CATCHY BRAND & DOMAIN NAMES

PERCEPTION

IS THE ONLY

REALITY

IN BRAND POSITIONING

DEDICATION

DEDICATION

GOD IS GOOD, ALL THE TIME

ALL THE TIME, GOD IS GOOD.

“Not Me, HE Made it Possible.”

This book is dedicated to my entire family – My Parents Shri

Ram Singh & Smt. Kailashi, my wife Chitra & Sons -Joy &

Aditya and my brothers Dhananjay & Udaybhan, Sister

Mamta and their Spouses & kids.

I am thankful to my wife & cute sons for

their care, love & support for letting me steal some moments

from my time meant for them to make it possible.

I also dedicate this to all the Crazy Business & Brand Name

Creators who dared to think differently & it paid off very well

to them.

CATCHY BRAND & DOMAIN NAMES | © CHANDRASHEKHAR SINGH

i

GRATITUDE

GRATITUDE

When an author produces a book it’s not him alone who

makes it possible, rather it’s the combined product of his

experiences & learnings he gathers in his lifetime in the

collaborative learning environment at his school, college or

workplaces. The time spent with his fellow friends at these

places is equally important to make this wisdom to appear in

a shape of a good book.

So, I am grateful to all my teachers & mentors since

childhood till today, my buddies from schools & friends at

colleges from 3 Universities at Agra, Delhi University & IIT

Delhi and multiple Training Organizations, Industry

Associations, Business forums like SLP, BNI & BBN to shape

my thoughts & build the intellectual ability during the time

spent with all of them in respective formative years to come

up with the ideas, words & learnings shared in this book.

I would like to sincerely thanks to my dear friends

& Investors Shekhar Gupta, Alok Garg, Ashish Mishra,

Piyush Gupta, Aditya Jain, Priyank Jain, Gagan Chaturvedi,,

Manish Chaturvedi,, Mr. Mani Bhushan, Mr.Deepankar Das

& Vijay Singh Rajput for their trust in me.

Heartfelt gratitude to my loyal friends – Vineet

Sharma, Anil Sharma, Dr. Arun Garg, Piyush Tandon -

Founder MeraTask.com, Piyush Pandey, Mahendra

Kushwaha (AIIMS), Amit Shastri, Ravi Shakya, Yogendra

Kushwaha, Saurabh Bhatnagar, Amit Maurya, Ashish

Agrawal, Anurag Yadav & Dr. Ashish Kulshreshtha.

Last but not the least thanks to all Clients & 400+

Employees who have worked till date in my businesses

SoftDreamz, HelloPanditJi & BBN And specially to Tarvinder

Singh, Barju K. Swain, Ankit Chauhan, Dharmendra P

Singh, Arvind Kushwaha, & Santrupt Mallick. Akshay Joshi &

all the Trainees from from Jaipuria Institute of Management,

Sector-62 Noida.


iii

GRATITUDE

I am also thankful to all the people who were or are on side

against because it’s you because of whom I get more reasons

& Propensity to work harder & draw energy from your

attitude to revive & thrive my life.

I may have skipped few important names but if you are

reading this & you have been a well wisher for me then

please accept my heartfelt gratitude to you !!

Forgive me if I forgot to mention you at this special moment

of my life.

I am really grateful to the ALMIGHTY that he gave me

such a wonderful group of people at every stage in my life to

my journey very enriching & satisfying.


iv

YOU SEE

WHAT YOU

EXPECT TO SEE

PREFACE

PREFACE

How & Why

This Book Was Written ?

You know sometime things happen just like that- in an

amusingly strange way. The credit for getting- my

knowledge, practical experience on the subject matter

spread over 24 years & GOD gifted talent of Creativity,

converted into the shape of this amazing Book; goes to

Amazon’s Prime Video & Hollywood Movie- “The Founder”

based on glorious story of McDonald’s. – one of the Super

Brands of the World today.

Watch the scene from 1h 40minutes.This is

possibly the best illustration to understand the impact &

value of a “CATCHY BRAND NAME” & now in this

internet era a “DOMAIN NAME” too.

chapter.

You will read the whole story in the Introduction

The movie scene propelled me to put into action my

hunches, dreams & hopes to write the book on the subject

& principles which I have been practicing religiously in

every project of mine as well as clients’ for all these years

knowingly & unknowingly.

