Tsoga O phande Second Issue (1)

ENTREPRENEURS
C R E A T I V E L Y
INDEPENDENT
Winter
Issue
J U N E - J U L Y
2
VOLUME II JUNE 2021
THEOBALOYI
Founder of Bathu_SA
VAMPMECOSMETICS
All about beauty and Make-Up
TOTHETEEEVENTS
"We take out the headache in planning
events"
Getting close and
personal with
B O I T U M E L O O W N E R O F
V A M P M E C O S M E T I C S
F I L M | C R E A T I V E | A R T | B U S I N E S S | H U S T L E
SPECIAL
GIVE AWAY
FEMALE
FOR
TSOGA O PHANDE
Magazine

CREATIVILTY |INDEPENDENT
INSIDE TSOGA O PHANDE MAG
| FILM | CREATIVE | ENTREPRENUER | BUSINESS |
03
4-05
7-12
11-13
14-15
16-17
EDITOR'S NOTE
TOTHETEEEVETS
BOITUMELO | COVER GIRL
VAMP ME COSMETICS
8 TIPS FOR ENTREPRENEUR'S
ADVERTISMENT | MASODI ORGANICS
18-21 THREAD CLOTHING
BEAUTY AT IT'S
12 BEST
22
EXCLUSIVE!
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24 21
23
24-29
33-34
35-36
ARTICLE | THE IMPORTANCE OF NETWROKING
CHARLIE SAMSON
31 ADVERTISE
32 QUOTE BY LERATO MPOLAISI
THEO BALOYI
DI BOY MASHESHA
03
33 04 36
JUNE-JULY 2021ISSUE 02

H E L L O
2
• I S S U E •
R E A D E R
E D I T O R ' S
When I started Tsoga O Phande magazine last year
N O T E
September I was not clear about it's direction and
what we wanted to be known for, after taking some
time away and focused most of my time into growing
my brand and understanding the publication
industry, I gradually got a sense of who we are and
what we want to be known for.
TSOGA O PHANDE is a well-known expression that
we have all heard at some point in our lives. This is a
remark that both entrepreneurs and hustlers can
agree on. As a digital publication, we want to join you
on your journey of entrepreneurship , celebrating
every milestone along the way.
My name is Lerato Mpolaisi. I am a writer by profession, businesswoman and film and television production
graduate. As I progressed in the business world, I became increasingly motivated, and after conversing with
entrepreneurs, I noticed a gap in the market; there are so many businesses, however one issue we encounter is a lack
of marketing abilities.
Tsoga O phande is an online publication that strives to provide small businesses and entrepreneurs with a platform.
A platform for them to market, to promote themselves and expand into the business world.
We have featured exceptional entrepreneurs and creatives who are making a significant difference in the world of
business which inspired the name of the edition which is "INDEPENDENTLY CREATIVE."
This issue delves into the arts and aesthetics of entrepreneurship, particularly the beauty of the brand-building
process.
I'd want to take this opportunity to thank each and every entrepreneur and creative whom we worked on this
incredible issue. Your devotion and hard work have truly inspired me.
ENJOY.
-LERATO MPOLAISI
tsogaophandeonlinemag
tsogaophandeonlinemag
tsogaopandeonlinemagazine@gmail.com
E D I T O R ' S N O T E

TOTHETEE
EVENTS...
We provide services that bring value to your
event and your target market.
On behalf of the customer, we find and arrange
venues and accommodation.
We plan and coordinate your event's venue.
Showcase and document the activities of the
day.
Create videos to promote the venue.
We'll work with you to develop virtual tours and
a social media presence that's both interactive
and engaging.
Beautiful scenery and locations

