Central & Eastern European Automotive Industry - AmCham - Czech ...

www.autocee.eu 

4 topical conference sessions on: 

• Sourcing and Cost Management: Overcome the tough economic climate through 

effective sourcing and put in place cost reduction strategies to ensure ongoing success. 

• Supply Chain and Logistics: Discover key tactics to reduce expenditure in this critical cost centre 

• Quality Management: Uncover the top criteria put in place by OEMs to review quality 

and benchmark your own processes against other top suppliers. 

• HR and Skills Management: You will learn from experts in business and academia about 

overcoming the skills shortage and drawing maximum benefit from your existing workforce. 

Opportunities For Your Business 

To Grow In Ukraine 

25th November 2008 

Make sure you benefit from the growing 

automotive sector in Ukraine 

• Meet with Oleg Boyarin, CEO of Eurocar and discuss purchasing 

strategies for this booming market 

• Join Kamen Zahariev, Country Manager of EBRD to understand 

the economic climate which will impact your business 

in Ukraine 

• Hear from Alexander Yevzelman of Johnson Controls about the 

challenges and rewards of entering the Ukrainian market 

• Discover the successes and sourcing strategies of local 

suppliers from Yuriy Pidlubnyy of Westa-Dnepr 

• Assess the political and economic factors which can make 

or break your venture in Ukraine with Dmitry Kulikov, 

an expert adviser on Ukraine to the Russian State Duma 

25th-28th November 2008. 

Intercontinental Hotel, 

Prague, Czech Republic 

Central & Eastern 

European Automotive 

Industry: 

New Market Developments, Product 

Strategies & Invaluable Contacts 

NEW! 

Two Factory Visits 25th & 28th November 2008 

Meet senior management and see first hand top Czech production sites 

NEW! 

“The topics and the 

line up of speakers 

at AutoCEE 2008 

look very impressive.” 

Carl H. Hahn, 

Chairman Emeritus, 

VOLKSWAGEN 

Networking Champagne 

Roundtable Discussions 

and Gala Awards Dinner! 

Your chance to boost networking 

and meet key clients! 

26th November 2008 17.00 

Outstanding 

Speakers With Key 

New Information Include: 

Sponsors: 

Book early 

to save up 

to €631 

Bernard Million-Rousseau, 

Executive Vice President, 

TPCA 

Fred Kappler, 

Member of the Board, 

SKODA AUTO 

Young-Taek Huh, 

Vice-President of 

Administration Group, 

KIA MOTORS EUROPE 

Petr Vanek, 

General Manager PR, 

HYUNDAI 

Jean Mouro, 

General Manager, 

PSA SLOVAKIA 

Dr Gerd Schlaich, 

Director for Strategy 

and Support, 

Procurement, 

DAIMLER 

Jan Macek, 

Vice Dean, R&D, 

Jozef Bozek Research Centre, 

CZECH TECHNICAL 

UNIVERSITY 

Franck Guyot, 

Central European 

Purchasing Manager, 

PSA 

Martin Andersson, 

Director, Emerging Markets, 

VOLVO 

Tomasz Gorski, 

Assistant Plant Manager, 

FIAT 

Charles Herval, 

International Purchasing 

Network Director, 

PSA 

Helge Zeuner, 

Manager Budapest 

Purchasing Office, 

VOLKSWAGEN 

Kersten Janik, 

President and CEO, 

TEDRIVE 

Cem Mercan, 

Plant Manager, 

FAURECIA LOZORNO 

Oleg Boyarin, 

CEO, 

EUROCAR 

Andrzej Michalak, 

Logistics Manager 

Eastern Europe, 

DELPHI 

Pavel Hortlik, 

Deputy General Manager 

Quality Control, 

TPCA 

Colin Fearon, 

Senior Purchasing Manager 

Emerging Markets Sourcing, 

FORD 

Phone: +44(0) 207 368 9465 Email: autocee@wbr.co.uk Web: www.autocee.eu

Dear Colleague, 

Frances Parker 

Executive Director 

frances.parker@wbr.co.uk 

Amir Sebahat 

Marketing Director 

amir.sebahat@wbr.co.uk 

The AutoCEE 2008 Team: 

Francesca Krachai 

Sales Director 

francesca@wbr.co.uk 

Paul Counter 

Commercial Director 

paul.counter@wwbr.co.uk 


Intercontinental Hotel, 

Prague, Czech Republic 

AutoCEE is delighted to invite you to join our 10th 

anniversary celebrations at AutoCEE 2008, at the 

Intercontinental Hotel, Prague, from 25th-28th 

November 2008. 

This year we’re pleased to bring you an even more focused 

agenda, one designed to give you top-level insight and senior 

networking over 3 value-packed days. 

You will benefit from hearing first-hand about OEM plans in 

the region, meeting top purchasing executives and networking with 

your customers. You’ll be able to benchmark against your peers 

and learn from up-to-date case studies on the solutions your 

rivals are using to gain the competitive edge. New features for 

2008 include: 

• Champagne Roundtable Discussions with key speakers 

from OEMs and tier 1 suppliers: Your chance to put your 

questions directly to your customers and peers in an 

informal and relaxed atmosphere. 

• Topic Focus: In response to your suggestions, we have decided 

to introduce themed sessions dedicated to helping you with 

priorities in your business. Address your top challenges in 

sourcing, supply chain, HR, skills management and 

quality control through expert presentations and cutting 

edge case studies. 

• 2 Site Visits: Take advantage of this opportunity for 

extended tours around the TPCA and SKODA sites in Czech 

Republic. Develop relationships and meet senior management 

in their own plants. 

• Ukraine Focus Day: Find out what opportunities are 

available to you in Ukraine and how you can overcome the 

key challenges you face in entering this lucrative country. 

AutoCEE 2008 will turn your meetings and networking into 

firm business decisions. You will meet with clients and 

potential partners throughout the conference at car fully 

designed drinks receptions, interactive roundtables, glamorous 

awards ceremonies and frequent coffee breaks. 

