Europe&#039;s 10 Most Trusted Home Care Providers 2021

2021

VOL. 05

ISSUE-01

Europe’s

1 Most

Trusted

HOME

CARE

Providers 2021

#TechDriven

The Growing Need for

Personalised Healthcare

Powered by AI and Big Data

Update Required

5 Reasons why effective

telehealth solutions are

the need of the hour.

Dr Graham Wylie

CEO

A Benchmark of

Healthcare Excellence

Home Healthcare

Comes of Age

Over the decades the social and cultural fabric of

Europe has undergone colossal change leading to a

major transformation in the way senior family

members were cared traditionally. The break-up of

extended families and rampant urbanisation created a huge

gap in the care for the elderly and the disabled or those with

chronic diseases.

As older people become more care-dependent but do not

need hospitalisation, the only viable solution seems to be

home care services. The effectiveness of home care services

cannot be denied as the benefits are aplenty. Being at home,

or in familiar surroundings and in their communities give

comfort to the elderly and they remain healthier than they

would have in a care centre. Besides, they also have a

feeling of security and independence staying in their own

homes. Individualised care at home promotes quick healing

than in regulated environments of healthcare or nursing

establishments.

Life expectancy has increased resulting in a rise in the

number of old people, lifestyle diseases, noncommunicable

diseases, difficulty in mobility, people with mental disorders

or the ones who need companionship and assistance in daily

chores.

There has been a whopping rise in the elderly population in

the European Union and this is expected to rise

exponentially. Nearly 20 percent of the European

population is above 65 years of age. From around 90.5

million couple of years ago, it is expected to touch the 130

mark by 2050. With children flying away to different parts

of the country, and the globe, home care services become

more imperative. Add to it the low birth rates and rising

cases of infertility.

Home care provides a huge range of services to assist and

care for those who do not need treatment in the hospitals. It

could be non-medical personal care, nursing care, home

health care. It could include meal preparation, caring for the

sick or even healthy senior citizens who live alone,

medication reminders, running errands, care during illness,

serious injury, progressive diseases like Alzheimer’s,

Dementia, even for companionship or palliative care,

assistance for daily activities like bathing, dressing,

cooking, feeding, transportation, visits to banks or the

doctor, supporting the client or patient by doing the laundry

and housekeeping, or even shopping.

These services are not restricted to senior citizens but

expands to all age groups including children or young

adults who need care. Service providers are in huge demand

for hospice or palliative care for adults and children with

serious illness, from in-home to community-based services.

With technological advancements, it has become easier for

health care service providers to coordinate and monitor the

clients. Home health care providers are doing exceptionally

well in their jobs and their demands are multiplying by the

day.

We bring to the spotlight few such exemplary home care

services in Europe that have caught the attention of the

world, in our latest edition of Insights Care – Europe’s 10

Most Trusted Home Care Providers 2021.

Have a great read!

Sumita Sarkar

Editor’s Note

18

Care Force

Accessible and Affable

Home Care beyond

Basic Needs

22

Eidyn Care

Where Compassion

Conjoins with Quality

Care

28

Folkestone Home

Care

Comprehensive and

Quality Care for

the Aged

40

Mission TEC (POPSICUBE Group)

Promoting a Patient-centric

Approach in Home Clinical Trials

32

Home Care Preferred

A Leading Provider of

Quality and Holistic Care

34

Medicalib

Leveraging Technology

to Make Home Care

Accessible to All

44

West Park Care

High Quality and

Consistent Care

at Home

C O N T E N T S

ARTICLES

24

#TechDriven


Personalised Healthcare

Powered by AI and Big Data

38

Update Required

5 Reasons why effective

telehealth solutions are

the need of the hour.