The Other reason why I wrote this book is the

plights I empathize with, of millions of Business owners

who unfortunately undermine the importance of a “Catchy

Name” for their business or product & foolishly spend huge

amount on advertising & marketing trying to establish

themselves in market or compete with smarter guy who

knows & practices the “Power of Name” & finally fail

miserably, shutting down their businesses, going bankrupt

sometimes.


vii

PREFACE

I strongly feel that the simple principles & method to device

a CATCHY Brand or Product Name can save thousands if not

millions of Businesses & theirs Owners from pains of failures

& sluggishness.

This is high time to realize this overlooked, simple

but most powerful strategic step in Business & Marketing and

put some serious efforts in making your brand stand out in

the crowd & huge noise of marketplace on ever growing pace.


viii

PREFACE

Have I Earned The

“Right to Write & Speak ”on the Subject?

Pretty Sure, I think.

This book is the result of my 24 years of keen learning,

observations, studying, practicing & implementing the

subject, concept & techniques taught in here for multitude

of my clients & my own business ventures in the roles of

Serial Entrepreneur, Marketing Strategy & Business

Consultant.

In next 3 Pages are listed 63 of the 150 plus

Business, Product, Brand & Domain Names I’ve created in

24 Years ([ Red in colour went to become widely Popular ] :

1) ADVENT TUTORIALS -1997

2) THE INFOEXPRESS-2000

3) CORPORATE KITCHEN-2008

4) SOFTDREAMZ-2000

5) GAUPLA-2015

6) INDOBES-2018

7) BADA MUNAFAA-2020

8) EDUDREAMZ-2008

9) MR. JASOOS-2017

10) VEDIC YAGYA GAUPLA-2015

11) SOFTDREAMZ TECHNOLOGIES-2001

12) α2ω Studies- [ALPHA 2 OMEGA]-2002

13) IIYT- Indian Institute of YouTubers-2018

14) MOTIVATION MAHAKUMBH ( March 2019)

15) CATCHYBRANDZ.COM

16) OyeLele.com -2020

17) SoftDreamz Consultants-2006

18) BBN- Business Barons Network-2018

19) HelloPanditJi.com-2015

20) VidyaMart.com-2021


ix

PREFACE

21) YAGYA GURU (2017)

22) VidyaShoppe.com-2021

23) FeePaypal.com-Aug 2012

24) VirginDrops.com-2013

25) DivineShopIndia.com-2021

26) BrokingNaukri.com--2012

27) Sharekhabar.com-2011

28) ContaMan.com-2011

29) FlatRoomPG.com-2011

30) MySummerTraining.com-2012

31) DateMate App- 2013

32) ZikZak App-2014

33) TaskBuddyz-2014

34) IndoBiz Lotto -2014

35) IndoBizMart-2018

36) IIEE- Indian Institute of Employability Enhancement - 2009

37) SIFM- SoftDreamz Institute of Financial Markets-2008

38) TheMedVault.com (2011)

39) Yagyanjali.com (2016)

40) YOffice (2014)

41) Sandhi Tailam (2016)

42) INFOTAINMENT -1999

43) SOFTDREAMZ-2000

44) FLATROOMPG.COM 2012

45) JOSHMACHINE- 2015

46) VISUME: 2013

47) VIDEOPRENEUR - FEB 2018

48) COACHPRENEUR- MAY 2021

49) YOUTUBE MASTERY WORKSHOP- FEB 2018

50) BUSINESS TURBOSTRATEGY-2019

51) BUSINESS STARTUP LAUNCH MASTERCLASS-2021

52) CATCHY BRAND NAME WORKSHOP-2021

53) BUSINESS WARRIOR COURSE

54) MODI MAHAYAGYA- 2015

55) SWARSANGEET -2021

56) MR.CHARMING GENTLEMAN-2021

*Few of them are not owned by me at present.


x

PREFACE

57) SUPERPOWER JOBSEEKER-2020

58) CORONA MUKTI MAHAYAGYA (2020)

59) ZINDA DIL MOTIVATION-2019

60) HIRETRAINEE.COM-2021

61) SWAMI CHANDRA (2016)

62) CHARM TAILAM(2016)

63) JEEWAN JALAM (2016)

Hope these all creations give me the right to write & say

something on this important Subject ?