No other conference will give you access to so many OEMs 

producing and sourcing in the CEE region as well as to so 

many tried and tested business solutions. Make sure you 

book your place now at this must-attend event for 2008! 

I look forward to meeting you in Prague, 

Yours sincerely 

Frances Parker 

Executive Director 

AutoCee 2008 

Charlotte Crawford 

Senior Event Manager 

charlotte.crawford@wbr.co.uk 

Katia Wyatt 

Head of Automotive 

katia.wyatt@wbr.co.uk 

Key Networking 

Opportunities 

For You At 

AutoCEE 2008 

Champagne Roundtable Discussions 

With Top OEM and Tier 1 Speakers 

Your opportunity to discuss the most pressing issues 

in intimate, informal champagne roundtable sessions, 

ensuring you spend quality time with OEMs and gain real-world 

perspective from your peers. Choose between several 

top OEM speakers to make sure you make the contacts most 

relevant for you. 

NEW! 

Meet with your customers, OEMs and tier 1 suppliers at interactive 

roundtables 

AutoCEE 2008 Gala Dinner 

Make contacts at the AutoCEE Gala Dinner - splendid location 

and great company 

Join your peers at this glamorous dinner to meet new 

contacts, network with your partners and catch up with 

old friends. 

AutoCEE 2008 10th Anniversary Awards Ceremony 

The AutoCEE Awards honour, recognise and promote 

excellence in the automotive industry in CEE. This year, 

we’re inviting you to nominate for the Lifetime Achievement 

Award. Visit www.autocee.eu to nominate. 

AutoCEE Award Ceremony - celebrating best practice in the industry 

Svetlana Meshkova 

Account Executive 

svetlana.meshkova@wbr.co.uk 

Magda Niwinska 

Senior Account 

Executive 

magda.niwinska@wbr.co.uk 

Saima Qureshi 

Senior Account 

Executive 

saima@wbr.co.uk 

Kara Fraser 

Account Executive 

kara.fraser@wbr.co.uk 


5 Business Reasons To Attend AutoCEE 2008 

u Meet with OEMs. Nowhere else will you meet with top 

decision makers from over 10 OEMs in just 2 days. This is 

the most valuable way you can spend your time and further 

relationships and business opportunities into 2009. 

v Network with other suppliers. This is your chance 

to discuss your challenges with your peers and explore 

opportunities for partnership in new markets. 

w Benefit from results-focused case studies 

from industry experts. Make sure you go back to the office with 

cutting edge case studies from your customers and competitors. 

These will help you overcome your biggest business challenges. 

Here’s what some of our past delegates said about AutoCEE: 

“AutoCEE is a good 

opportunity to exchange 

experience and meet 

potential partners” 

In-Kyu Bae, President and CEO, 

KIA MOTORS SLOVAKIA 

“AutoCEE is a great 

place to meet if you 

are looking for new 

business” 

Franck Guyot, Central Europe 

Purchasing Office Manager, 

PSA 

x Learn more about setting up operations 

in Ukraine With tried-and-tested strategies from local 

suppliers, OEMs and experts as well as insight from the pioneers 

who have recently set up in the country. 

y Join your peers at the prestigious AutoCEE 

2008 Gala Dinner and Awards. This year you 

can win a bottle of champagne by nominating for 

the Lifetime Achievement Award. 

AutoCEE 2008 is a truly international event representing 

all the major automotive countries in Europe 

Austria 4% 

Czech Republic 17% 

France 5% 

Germany 18% 

Italy 5% 

Poland 9% 

Slovakia 8% 

To nominate for the Lifetime 

Achievement Award go to: 

www.wbr.co.uk/autocee/awards 

“AutoCEE is a great 

opportunity to get updates 

on the automotive industry 

in CEE” 

Pavel Hortlik, Deputy General 

Manager, Quality Control, 

TPCA 

The Netherlands 5% 

United States 1% 

Romania 7% 

Hungary 5% 

Regular attendees of AutoCEE include: 

3m Cesko S.R.O • AB Electronik • ACAROM • Adam Opel GmbH • Alro Group NV • Alxoa-Kofem Ltd • Applications Engineer • APS-PLUS • Arcelor Auto • Arcelor Metal • Arvin 

Meritor Germany • Atlas Copco • Atotech CZ • ATP-Automobiltechnik Praha SRO. • Autoliv Sverige AB • AV ENGINEERING • AVX Czech Republic Sro • Behr GmbH & Co KG 

• BMW AG • Bodycote • Bosal CR Spol Sro • Bosch • Brose CZ Spol Sro • Brugola Oeb Spa • CAC Leasing AS • Calsonic Kansei • Catoni Group • Ceipiemonte • Cisco Systems 

• CJSC WESTA-Dnepr • CMS Jant ve Makina San AS • Continental Tyres • Cooper Standard Automotive • Corus Steel IJmuiden • Czech Government • D Plast-Eftec AS 

• DaimlerChrysler AG • Delphi Automotive Systems • Denso Manufacturing CzechDiehl Metall Stiftung & Co KG • Dimontonate Floccati Spa • DIW Service s.r.o. • Dorken MKS- 

Systeme GmbH & Co KG • DSM Engineering Plastics BV • Dura Automotive Systems CZ • Eaton Srl • EBRD • Ecocat • Elasis S.C.p.A • Electricfil Automotive • Enterprise Ireland • 

Ernst & Young AG • Essa Czech Spol Sro • EUROCAR • Exact Systems • Express Slovakia Medzinkrodna Prepraklv • Faurecia • FDI Strategic Resources • Fehrer Bohemia Sro • Festo 

Sp Zoo • Fischer Automotive Systems GmbH • Fog Automotive • Ford-Werke GmbH • General Motors Manufacturing Poland Sp. z o.o. • General Motors Powertrain - Hungary Ltd 

• Gestamp Automocion • GETRAG Ford Transmissions • GM Poland • Goodyear Engineered Products Europe • GWS Systems • Hayes Lemmerz • Hella Autotechnick Sro • 

