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2014 Annual Report

Annual Report of the Minister for the Public Service, Sustainable Development, Energy, Science and Technology for 2013-2014

Annual Report of the Minister for the Public Service, Sustainable Development, Energy, Science and Technology for 2013-2014

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<strong>Annual</strong> <strong>Report</strong> of the Minister for the Public Service, Sustainable Development, Energy Science & Technology<br />

3. The launch of over ten new programmes. New programmes<br />

were launched in 2013 in an event dubbed<br />

“RSL Reloaded,” and programmes continue to be<br />

added to the station’s schedule. The RSL management<br />

and staff continue to brainstorm on ways to<br />

improve the station’s programming. RSL has partnered<br />

with two state agencies (Nurses Association<br />

& the Royal Saint Lucia Police) to provide two new<br />

weekly programmes.<br />

4. A new and recognizable change in image. The<br />

change in image has resulted in a positive performance<br />

in the 2013 Media Survey, with RSL moving<br />

from 5th position to an average of 3rd in all the times<br />

assessed in the survey for the year. The company<br />

has made a concerted effort to make its presence<br />

felt via social media. A YouTube channel and an<br />

active Facebook page have assisted in promoting<br />

RSL’s product and plans.<br />

In order to standardize operations and affirm the<br />

company’s commitment to proper standards, new policies<br />

were established in the following areas:<br />

I. Confidentiality<br />

II. Health & Safety<br />

III. Intellectual Property Rights<br />

IV. Salary Advance<br />

Specialized Programmes<br />

In a fast changing market, the ability to exploit opportunities<br />

is critical to survival. RSL has been able to<br />

capture moments of national significance, in a fashion<br />

that was second to none.<br />

1. Parliamentary Discussion – The station covers live<br />

broadcasts of Parliamentary discussions, including<br />

the Throne Speech, Budget Address, and debates<br />

of the Lower & Upper House.<br />

2. Vaughan Noel Tribute - The RSL family bade<br />

farewell to its iconic broadcaster, Andrew<br />

Vaughan Osborne Noel with live coverage of a<br />

memorial service attended by past and present<br />

RSL staff.<br />

3. Sports Awards - Radio St. Lucia executed an outstanding<br />

broadcast of the 2013 Sports Awards and<br />

was the recipient of an award for its promotion of<br />

local sports.<br />

4. Calypso Explosion - Recognizing the station’s core<br />

listenership, a deliberate effort was made to create a<br />

niche throughout the Carnival Season by becoming<br />

the premier station for all things Calypso. This decision<br />

led to the creation of “The Calypso Explosion”<br />

– three programmes used to celebrate and promote<br />

the Calypso art form.<br />

5. Christmas Kaleidoscope - Radio St. Lucia continues<br />

to be a leader in Christmas programming. The<br />

numerous programmes, outside broadcasts, giveaways<br />

and philanthropic endeavours are always<br />

welcomed by our valued listeners and the public at<br />

large.<br />

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