”


xi

ONCE YOUR BRAND IS

OUT OF SIGHT,

IT GOES

OUT OF MIND

OF YOUR CUSTOMER

DISCLAIMER

DISCLAIMER

I hereby want to make it clear that this book does

not intend to make you think that all other aspects of

Business Growth & Entrepreneurship are going be to

redundant if you jus chose a Powerful Name

No, they aren’t.

They are equally important & stand affirm. But, Yes

it can give you a very BIG leverage to give your business over

your competition for sure.

Definitely a Catchy Name has the power but once

your prospect is attracted to your business brand the next

obvious task for you as business owner is to serve him with

best quality product or service to retain his faith & build a

life long confidence in your brand or product.

This book is written in the context of India, Foreign

language names may sometime be difficult to remember for

Common Averagely literate Indians but not for it’s native

speakers & vice Versa; hence read it by keeping that in mind.


xiv

WHO SHOULD

READ THIS BOOK ?

WHO SHOULD

READ THIS BOOK ?

This book is going be great help to every person

who wants to create a compelling & Powerful

Catchy Name for his business, product, book,

team, channel, workshop, school or even a child.

.

So any :

Entrepreneurs

Business Owners

Marketers

Creative Agency Owners

Speakers / Trainers/ Coaches

Sports Team Owners

Political Leaders

YouTubers or

Parents

can get huge insights into the power of name &

Learn to create Catchy & mighty Names on their

own.


xvi

9 WAYS TO TAKE

MAXIMUM BENEFIT

FROM THIS BOOK?

9 WAYS TO TAKE MAXIMUM

BENEFIT FROM THIS BOOK?

(1). You must possess the most desirable master

trait of learning; which is more important than any

other rule or method of reading & learning. .

Until you have this single quality in you, even

thousands of tools & techniques to read are waste.

If you have this single trait in you , you would not

require further advices.

.

This magical trait is – Very Deep Desire to Learn.

.

(2). Read every chapter in a quick reading mode

first then despite the temptation of going to next

chapter, don’t do that, until you are reading for

fun.

Come back, read the same chapter again

thoroughly & try to grasp the concept therein.

.

(3). Whatever you are reading, take a pause to

meditate over the concept, try to put this into use

of your business or any professional / personal

purpose.

(4). If you are reading the e-book version then take

a print of it , if you can or just keep a pen &

notebook by your side to note important things

from the Chapters. .

(5). If you are reading the printed version of this

book then keep a pen, pencil or highlighter with

you and mark the lines you feel are useful for you.


xviii

9 WAYS TO TAKE MAXIMUM

BENEFIT FROM THIS BOOK?

(6). There are few games & exercises in this book,

participate & act upon them like a child in playful

mood & you will get the real pulp from that game.

(7). If you are reading this book to device a name

for your existing or upcoming business venture,

product, book, workshop or anything then treat this

as a Working handbook & use the process given in

further pages to create a powerful catchy name.

Even if you are not planning anything like that if

you device few names for anything for fun by

putting the teachings into use you will master the

concept & will remember it for long for future

usages. . .

(8). If you wan to master these concepts & become

a term-coiner yourself then read this book one in a

month &give a speedy revision. .

(9). Make a notebook & write all draft names you

create whenever you do it, revisit them and

monitor the change in the pattern of your expertise

you are getting in this wonderful subject. .


xix

PERCEPTION

IS THE ONLY

REALITY

IN MARKETING & BRANDING

CONTENTS

CONTENTS

CONTENTS

Introduction

Chapter One : The Power of Name

Chapter Two : Brand Name Categories

Chapter Three : The Naming Process

Chapter Four : Domain Names

Chapter Five : The Creative Process

Chapter Six : Final Advice


xxii

INTRODUCTION

INTRODUCTION

Introduction

So, When one of the original founder brother Dick

McDonald asked Ray Kroc the new owner of McDonald’s

Business that why he did not just steal or copy the whole

business system including process, quality & everything they

shown him during the kitchen tour at their restaurant & open

his own restaurant?

