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Namiki Presentation

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DISCOVERING<br />

NAMIKI<br />

DISCOVERING<br />

THE COLLECTION<br />

SELLING<br />

NAMIKI<br />

MORE<br />

INFORMATION


DISCOVERING<br />

NAMIKI<br />

HISTORY &<br />

KOKKOKAI<br />

THE KNOW-HOW


HISTORY & KOKKOKAI


HISTORY & KOKKOKAI<br />

HISTORY<br />

Two merchant navy engineers wanted to offer the world a<br />

product made in Japan. The idea of creating pens from drawing<br />

pens came from Mr. <strong>Namiki</strong> during his teaching career. He<br />

observed that the English nibs had iridium tips, a very resistant<br />

metal of the platinum family that he finally found at HOKKAIDO.


KEY DATES<br />

<strong>Namiki</strong> Manufacturing<br />

Company<br />

1918<br />

Use of Urushi lacquer &<br />

Maki-e techniques<br />

1925<br />

Start of international collaborations<br />

Asprey <strong>Namiki</strong><br />

Cartier <strong>Namiki</strong><br />

Dunhill <strong>Namiki</strong><br />

1930<br />

First 14K gold nib<br />

with an iridium ball<br />

1916<br />

The company changes<br />

its name to PILOT<br />

1938


HISTORY<br />

1925<br />

Inauguration of the artisans’ group "Kokkokai" in Japan<br />

Centered around Gonroku Matsuda, who later became a living<br />

national treasure, this school was formed in order to research,<br />

develop and improve the quality of Maki-e fountain pens. The<br />

name was derived from a quote by Ryosuke <strong>Namiki</strong> the founder,<br />

"ln the way Sumo is Japan's national sport, Maki-e is the nation's<br />

light".


THE KNOW-HOW


THE KNOW-HOW<br />

Maki-e<br />

Ultimate decorative beauty<br />

The Maki-e fountain pens using the traditional lacquer work of "Maki-e".<br />

The fine designs by the craftsmen are indeed the crystals of Japanese<br />

beauty.<br />

Urushi<br />

Popular in Japan since the Stone Age, <strong>Namiki</strong> uses the highest quality<br />

of lacquer: Urushi. lt is produced by male lacquer trees "Rhus<br />

Vernicifera" whose trunks are notched when they reach 10 years of age.<br />

The harvest, which rarely exceeds 3 or 4 tea spoons per tree, lasts only a<br />

few days in a year.<br />

The complexity of this process explains the rarity and the high value.<br />

Nib<br />

At <strong>Namiki</strong>, we produce all the components of our pens, here in our<br />

factories : from the body to the nib, including the ink.<br />

We strongly believe in placing value on writing touch and quality, which<br />

guarantees our knowledge.


PROCESS<br />

<strong>Namiki</strong> Maki-e fountain pens are created using<br />

various types of advanced techniques.<br />

Several layers of lacquers are required for deep colors<br />

and shadows.<br />

By repeating this elaborate process, the beauty of<br />

Maki-e is revealed.<br />

Lacquering Drawing Sprinkling Polishing<br />

The undercoat of Maki-e<br />

fountain pens is black<br />

lacquer.<br />

Motifs are drawn thanks<br />

to several types of<br />

brushes on the lacquer<br />

undercoat.<br />

Powdered gold is sprinkled<br />

onto the lacquer. A fine<br />

bamboo tool called<br />

"Funzutsu" is used in this<br />

process.<br />

After lacquer has been<br />

applied to the whole pen, it<br />

is rubbed off with charcoal<br />

until the pattern appears on<br />

the surface.


Maki-e TECHNIQUES<br />

Shishiai Togidashi Maki-e Togidashi-Taka Maki-e Togidashi Maki-e<br />

Togidashi-Hira Maki-e Hira Maki-e Raden<br />

Rankaku Hyoumon Chinkin


Shishiai Togidashi Maki-e<br />

(Combined Raised and Burnished Maki-e)<br />

Shishiai Togidashi Maki-e is the intricate combination of Taka and Togidashi<br />

Maki-e, the highest-level of Maki-e, requiring very advanced techniques.<br />

Urushi lacquer and charcoal powder are used to bring up the main design in<br />

high relief. Then, raised elements are smoothed and burnished for a uniform<br />

lustre.<br />

Togidashi-Taka Maki-e<br />

(Burnished-Raised Maki-e)<br />

On completion of background and other elements of the scene using<br />

Togidashi Maki-e techniques, greater emphasis is provided to the main design<br />

with other materials such as lacquer and charcoal powder. The result is an<br />

impression of stately opulence.


