ASPHALTopics | Summer 2021 | VOL 34 | NO 2
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ADVERTORIAL OPPORTUNITY!<br />
IS THERE A PRODUCT, SERVICE<br />
OR TECH<strong>NO</strong>LOGY YOU’D LIKE<br />
TO HIGHLIGHT?<br />
DO YOU WANT TO SHOWCASE<br />
THE BENEFITS OF A PRODUCT<br />
OR TECH<strong>NO</strong>LOGY?<br />
WOULD YOU LIKE TO FEATURE<br />
TESTIMONIALS OR A CASE<br />
STUDY WHERE A PRODUCT OR<br />
TECH<strong>NO</strong>LOGY HAS BEEN USED?<br />
THEN CONSIDER<br />
AN ADVERTORIAL.<br />
An advertorial is an advertisement that looks similar<br />
to a magazine article and tells a story about a company,<br />
product or service. It’s a good way to communicate to<br />
readers more content than a traditional advertisement.<br />
Advertorials are one page in length and <strong>ASPHALTopics</strong><br />
will publish only one advertorial per magazine edition.<br />
Contact Abigail Wright Pereira at abigail.wright@orba.org<br />
to book your advertorial. More information is available online<br />
in the <strong>ASPHALTopics</strong> Media Kit.<br />
38 OAPC | ASPHALTOPICS<br />
The OAETG believes these initiatives will assist industry in<br />
having a better understanding of potential challenges and<br />
of how engineering material parameters can be achieved.<br />
This should lead to implementable approaches that can<br />
best ensure quality and safety for the user-public, as well<br />
as balance risks and save costs for the stakeholders.<br />
In light of the above discussions, we can<br />
confidently say that Ontario is on the right<br />
path towards implementing performance<br />
testing for paving with asphalt mixtures.<br />
We must aim towards a structured, simplified<br />
system that is flexible in approach, measurable,<br />
and modifiable.<br />
Stakeholders must continue to question and evaluate<br />
those strategies by ensuring that the approach for final<br />
implementation fits the situation. Fortunately, current<br />
efforts are taking the experiences of other departments<br />
of transportation into consideration. Stakeholders must<br />
continue to emphasize test simplicity, technician training,<br />
sample preparation, sensitivity to mix design parameters,<br />
correlation to field performance, ease of data interpretation<br />
and analysis, and equipment availability. Finally, contract<br />
language should clearly clarify the intent of the agencies,<br />
and define a contractor’s liability. This builds and reinforces<br />
trust!