TSOGAOPHANDE
PAGE 05
khosi Masiza is an event planner, a
mother, a wife and founder of
"ToTheTee Events. She takes us through
her entrepreneurship journey.
Khosi worked as a sales representative
promoting hotels across Africa. for
almost a year before starting her
company,.
TOTHETEE
EVENTS
She had always planned to run her own
business, an event management
business, but having a full-time job set
her back from doing so. It was in the year
2016 where she took the stand to start
building and devoting her focus into her
business
The company's name is unique and
conveys a powerful message, which she
explains as "we want to take away the
headache of event planning.
We want you to feel at peace since we
understand how complex preparation
may be and how stressful it can be. "
The most successful event is
the one that achieves your
goals and exceeds your
expectations.
What Inspired you to start
ToTheTee Events?
The love of art and design, as well as
the passion and drive I have for
organizing and my love for style,
inspired the company. "We want to be
acknowledged for our value, and we
want to provide our clients
unforgettable experiences."
We put a lot of effort and enthusiasm
into making every event a success,
and it reflects in our work.
K H O S I M A S I Z A
What kind of Impact did
the pandemic have on your
business?
The business was doing well
until our president called a
"family meeting." A lot of clients
had to postpone, which had a
negative impact on the business.
We had touch base meetings
despite the distance in order to
check if the client wanted to
make any changes, which helped
us stay on track with everything.
What kind of services do
you offer?
When it comes to event
organizing, we are diversified,
but we specialize in
1. Birthday celebrations.
2. Picnics
3. Baby showers
However, weddings are our
main focus. This is how we
want to be recognized.

EXCLUSIVE
“ALWAYS REMEMBER
THE REASON WHY YOU
STARTED, ESPECIALLY
IN THOSE MOMENTS
WHEN SELF-DOUBT
COMES IN. THE
REASON YOU STARTED
WILL ALWAYS PULL
YOU OUT OF THE
SHADOWS.”
Take us through the process
of dealing with clients.
We work with a variety of clients
for various occasions. It is critical to
comprehend the client's true
desires and needs in order to
deliver services that are genuinely
required.
We occasionally have clients who
want an event that is well out of
their financial budget, but we
attempt to make it happen. We do,
however, provide such clients with
alternatives that are within their
financial range.
SOME PEOPLE
LOOK FOR A
BEAUTIFUL PLACE.
OTHERS MAKE A
PLACE BEAUTIFUL.”
What makes your
business standout from
the rest?
We conduct one-on-one
meetings with our clients and
are always available. We
conduct extensive research and
remain consistent with current
trends in order to give the finest
service to our clients.
TOTHETEEEVENTS

PAGE 8
GETTING UP
AND CLOSE
WITH
BOITUMELO
LIVE AND BUILD
A PURPOSEFUL
LIFE- TUMI
BY LERATO MPOLAISI
My father lost his job in 2016, and I was obliged
to start seeking for work. I started seeking
employment and ended up working as a PA
for a company called Liberty Life, but I wasn't
satisfied there.
In my spare time, I would watch make-up
tutorial videos on YouTube. It piqued my
curiosity tremendously. When I returned home
from work,
My roommate and I were sharing an
apartment. When I got home from work, I'd try
out anything I'd learnt on her, and that's when
my fascination for make-up blossomed.
It is said that practice makes perfect. I began
practicing until I felt ready to share my work
on Instagram. People adore it, and it was from
there that I began to grow my clientele.
Spending that one hour with my customers
doing their faces gave me such much
satisfaction, and seeing how much they
adored what I did made me so proud.
I likes speaking life into things. I use my time
with my clients to talk to them and encourage
them. It is a whole entire experience for me
and for them. I don't want to be with a client
and have them leave without speaking a word
to them.
It became therapeutic for me, and seeing how
it made others feel made me feel good about
myself, knowing that I could help the next
person feel confident. That's when it evolved
into a passion, and I realized that my purpose
is to make other women feel good about
themselves on a holistic level.
"LIVE A LIFE THAT
HAS THE ABILITY TO
INSPIRE OTHERS"-
TUMI

