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ASPHALTopics | Summer 2021 | VOL 34 | NO 2

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ADVERTORIAL OPPORTUNITY!<br />

IS THERE A PRODUCT, SERVICE<br />

OR TECH<strong>NO</strong>LOGY YOU’D LIKE<br />

TO HIGHLIGHT?<br />

DO YOU WANT TO SHOWCASE<br />

THE BENEFITS OF A PRODUCT<br />

OR TECH<strong>NO</strong>LOGY?<br />

WOULD YOU LIKE TO FEATURE<br />

TESTIMONIALS OR A CASE<br />

STUDY WHERE A PRODUCT OR<br />

TECH<strong>NO</strong>LOGY HAS BEEN USED?<br />

THEN CONSIDER<br />

AN ADVERTORIAL.<br />

An advertorial is an advertisement that looks similar<br />

to a magazine article and tells a story about a company,<br />

product or service. It’s a good way to communicate to<br />

readers more content than a traditional advertisement.<br />

Advertorials are one page in length and <strong>ASPHALTopics</strong><br />

will publish only one advertorial per magazine edition.<br />

Contact Abigail Wright Pereira at abigail.wright@orba.org<br />

to book your advertorial. More information is available online<br />

in the <strong>ASPHALTopics</strong> Media Kit.<br />

38 OAPC | ASPHALTOPICS<br />

The OAETG believes these initiatives will assist industry in<br />

having a better understanding of potential challenges and<br />

of how engineering material parameters can be achieved.<br />

This should lead to implementable approaches that can<br />

best ensure quality and safety for the user-public, as well<br />

as balance risks and save costs for the stakeholders.<br />

In light of the above discussions, we can<br />

confidently say that Ontario is on the right<br />

path towards implementing performance<br />

testing for paving with asphalt mixtures.<br />

We must aim towards a structured, simplified<br />

system that is flexible in approach, measurable,<br />

and modifiable.<br />

Stakeholders must continue to question and evaluate<br />

those strategies by ensuring that the approach for final<br />

implementation fits the situation. Fortunately, current<br />

efforts are taking the experiences of other departments<br />

of transportation into consideration. Stakeholders must<br />

continue to emphasize test simplicity, technician training,<br />

sample preparation, sensitivity to mix design parameters,<br />

correlation to field performance, ease of data interpretation<br />

and analysis, and equipment availability. Finally, contract<br />

language should clearly clarify the intent of the agencies,<br />

and define a contractor’s liability. This builds and reinforces<br />

trust!

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