Togidashi Maki-e<br />

(Burnished Maki-e)<br />

Hira Maki-e technique is used to create the main design. Then, the body is<br />

completely covered with Urushi lacquer, and after drying, the design is<br />

revealed by burnishing the lacquer with charcoal.<br />

Togidashi-Hira Maki-e<br />

(Burnished-Flat Maki-e)<br />

After finishing the background and other scene features by Togidashi Maki-e,<br />

then the main design is created using Hira Maki-e technique.


Hira Maki-e<br />

(Flat Maki-e)<br />

The lacquered main design is decorated with sprinkled gold and silver<br />

powders. Additional layers of lacquer are applied. After this stage, the lacquer<br />

is hardened and burnished.<br />

Raden<br />

(Mother-of-Pearl)<br />

The inside surface stratum of various shells. Cut into small pieces, they are<br />

coated with Urushi lacquer to secure them in place and then, burnished to<br />

create a perfect finish.


Rankaku<br />

(Egg Shell)<br />

The design is created using small pieces or powder of quail shells. Bonded to<br />

the lacquer and coated with Urushi, the surface is burnished to reveal the<br />

design.<br />

Hyoumon<br />

Various precious metal sheets such as gold or silver are inserted and fixed to<br />

the pattern thanks to Urushi lacquer. The surface is then browned with<br />

charcoal to reveal the decoration of the pen.


Chinkin<br />

(Gold Inlay)<br />

The Chinkin technique consists of covering the pen with Urushi lacquer and<br />

engraving patterns with special scissors and a precious metal sheet. A gold<br />

powder is then encrusted in the engraving.


DISCOVERING<br />

NAMIKI<br />

DISCOVERING<br />

THE COLLECTION<br />

SELLING<br />

NAMIKI<br />

MORE<br />

INFORMATION


DISCOVERING<br />

THE COLLECTION<br />

THE COLLECTION<br />

LIMITED EDITIONS


THE COLLECTION


THE<br />

COLLECTION<br />

8 collections<br />

More than 75 models<br />

From 550€ to 12.500€<br />

End user price<br />

Until 50 K€ for the<br />

most beautiful limited<br />

edition


HOW TO TAKE CARE OF LACQUERED &<br />

MAKI-E OBJECTS<br />

Characteristics of lacquer and Maki-é objects<br />

The lacquer is sensitive to ultraviolet (UV) rays of the sun and electric lighting. It can<br />

lose its brilliance.<br />

Protection against UV rays<br />

Lacquer objects must be protected from sunlight and lamps with filters and UV<br />

protection. In shops, you must use LED lights and move these objects regularly.<br />

Maintaining the humidity<br />

We recommend that you keep a small bowl with water near the lacquer objects on<br />

display to maintain an ideal humidity rate at 60 to 70%.<br />

Care<br />

Gently wipe the lacquer object with a soft and dry fabric, such as cotton. For more<br />

stubborn stains (ink) or marks, wipe immediately. Never use cleaning chemicals and<br />

avoid contact with acid.<br />

Manipulation<br />

These objects can easily slide from your hands, if you wear cotton gloves to handle<br />

them, it is better. Also pay attention if you wear rings, they could scratch the surface of<br />

the lacquer. We recommend presenting these objects on a surface covered with fabric<br />

or leather. Before placing the object back in its display, wipe it with a dry and soft cloth<br />

to remove any fingerprints.


URUSHI<br />

The collection<br />

Produced since the 1930’s under the brand Dunhill <strong>Namiki</strong>, Urushi collection is<br />

iconic. Sobriety, timeless modernity, absolute elegance… This pure line is<br />

simply dressed in a plain lacquer. Yes, but what a lacquer ! The sublime one of<br />

<strong>Namiki</strong>, famous all over the world: Urushi. In deep black or intense vermilion,<br />

the two emblematic colors of the traditional lacquer.<br />

Features<br />

An iconic Pen<br />

Pure Lacquer<br />

2 colors<br />

2 sizes : 15 or 17 cm<br />

Dropper feeder, Converter 70N or cartridges


Urushi<br />

Yukari Royale<br />

Techniques : Roiro Urushi<br />

URUSHI<br />

Urushi<br />

Emperor<br />

Techniques : Roiro Urushi<br />

Black<br />

Vermilion<br />

Black<br />

Vermilion<br />

Black Gold Ring<br />

Vermilion Gold Ring<br />

Size :<br />

N°.20<br />

18K<br />

F-M-B-BB<br />

Size :<br />

N°.50<br />

18K<br />

FM-M-B-BB


CHINKIN<br />

The collection<br />

An elegant contrast of black and gold for the Chinkin collection.<br />

Chinkin, or Gold inlay, is a delicate technique which requires a mastery of<br />

gesture and exceptional mental strength to illustrate the delicacy of motives.<br />