PAGE 8
IF YOU LOOK AT MY
WORK, YOU'LL NOTICE
THAT I DON'T OVERLY
ALTER PEOPLE BUT RATHER
ENHANCE WHAT THEY
ALREADY HAVE.
TUMI
I had a low self-esteem as a child. I despised
what I saw in the mirror until I chose to shift
my perspective of who I am and how I look,
and I intended to love and appreciate myself.
I know how it feels to be resentful of yourself,
which is why I try to instill positivity in my
clients. I have come across confident women,
however the majority of my clients are
insecure. I constantly compliment them on
their beauty and tell them that they are
beautiful in their own skin.
If you look at my work, you'll see that I don't
make drastic changes in order to alter your
appearance. "You are stunning. Own it"
I pride myself on enhancing what is already
there so that they can appreciate their natural
features, and I adore how my clients leave
feeling so confident and appreciating their
true beauty for what it is.

BLACK
BOLD
BOITUMELO | MAKE UP ARTIST
Tsoga o phande online magazine
BEAUTIFUL
C O V E R G I R L | T U M I

FOR MORE INFORMATION KINDLY
FOLLOW THEM ON INSTAGRAM AT VAMP
ME COSMETICS AND VISIT THEIR
WEBSITE AT VAMPMECOSMETICS.COM
19

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Style is a way to
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T S O G A O P H A N D E

WHERE YOU ARE AND
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WHAT YOU HAVE WHILE
WITH
HAVE THE TIME AND
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T S O G A O P H A N D E 1 9
THREAD TEAM
Establishing a brand requires a lot of hard
work and devotion, as well as constantly
challenging yourself and being able to
incorporate into your creative process
irrespective of how you're feeling and never
having to give up.
The idea is to be present at all three different
stages of the sales process. Pre-sale
(manufacturing high-quality merchandise)
(Ensuring deliveries are made on time and to
the correct recipient) After-Sale (Collecting
feedback from customers for growth and
improvement).
The most difficult element was figuring out
how I was going to approach people, where
and how I was going to attract the target
audience, and I ultimately came up with the
concept of being varied and creating a brand
for everyone.

PAGE 22
Tsoga O phande is giving away the
following:
Free feature on our next issue.
2 digital marketing session 1 hour each
An interview at the Box shop Online
radio.
AWAY
A product of your choice by Bontle Ba
Mosadi
Follow us on Instagram, take a screenshot
GIVE
of the cover page, post it on your
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us why you deserve to win.
Don't Forget to visit Bontle Ba Mosadi,
like the giveaway post and comment why
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Goodluck!

THE IMPORTANCE
OF NETWROKING
TIPS FOR NETWORKING EFFECTIVELY
Look for the right people.
Reach out to the people who can
provide you with the specific help
you need. If you are interested in
a different field, connect with
friends or family members who
work in that industry. If you hope
to switch to a new department in
your workplace, talk to your
colleagues who are a part of that
team. You never know who might
be able to help you at a later
date, so make sure to connect
with people working in a variety
of industries and positions.
Be proactive.
Cultivating your network yearround
is crucial to maintaining
beneficial connections. If you
suddenly message a friend you
have not spoken to since high
school, they may not want to
recommend you to their employer.
Maintaining pleasant
relationships with your extended
network at all times, even just by
sending a short email to say
hello, is the best way to make
sure they are willing to help when
you need them.
Know how to give and take.
It is important to keep track of what
the different contacts in your
network can offer you. You will need
to remember which of your previous
coworkers now works in finance or
which started teaching philosophy.
Equally important is to know what
you have to offer as a contact.
Ideally, networking should be
mutually beneficial, so be sure to
let your network know how you can
help them. If you are willing to
support your friends, they are more
likely to return the favor.
Use your resources
It has become easier to maintain a
professional network due to
technology. The internet is a valuable
resource for creating, cultivating and
communicating with your contacts.
Use social media platforms to reach
out to professionals in your area, to
reconnect with old friends and to start
a conversation with the people you
meet while on the job. Sending a
friend request or a brief message to a
new contact may help them remember
you and encourage them to seek out a
mutual relationship.
P A G E 3 | L O N E P L A N E T
Networking allows you access to
opportunities you might not be able
to find on your own. Your network
has the potential to provide you
with insight into different fields,
information on what potential
employers look for and advice on
how you can improve
professionally.
Seek out networking events
Socializing in person is still
your best chance of creating
a successful network.
Attending company mixers,
corporate retreats or
community events will
expose you to a variety of
important contacts. Most
likely, others at the events
will also be networking and
will be happy to exchange
business cards or contact
information. Be aware of your
company’s social calendar,
your alma mater’s reunion
schedule and your
community’s social scene to
find promising events.