Ray Kroc replied with a smile & surprise answer of

which even the original founders were not aware & did not

bother much for it’s protection.

He told Dick that their business is not just the speedy

& efficient system of fast food serving but the glorious

powerful name McDonald’s…Which sound like America --a

whole BIG Powerful Country.

The McDonald brethren did not bother to protect their

famous restaurant chain’s Brand Name with Trademark &

Word Mark, which was first acquired by Ray Kroc & they lost

it.

And armored with this powerful name Ray Kroc was

able to build an empire which is now one of the top ten most

valuable U.S. brands based on company value, with its brand

value of 143.8 billion U.S. dollars in year 2020. (Source :

www.statista.com )

India’s undisputed leader in Job Search Industry -

Sanjeev Bikhchandani's Naukri.com was the starting point of

my interests in Catchy business brand & domain names when

for the first time I read an article on the venture in year 1999

during my MCA College at Agra.


1

INTRODUCTION

Introduction

It was an amusing thing to see a Hindi name for a high

tech dot com venture grabbing attention of Jobseekers &

Investors equally & most of all it was amazingly popular in

short period of time because of it’s simplicity & powerful ability

to connect the mind of prospects with the brand & It’s services

immediately

SUCH IS THE POWER OF NAME.


2

THE POWER OF

NAME

THE POWER OF NAME

{1}

The Name alone has enormous power in

an overcommunicated society.

“Brand Positioning” has been considered as the best strategy

in Marketing & brand development for last 40 years or so.

The concept was first introduced by Marketing

Strategy geniuses duo- Al Ries & Jack Trout in early 1980s.

Since then it has been a guiding principle for Marketers, Big

Advertising Agencies & Business Owners.

In their famous book

with same name: POSITIONING-

The battle for your Mind” they

elaborate further that-in this

overcommunicated society

with humongous noise from

advertisers everywhere .

The most important marketing

decision you can make is

What to name your Brand

( Product / Company or both).

Positioning your brand in powerful

way has been a herculean task &

very few seem to know the art to

overcome this big hurdle.

SCAN THE QR CODE TO BUY THE BOOK


4

THE POWER OF NAME

The Power of Name

You see, how much ad content in the form of Adverts

on TV, FM Radio, Social Media & across internet you are

consuming.

Every player is out in the market to gamble

whatever is in his pocket to win the hearts & get heard by the

potential customers. Most of them cluelessly waste their

money on advertising & marketing & get nothing & return to

their bunkers empty handed.

And this is so overwhelming that now people don’t

bother to these ads, until something come out of the blue

which catches their attention in first attempt.


5

THE POWER OF NAME

The Power of Name

Name is the Point of Contact Between the

Message & Customer’s Mind.

A good & interesting name will invoke positive feeling &

interest which will lead to generate a favorable perception in

the mind of prospective customer; while a bad or improper

name will start a chain reaction that only serves to confirm

your initial unfavorable opinion for the brand.

Why, So? Because - “

YOU SEE WHAT YOU EXPECT TO SEE”

So what impression these names make upon your mind when

you read or hear them?

Vinod PG |Cozy Home

Sunny Tasty Cakes |Taj Bakers

Whereismypandit.com|HelloPanditJi.com

Which one you will prefer to buy the product or Service if

their shops are next to each other & have similar look & feel

& Why?


6

THE POWER OF NAME

The Power of Name

Let’s Play a small Game

to understand it further.

Read Aloud & Listen the Names in the list below .Try to Feel

the Sound, Vibration, Tonality, Frequency & Power in the

Words

Now, after reading the whole list, Close your eyes &

try to recall any 3 or more names. You will recall the most

catchy names.

Try with your friends now. Read the list for them

and ask them to recall 3 names, If you repeat this small game

with 5-10 persons, you will find the most catchy & powerful

sounding names from this or any such list.

MELINDA

BETTY

LUIS LITT

HARVEY SPECTRE

JOAN SMITH

REKHA

ROCKFELLER

HERR HARTMAN

ROBERT JAYRAJ

ALBERT PINTO

ROBERT ZANE

JOY

DRISHTI

CHITRA

DONNA

VASUDHA

ALLY MCBEAL

STUART

MIKE

PETER

NIKKY

PREETO

SUPARNA

KUHU

CATCHY BRAND & DOMAIN NAMES | © CHANDRASHEKHAR SINGH 7

THE POWER OF NAME

The Power of Name

Try with this list too!!

