Mendip Media Visual Communications for Food & Drink

PRODUCERS - PROCESSORS - RETAILERS
MENDIP MEDIA
VISUAL COMMUNICATIONS FOR FOOD & BEVERAGE
WHEN SEEING MAKES SENSE

“What could be more important than a little
something to eat?”
Winnie the Pooh

SERVICES
IN A SCREEN-BASED COMMUNICATIONS ERA, WE TAKE
MESSAGING & CREATE VISUALLY ENGAGING CONTENT.
STRATEGY
VIDEO
ANIMATION
PHOTOGRAPHY
STUDIO HIRE
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SCREEN TIME
WATCHING, SEEING AND ENGAGING IS A VITAL PART OF
HOW WE UNDERSTAND THE WORLD.
Video, animation and photography deliver messages that are
simple and simplify messages of great complexity.
When produced by experts, video, animation and photography
are the standout mediums of our digital age.
At Mendip Media we help you shape visual content that speaks
to your audience about your organisation.
From training, stakeholder engagement, product demonstration
and brand promotion, we convert existing material or the ideas
that you need sorting, no matter how complex, into visual
communications that work.

TALK TO ME
HOW DO YOU COMMUNICATE WITH CLIENTS, STAFF,
STAKEHOLDERS AND SUPPLIERS?
Mendip Media operates across the food and drinks sector to produce
meaningful, engaging and focused visual content to support internal
communications and marketing strategies.
Our content producers work closely with communications teams
to identify key messaging, which is transformed into visual assets
designed to connect with defined audiences.
The content we create explains ethical and material considerations
around the production, process and distribution of food and drink.
Our experience and skill set is wide ranging, from the creation of
product videos, case studies and training to sophisticated and
boundary pushing marketing collateral.
Working with clients in all areas of their business allows us to leverage
integrated insights into products, operations and communications and
turn it into visually engaging and controlled messaging.
If you want to forge ahead with flexible, modern content that can be
used online or in display, let us help you shape the future.
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OUR PROCESS
Come to us with an idea, it can be written or verbal. We’ll take time to
understand:
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What you want to achieve
Who your audience is
How best to reach them...then we help create a brief
We will send you a tailored proposal with the associated costs.
Mendip Media has a 5-phase process to deliver your visual content:
PHASE 1: Research & Content Strategy - deep dive into your
organisation, understanding your processes, fact finding.
PHASE 2: Pre-Production - outlines, scripts, storyboards, scheduling.
PHASE 3: Production - filming, animatic, photography.
PHASE 4: Post-Production - ingest, edit, underscore, overlays,
grading, voiceover, layback.
PHASE 5: Delivery - amendment, approval, render, export, upload.

DID YOU KNOW?
500
hours of video are
uploaded to YouTube
every minute.
75%
of employees are more likely
to watch a video than read
documents.
68%
of product
users prefer to watch a
video that explains how to
solve a problem.
91%
of businesses say video is more important for
communication post COVID-19.
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WORK WITH US
Mendip Media has been creating video, animation and
photography for business in the online and display space for
two decades.
Where to start?
With our tried-and-tested process we will:
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+
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Clarify your brief
Turn your material into storyboards
Schedule the filming or photography
Bring your content to life in post-production
Make sure that you are involved every step of the way
The result is high-quality and bespoke visuals for your
business that train, sell and demonstrate.
No fuss or palaver, just measurable results that boost your
bottom line.

PROMOTIONAL
PRODUCT
PROVENANCE
DEMONSTRATION
TRAINING
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WHAT WE DO CASE STUDY
Lakeland is a multichannel kitchenware retailer and one of Britain’s
most successful brands.
Its popular e-commerce channel accounts for £50m of annual total
sales and is underpinned by on-brand photography and demonstration
video sited at point-of-sale on the product page.
For a decade Mendip Media strategised Lakeland’s video marketing
by implementing and managing a viable, cost-effective process to
produce high-quality product videos at scale.
Further, the extended working relationship and creation of hundreds of
visual assets have generated spin-off social media collateral to make
budgets go further.
Lakeland’s analytics show Mendip Media’s bespoke visual output
directly supports online conversion to sale and strong brand uplift.