08

COVER STORY

A Benchmark of

Healthcare Excellence

Editor-in-Chief

Senior Editor

Managing Editor

Assisting Editors

Visualiser

Art & Design Head

Co-designer

Art & Picture Editor

Sumita Sarkar

Anish Miller

Abhishaj Sajeev

Vrushali, Arran

David King

Asha Bange

Paul Belin

Priyanka Rajage

Business Development Manager

Marketing Manager

Amy Jones

John Smith

Business Development Executives Sarah Wilson, John Smith, Alex Vincent

Sales Executives Kelli, Bill, Anna

Technical Head

Assistant Technical Head

Technical Consultants

Digital Marketing Manager

Assistant Digital Marketing Manager

SME-SMO Executives

Research Analyst

Circulation Manager

Jacob Smile

Pratiksha Patil

David, Robert

Alina Sege

Amol Wadekar

Atul, Gemson

Eric Smith

Tanaji

sales@insightscare.com

May, 2021

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Company Name

Featuring

Description

Care Force Ltd

care-force.co.uk

Michelle Coates

Manager

Care Force has been providing domiciliary care to people

across Worcestershire since 1992 and is highly regarded

in the county as one of the best providers of the service.

Eidyn Care

eidyncare.co.uk

Andrew McLennan

CEO

Eidyn Care is a unique service which specialises in

providing excellent palliative and personal care at home.

Folkestone Home Care

folkestonehomecare.co.uk

Home Care Preferred

homecarepreferred.com

Illingworth

Research Group

illingworthresearch.com

Medical Research

Network

themrn.co.uk

Emma Hanwell

Director

Ken Waterhouse

Managing Director

John Illingworth

Founder, CEO

& Advisor

Graham Wylie

CEO and

Chairman

Folkestone Home Care is an independent health and social

care provider specialising in private personalised home

care and community services in Folkestone and the

surrounding areas.

Home Care Preferred delivers at-home care for a wide range

of clients, ensuring that they can remain at home in an

environment that is comfortable and familiar while receiving

the highest standards of care.

Illingworth Research GroupTM, a Syneos Health®

company, is a leading provider of clinical research home

health services, providing highly trained, qualified and

experienced research nurses to the biopharmaceutical and

medical device industries.

MRN is an innovative market-leading Clinical Trial Support

Organization and leader in the field of international community

focused clinical trial delivery.

Medicalib

medicalib.fr

Nicolas Baudelot

Co-Founder

Medicalib is a health platform dedicated to home care with a

goal to enable any patient requiring home care to quickly find

a healthcare professional available in their neighborhood.

PopsiCube

popsicube-fovea.com

Fabrice Beauchêne

CEO and Sylvie

Kahn, COO

PopsiCube is a Clinical Research Organisation based in

Toulouse and Paris France providing in-home and in-

Hospital clinical trial support

RENAFAN

renafan.de

Simon Welte

CEO

ParentCare is driven by a deep passion to deliver care via a

reliable 24*7 platform and safeguard customers' valuable

family time.

West Park Care

westparkcare.co.uk

Tom Page

Managing Director

West Park Care offers bespoke and person centred care

directly into the homes of patients.

C O V E R S T O R Y

A Benchmark of Healthcare

Excellence

Innovation in healthcare has always been vital

considering the role it plays in advancing humankind’s

chances of survival. The need for innovating

comprehensive treatments and solutions for a diverse array

of pressing concerns within the industry is what is driving

healthcare companies across the world.

When it comes to delivering optimal healthcare solutions,

one company that has carved its stronghold in the industry

is MRN. Founded in 2006, MRN is the international market

leading DCT Support Organization.

Since inception, the company has delivered innovative and

novel solutions, using its specialized expertise supporting

drug developers to accelerate the clinical research process,

by allowing as much as possible to take place in patients’

own homes.

In the following interview with Insights Care, Dr Graham

Wylie, the Chief Executive Officer at MRN, shares

valuable details into how the company has managed to

garner its commendable reputation and success, and his

Dr Graham Wylie

CEO

opinions on the current and future state of the industry.