AMARNATH

GYANPRAKASH

TEEKA TIWARI

ANURAG THAKUR

VIKRAM RATHORE

CHANCHAL CHAWLA

KULBHUSHAN

JK THAKRAL

LOPA MUDRA

ERIC SMITH

DENZEL

RAJ KHOSLA

PIYUSH SHARMA

SANDEEP SETH

VIKAS SAINI

ADITYA PRATAP

LALA DHANPAT RAI

PUSHPENDRA

RAKESH ROSHAN

BALKISHAN SHARMA

MAMTA SINGH

DANNY

Did you get the secret ?

There are few names which strikes directly to your mind &

get registered in the memory immediately while some even

don’t matter.

The Reason ?-

Every name has it’s own sound, vibration & it creates a

positive or negative picture in your mind immediately & you

make a perception about the person or product.

A Catchy, Interesting & Powerful names like

Vikram Rathore, Teeka Tiwari or Lala Dhanpat Rai get into

your memory for long time.


BRAND NAME

CATEGORIES

BRAND NAME CATEGORIES

{2}

Almost all the brand names cane be divided into 5 categories

on the parameter of their strength to grow into a Super

Brand.

1. Strong & Powerful by Birth

2. Powered by Vitamin M ( Money, Huge Money)

3. Dark Horses

4. Peculiar Words

5. Unsolicited & Rude

Let’s explore them…

1 . Strong & Powerful by Birth

Some Brands Names are powerful by birth & they grow

organically into a Super Brand with inherent genetic power

if supported by a consistent Quality of Product & Service &

Business Practices.



Brand Name Categories

2. Powered by Vitamin M ( Money, Huge Money)

Some Brand name become popular only after a heavy dose

of Vitamin-M i.e. Huge expenditure on Brand Visibility &

Advertising over years.

(3) Dark Horses :

Here are few homegrown Business names which went viral

overnight riding over their catchiness without any ad

expenses.



4. Peculiar Words

Although name that resembles your business is a

good choice to draw the attention of your target audience, yet

many businesses around the world do opt with unique words

that are not inevitably associated directly to their business line

or the profession or product or services.

This tactic works nicely in the minds of the customers

and keeps them guessing – why the company has such a

strange name?

For instance – OLA, SYSKA,OYO, ZUARI, Apple and Amazon

that do not resemble their business arena.

Few more such Indian Brands are :

Hawai Ghoda & Postman ( Mustard & Groundnut Oil Brands

resoectively ) & Kala Ghoda ( A Famous Tea Leaves Brand)




5. Unsolicited & Rude

Sometimes people show big foolishness & audacity to choose

peculiar & pricky Business & product names likes the list

below & launch product in market.

They might be having some luck in getting few dirty fun

loving guys as customers once in a while or when someone

does not know what’s written on the pack or the store front.

• Anal Jewellery Centre, China

• Morning Wood Company.

• Bunghole Liquors, US

• Poopsie’s.

• Cock Polishing Services, UK

• Dick Cleaners and Carpet Services, US

• Fuchs Lubricants Co.

• Passmore Gas.

• SUSU- Baby Milk

• Chew-N-Butts.

• TATTI- Perfume

• LUND –Alcohol Brand

Source:

www.qualitylogoproducts.com

www.inc.com

www.scoopwhoop.com


THE RULES OF

NAMING PROCESS

THE RULES OF NAMING

PROCESS

{3}

You can’t have a Business without a Business Name.

Nor You should have a casual or disputed Name.

But the process of choosing the perfect business name that

is both catchy and communicates what your business is

about; is by no means easy.

Many Businesses have failed in the past largely due to a

name that just didn’t work, so it’s important to get this right.

Choosing a good business name is very important if

it’s going to be successful and it’s key to differentiating you

from your competitors.

Customers associate a business name with the value it

provides to them.

Legal Angle to Consider

Before you start for picking up the perfect business name,

you should have a clear idea of what type of business entity

structure you are going to have from legal standpoint.

This is important because rules regarding name registration

vary depending on the structure of your business.