Hoerbiger Antriebstechn GmbH • Hutchinson • Hydrapres • Hypovereinsbank AG • Hyundai • IBM UK • IDC CEMA • IHG Logistics • ILJIN Europe • Inalfa Roof Systems BV • 

Inergy Automotive Systems • IPEC Management Eastern SRL • ITDH KHT • JL French Europe • Johann Hay GmbH & Co KG • Johnson Controls International • JSP GmbH & Co 

KG • Kia • Kiekert CZ • Kirchhoff Automotive • KLT Automotive and Tubular Products • Knorr-Bremse Systeme Fur Schienenfahzeuge • Kongsberg Automotive • KSM Castings 

Gmbh • Lear Russia • Linde Gas a.s • LISI Automotive • Lukoil/LLK International • LYS Fusion Poland • Magna - GAZ Group Joint Supply Organisation • Magna Powertrain 

• MAGNA STEYR AG & Co KG • Mahle Componente de Motor Srl • MANN+HUMMEL • Matador • Metzeler Automotive Profile Systems • Mi-King Sro • MOL Hungarian Oil and 

Gas Plc • Monroe Czechia • MOTOMAN robotec GmbH • MPSA • Norgren Cz • Orlen Oil Sp. Z O.O. • Panasonic Automotive Systems Czech • Panopa Logistik Polska • Panopa 

Logistik Polska • Pierburg sro • Pilkington Automotive Poland • Plastic Omnium Auto Exterior • PLASTIC OMNIUM AUTOMOTIVE • Plastic Omnium GmbH • Plastika AS • Point X 

• Policolor SA • PSA Peugeot Citroen • Qatena • Rehau GmbH • Rehau Polymers Prt Ltd • Renault • REUM (REC) • Richard Bergner Verbindungstechnik GmbH • Richard Frtiz 

GmbH & Co KG • Rieger Automotive International, a.s. • Robert Bosch AG • Roechling Automotive • Ruukki CZ sro • SaarGummi Slovakia s.r.o • Saint Gobain Performance 

Plastics • Samag Saalfelder Werkzeugmaschinen GmbH • Sanden of Europe GmbH • SAS Autosystemtechnik • Sertec Group Holdings Ltd • SEW - Eurodrive CZ sro • Shell • 

Showa Czech • SHW Automotive GmbH • SIBUR- Russian Tyres • Sils Centre Gliwice Sp Zoo • Skoda • Slovenska Sporitelna A.S. • Sodecia • Solutia • Stankiewicz GmbH • 

Taysad • Teleflex Automotive Germany GmbH • Tenneco • TI Group Automotive Systems SRO. • Tower Automotive Hollding GMBH • Tpca - Toyota Peugeot Citroën Automobile 

• TPCA KOLIN • Trelleborg FAS • Trevira GmbH • TRW Automotive • TRW Volant AS • Tuv Uvmv SRO • U. S. Steel Košice, s.r.o. • Uniform Color Company • Unimerco AS 

• Voestalpine Automotive GmbH • Volkswagen • VOLVO • Wagon Automotive • Wierzbowski Eversheds • Zanini Spa • ZF Friedrichshafen 

UK 3% 

Russia 2% 


Focus Day: 

Opportunities For Your Business To Grow In Ukraine 

25th November 2008 12.30 – 17.15 

As the price of raw materials grows, you need to find low cost locations which will enable you to maintain high quality 

while reducing costs. Ukraine offers you the chance to benefit from a growing market with an established automotive 

infrastructure. This day will leave you with a thorough understanding of the risks and rewards involved in 

entering Ukraine and will help you pinpoint areas for potential investment. 

12.30 Lunch, Registration and Networking 

13.45 Chairman’s Opening address 

14.00 Overview Of The Ukraine As A Potential County 

For Investment: Risk Vs Opportunity 

Dmitry Kulikov, Expert Advisor On Issues Of Ukraine, 

State Duma Committee On CIS & Compatriot Communications 

Join Dmitry Kulikov, a respected expert on Ukraine and the CIS, as he 

shares his forecasts for economic growth and political stability in Ukraine. 

You will find out why you should be considering investment in Ukraine and 

be able to calculate your risk and expected results. Don’t miss this unique 

opportunity to hear about some of the most profitable and rare investment 

opportunities in Ukraine: 

• Reviewing recent political developments in Ukraine and assessing their 

economic impact 

• Forecasting economic growth in the current global climate and pinpointing 

opportunities for investment 

• Calculating risk in your investments vs expected returns 

14.30 Overcoming The Challenges & Examining The Advantages 

Of Investing In An Automotive Production Facility in Ukraine 

Yuriy Pidlubnyy, Commercial Director, WESTA-DNEPR 

Learn how ‘indigenous’ suppliers have set up successful operations in 

Ukraine. Evaluate the benefits of the local supplier base and the value of 

domestic and export markets to Ukrainian suppliers. This is your chance 

to learn more about opportunities for partnership with companies who 

have already demonstrated success in Ukraine. Meet local expert Yuriy 

Pidlubnyy as he discusses: 

• Establishing Westa-Dnepr as a successful Ukrainian company 

• Developing a reliable, international-standard supplier base in an emerging 

market 

• Identifying the main challenges in production in Ukraine and key strategies 

for overcoming this 

• Mapping the potential development of the Ukrainian market and opportunities 

for Westa-Dnepr 

15.00 Recruitment In CIS Countries: Challenges And Opportunities 

Alexander Yevzelman, Business Development Director, Ukraine, 

CIS countries, JOHNSON CONTROLS INC. 

The automotive industry in the whole CEE region is struggling to overcome 

a shortage in workers with strong engineering skills. This presentation will 

help to identify the challenges and opportunities employers face in Ukraine. 