Below are the highlights of the interview:

Please brief our audience about MRN, its values, and

the key aspects of its international stronghold in the

Decentralized Clinical Trials market.

Our focus is to actively support patients’ participation in

trials while allowing them to remain in their homes,

wherever they live. We work to reduce the inconvenience

and disruption of visits to investigator sites, by reducing

their number. When visits are required, we work to make

the process as efficient and convenient as possible. We

enhance patient enrolment, recruitment, and retention.

As the largest provider of specialist DCT support, and one

of the founders of this movement, our services set the

benchmark for high-quality and innovative delivery. MRN

is at the core of this sector and everything we do is focused

on the patient.

To put it into perspective, we have successfully delivered

well over 50,000 home-based clinical trial visits. Currently,

we are seeing over 300 patients, in their homes, every

week; and the numbers are growing dramatically as more

developers see the benefits.

This allows patients who have been unable to participate in

clinical trials, for socio-economic or logistical reasons, to

be able to do so; democratizing clinical development and

access to medicines is what patient centricity means – it is

changing clinical research. This is a core part of MRN’s

DNA.

Tell us more about your Home Trial Support and Site

Professional Support solutions, that make your

company stand out from the competition?

Home Trial Support takes the clinical trial to the patient,

conducting research visits in the community (home, office,

school etc.), globally supported by clinical research experts

and healthcare professional teams. This lessens the burden

on the trial sites and the patients. We can undertake

everything from complex IMP administration to simple

blood draws in the comfort and security of the patient’s own

home.

We manage the whole process around the patients ‘home

visit’, IMP to patient, drug administration, sample

collection, PI liaison, telemedicine links, couriers, sample

delivery to laboratories and all points in between. We do

this around the world. Our project teams think globally,

manage centrally, and deliver locally with an emphasis on

efficiency.

Site Professional Support consists of experienced study site

coordinators and trained research professionals deployed to

work with investigators on site, easing their burdens and

helping to keep sites to timescales and budgets. We can

place research professionals at a single site, or specialty

project teams can be created.

The length and depth of relationships with our partners and

our centralized control methods drive quality and

consistency.

What is your opinion on the impact of the current

pandemic on the global healthcare sector, and how has

MRN fared during the pandemic and subsequent

lockdowns?

COVID19 has had a huge impact on the clinical trials

environment. It’s highlighted some of the weaknesses of the

traditional site centric clinical trial designs.

Trials slowed down in the first peak – circa 85% of trial

sites shut their doors. The second peak has been managed

more effectively, and trials are less at risk; however, there

will be delays to trials, as they continue to struggle until the

vaccine impact can be felt. The need to catch up will be

strong in 2021.

At the height of COVID19 last year, over half of all clinical

trials had ground to a halt and the logistics of operating in

hospitals were too challenging. MRN did a huge amount of

rescuing crucial medical research and our operational teams

worked incredibly hard, stepping in and delivering seamless

continuation of trials – transitioning them to a more

decentralized mode.

We work with technology, not

against it, and expect to see

development of multiple

service lines into trials to

maximise the ability to keep

patients in the community.

““

Europe's 10 Most Trusted Home Care Providers 2021

Decentralizing clinical trials since 2006

“

MRN is

focused on

innovation,

operational

excellence,

and customer

centricity.

“

ABOUT THE

LEADER

Dr Graham Wylie, CEO of

MRN, is a pharmaceutical

industry veteran of over 30

years and has been an

agent of change

throughout. He formed

MRN in 2006, now the

leader of the DCT sector

and one of the fastest

growing healthcare

companies in the UK.

“I joined Pfizer as a PM

running trials – this was

fantastic management

training ground in R&D. I

became interested in the

development of PM

software and Continuous

Improvement methods and

moved to NY to globalize

CI and IT programs in core systems such as patient data management, SAE and CTMs. This

is where I became interested in the application of QMS to clinical research,” says Dr Wylie.