THE RULES OF NAMING

PROCESS

The Naming Process

If your business is a company i.e. Limited (listed or

unlisted), Private Limited, OPC-One Person Company or

LLP-Limited Liability Partnership you need to register the

business name with respective ROC- Registrar of

Companies of your city & then GST Dept.

In case of Sole proprietor or Partnership firm, you

need to register your business name with GST Dept .

Another obvious thing to do while naming your

business is to check if the name is already in use.

Technically speaking, unless a business name in India is

registered as a trademark, it can be used by multiple

entities.

You may have seen may eateries on with the name of

any famous one only many Highways of India like Gulshan

Dhaba on Delhi-Agra Highway( NH-2).


16

THE RULES OF NAMING

PROCESS

The Naming Process

Points to remember while

Naming your Business (Rules)

As narrated earlier, the main purpose of a Business or

Product name should be to communicate what services you

are offering while being easy to remember and unique, if

possible.

Here are a few useful tips to keep in mind:

1. Be descriptive but not too general or vague

2. Use related words in a creative way. ...

3. Keep it simple. ...

4. Don't copy your competitors. ...

5. Avoid using your own name. ...

6. Choose a name that's scalable. ...

7. Use your industry or Product Keywords

8. Wrong Spellings

9. Use Acronyms

1 0. Make sure you have a related domain,

preferably a dot com

1. Be descriptive but not too general or vague

Don’t choose a name that is too vague or too

meaningful. Generic names, like – Meena Tiffin Service, is

not only boring but also not easy to remember. Moreover, it

doesn’t stand out from other providers.


17

THE RULES OF NAMING

PROCESS

The Naming Process

Now consider the name Corporate Kitchen, PhotoBucket or

Canva – these are descriptive enough, not boring, and not

something you’re not likely to forget.

2. Use related words in a creative way

Don’t be tempted to stuff many keywords into your

business name you are in love with. Using plain keywords like

General Motors doesn’t work anymore.

But often, choosing a somewhat modified version of

related keywords works very well, provided it expresses what

your business or product is all about.

A good way to create catchy, memorable business

names is to use alternate versions of common words related

to the service you’re offering.

For example, the name Pet-Pooja (पेट-पूजा) can be a good &

catchy name for a Restaurant.

*(Pet/ पेट- Hindi word for Stomach)

3. Keep it Simple [Easy to Pronounce & Remember]

Don’t choose a name that is too long or complicated.

Remember that your business name needs to be appealing to

your customers. It should sound pleasant, familiar and

conjure up positive emotions whenever they hear it not the

reverse.


THE RULES OF NAMING

PROCESS

The Naming Process

It also needs to be easy to pronounce and remember.

Consider the name Echelon – it’s not only hard to pronounce

for a common man, but it’s downright obscure. Whenever

you need to explain your business name, it’s probably not a

good sign.

It’s okay to be a bit clever, but don’t overdo yourself.

The name is a play on the word Attention – Attention of

Prospective Customer

Other examples include Digg (dig), Flickr (flicker) and

Compaq (compact).

4. Don’t Copy Your Competitors

Avoid choosing a name too similar to other businesses in

your industry. It can mean appearing to be a counterfeit,

unoriginal & unethical which is not good for your brand

image.

It can also mean potential customers confuse your

business with your competition making it more difficult to

get repeat work & a total wastage of money if you spend

handsome amount on advertising which will surely benefit

to the Competitor also.

5. Avoid using your own name

Unless you as a person are an established brand being a well

awarded & Acclaimed Social or Political Leader,

Sportsperson, Speaker, Trainer, Coach or some kind of film

or Social Media celebrity or Solo Practitioner Professional

like a Doctor, CA or Lawyer avoid using your own name.


19

THE RULES OF NAMING

PROCESS

The Naming Process

Your name doesn’t communicate anything about your

business and won’t mean much to potential customers. This

may even cause problems if you ever want to sell your

business in future or even if you wish to expand.

There are some rare examples however where

integrating the owner’s name or Surname within the brand

name can work well. Examples are – Tybros ( Tyagi Brother),

Chansons (Chandgiram & Sons) Automattic (named after its

founder Matt) and Ford Motors (Henry Ford).