Features<br />

An timeless beauty<br />

Signed by an artist<br />

Or Kokkokai school<br />

3 sizes : 14 to 17 cm<br />

Converter 70N or cartridges


Emperor<br />

CHINKIN<br />

Yukari Royale<br />

Yukari<br />

Peony<br />

Tiger<br />

Dragon<br />

Cat<br />

Royal Rooster<br />

Pine Tree<br />

Cherry Blossoms<br />

Silver Grass<br />

Crane<br />

Size :<br />

N°.50<br />

18K<br />

FM-M-B<br />

Size :<br />

N°.30<br />

18K<br />

F-M-B<br />

Size :<br />

N°.10<br />

18K<br />

F-M-B


EMPEROR<br />

The collection<br />

The pinnacle of the <strong>Namiki</strong> collection...<br />

These large fountain pens were created more than 90 years ago. Like the<br />

originals, they are made of ebonite, equipped with a jumbo 18K gold nib and a<br />

unique dropper feeder system.<br />

Only produced by the most experienced and highly trained artisans for their<br />

attention to details to reveal extraordinarily expressive pieces of Maki-e art.<br />

Features<br />

A unique masterpiece<br />

Signed by an artist<br />

Shishiai Togidashi Taka Maki-e<br />

Nib 18K gold N°50<br />

Dimensions : 17 cm<br />

Exclusive dropper feeder<br />

Barrel made of Ebonite


EMPEROR<br />

Gold Fish<br />

Dragon<br />

Rakucho<br />

Owl<br />

Kylin<br />

Techniques :<br />

Shishiai<br />

Togidashi<br />

Maki-e<br />

Techniques :<br />

Taka<br />

Togidashi<br />

Maki-e<br />

Techniques :<br />

Taka<br />

Togidashi<br />

Maki-e<br />

Techniques :<br />

Rankaku<br />

Togidashi<br />

Taka Maki-e<br />

Techniques :<br />

Togidashi<br />

Taka<br />

Maki-e<br />

Size :<br />

N°.50<br />

18K<br />

FM-M-B


YUKARI ROYALE<br />

The collection<br />

The Yukari Royale collection offers graceful patterns.<br />

Its name comes from the Japanese word “Yukari”, meaning the relationships<br />

between people.<br />

Sophisticated techniques are used like Togidashi-Taka Maki-e, raden or gold<br />

powder to enjoy the overflowing expression of grace in your hands.<br />

Features<br />

A unique masterpiece<br />

Signed by an artist<br />

Togidashi Taka Maki-e<br />

Nib 18K gold N°20<br />

Dimensions : 15,5 cm<br />

Converter 70N or cartridge<br />

Barrel made of brass


YUKARI ROYALE<br />

Techniques : Togidashi Taka Maki-e<br />

Frog<br />

Tabane Noshi<br />

Vermilion<br />

Parrot and peach<br />

Peony and butterfly<br />

Lioness and cubs<br />

Size :<br />

N°.20<br />

18K<br />

F-M-B


YUKARI<br />

The collection<br />

Beautiful pieces bring us peace and joy, Yukari pens represent the traditional<br />

work of art and craftsmanship through different subjects, loved in Japan,<br />

especially seasons changes, flowers or animals. Different techniques for each<br />