You will learn how to ensure your operations are supported by a highly skilled 

workforce. Mr Yevzelman has over 9 years’ experience with JCI and has 

excelled in managing multinational teams across the CIS. Join him now as 

he addresses: 

• Assessing the recruitment environment in Ukraine in relation to the rest 

of the CIS and CEE regions 

• Identifying key Ukraine-specific challenges to recruitment 

• An overview of the Ukrainian education system and skills base to support 

automotive growth 

15.30 Examining Ukraine’s Future In Europe And Its Impact 

On The Economic Growth Of The Country: 

Access To The WTO & European Community 

Kamen Zakhariev, Senior Banker, EBRD 

Since the elections in 2004 Ukraine has come through a difficult political 

test in its transition to democracy. From our research it is apparent that 

automotive producers consider Ukraine as a potential investment target, 

but they are unsure about the practical realities of producing there. As a 

major investor in the region (the bank is providing financing to GM AvtoVAZ) 

and the largest financial investor in Ukraine, the EBRD is well placed to clarify 

the risks involved in setting up in the country. Learn from Country Director 

Kamen Zahariev about the current investment landscape in Ukraine: 

• Pros and cons of Ukrainian market for foreign investors. 

• EBRD as a strategic partner 

• EBRD’s experience in the automotive sector in CEE and CIS 

• Ukraine’s thriving automobile market 

• Business opportunities for market entry 

16.00 Break 

16.15 – 17.15 

Champagne Roundtable Discussion 

With Key Speakers And Experts On Ukraine 

This is your chance to put your questions directly to our senior expert speakers 

in an informal and relaxed atmosphere. Discuss the potential for partnership with 

other suppliers in the region, learn about sourcing criteria from top Ukrainian OEMs 

and gauge the economic climate from high-level analysts. 

Make sure you sign up early for these essential roundtables as they fill up fast! 

Increasing Production Volumes At Eurocar: Working Closely With Skoda & VW 

Oleg Boyarin, Chairman, EUROCAR 

Evaluating The Impact Of Socio-Economic Change In Ukraine 

Kamen Zakhariev, Senior Banker, EBRD 

Assessing The Potential For Establishing A Supply Base In Ukraine 

Yuriy Pidlubnyy, Commercial Director, WESTA-DNEPR 

Assessing And Forecasting Political Risk In Ukraine 

Dmitry Kulikov, Expert Advisor On Issues Of Ukraine, 

State Duma Committee On CIS & Compatriot Communications 

Mapping The Recruitment Landscape In Ukraine 

Alexander Yevzelman, Business Development Director, Ukraine, CIS countries, 

JOHNSON CONTROLS INC. 


Main Conference Day One – 26th November 2008 

08.00 Registration And Morning Coffee 

08.45 Chairman’s Opening Remarks 

09.00 Examining The Potential For Automotive Growth In The 

Czech Republic And Government Strategies To Support This 

Dr Robert Szurman, Commissioner of the Minister, 

CZECH MINISTRY FOR TRADE AND INDUSTRY 

Hear from the Czech Department of Trade and Industry on projected plans 

for growth and support of the automotive industry in this low cost location. 

Join Dr Szurman, a leading Commissioner who has held the post of vice-minister 

of the department and managed top automotive projects within the Czech 

Republic (including Hyundai) on how the current investment climate will affect 

your automotive business: 

• Measuring the impact of the automotive industry on the economy of the 

Czech Republic 

• Mapping Czech strategies to support automotive growth over the next 5 years 

• The Czech response to the skills shortage: how the government is growing 

vocational skills 

09.30 Mapping Skoda’s Growth Strategy In Europe And Asia 

- Planning For Success 

Fred Kappler, Member of the Board, Sales and Marketing, 

SKODA AUTO 

As the largest employer in the Czech Republic and a booming manufacturer 

for both domestic and export markets, Skoda manages successful international 

relationships with partners across the world. Hear from board member 

Fred Kappler about Skoda’s objectives for growth in the near future: 

• Plans for leveraging Skoda’s increasing popularity in Europe 

• Growing business in key emerging markets, including Russia, India, China and 

Ukraine 

• Production plans, volumes and timescales 

10.00 Hyundai In The Czech Republic: 

Update On Production Plans And Future Growth Strategies 

Petr Vanek, General Manger PR, HYUNDAI CZECH REPUBLIC 

One of the most exciting developments in Central and Eastern Europe is the 

planned opening of HYUNDAI’s plant in the Czech Republic. With a forecast 

annual capacity of 300,000 cars it will become one of the largest production 

centres in the region, generating more than 13,000 jobs (3,000 directly). 

Hear from Petr Vanek from HYUNDAI MOTOR MANUFACTURING on how the 

project is developing and the kind of opportunities it will create for you: 

• Mapping out production plans, projected volumes and timescales 

• Balancing quality with cost management in CEE region 

• Current challenges in producing for export 

• Updating on the plant set up and major achievements 

10.30 Identifying Kia Motors Slovakia’s Short- And Long-Term 

Production Plans To Understand The Impact This Will Have 

On Your Business 

Young-Taek Huh, Vice-President of the Administration Group, 

KIA MOTORS EUROPE 

In 2007, Kia Motors Slovakia launched the Cee’d model from its 

production facility in Zilina. The Cee’d model represents the first attempt by 

a Korean manufacturer to capture a well-contended sector of the European 

market traditionally controlled by western OEMs. Hear from top 

management at KIA about the Cee’d model and where this will take 

the company in terms of new models and volumes: 

• Identifying key challenges faced by Kia in implementing growth plans in CEE 

• Establishing a distribution network in CEE region 

• Investigating how changes in key CEE markets will impact Kia’s development 

in the region 

• Putting in place rigorous frameworks to maintain an unrivalled level of quality 

11.00 Coffee And Networking 

11.30 TPCA’s Outlook On Current And Future Production: 

Models, Production Volumes And Projected Growth 

Bernard Million-Rousseau, Executive Vice President, TPCA 

With an investment of over €650 million and spread over 124 hectares 

in Kolin, TPCA is central to automotive productivity in the region. Cooperation 

between the two automotive leaders brings together some of the most 

advanced and efficient technologies in the automotive industry. As the future 

of this successful project comes under review, hear from Mr Million-Rousseau, 

Executive Vice President of the venture, on how this partnership will be 

leveraged for ongoing growth and how you can benefit from it: 

• Establishing key metrics to maintain quality throughout the supply chain 

• Comparing the implementation of Toyota’s JIT and Lean methodologies in CEE 

with their use in Japan: what are the country-specific challenges faced? 