6. Choose a name that’s scalable

Pick a name that can allow future expansion or new product /

service category addition to your business.

Say, Today if you sell just books, you might one day

plan to sell stationery products or accessories too. If your

service is based in a certain town or city, after few years you

might extend to other cities. So, select a broad name that can

encompass your future growth.

7. Use your industry or Product Keywords

Some business giants keep their names that directly give an

idea about their business. Such business names easily make

a place in the viewers’ mind. For instance – Burger King,

Shuttl, Pizza Hut


20

THE RULES OF NAMING

PROCESS

The Naming Process

8. Use ACRONYM

There is a practice of making use of several words to name a

creative business name and then using the acronym to form

the business name..

TCS (Tata Consultancy Services),

ESPN (Entertainment and Sports Programming Network),

and

FCUK (French Connection United Kingdom)

are some popular examples that use acronyms to form their

creative company names.


21

THE RULES OF NAMING

PROCESS

The Naming Process

9. Wrong Spellings

Intentionally misspelt names successfully draw the attraction

of viewers. There are many businesses around that

deliberately keep their names wrongly-spelt.

For example, Google, Topix, Suzuki Dzire, and Flickr etc.

10. Make sure you have a related domain for your

business website.

Website is the store front / face of your Business online.

Today before calling your office, coming to your shop or store

people Google your Name & explore your website. If they

don’t find it there, a negative perception is formed

immediately.


THE RULES OF NAMING

PROCESS

The Naming Process

After choosing business name you must have a strong online

presence & domain name plays a vital role in this. Check if

the domain name you want to use for your

Business is available on any reliable leading domain &

hosting providers company’s website like

www.Godaddy.com or www.bigrock.in

Get Your professional website made & get it’s SEO

done so it shows up in Google searches results for your

product or name.

You will Read more on Domains in the next chapter.


DOMAIN

NAMES

DOMAIN NAMES

{4}

A domain name can impact your online visibility and

influences your marketing efforts to a great extent in present

times.Having said that, you shouldn’t necessarily abandon a

good business name just because an exact domain is not

available.

Here are a couple of tips & Tricks that you can use to get a

Catchy Domain Name based upon your Business name:-

If it’s a parked domain, consider buying it. It’s probably

going to cost you, but a search-friendly, memorable domain is

worth it.

Housing.com & HelloPanditji.com both bought their

domains from their previous owners in exchange of good

amount.

Add modifiers to the name. Say your Store name is

Divine Shop and you sell Indian Worshipping Products

but divineshop.com is already taken. Then you can look for

domain names like :

divineshoppe.com or divineshopindia.com.


DOMAIN NAMES

Domain Names

Be creative with domain selection. Nowadays,

businesses use different TLDs (Top-Level Domains) or

extensions to make their URLs more memorable.

For example, the infographics platform chose

infograpia.com their domain. They chose a ccTLD (.io)

which is naturally a part of their business name. Another

well-known example is rapitags.io.

Another Examples is Swarup.co for a company Swarup

International, based in Delhi.

How to derive creative Names & Domain Names by yourself

is taught in next Chapter.


THE CREATIVE

PROCESS

THE CREATIVE PROCESS

{5}

How to Create A Catchy Names

on Your Own?

I am not a creative person, How can I make new names?

Are you also having the same thought?

Most of the people think so, but that’s the half truth. The full

truth is that anyone can, Yes anyone can create wonderful

names or poems or songs for his own business, book, products

whatsoever one may imagine, if he knows how to do it &

deliberately put his mind at work. Imagination, Observation

& Curiosity play an important role in this process.

Now when you have learnt the tricks & Rule part of the Game

in the previous chapters 3 & 4 , now is the time to start

playing this game.

Let’s Begin:

First of all you need to understand what you want to create?-

A Brand Name of the offline Quality Product & Services or

an Online Brand like Portal. Channel or Handle.

Secondly- What are the values you believe in as the brand /

Product creator / Business owners that it has it’s root in , it’s

based upon & you want it to be known for and it aims to offer

to the end consumer ?

Thirdly - One Night before you want to do this, Read all

points laid out in the previous chapters 3 & 4 on various types

of Brand Names & Domain Names.



