Adaptive Learning Market Size Worth USD 9.11 Billion in 2028
Increasing adoption of adaptive software in educational institutions and rising demand for learning process customization are key factors driving global adaptive learning market growth
Increasing adoption of adaptive software in educational institutions and rising demand for learning process customization are key factors driving global adaptive learning market growth
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Market Summary
Some Key Highlights in the Report
• Increasing adoption of adaptive learning platforms and services in academic settings is expected to support revenue
growth of the academic segment, which is expected to lead in terms of revenue contribution to the global adaptive
learning market during the forecast period.
• Factors such as increasing need to improve employees' skills and the technicalities of learners across companies in
countries in North America are expected to drive growth of the market in the region during the forecast period.
• Key players in the market include Pearson plc, McGraw Hill Education, John Wiley & Sons, Inc., Area9 Lyceum ApS,
Cog Books Ltd., Curriculum Associates, Inc., Dream Box Learning, Inc., Follett Corporation, Cerego, Inc., and Realizeit
• In May 2019, Knewton, Inc. was acquired by John Wiley & Sons, Inc. This acquisition will strengthen Wiley’s
capabilities in the adaptive learning market and enable offering of its e-Content to a wider range of customers.
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Emergen Research has segmented the global adaptive learning market on the basis of deployment, component, enduse,
and region:
Deployment Outlook (Revenue, USD Billion; 2018–2028)
• Cloud
• On-premises
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