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STUDIO HIRE
To complete the integrated, all-round, visual communications
offer, Mendip Media is sited in its own creative centre and has full
professional film studio hire services.
Whilst supporting all types of productions, the 650sqft space with
a 15ft floor to ceiling span is conceived as an agile environment.
It is specifically designed to accommodate food videography and
photography with a well-equipped preparation kitchen adjacent to
the film area.
Additional rooms are available, including Green Room (with shower
facilities) and Meeting Room.
Overseen by a full-time studio manager. The Studio has dimmable
space lights and acoustic tiling plus a range of rentable floor lights,
studio equipment, sets and a generous food props cupboard.
With free parking directly outside, guest wi-fi and a warm welcome,
the Studio is an ideal venue to film, photograph and set-up shop for
long or short hires.

FLOOR PLAN
KITCHEN
+ Access:
Roller Shutter 9ft/ 2.8m
+ Total Floor Space:
650 sqft/ 56sqm
4.83m
15’ - 10”
+ Height:
15.4ft/ 4.7m
9.71m
31’ - 10”
6.52m
21’ - 5”
STUDIO
8.33m
27’ - 4”
+ Colorama:
Chroma Green/ White/
Black
+ Facilities:
- Prep Kitchen
- Green Room & Shower
- Meeting Room
+ 4 Parking Spaces
Directly Outside
2.95m
9’ - 8”
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PRICING
LEVEL 1 - OCCASIONAL VISUAL CONTENT PRODUCTION
Choice of a single video, animation or photography shoot.
Get in touch for a bespoke proposal and estimate by email or phone.
office@mendipmedia.co.uk. 0117 974 4320.
LEVEL 2 - DEFINED PROJECT WITH MULTIPLE OUTPUTS
If you have a big project and want to record, promote and document
it, we can help you with content strategy. We offer substantial price
discounts on service level agreements for planned output over a
defined contract period.
This requires a conversation. Call 0117 974 4320.
LEVEL 3 - PRIORITY PARTNERSHIP
For transformational project work over several years, you might
consider a Priority Partnership with an annually retained contract. We
have a consistent, in-house production team and can offer flexible
contracted partnerships to selected clients.
This agency relationship comes with generous price discounts.
The benefits are many; in depth understanding of your organisation’s
requirements, increased efficiency of delivery and improved return on
investment.
Get in touch to begin the discussion on 0117 974 4320.

“Regarding the videos I would estimate that the safety video alone will
save approximately £75k over the next 24 months, they also add a lot
of value in bringing the subject matter to life as it’s not always easy to
explain what technical equipment is.”
Safety Manager, South West Region
“As discussed, from analytics we have just looked at:
1) Conversion rate on our sites from product details page: 1.93%
2) Conversion rate on our site from product details page WITH
a video interaction: 3.36%
This is UK site only. So it’s clear that those site users that view video
convert at a much better rate than those that don’t.”
Gareth Irvine, Duo Boots SEO Technician
“We surveyed 8,000 customers, 24% of whom said they’d viewed at
least one of our online videos. Of these that had viewed, 96% rated them
“informative and useful” and 46% said that they’d bought something
directly as a result of the video presentation.”
Tony Preedy, Lakeland Marketing Director
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“Thanks for the video - it’s looking superb.”
Steve Braithwaite, CEO South West Larder
office@mendipmedia.co.uk
0117 974 4320
Mendip Media
23-24 Barnack Trading Centre
Novers Hill
Bristol BS3 5QE
www.mendipmedia.co.uk
Mendip Media Productions Ltd
Registered Address: 12 Whiteladies Road, Clifton, Bristol BS8 1PD
Company no: 13020221 VAT Number: 869905561