Limited (PTCL) got
recognition for its progressive practices
in Inclusive Communication and Social
Responsibility at the Global Diversity
and Inclusion Benchmark Standards
(GDIB) Awards 2021.
Being a large organization with a
nationwide reach of staff and customerbase,
it is a tremendous feat to be
acknowledged for communication
practices that are effectively tailored
to the diverse characteristics of our
customers and employees. Email
bulletins, digital screens, IVR messages
and SMS alerts are some of the many
ways the company chooses to facilitate
two-way communication. Pulse surveys
are conducted to gauge feedback and
interventions are designed to ensure
optimum customer service.
Furthermore, the company’s social
responsibility practices have put
PTCL at a unique spot among its
contemporaries. The organization’s
growing commitment to diversity
and inclusion in terms of gender
representation and development
opportunities to Persons with
Disabilities (PWDs) has further fostered
a workplace culture of inclusiveness.
With the launch of the Justuju
Internship Program for PWDs this year,
PTCL commits to go only forward with
its pledge for excellence. Our employee
volunteer force; PTCL Razakaar has set
a benchmark for corporate philanthropy
and continues to spread smiles year
wireless networks.
Users all over Pakistan saw significant
improvements on the speed metrics
Download Speed Experience (1.9% to
17.7%) and Upload Speed Experience
(4.8% to 13.9%) as well as the 4G
Availability (2.1-2.5 percentage points)
and 4G Coverage Experience (2.1%
to 7.2%) metrics.This recognition of
improvement is remarkable in a year
that was unprecedented in recent times,
with the outbreak of the COVID-19
virus halting or slowing down much
necessary technical work throughout
the globe. At a time when people are
heavily relying on the internet and
smooth connectivity, Zong proved itself
to be up to the task.
big relief to people who cannot af ford
costly cellphones with prices starting
from Rs50,000.
A cellphone maker in Karachi, who
asked not to be named, said sales of
2G phones are still thriving as many
people cannot afford over Rs10,000
cellphones.
According to the Pakistan
Telecommunication Authority website,
the number of cellphone subscribers
soared to 178 million in January from
168m in July 2020.
after year.
On the occasion, Syed Mazhar Hussain,
Group Chief Human Resource Officer,
PTCL & Ufone, said, “We are proud to
have won these two prestigious awards
by Global Diversity and Inclusion
Benchmarks (GDIB). We are fully
committed to foster a culture of diversity
and inclusion in not only making PTCL
a more inclusive place, but we are also
taking conscious steps in making our
society at large more inclusive as well.”
These awards recognize and
encourage organizations that use
GDIB standards to align organizational
policies for sustainable financial and
social performance. Approximately
30 companies were honoured in
various categories at the prestigious
awards ceremony in Karachi. With
such recognition, the GDIB awards
motivate companies to become more
inclusive, diverse and agile. PTCL
being honoured in the list of winners is
a testament to its commitment towards
its employees as well as the community
at large.
TRADE CHRONICLE - Mar - Apr - 2021 - Page # 30