Sales V/S Marketing
The terms “sales” and “marketing” are often confused and sometimes, even used interchangeably. Though during casual conversations, “sales” is substituted in place of “marketing” and vice versa, without making the sentence sound too different; in reality, “sales” and “marketing” are very different activities. So, what are the differences?
The terms “sales” and “marketing” are often confused and sometimes, even used interchangeably. Though during casual conversations, “sales” is substituted in place of “marketing” and vice versa, without making the sentence sound too different; in reality, “sales” and “marketing” are very different activities. So, what are the differences?
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Sales V/S
Marketing
What's the difference between them?
Marketing
Sales vs
marketing:
• LEADS AND CONSUMERS: Sales convert your leads into customers. Marketing
generates leads and helps you to lure people towards your product or service. For
some witty sales tips on converting a difficult lead to a customer and to convert
your customers to leads, you might like to check out these!
• ROLE OF SALES VS ROLE OF MARKETING: Sales commence once the product is
completely manufactured and comes into the market to be utilized by people.
Whereas marketing starts with identifying customers’ needs or gaps in the market
and the conception of an idea. Precisely speaking, sales are the later steps of
marketing whereas, marketing is the entire process. Thus, it can safely be
concluded that sales is the subset of marketing.
• SCOPE: Sales is a short-term activity, done keeping in mind short term goals like,
selling a particular number of products in a financial year. Marketing, on the other
hand, is done keeping in mind long-term goals like, building customer relationships,
creating a specific brand image etc.
Therefore, while sales ends with customers paying for goods or services, marketing
continues in the form of asking for feedback, giving special discounts to loyal
customers, providing newsletters and so on.
Conclusion:
In a nutshell, sales is just a small but very crucial part of marketing. Sales is the step in which
money actually comes into the company. The success of your brand is defined by the extent to
which your organization concentrates on sales and marketing. It is significant to understand the
current needs and market trends and patterns of your brand before deciding the sales and
marketing strategy. Better late than never! If you hadn’t been very clear between sales and
marketing till now, we hope this article has clarified all misconceptions and doubts in your
mind. It’s time to strengthen your organization’s sales and marketing techniques to generate
more leads, convert more and more of those leads, into customers and achieve your goals of
growth.
Keeping these key differences in mind make sure your sales and marketing teams work hand in
hand, thus creating a win-win situation for your company!
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