model and a beautiful nib N° 10.<br />

Features<br />

A japanese work of art<br />

Different Togidashi Maki-e<br />

Dimensions : 14 cm<br />

Converter or cartridge<br />

Nib 18K gold N° 10<br />

Barrel made of brass


YUKARI<br />

Turtle<br />

Bamboo<br />

Autumn<br />

Leaves<br />

Swallow<br />

Moonlight<br />

Rade<br />

Milky Way<br />

Raden<br />

Shooting<br />

Star<br />

Techniques :<br />

Togidashi<br />

Taka Maki-e<br />

Techniques :<br />

Togidashi<br />

Taka Maki-e<br />

Techniques :<br />

Raden<br />

Togidashi Maki-e<br />

Techniques :<br />

Togidashi Taka<br />

Maki-e<br />

Techniques :<br />

Raden<br />

Togidashi Maki-e<br />

Techniques :<br />

Raden<br />

Togidashi Maki-e<br />

Techniques :<br />

Togidashi<br />

Maki-e<br />

Size :<br />

N°.10<br />

18K<br />

F-M-B<br />

18K<br />

M


YUKARI<br />

Firefly<br />

golden<br />

Yozakura<br />

Rock<br />

garden<br />

Pine<br />

needles<br />

Herb<br />

decoration<br />

Techniques :<br />

Raden<br />

Togidashi Maki-e<br />

Techniques :<br />

Raden<br />

Togidashi Maki-e<br />

Techniques :<br />

Togidashi Hira<br />

Maki-e<br />

Techniques :<br />

Togidashi Hira<br />

Maki-e<br />

Techniques :<br />

Togidashi Hira<br />

Maki-e<br />

Size :<br />

N°.10<br />

18K<br />

F-M-B


YUKARI<br />

Florence<br />

fence<br />

Techniques :<br />

Togidashi Hira<br />

Maki-e<br />

Apricot<br />

tree & warbler<br />

Techniques :<br />

Togidashi Hira<br />

Maki-e<br />

Grapevine<br />

Techniques :<br />

Togidashi Hira<br />

Maki-e<br />

Size :<br />

N°.10<br />

18K<br />

F-M-B


ZODIAC<br />

The collection<br />

inspired by the popular japanese painter RIKI NAKAMACHI, these 12 animals<br />

of the oriental Zodiac are associated with a plant or a flower to discover your<br />

personality.<br />

A wonderful gift for birthdays or other important milestones in life.<br />

Features<br />

A japanese work of art<br />

Togidashi Maki-e<br />

Dimensions : 14 cm<br />

Converter 70N or cartridge<br />

Nib 18K gold N° 10<br />

Barrel made of Brass


ZODIAC<br />

Techniques : Togidashi Hira Maki-e<br />

The mouse<br />

The ox<br />

The tiger<br />

The rabbit<br />

The dragon<br />

The snake<br />

The horse<br />

The sheep<br />

The monkey<br />

The rooster<br />

The dog<br />

The boar<br />

Size :<br />

N°.10<br />

18K<br />

F-M-B


TRADITION<br />

The collection<br />

The Nippon Art Collection takes traditional Japanese and auspicious subjects<br />

known all over the world such as “Mount Fuji”, “Ukiyo-e characters”, or<br />

“Origami” for sharing the culture of rising sun in your hands : A sight to<br />

behold.<br />

Features<br />

Size : 14 cm<br />

Technique : Hira Maki-e<br />

Nib 14K gold N°5 or 10<br />

Converter 70N or cartridge<br />

Barrel made of resin


TOYS COLLECTION<br />

TRADITION<br />

Techniques : Hira Maki-e<br />

ORIGAMI COLLECTION<br />

Hagoita<br />

Kendama<br />

Daruma<br />

Koma<br />

Kabuto<br />

Crane<br />

Gold Fish<br />

Rabbit<br />

Penguin<br />

Size :<br />

N°.10<br />

14K<br />

F-M-B<br />

Size :<br />

N°.5<br />

14K<br />

F-M-B


MOUNT FUJI<br />

TRADITION<br />

Techniques : Hira Maki-e<br />

JAPANESE PATTERNS<br />

MF & Dragon<br />

MF & Wave<br />

MF & Ship<br />

Golden Pheasant<br />

Crane & Turtle<br />

Chinese<br />

Phoenix<br />

Dragons with Cumulus<br />

Flower Basket<br />

Size :<br />

N°.5<br />

14K<br />

F-M-B<br />

14K<br />

M<br />

Size :<br />

N°.10<br />

14K<br />

F-M-B<br />

14K<br />

M


TRADITION<br />

Techniques : Hira Maki-e<br />

UKIYO-E<br />

Taira no Kagekiyo<br />

Shobei Odera<br />

Okita Naniwaya<br />

Toyohina Tomimoto<br />

Ohisa Takashima<br />

Size :<br />

N°.10<br />

14K<br />

F-M-B


CAPLESS NAMIKI<br />

The collection<br />

The <strong>Namiki</strong> Capless retractable fountain pen is a product rich in both history<br />

and performance. Its brilliant design and ingenious technology make this pen<br />

very attractive and unique. Raden and Hira Maki-e techniques give the Capless<br />