CHARLIE SAMSON
If there’s one thing I wish I could
take away is the sexual harassment
that women face in our industry. I’d
get rid of all the producers and
directors who put women in a
position whereby they have to
sleep with them in order to get a
role.
It’d take away the 25% tax that we
have to pay. I’d also pay royalties to
production houses that create the
amazing shows that we watch
every night.
CHARLIE
24

name is Charlie Samson, born and bred in
The
Natal, jumped shipped to Joburg to
Kwa-Zulu
glory that I’ll probably never attain. I’m a
chase
specializing in writing and directing
storyteller
sometimes when the stars align I get to
and
act.
biggest inspiration that lead to me joining
My
entertainment space was the work done by
the
Productions (Yizo Yizo, Zone 14, Isibaya
Bomb
I also remember a time when I wanted to
etc)
Forever Young (Thomas Gumede, Scoop
be
and Lungile Radu) I think their grind
Makhathini
hustle was just so uplifting considering the
and
space I was in at that specific year (time)
dark
their show first aired. They were travelling
when
over the world doing what they loved and I
all
stuck, getting terrible grades at school and
was
to myself I’m not gonna amount to
thinking
in this world. But the final
anything
for me was the night Isibaya aired
confirmation
the first time on Mzansi Magic, I knew and
for
so sure that I was going into storytelling.
was
The art of
Storytelling
F I L M I S A R T .
B Y L E R A T O M P O L A I S I

UZOBUYA...
\Uzobuya was a special film and I’m forever
grateful to Mzansi Magic and Sanele Shibe
for giving us the opportunity to tell such an
important story that challenged genderstereotypes
and roles in a household. It
followed a stay-at-home father who gives
everything to his beautiful wife and
precious 10 year old daughter… but his only
mistake/flaw is that he doesn’t work (and
that’s by choice) and in society that we live
in that’s a no-no and to be able to challenge
those stereotypes and start a dialogue was a
blessing. The conversation on twitter didn’t
stop and lasted the whole night. It was
amazing to see that we had connected with
so many people in just 54min and made an
impact.
Out of all the films you have directed,
which one is close your heart and why?
Uzobuya is definitely and will always
remain close to my heart especially the
time it was made and the constraints we
faced as young creatives. And to deliver
what we delivered made it all worth it. I
made the film with creatives my age
during the Multichoice Talent Factory, it
was a great way to end of my journey with
Multichoice. It made me feel like I had
served well.
T S O G A O P H A N D E

ADVERTISE
p.32
email us at
HERE
tsogaopandeonlinemagazine@gmail.com
or tou can send us a Direct Message on
our Instagrame page @tsoga o phande
magazine