• Specifying the projected models and production volumes for the Czech 

plant over the next 5 years 

12.00 The Role of PSA Trnava In The Automotive Industry 

Of Central And Eastern Europe 

Jean Mouro, Director General, PSA TRNAVA 

Mr Mouro will give you a detailed update on the recent production activity 

at Trnava and cover upcoming projects and new models on the horizon. 

Hear about the challenges PSA faces in 2009 and the opportunities which 

will affect your own business plans: 

• Getting closer to our clients in the CEE region 

• Giving opportunities to suppliers from the whole region 

• Solutions for lack of labour forces – PSA investments into education 

12.30 Getting Suppliers Right First Time: 

Sourcing High Quality Suppliers In New Locations 

Colin Fearon, Emerging Markets Sourcing Manager, FORD EUROPE 

Following a global effort to streamline and become more lean, Ford is 

constantly looking for new competitive sourcing solutions. Suppliers in the 

countries in Central and Eastern Europe have the benefit of being 

cost-competitive while producing at top quality. Hear from Colin Fearon, 

one of our most popular returning speakers, about how you could become 

the company’s key supplier: 

• Exploring the benefits of globalisation vs localisation and the impact 

of short-term cost reduction on long-term ROI 

• Best practice strategies for sourcing and auditing high grade suppliers 

• Cutting down approval chains and timescales to ensure a swift move to 

effective collaboration 

13.00 Lunch 


Main Conference Day One – 26th November 2008 

Stream A: Quality Management 

14.30 Managing Relationships To Improve Quality: 

Leveraging Collaboration Along The Entire Supply Chain 

17.00 – 18.00 Champagne Discussion Roundtables 

After the main presentations are finished, you’re bound to be full of questions 

and ideas about the information and cutting edge strategies which have been 

presented to you. AutoCEE 2008 gives you the opportunity to discuss these burning 

issues in small groups with OEMs and your peers, and throws in champagne to get 

the debate flowing! These roundtables will be led by top OEMs and tier 1 suppliers 

so book early to ensure your place. 

NEW! 

Pavel Hortlik, Deputy General Manager, Quality Control, TPCA 

Hear from Pavel Hortlik how TPCA marries Toyota’s legendary quality systems 

with PSA’s production know-how to produce 300,000 top-quality cars every 

year and how you can ensure your own production meets TPCA’s high standards: 

• Collaborating with OEMs to reach and maintain a high standard and facilitate 

the inspection and audit process 

• Setting up an integrated supplier network to support consistency in quality 

• Limiting waste and cutting timescales through effective collaboration 

with logistics partners 

15.00 Taking A Global Perspective To Map Out And Overcome 

CEE-Specific Quality Challenges 

Dr Thomas Dueckers, VP, CIS Countries, JOHNSON CONTROLS 

Your production in CEE and CIS regions is reliant on your ability to source 

top-quality suppliers as well as a skilled workforce and cutting edge solutions. 

Hear from Dr Dueckers about how JCI overcome region-specific challenges 

to produce world-standard products: 

• Evaluating the impact local suppliers have on quality and your relationships 

with OEMs 

• Comparing the benefits of searching for local certified suppliers as opposed 

to investing in building up a supplier base of your own 

• The impact of global and local requirements on your manufacturing: 

how different are standards for export and domestic markets? 

• Measuring the impact of CEE staff recruitment and retention challenges 

on your quality management 

15.30 Coffee and Networking 

16.00 Preparing Your Manufacturing Staff And Processes 

For OEM Quality Inspections, Audits And Certification 

Tsugio Nishi, President, SANDEN MANUFACTURING POLAND 

Ensure your plants are fully prepared for all audits and the inspection process 

runs smoothly. Hear from seasoned expert Tsugio Nishi on best practice 

strategies for OEM certification. If your quality doesn’t pass OEM standards 

you stand to lose business: 

• Managing multiple standards and requirements from OEM clients 

• Putting in place effective contingency plans to ensure high standards 

are maintained year round 

• Reviewing the key criteria necessary to prepare your site for an OEM inspection 

16.30 Establishing Best Practice Quality Procedures In A New Plant: 

Laying The Foundations For A Strong Customer Relationship 

Hans-Joerg Greif, Plant Manager, TRELLEBORG AUTOMOTIVE 

This case study will give you essential insight into the strategies put in place 

to set high quality standards when establishing a new plant. Mr Greif’s extensive 

experience in hitting high quality standards and passing tough audits means 

he’s well qualified to share best-practice procedures for meeting OEM expectations. 

• Collaborating with OEMs to reach and maintain a high standard and 

facilitate the inspection and audit process 

• Setting up an integrated supplier network to support consistency in quality 

• Planning an effective quality control procedure from scratch 

• Andy Piatek, Director, Purchasing and Logistics 

& Mark Trowbridge, HUM Procurement Division Manager, 

HONDA EUROPE 

• Petr Vanek, General Manager, PR, HYUNDAI 

• Bernard Million-Rousseau, Executive Vice President, TPCA 

Stream B: Sourcing and Cost Reduction 

14.30 Identifying The Role Of CEE Suppliers In PSA International 

Purchasing Strategy 

Franck Guyot, Central European Purchasing Manager, PSA 

Charles Herval, International Purchasing Network Director, PSA 

In more than 15 production centres and 15 powertrain and casting plants 

around Europe PSA works closely with suppliers and partners to produce 

around 14,000 vehicles each day. To sustain this productivity and to maintain 

and grow PSA’s supplier base, international purchasing network director Charles 

Herval develops strategic sourcing plans specifically for competitive suppliers. 

