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Asia Food & Beverages Report (May/June 2021 issue)

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ASIA

Singapore-based Flash Coffee to use

US$15 million funding to open 300

new stores in 2021

Flash Coffee, a tech-enabled coffee chain

backed by Rocket Internet announced that it

has raised US$15 million in latest funding round

led by White Star Capital, with participation

from prominent investors including Delivery

Hero-backed DX Ventures, Global Founders

Capital, and Conny & Co.

The new funding will be used to expand the

brand in 10 markets across APAC with 300 new

stores planned for 2021.

Flash Coffee was launched not long ago in

January 2020, and now operates 50 locations

across Singapore, Thailand, and Indonesia.

Flash Coffee has achieved strong profitability

reflecting the success of its business model.

CEO David Brunier and COO & CFO

Sebastian Hannecker co-founded the company

to make premium coffee accessible to Asia’s

rising middle class. Brunier’s experience

as Foodpanda CMO and Hannecker’s Bain

Consulting pedigree have informed Flash

Coffee’s disruptive grab-and-go business

model, allowing for significant cost savings to

be passed on to customers.

“Our dream is to have a Flash Coffee every

500 metres in all major Asian cities,” said

Brunier.

Seven new markets are already identified

this year and they include Hong Kong, Taiwan,

South Korea, Japan, Malaysia, the Philippines

and Vietnam. Flash Coffee plans to build a

regional HQ in Singapore and expand its

regional tech hub in Jakarta. Indonesia is one

of its major market for expansion in the near

future.

The company aims to digitise today’s offlinedominated

coffee industry with a newly launched

consumer app that boasts a streamlined pickup

feature, sophisticated loyalty programme,

personalised promotions and interactive

challenges. Its dedicated barista app improves

the operational efficiency of its stores and

enables performance-based incentives for its

baristas, ensuring an unparalleled customer

experience.

Flash Coffee’s unique coffee menu is also

curated by World Latte Art Champion Arnon

Thitiprasert which sets it apart from conventional

cafes and quick service brands. All drinks are

prepared with premium ingredients and 100%

Arabica coffee beans.

PHILIPPINES

Puregold to open 500 stores in 2 years

Supermarket chain Puregold Price Club Inc.

is planning to expand its network to 500 outlets

over the next 2 to 3 years through acquisitions

and organic expansion. For the rest of 2021, at

least 30 more stores will be added. Puregold

is also considering building smaller stores amid

the pandemic. Puregold had 403 stores as of

end-2020.

Apart from Puregold stores, the grocery chain

also operates S&R membership stores and 46

quick service restaurants.

Puregold has also conducted 300 caravan

Distribution News

trips to residential areas to sell the goods

directly to the people.

It saw a 9.2% jump in consolidated net sales

to Pesos 168.63 billion (US$3.5 billion) in 2020

as the company increased its focus on online

shopping and digitalisation.

Halal Filipino brands making their

way to Middle East via SandBox

Major importer and distributor SandBox has

signed exclusive distribution agreements with

Filipino brands that are getting Halal certification

to launch them in the UAE and GCC region.

These include Oh So Healthy snacks which

produces fruit crisps and Pacquiao 3-in-1

Coffee, a brand co-owned and developed by

Filipino boxer, Manny Pacquiao.

SandBox hopes to launch these into UAE

supermarkets and health stores by June

and July respectively. It will also help these

manufacturers with relabeling into Arabic.

SandBox CEO Lito German said, “We hope to

capitalise on the wellness trend, and at the same

time, expand our reach to a wider audience

beyond the overseas Filipino workers.”

A possible boxing tournament between

Manny Pacquiao with Terence Crawford in Abu

Dhabi this June might also help boost brand

awareness of the coffee in the region. Pacquiao

3-in-1 coffee is currently manufactured in the

Philippines, and SandBox is working with the

manufacturer to dedicate a production line

comprising filling, packaging and labelling to

cater to demand in the GCC market.

SandBox is also the exclusive distributor for

other Filipino brands including Delimondo

(corned beef) and Arce Dairy (ice cream). Its

distribution network spans the GCC region as

Continue to page 48

Malaysia International Halal

Showcase (MIHAS) 2021

The 17th Malaysia International Halal Showcase (MIHAS), scheduled

from 9th to 12th September 2021, will be presented, for the

first time, in a hybrid format. Organised by the Malaysia External

Trade Development Corporation (MATRADE) under the patronage

of the Ministry of International Trade and Industry Malaysia (MITI),

MIHAS is the world's largest trade fair focusing on Halal businesses

and exports.

MIHAS 2021 aims to further expand Malaysia’s halal economy

agenda, steering the country towards the era of Industry 4.0 and

fortifying its role as the global halal hub. Aptly themed, “Empowering

Halal, Tomorrow, Together”, MIHAS 2021 will serve as a stage

maker for the latest halal innovations and business ideas to

converge. With the Covid-19 global pandemic shifting mindsets,

business cultures and models, MIHAS 2021 will act as the overarching

umbrella platform for halal businesses to cultivate resiliency,

creativity and adaptability in order to succeed in a ‘new normal’

business landscape.

Continuing its crucial role as a high-value halal sourcing platform

for halal businesses expanding into new markets, and the nurturing

of young emerging players through sustainable partnerships, the

MIHAS 2021 virtual components include a virtual exhibition,

Artificial Intelligence (AI) assisted business matching sessions,

virtual network lounge, industry specific sessions and live demos.

This versatile virtual platform is available to global audience across

all time zones 24 hours a day, 7 days a week for 3 months between

September to December 2021.

MIHAS has successfully recorded 408,100 exhibitors and

visitors from over 88 countries, generating over RM17.2 billion

(US$4.16 billion) in trade since its inception in 2014. Today, the

Islamic Economy is a US$2 trillion market opportunity across a

range of products and services guided by Islamic ethical faith-inspired

needs. It is projected to grow to US$3.2 trillion by 2024.

MIHAS 2021 will focus on showcasing 12 key pillars representing

growing halal markets across the globe. These include

long-established sectors such as halal food and beverage,

Islamic finance, pharmaceuticals, education and franchise.

Contemporary sectors included this year comprise modest

fashion, halal cosmetics and personal care, halal media and

recreation, Muslim friendly travel, food technology and e-commerce.

Interested companies who wish to participate in MIHAS 2021

and make a mark in the global Halal market may contact Ms

Azlina Jane Zahri, Director of Sales and Marketing at azlina.-

jane@qube.com.my. For more information on MIHAS, please

visit www.mihas.com.my

47 Asia Food & Beverages

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