“To become more commercially educated, after 10 years in big pharma, I moved to a global

CRO, going back to my roots as Medical Director for Northern Europe, and then latterly as

VP of Account Management, Europe. By then, I had decided I wanted to do something more

radical to address the chronic problems in trial processes, and so joined Healthcare at Home

(HaH) to create a clinical trial division called Medical Research Network. After less than a year,

I lead an MBO of the division to create a separate company, and became CEO of MRN Ltd, a

role I have enjoyed ever since,” he adds.

“My personal growth since then has been about building an ethical, patient focused but

commercial business, learning how to manage high levels of growth and building a growing

group of passionate people who want to see change in the way clinical research is delivered.

It’s been a blast,” he concludes.

“

The Pandemic has

shown how much

we rely on the site

model and how

poorly focused the

whole system is on

“

patients’ wants and

needs.

The pandemic has validated the use of

DCT for many indications. MRN, were

able to ‘step-up to the plate’, because

of the dedication of our teams. The

pressures were extreme, and they

delivered beyond all reasonable

expectations. In 2020, we recruited and

trained more staff than we employed 3

years previously. At the same time, we

had to keep delivering under very

difficult circumstances. I will forever

be proud and grateful to our personnel.

They really rose to the occasion.

In your opinion, what could be the

future of the healthcare services

sector post the pandemic? And how

are you strategizing your company’s

operations for that future?

We will see further growth, technology

will have been pushed along the

adoption curve, but it still has a long

way to go. Home Trial Support is way

ahead in adoption, better tested and

more reliable, and will become a

routine part of all trials in the next few

years.

DCT is being promoted heavily, with

organizations such as DTRA, actively

promoting its integration as a norm

rather than an exception. It is

gratifying to see Large Pharma

companies joining the likes of MRN as

Founder Members.

MRN are structuring for further growth

and ramping up investment to drive

quality and efficiency. We work with

technology, not against it, and expect

to see development of multiple service

lines into trials to maximise the ability

to keep patients in the community.

Critically, our sector is small. Capacity

constraint will be a major feature of the

next few years as the whole sector

scales up. Quality is going to be

paramount.

As an established leader, what would

be your advice to the budding

entrepreneurs and enthusiasts

aspiring to venture into the

healthcare services sector?

It is complex and conservative of

course – but it is hard to find a more

rewarding environment. There are

many areas of opportunity to improve

the way we deliver health and study

new medicines, and after a period of

such change the conservatism will

soften and the willingness to adopt new

ideas will be at an all-time high. Go for

it – the world needs you!

How do you envision on scaling your

company’s operations in 2021?

MRN is focused on innovation,

operational excellence, and customer

centricity. We are working on all three

areas in our business. We will scale

thoughtfully and methodically. But we

are used to growth – we built an

organization that was able to quadruple

its output over the last year specifically

because we are built on good

management practices and built to last.

Growth will slow compared to 2020 of

course, but we fully expect it to remain

high.

“

The dynamics of

the relationships in

R&D are warped by

those in the

commercial pharma

world, where the

physicians are a key

part of the

customer group.

“

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Europes 10 Most Trusted Home Care Providers 2021

CARE FORCE

Accessible and Affable Home Care beyond Basic Needs

COVID-19 pandemic has tested the prowess of the

healthcare industry. While the hospital and primary

caregivers have been in limelight for their tireless

work, we shouldn’t forget the extensive efforts of home care

providers who have been the major shoulder to lean on

during the tough times. Care Force Ltd is one such

organization that has been on the front to provide quality

services to its service users and assisting hospitals in

transitioning patients in this tough time.

Care Force has gone far and beyond to ensure quality and

cordial care to its users. In the field where socializing is

easily overlooked, Care Force has seen a positive impact of

outings and leisure activities on the physical and mental

health of service users. And this success and positive

rapport with clients lies within its direct recruitment of

caregivers from within the local community.