He is closely supported by Franck Guyot, who manages and develops relationships 

with suppliers in Central and Eastern Europe. Hear from them both on: 

• Defining supplier localisation strategies and goals 

• An overview of critical selection criteria for new and upcoming projects 

• Collaborating effectively with suppliers to reduce costs and improve productivity 

15.00 Implementing Cost Reduction Activities To Balance Price Pressure 

And Customer Needs In Your Business 

Kersten Janik, CEO, TEDRIVE 

In the current economic climate, and with global pricing rising, it can be hard 

to balance the pressures of cost and quality. Hear from Kersten Janik on key 

strategies you can implement to counteract the market pressures on cost in 

order to maintain quality and business relationships: 

• Gauging the success of cooperation and footprint strateiges 

• Cost orientation and policy deployment 

• Cost reduction activities in operation and administration 


16.00 Challenges Arising From The Current Raw Material Market In CEE 

Lech Kozlowski, EMEA Purchasing Manager, 

FEDERAL-MOGUL CORPORATION 

Rising prices in fuel and raw materials are having a massive impact on 

your margins. You need a 360 perspective on how these prices affect your 

operations, from your suppliers to your clients. Join Lech Kozlowski, who puts 

the effect of these price increases into context for your own purchasing strategies. 

• Putting CEE into a global context - exploring opportunities and challenges 

faced in the region 

• Evaluating supply security expectations across the region 

• Assessing the impact of rising raw material process right along the supply chain 

16.30 Excellence In CEE: Putting In Place Effective Supplier 

Development Strategies 

Attila Biro, Vice President, Purchasing, KNORR-BREMSE 

As global prices rise, you are under more and more pressure to source 

effectively to keep costs to a minimum. Your relationships with your suppliers 

has never been more critical. Join Attila as he provides invaluable insight in 

Knorr-Bremse’s key strategies for effective supplier collaboration. 

• Identifying the main sourcing challenges facing tier 1 suppliers 

• Investigating best practice strategies to reduce costs through effective 

supplier management 

• Key strategies for measuring long-term ROI 

Join your peers in informal discussions 

Meet with top OEMs Relax after intensive conference sessions 

• Jean Mouro, General Manager, PSA TRNAVA 

• Colin Fearon, Senior Purchasing Manager 

Emerging Markets Sourcing, FORD 

• Helge Zeuner, Head of CEE Purchasing Office, VW 

• Kersten Janik, CEO, TEDRIVE 


AutoCEE 2008 10th Anniversary Celebrations! 

Celebrate the top performers in 2008 and make invaluable business contacts through informal networking 

Make the most of networking with OEMs 

November 26th 2008 

Welcome Drinks Reception: 19.00-20.00 

Awards and Dinner: 20.00 – 22.00 

After a full day of industry-focused presentations and formal networking with 

your clients and competitors, you need an opportunity to relax and take advantage 

of informal networking opportunities. 

• Catch up with senior OEMs you have met throughout the day to enhance your 

chances of becoming a preferred supplier 

• Take the opportunity to make new personal contacts and discover potential partnerships 

• Bring your team to the conference to increase your networking power 

• Find out who has made the biggest impact in the industry at the annual awards 

Enjoy fine dining with 

your colleagues 

Nominate Now! To nominate your colleague for the Lifetime Achievement Award, go to www.wbr.co.uk/autocee/awards 

Main Conference Day Two – 27th November 2008 

08.30 Registration And Coffee 

08.45 Chairman’s Opening Comments 

09.00 Tracking Mercedes’ Footprint in CEE: 

Procurement And Supplier Management 

Gerd Schlaich, Director Advanced Supplier 

and Commodity Management, 

Procurement Mercedes-Benz Cars and Vans, DAIMLER 

Mercedes’ reputation for top quality and reliability is long established and well 

respected, but how does the company retain such high standards? Hear from 

Gerd Schlaich, of Mercedes-Benz Passenger Cars, DAIMLER about how quality 

and reliability are secured through the company’s suppliers and their delivery 

of top-quality and JIT: 

• Overview of actual and future production and supplier footprint 

• Strategies for optimizing supplier relationship management 

• How to meet Daimler selection criteria and become a preferred supplier 

09.30 Sourcing In Low Cost Countries – A Case Study On Volvo’s Global 

Purchasing Schemes And The Role Of CEE Within Them 

Martin Andersson, Director Emerging Markets, VOLVO 

VOLVO is recognised around the world for its attention to making top quality, 

long-lasting robust cars. The company selects suppliers to develop new 

products that meet the demands of its customers for high quality. VOLVO 

scouts Low Cost Countries and emerging markets for new opportunities 

and competitive suppliers 

• Evaluating the potential for growth in sourcing low cost 

suppliers globally 

• Considering the benefits and disadvantages of sourcing in CEE 

in the current market 

• Volvo success stories in the CEE region 

• Making sure you meet Volvo selection criteria 

10.00 Putting In Place Best Practice Strategies For Supplier 

Development In Order To Deliver Maximum Results 

To Your Partners In CEE Region 

Dr. Tomasz Górski, Assistant Plant Manager, FIAT AUTO POLAND 

As FIAT announce expanded capacity to produce 70,000 more 500s than 

forecast, this is your chance to grow your business with this successful small 

car manufacturer. Hear from Dr Gorski about FIAT Tychy’s supplier development 

plans and sourcing needs in 2009. 

• Linking current supplier requirements with production forecasts 

• Evaluating the benefits of localisation over centralisation and demonstrating 

concrete results 

• Strategies for managing costs through supplier relationship management 

• How to meet FIAT selection criteria and become a preferred supplier 


11.00 Supplier Collaboration At GENERAL MOTORS 

Senior Level Procurement Speaker, GENERAL MOTORS 

Make invaluable contacts 

from across CEE 

As GM’s production strategies for Europe develop, new opportunities for 

supplier collaboration open up. Hear from a top GM purchasing professional 

about how GM plans to support production in 2009 with supplier development 

strategies. 

