Document 3

SHOW CRAFT
Showcraft Productions is a leading Marketing Solutions and Event Management agency in India.
Incepted in the year 2000, we have successfully produced and managed over 1,200 projects all
over the world. Through our journey of 19 years, we have diversified into varied verticals of the
entertainment business - such as Events, Solutions, Displays, Sports, and Films & AVs - each of
which is inherently inspired by innovation and vision. We are humbled to be one of the
privileged agencies to have done events at heritage venues and managed shows of an intimate
private gathering to producing events for a massive crowd of 10,00,000.
At Showcraft, we strongly believe that ‘All the world’s a stage’ where we continuously push our
boundaries. Our experience is further enriched with international projects in United States Of
America, United Kingdom, Germany, Poland, Dubai and China, to name a few.
“KOHINOOR WORLD’S LARGEST BIRYANI FOR THE GUINNESS BOOK OF WORLD RECORDS”
Background & Marketing Objective
For all good reasons, the more a company or its brand gets talked about, the better are the
chances for it to be in the good books of almost everybody that it is associated with. Kohinoor
Foods was at a stage where everybody associated with it had an idea of what it is about, but
that’s all anyone knew about it. All the recognitions & awards that the brand had gathered
since its inception, were either only at a national level or were something that was dated or
were more or less like a hygiene factor for the company (like National Award for Export
Excellence, APEDA Awards, First to introduce Packaged Basmati Rice in the industry, ISO,etc.).
The team at Kohinoor Foods were searching to do something that is of a Worldwide stature,
that gets talked about not only in present, but even in coming time, that’s relevant not only to
the business entities that it caters to, but also to all the consumers whom its products gets
consumed by.

OUR PHILOSOPHY
“If you can imagine it, you can achieve it. If you can dream it, you can
become it.”
We are a team ‘powered by passion’ who believe that one has to push the limits to produce an
event, which can be compared with the milestones in individual’s life and is cherished for a very
long time. We strongly believe in stretching that extra mile to create an event, which is
absolutely unique and memorable.