and
tsoga o phande
theo baloyi
/ 25
walk your journey - theo baloyi
Bathu Shoes founder and entrepreneur, Theo Baloyi, was recently
awarded Top Empowerment’s Top Empowered Young Achiever of the
Year for 2020, in the midst of his pro-African sneaker brand’s major
success story – and this is only the beginning!
The Bathu story is more than just a story of sneakers. It’s a story of
claiming your purpose in life, staying true to who you really are, and
pursuing your dreams and doing something you are actually
passionate about. His is a story of walking your destined path. His
narrative is truly an inspirational tale of diligence, detailing how
believing in yourself despite all obstacles could lead to
unprecedented levels of success.
Born and raised in Gauteng, Theo
lived with his uncle in the township
of Alexandra, whilst pursuing a BCom
Accounting degree. Upon receiving
his accounting qualification, and
landing a job with PwC, Theo then
moved to Dubai, achieving financial
security for himself and his family
following his father passing. During
his experience in the Middle East,
the award-winning 30 year-old
accountant began his
entrepreneurial journey, detecting a
gap in the sneaker market. Through
an international lens, a void in the
market could be seen, there was a
need for an authentic African
sneaker brand ─
Theo made it
his mission to tell an authentically
honest African story through his new
venture.
SPACE
CORPORATE
ME TO
EXPOSED
BUILDING
WEALTH
MY VISION IS
AND
Today, Bathu is a well-loved brand.
Theo’s concept was ingenuous:
create a sneaker business with
distinctive and modern flair, with all
shoes produced locally, which would
ultimately become as popular as any
other global sneaker brand.
“We penetrated an industry that has
been dominated by international
footwear brands for years, and we
have managed to create a brand that
is pro-African with a world-class
look and feel”
BEING IN THE
TO BUILD THAT
WEALTH.

Brand New day,
Brand new Hustle
T H E O B A L O Y I

tsoga o phande
36
BOY MASHESHA
DI
pusha passion
Di boy Mashehsa, was born in the
south western township. He is the
youngest of three siblings. We all
know him as a kind, enthusiastic,
and humorous young man, but in
this article, he unpacks many of
the elements that have aided him
in becoming the man he is today.
Di boy Mashesa serves as a station
manager at box shop online radio.
He's the co-founder and creative
director of the official major
world brand. The company's
primary goal was to provide a
platform for up-and-coming
artists. The business evolved over
time, and they now host events.
our latest event was "streezday"
Official main world is more than
just an artist management
organization; it also functions as a
creative consultancy firm. where
they have aided a large number of
new, start-up enterprises with
various obstacles they have
encountered.
When I was nine years old, I
discovered my passion. I've always
known what I wanted to do with
my life and knew I wanted to host
and become a DJ from an early
age.
I had to save up my pocket money
to purchase sweets and sell them
while I was in high school; it was
at this time that I discovered
myself and my true character. I
had no idea what I was doing at
the time, but I had a goal.
I've always adored radio, and I'm
proud to say that I've been in this
for almost six years. It's been a
fantastic experience that has
enabled me to become more rooted.
Assisted me in accomplishing a
childhood dream and, most
significantly, waking up every
morning to do something I
genuinely like. The boxshop radio is
an online radio station dedicated to
producing educational and
inspirational content.
Steezday is a cultural event. I was
really interested in learning and
understanding the new generation
known as ama 2000. The purpose of
the event is to have a better
understanding of them as well as to
inculcate a culture for our people.
We're currently in our fifth season,
and we're gearing up for a
spectacular next season for ladies,
which will take place in August.
As a project, we've come a long
way. The fact that we are giving
back to the community is
something I adore. We have a
project called "mapha Sunday"
whereby we cook for the homeless
and collect all of the canned goods
received throughout the event to
create a meal for those in need.
IF THERE IS ANYTHING I AM
MOST GRATEFUL FOR IS THE
ABILITY TO BRIGHTEN A ROOM,
THE ABILITY TO GIVE, AND THE
ABILITY TO BE WHERE I AM
AND DOING . THIS IS JUST THE
BEGINNING OF A NEW START.
A BEGINNING OF SOMETHING
NEW AND A BEGINNING OF A
LEGACY FOR MANY MORE
GENERATIONS. I AM DI BOY
MASHESHA AND I AM HERE TO
SAY, PUSHA PASSION. IT WILL
BE WORTH IT AT SOME POINT.

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phande Magazine we want you to be at ease and make sure that we help you to reach your
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