• GM strategies to facilitate communication between plant, central functions 

and suppliers 

• Working with suppliers to develop better EDI management 

• Top selection criteria for GM suppliers 

• Putting in place a solid infrastructure to support open communication 

between OEM and supplier 

11.30 VW Sourcing Strategies: Purchasing And Supplier Localisation 

Helge Zeuner, Head of CEE Purchasing Office, VOLKSWAGEN 

Volkswagen aims to be the pacemaker for automotive growth in Europe 

through investment in stable, fast growing markets. Much of VW’s success 

in the region is down to the relationships it fosters with its suppliers, both local 

and regional. VW puts a great deal of emphasis on collaboration. Hear from 

Mr Zeuner on how the company plans to increase local content in eastern 

Europe through supplier localisation 

• Linking current supplier requirements with production forecasts 

• Evaluating the benefits of localisation over centralisation and demonstrating 

concrete results 

• Strategies for managing costs through supplier relationship management 

• How to meet VW selection criteria and become a preferred supplier 

12.00 Turbulence: Managing Operations In The Age Of Uncertainty 

Matthias Holweg, 

Senior Lecturer Operations Management, 

CAMBRIDGE UNIVERSITY, JUDGE SCHOOL OF BUSINESS 

At a time when you have to fight harder than ever to protect your margins, you 

need to be sure you are managing cost effectively right across your operations. 

Hear from top industry expert Dr Holweg as he assesses the key areas which 

you should prioritise for cost management review and shares key strategies for 

optimising critical processes: 

• Mapping long-term production and transportation plans in the face of Peak Oil 

and rising energy costs 

• Strategic shifts you can implement within your company to reduce costs 

• Creating a resilient and optimised supply chain to manage expenditure 

12.30 Lunch 


Main Conference Day Two – 27th November 2008 

Stream A: Supply Chain Management Stream B: HR Management 

14.00 Strategies For The Optimisation Of Your Supply Chain: 

Taking An End-To-End Perspective To Increase Efficiency 

Daniel Palm, Head of Fraunhofer Center for Production 

and Logistics Management, PPL, FRAUNHOFER INSTITUTE 

As costs rise, you need to ensure your supply chain is limiting costs while 

operating as effectively as possible. Join Mr Palm as he discusses recent best 

practice strategies for supply chain optimisation: 

• Prioritising areas for optimisation within your own supply chain 

• Employing Lean strategies to ensure Just In Time delivery every time 

• Collaboration strategies with suppliers and 3PLs to integrate key areas 

of your supply chain and eliminate error 

14.30 Increasing Efficiency And Raising Quality Through 

Accurate SOP Management 

Cem Mercan, Plant Manager, FAURECIA LOZORNO 

Ensuring quality throughout your production process is essential for 

successful business. Hear from Cem Mercan of Faurecia about the impact 

accurate SOP management will have on your quality control and supply chain 

management 

• Crisis management during SOP. 

• Management Control. 

• Logistics, Quality and Production improvement activities 


15.30 Case Study: Managing Your Supply Chain To Support 

JIT Delivery While Reducing Costs 

Andrzej Michalak, Logistics Manager CEE, DELPHI 

Supply chain is a critical factor in meeting your clients’ demands. 

Ensure you create a best-in-class supply chain to meet – and exceed – your 

customer expectations: 

• Identifying the main cost centres in your inventory and warehousing system 

and exploring how they can be optimised 

• Finding the right balance between reducing costs and maintaining 

customer service 

• Successful strategies and processes for a streamlined inventory system 

16.00 Implementing Effective Collaboration Strategies 

To Reduce Costs And Improve Logistics Performance 

Istvan Redai, Logistics & Production Leader, KIRCHHOFF HUNGARIA 

Collaboration is essential for the success of your supply chain. Make sure you 

are exploring all opportunities for cost saving with OEMs and 3PLs. Hear from 

Istvan Redai of Kirchhoff about how you can leverage your relationships with 

your partners: 

• Collaborating with your supplier base to reduce waste and improve 

delivery times 

• Integrating 3PLs into your supply chain to increase data visibility 

• Leveraging your relationship with OEM clients to ensure better systems 

integration and increase success of JIT delivery 

AutoCEE Supporting Organisations 

Magyar Járm_alkatrészgyártók Országos Szövetsége 

Association of Hungarian Automotive Component Manufacturers 

AutoCEE Media Partners: 

14.00 Solving The Skills Deficit: The Skoda School Case Study 

Vladimir Hamáek, Vice Chancellor of Škoda Auto College, 

SKODA AUTO 

As the skills shortage affects OEMs and suppliers alike, Skoda is enjoying 

the benefits of the Skoda University, established to drive skills acquisition 

throughout the workforce. Learn how this forward thinking training programme 

is benefiting the whole company: 

• Examining the drivers for establishing an internal university 

• Justifying the investment and implementing an appropriate infrastructure 

to support the school 

• Recognizing the tangible changes and benefits brought about by internal 

qualifications 

• Staff retention: keeping skilled workers within the organisation 

14.30 Putting In Place Best Practice Techniques For Staff 

Retention At A Time Of High Regional Turnover 

Katarina Becicova, HR Manager, KONGSBERG AUTOMOTIVE 

Retaining skilled staff is as hard as recruitment. With your competitors 

looking for top candidates and wages increasing, you need to discover what 

factors will make your staff loyal. Uncover key strategies for staff retention 

with HR expert Katerina Becicova: 

• Managing the link between top quality staff and top quality production 

• Determining how HR management structures affect your staff and finding 

an optimal solution for your organisation 

• Establishing effective training and career development strategies to build 

staff loyalty 

• Targeting middle management as a critical tool in workforce satisfaction 


15.30 Panel Discussion: The Recruitment Landscape In CEE 

- Opportunities And Challenges 

Katarina Becicova, HR Manager, KONGSBERG AUTOMOTIVE 

Cem Mercan, Plant Manager, FAURECIA 

Kersten Janik, CEO, TEDRIVE 

Alexander Yevzelman, Business Development Director, JOHNSON CONTROLS 

Join these top experts from across the CEE region in discussing your critical 

recruitment challenges, including: 

• Recruitment: Identifying and attracting the top talent from across the region 

• Retention: Managing your workforce to ensure high employee loyalty 

and low turnover 

• Skills Management: Implementing a cost effective training strategy to build 

vocational skills in the workforce 

16.00 The Academic Perspective: What Is the Czech Education 

Sysytem Doing To Support Growth In Relevant Skills? 