pen a brilliant and luxurious look.<br />

Features<br />

Technology and tradition<br />

Retractable<br />

Nib 18 K gold<br />

Converter 70N or cartridge<br />

Technique : Hira Maki-e and Raden


CAPLESS NAMIKI<br />

Raden<br />

Galaxy<br />

Raden<br />

Water surface<br />

Raden<br />

Stripes<br />

Clover<br />

Nandine<br />

Techniques :<br />

Raden<br />

Hira Maki-e<br />

Techniques :<br />

Raden<br />

Hira Maki-e<br />

Techniques :<br />

Raden<br />

Hira Maki-e<br />

Techniques :<br />

Hira Maki-e<br />

Techniques :<br />

Hira Maki-e<br />

18K<br />

F-M-B


LIMITED EDITIONS


LIMITED EDITIONS<br />

The first limited edition was launched in 2001 and met a<br />

great success.<br />

Since then, two masterpieces are proposed each year for<br />

some privileged, lovers of beautiful writings or collectors,<br />

from all over the world.<br />

> Spring Limited Edition, 300 copies worldwide<br />

> Winter Limited Edition, 99 copies worldwide<br />

Each creation is signed by an artist and presented in an<br />

elegant gift box, including an engraved serial number.


100th ANNIVERSARY LIMITED EDITIONS<br />

7 gods of good fortune<br />

Ebisu<br />

Daikokuten<br />

Bishamonten<br />

Benzaiten<br />

Fukurokuju<br />

Jurouzin<br />

Hoteison<br />

Size :<br />

N°.10<br />

18K<br />

M


DISCOVERING<br />

NAMIKI<br />

DISCOVERING<br />

THE COLLECTION<br />

SELLING<br />

NAMIKI<br />

MORE<br />

INFORMATION


SELLING<br />

NAMIKI<br />

OUR NETWORK<br />

OTHER LUXURY BRANDS<br />

MUST-HAVE PENS<br />

SALES & MARKETING<br />

TOOLS<br />

EXCLUSIVE FLAGSHIP<br />

STORES


OUR NETWORK


OUR NETWORK<br />

INTERNATIONAL COVERAGE<br />

SELECTIVE DISTRIBUTION<br />

SOPHISTICATED PRODUCTION<br />

Exclusive fine writing shops<br />

Stationeries with fine writing corner<br />

Luxury department stores or jewelleries<br />

Luxury concept stores with watches, bags, cigars<br />

Opening submitted to PCE Validation


OTHER LUXURY BRANDS


LUXURY ENVIRONMENT


MUST HAVE PENS


MUST HAVE PENS<br />

& IDEAL LAUNCH<br />

Golden Fish<br />

Tabane Noshi<br />

Vermilion<br />

Apricot tree and marble<br />

Herb decoration<br />

Fuji & ship (fountain pen)<br />

Fuji & ship (roller)<br />

Raden Galaxy


SALES &<br />

MARKETING TOOLS


SALES &<br />

MARKETING TOOLS<br />

Displays<br />

Booklets<br />

Posters<br />

Leaflets<br />

Pen Holder<br />

3 sizes - S/M/L<br />

Plots


WOODEN GIFT<br />

BOXES<br />

Wooden Gift Box L :<br />

Emperor<br />

1 pipette (only for Emperor collection)<br />

1 ink bottle in black<br />

1 guarantee certificate<br />

1 artist card<br />

1 bag<br />

Wooden Gift Box M :<br />

Yukari Royale - Yukari - Tradition<br />

1 pipette (only for Emperor collection)<br />

1 ink bottle in black<br />

1 guarantee certificate<br />

1 artist card<br />

1 bag<br />

Wooden Gift Box S :<br />

Rollerballs & Capless<br />

1 set of cartridges in Black<br />

1 guarantee certificate<br />

1 bag


ONLINE<br />

MARKETING TOOLS<br />

Luxury products do not deviate from the trend, quite the contrary!<br />

E-commerce makes it possible to democratize luxury while keeping its share of prestige.<br />

WHY A VIDEO?<br />

Improved referencing - Increased brand interest<br />

Attraction of new targets - Easy dissemination of communication<br />

Favouring the act of purchase - Strong assimilation of your messages<br />

Humanization of the relationship


EXCLUSIVE FLAGSHIP<br />

STORES


EXCLUSIVE FLAGSHIP<br />

STORES


DISCOVERING<br />

NAMIKI<br />

DISCOVERING<br />

THE COLLECTION<br />

SELLING<br />

NAMIKI<br />

MORE<br />

INFORMATION


MORE<br />

INFORMATION


A SOPHISTICATED<br />

WEBSITE<br />

Link to <strong>Namiki</strong> Video<br />

http:www.pilot-namiki.com/<br />

Link to <strong>Namiki</strong> Catalogue


DISCOVERING<br />

NAMIKI<br />

DISCOVERING<br />

THE COLLECTION<br />

SELLING<br />

NAMIKI<br />

MORE<br />

INFORMATION

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