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BICACHAIR<br />
www.bicachair.com<br />
hello@bicachair.com // +351 915 162 582<br />
PORTUGAL<br />
Created in the mid-1950s, the BICAchair is a national cultural<br />
symbol. Known on every terrace in the country, it is now<br />
reborn and ready for new spaces displaying collections with<br />
various styles and personalities.<br />
The objective is to apply to the typical street chair the comfort<br />
and convenience of the private sphere, with love for tradition,<br />
but without forgetting design as its main and differentiating<br />
creative engine.<br />
BICAchair’s rebranding in 2020 aimed to add value to the<br />
brand by creating a stronger identity on the market and its<br />
followers. It emerged because we recognized that there is an<br />
opportunity to grow, innovate, explore new markets and make<br />
new people fall in love for this classic. This process also aims to<br />
increase awareness for the brand’s new identity and products.<br />
We have sought a proactive rebranding, which will allow us<br />
to better connect with our clients and in a more lasting way.<br />
It also aims to highlight the brand values more clearly. A<br />
message that has always been in our DNA but had not been<br />
communicated until now. It also wants to create a positive<br />
impact in the community in which it operates.<br />
If you want understand the brand, the plan and the concept<br />
behind BICAchair, please contact us.
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