Read some Corporate or business related magazine, watch

some movies & videos, listen some audiobooks, watch some

ads on TV, Search on the Internet about the famous brands

in your business category, Watch some Web Series like

SUITS on Amazon Prime Video.

Do this in the “Flow State of Mind”* & let your

Subconscious mind know that you want to create a Catchy

name for your next book or Product.

Tell this to the mind by Auto–Suggestion. Order it & It will

obey you & will surely produce some draft names in your

sleep.

Read the rules chapter No. 3 & 4 also just before your

sleep. If You feel the need to awake in middle of sleep

suddenly when something pops up into your mind, get up &

write those name ideas you mid is suggesting, sometimes

these are best options. Don’t ignore it.

Now early in the morning after freshen up, start the

Name Creation Process. At least 1-2 hour before sitting for

Name Creation; do Moderate Exercise & Yoga specially

Pranayam- Anulom-Vilom & Bhramari for intaking good

quantity of fresh oxygen into your brain to think with clarity

& speed .

Scan the QR Code & Watch The Video

To Understand Flow State of Mind



It will be better if you choose time for this process in early

morning or late night. Choose a silent room where you can

sit for next 1-2 hours.

Play Instrumental Music- some Classic Music Ragas

Like Raaga Yaman etc or Beethoven or Mozart in low

volume.

Keep a fresh water bottle nearby. Use some good

fragrance items like Air Fresheners, Fresh Flowers,

Fragrance Oil Lamp, Incense , Loban or Sambrani Cups.In

nutshell create an Idea & Creativity Conducive Environment.

Steps:

1. Now take deep breath & drink moderate water.

2. Take a paper & Pen.

3. Open your mobile or laptop

4. Search on google: Famous brands in XYZ industry or

business category of your choice.

5. Write down top 10/20 names

6. Read them aloud & record in mobile voice recorder.

7. Read the list again 4-5 times more.

8. Take a break , stroll in your room.

9. Read again & listen the recoded names’ pronunciation &

feel sound vibrations.

10.Tick mark / write down the specialty you found in some of

them like rhyming, good sound, crazily attractive!! Choose

the ones which is easy to pronounce & you enjoy while

pronouncing it.



Try to find recognize a pattern, match this with the rules in

chapter 3 & 4

Let your mind immerse into them.

11. Now Start writing your brand name’s options. Let option

flow in your mind. Let your mind go on a wild trip. You may

find 10-20 or even more in one go.

12. Write them clearly, create multiple choices from one by

changing spellings, prefix, suffix or changing the place of

some letters

13.Read them aloud & record voice in Voice Recorder.

14.Wrtite vice versa try to make good to your ears & eyes.

15. Listen the name voices & read them again and again

16. Check to Confirm their correctness from the rules list

form chapter no.3 & 4.

17.Don’t worry for its related Domain availability, we will

find a way for it by adding some suffix or prefix like online,

India, my, world, global, e or i etc.



18.Forwar this audio clip & names list to some of you bright

mind good exposure business oriented friends & family

members and Ask their feedbacks & Views which one they

like most?

Read these names for them over phone if they want.

19. Tick mark the chosen ones by you & suggested by your

friends

20.Sleep over them, put your subconscious mind at work to

suggest the best one.

21.Read them after 24 Hrs. Put numbering on priority of

choice

22. Read, speak load record again. Share with others & take

Feedback again.

23.Repeat int again after 2-3 Days & You will finalizing your

name.

You may do it quicker than that also sometime in a single

sitting if you are passionate & in flow state of mind.


FINAL

ADVICE

FINAL ADVICE

{6}

Final advice

Choosing a name can be challenging when you’re setting out

to start a business, but not something to agonize over!

Remember to get opinions and ideas from friends,

family or even potential customers. It’s always a good idea to

get a few different points of view.

A business name is only your first step towards

building a brand. Though it’ll give your business a good first

impression, it’s up to you to meet the customer expectations

and bring your business to success.


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avail the Professional Service for getting a Brand New

Name for your Business or Product, Book, or Course.

www.CatchyBrandz.com

This book will reveal the power of a Name of a Business

Brand & Product And the exact process to make you able

to generate your own Catchy & Powerful Names.

www.CatchyBrandz.com

CATCHY BRAND & DOMAIN NAMES

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