Jan Macek, Head of Jozef Bozek Research Centre, 

CZECH TECHNICAL UNIVERSITY 

The automotive industry relies heavily on local governments and academic 

centres to promote engineering skills and provide top graduates. Find out how 

the Czech Technical University is addressing this challenge and how you can 

collaborate for success: 

• How aware are is the Czech education system of this problem 

and of the potential outcomes if it is not rectified? 

• Outlining some of the key strategies put in place throughout the education 

system to rectify this deficit 

• Identifying the opportunities open to the automotive industry to collaborate 

with universities in order to raise skill levels 


Sold Out 2007 Sold Out 2007 Sold 

7 Reasons Why AutoCEE 2008 Gives You The Best 

Value For Your Marketing Spend: 

u Complete exposure to 250+ senior decision makers from OEMs and top suppliers in the region 

v 30+ confirmed industry speakers. At AutoCEE 2008, the significant number of automotive professionals 

presenting ensures case-study led opportunities for learning and problem solving 

w Over 20 hours networking time, allowing for lots of face to face interaction with the decision makers in your target market 

x An opportunity to impress your clients and potential clients at the Gala Awards Dinner – sponsor a table and invite 

them to join you as your guests or even sponsor an award! 

y Everybody knows everybody, this is the only must-attend meeting place for the automotive industry in CEE 

z Increased flow of traffic through the exhibition zone during breakfast, coffee breaks and roundtables 

{ The perfect environment for high quality lead generation – our delegates have already made a significant 

investment in attending our conference to learn about key solutions onsite – make sure they learn about how 

your product can help 

AutoCEE 2008 Exhibition Floor Plan 

Entrance to 

Conference Hall 

5 

Coffee Station 

7 8 9 10 

Entrance to 

Conference Hall 

Plant Visits – Skoda Auto and TPCA 

4 

6 1 

Skoda Auto – 25th November 8.30 – 15.00 

Fred Kappler, Member of the Board and Head of Sales & Marketing, SKODA AUTO 

Mr Hurt, Head of Sales and Marketing Central & Eastern Europe, SKODA AUTO 

Members of the Skoda Board Fred Kappler invite you to spend a half day visiting the 

Skoda Auto production facility in Mlada Boleslav. Join Mr Kappler as he welcomes you 

to the facility and discusses the vision for the Skoda brand. 

• Meet top management and production floor experts to establish personal contact 

and make a real impression with decision makers 

• Learn first-hand about Skoda’s quality control and manufacturing processes in order 

to better align your own operations 

• Make new contacts and further meaningful business relationships 

• Hear from top decision makers about Skoda’s purchasing strategies and requirements 

• Network with your peers and competitors to learn more about their operations and plans 

Skoda Auto Plant Visit Schedule: 

08.30 Buses leave hotel for Mlada Boleslav 

10.00 Welcome With Fred Kappler, Member of the board, Skoda Auto 

10.15 Visit to Skoda Museum 

10.45 Visit to Octavia assembly line – view testing and quality checks 

11.30 Engine Shop – see top quality engines assembled 

12.20 Welding Shop – in-depth explanations of processes involved 

13.00 Press Shop – Skoda techniques applied on the floor 

13.30 Q&A with Floor Managers – get your burning questions answered 

13.45 Departure back to Prague 

3 

Sponsors: 

Phone: +44(0) 207 368 9465 Email: autocee@wbr.co.uk Web: www.autocee.eu 

2 

TPCA – November 28th from 9.00 – 12.30 

Bernard Million-Rousseau, Executive Vice President, TPCA 

Pavel Hortlik, Quality Control Deputy General Manaer, TPCA 

Following your meeting with Mr Million-Rousseau and Mr Hortlik at the AutoCEE conference 

and gala dinner, develop this relationship with a visit to their top class production site in Kolin. 

Get first hand information from factory floor operators and learn how Toyota and PSA systems 

have been successfully integrated. 

• Exchange business cards with top management at TPCA to improve your company’s 

chances of doing business with them 

• Tour the production facility and learn about key TPCA manufacturing systems 

• Find out what challenges TPCA face and how your business can contribute to resolving them 

• Spend the day networking with you peers and competitors on the production floor 

• Discover TCPA’s purchasing strategies and find out how you can become a preferred supplier 

TPCA Plant Visit Schedule: 

08.00 Group 1 busses leave hotel for TPCA Kolin 

08.45 Group 2 busses leave hotel for TPCA Kolin 

09.00 Group 1 arrives TPCA Kolin 

09.45 Group 1 visit through production operations on electric trains 

– see TPCA quality and manufacturing processes first hand 

09.40 Group 2 arrives TPCA Kolin 

09.45 Groups 1 & 2 documentary and information about history and production 

in TPCA – find out more about how this co-operation has evolved 

10.10 Q&A – put your questions to TPCA managers to find out more about production strategies 

10.25 Group 1 return to Prague 

10.30 Group 2 visit through production on electric trains 

11.15 Group 2 returns to Prague 

Sold Out 2007 Sold Out 2007 Sold


Intercontinental Hotel, Prague, Czech Republic 

To register for AutoCEE 2008 please complete the following 

form and fax back to WBR on +44 (0)20 7368 9401 

Your choice of registration package 

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received and 

paid for after 

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€ 2,167 € 2,298 € 2,399 € 2,499 

€ 1,300 € 1,379 € 1,449 € 1,499 

c TPCA Plant Visit € 949 € 999 € 1,049 € 1,099 

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c 

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* All conference prices subject to change after. All conference prices subject to 19% Czech VAT 

CD-ROM subject to 17.5% UK VAT 

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not provide refunds for cancellations. For cancellations received in writing more than seven (7) days prior to the conference 

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For cancellations received less than seven (7) days prior to the conference no credits will be issued. In the event that WBR 

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Venue Details: 

InterContinental Praha, Namesti Curieovych 43/5 

Prague, 110 00, Czech Republic www.icprague.com 

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Tel: +44 (0)20 7368 9465. Fax: +44 (0)20 7368 9401. 

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