Asia Food & Beverages Report (May/June 2021 issue)
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Distribution News
ASIA
Singapore-based Flash Coffee to use
US$15 million funding to open 300
new stores in 2021
Flash Coffee, a tech-enabled coffee chain
backed by Rocket Internet announced that it
has raised US$15 million in latest funding round
led by White Star Capital, with participation
from prominent investors including Delivery
Hero-backed DX Ventures, Global Founders
Capital, and Conny & Co.
The new funding will be used to expand the
brand in 10 markets across APAC with 300 new
stores planned for 2021.
Flash Coffee was launched not long ago in
January 2020, and now operates 50 locations
across Singapore, Thailand, and Indonesia.
Flash Coffee has achieved strong profitability
reflecting the success of its business model.
CEO David Brunier and COO & CFO
Sebastian Hannecker co-founded the company
to make premium coffee accessible to Asia’s
rising middle class. Brunier’s experience
as Foodpanda CMO and Hannecker’s Bain
Consulting pedigree have informed Flash
Coffee’s disruptive grab-and-go business
model, allowing for significant cost savings to
be passed on to customers.
“Our dream is to have a Flash Coffee every
500 metres in all major Asian cities,” said
Brunier.
Seven new markets are already identified
this year and they include Hong Kong, Taiwan,
South Korea, Japan, Malaysia, the Philippines
and Vietnam. Flash Coffee plans to build a
regional HQ in Singapore and expand its
regional tech hub in Jakarta. Indonesia is one
of its major market for expansion in the near
future.
The company aims to digitise today’s offlinedominated
coffee industry with a newly launched
consumer app that boasts a streamlined pickup
feature, sophisticated loyalty programme,
personalised promotions and interactive
challenges. Its dedicated barista app improves
the operational efficiency of its stores and
enables performance-based incentives for its
baristas, ensuring an unparalleled customer
experience.
Flash Coffee’s unique coffee menu is also
curated by World Latte Art Champion Arnon
Thitiprasert which sets it apart from conventional
cafes and quick service brands. All drinks are
prepared with premium ingredients and 100%
Arabica coffee beans.
PHILIPPINES
Puregold to open 500 stores in 2 years
Supermarket chain Puregold Price Club Inc.
is planning to expand its network to 500 outlets
over the next 2 to 3 years through acquisitions
and organic expansion. For the rest of 2021, at
least 30 more stores will be added. Puregold
is also considering building smaller stores amid
the pandemic. Puregold had 403 stores as of
end-2020.
Apart from Puregold stores, the grocery chain
also operates S&R membership stores and 46
quick service restaurants.
Puregold has also conducted 300 caravan
Distribution News
trips to residential areas to sell the goods
directly to the people.
It saw a 9.2% jump in consolidated net sales
to Pesos 168.63 billion (US$3.5 billion) in 2020
as the company increased its focus on online
shopping and digitalisation.
Halal Filipino brands making their
way to Middle East via SandBox
Major importer and distributor SandBox has
signed exclusive distribution agreements with
Filipino brands that are getting Halal certification
to launch them in the UAE and GCC region.
These include Oh So Healthy snacks which
produces fruit crisps and Pacquiao 3-in-1
Coffee, a brand co-owned and developed by
Filipino boxer, Manny Pacquiao.
SandBox hopes to launch these into UAE
supermarkets and health stores by June
and July respectively. It will also help these
manufacturers with relabeling into Arabic.
SandBox CEO Lito German said, “We hope to
capitalise on the wellness trend, and at the same
time, expand our reach to a wider audience
beyond the overseas Filipino workers.”
A possible boxing tournament between
Manny Pacquiao with Terence Crawford in Abu
Dhabi this June might also help boost brand
awareness of the coffee in the region. Pacquiao
3-in-1 coffee is currently manufactured in the
Philippines, and SandBox is working with the
manufacturer to dedicate a production line
comprising filling, packaging and labelling to
cater to demand in the GCC market.
SandBox is also the exclusive distributor for
other Filipino brands including Delimondo
(corned beef) and Arce Dairy (ice cream). Its
distribution network spans the GCC region as
Continue to page 48
Malaysia International Halal
Showcase (MIHAS) 2021
The 17th Malaysia International Halal Showcase (MIHAS), scheduled
from 9th to 12th September 2021, will be presented, for the
first time, in a hybrid format. Organised by the Malaysia External
Trade Development Corporation (MATRADE) under the patronage
of the Ministry of International Trade and Industry Malaysia (MITI),
MIHAS is the world's largest trade fair focusing on Halal businesses
and exports.
MIHAS 2021 aims to further expand Malaysia’s halal economy
agenda, steering the country towards the era of Industry 4.0 and
fortifying its role as the global halal hub. Aptly themed, “Empowering
Halal, Tomorrow, Together”, MIHAS 2021 will serve as a stage
maker for the latest halal innovations and business ideas to
converge. With the Covid-19 global pandemic shifting mindsets,
business cultures and models, MIHAS 2021 will act as the overarching
umbrella platform for halal businesses to cultivate resiliency,
creativity and adaptability in order to succeed in a ‘new normal’
business landscape.
Continuing its crucial role as a high-value halal sourcing platform
for halal businesses expanding into new markets, and the nurturing
of young emerging players through sustainable partnerships, the
MIHAS 2021 virtual components include a virtual exhibition,
Artificial Intelligence (AI) assisted business matching sessions,
virtual network lounge, industry specific sessions and live demos.
This versatile virtual platform is available to global audience across
all time zones 24 hours a day, 7 days a week for 3 months between
September to December 2021.
MIHAS has successfully recorded 408,100 exhibitors and
visitors from over 88 countries, generating over RM17.2 billion
(US$4.16 billion) in trade since its inception in 2014. Today, the
Islamic Economy is a US$2 trillion market opportunity across a
range of products and services guided by Islamic ethical faith-inspired
needs. It is projected to grow to US$3.2 trillion by 2024.
MIHAS 2021 will focus on showcasing 12 key pillars representing
growing halal markets across the globe. These include
long-established sectors such as halal food and beverage,
Islamic finance, pharmaceuticals, education and franchise.
Contemporary sectors included this year comprise modest
fashion, halal cosmetics and personal care, halal media and
recreation, Muslim friendly travel, food technology and e-commerce.
Interested companies who wish to participate in MIHAS 2021
and make a mark in the global Halal market may contact Ms
Azlina Jane Zahri, Director of Sales and Marketing at azlina.-
jane@qube.com.my. For more information on MIHAS, please
visit www.mihas.com.my
47 Asia Food & Beverages