Michelle Coates, Registered Care Manager at Care

Force, having worked with different groups of clients

including young people, and female and males, who

suffered domestic abuse, shares compassion all the while

having a deep understanding of the varied needs of

individuals beyond basic care.

“Today, home care is essential as it allows each service to

be accessible and widely understood by a variety of service

users,” says Michelle.

Under her leadership, Care Force is moving forward with a

multiple-pronged approach to cater to varying healthcare

needs of clients through traditional service methods as well

as newer technological developments.

In the following article Michelle shares her journey with

Care Force, the team’s extraordinary efforts during the

pandemic, and how the company—with its unique

caregiving approach—has established itself as one of the

county’s most renowned home care providers.

Care Force in its wake

Care Force set its foot in the care services market in 1992 to

promote people’s independence through active support from

highly qualified staff. As a family-owned organization, Care

Force strongly believes in a value-driven approach. The

company’s diligent work has been reflected in the strong

bond with the service users and the enhanced positive work

culture.

Michelle shared the secret behind the company’s strong

bond with clients as well as employees. “Quality, support,

kindness, and trust have been the company’s fundamental

ethos. This underpins the service that we provide where

continuity of care and a person-centered approach are

paramount,” Michelle expressed.

Care Force has been providing domiciliary care to the local

community within Worcestershire for over 25 years with

compassion and a person-centric approach, which has

helped the company establish its name as one of the

county’s superior home care providers.

How has Care Force managed to maintain and enhance the

compassion and human touch in their home care services?

“By bringing caregivers and the majority of administration

and management staff on-board from within the local

community,” Michelle answered.

Catering to the need of socializing

While marching forward with passion and professional

approach, Care Force has managed to remain a close-knit

community, which has helped the company from the

competition. Care force directly recruits the staff from

18 | May 2021 | www.insightscare.com

within the local community, who understands the

needs of the service users and the wider community.

“There is a sense of belonging, trust, and oneness at

Care Force which you do not find when staff is

recruited through agencies,” Michelle explained.

Another pivotal element in the company’s success is

the provision of both social and specialized care

services. The Care Force team has gone above and

beyond whenever needed to ensure a brilliant

rapport is created between a service user and

caregiver.

In addition to this, the company’s specialized care to

support service users suffering from Dementia and

Alzheimer’s has been a beneficial aspect to create

trust among the service users. More than providing

specialized care, Care Force has gone one step

ahead to ensure the support these individuals need

to thrive independently while living in their home

with tailor-made packages to cater to flexible

changes, needs, and preferences.

Coordinating care with compassion

Born and raised in Bromsgrove, Michelle

understands the local community and the needs that

exist within it. This has been her strength when she

started her career as career with Care Force in 1998

while studying at University.

Michelle left Care Force in 2007 and since then has

worked across several fields including public health

and the local council mainly within the Housing

sector. Her experience while aiding specialized and

vulnerable client groups including young people,

women, and men escaping domestic abuse and

homeless adults filled her with compassion all the

while understanding the varied needs of people.

Michelle returned to Care Force in 2014 stepping

into the newly created role of Care Coordinator in

the same year. In January 2020, she became the

registered manager leading the Care Force team

with her experience, expertise, compassion, and

vision to provide the best person-centered care

services. “I am extremely proud of the team at Care

Michelle Coates, Registered Care Manager

“

If you are looking to

invest in something

meaningful that

allows you to give

back to the community

at large, then this is

the way forward

“


Force, and we all are committed to providing the best

service we can for our service users,” Michelle shared.

Going the extra mile

COVID-19 pandemic has been a tumultuous challenge for

the whole world. And during these tough times, the

caregivers have proven to be our true strength at the root

level. Michelle shared how Care Force sailed through this

challenging time, “Our company took on more contracts

than usual and supporting patients released from hospitals

with their transition. This has helped hospitals to increase

capacity and hasten turnaround times for patient

discharges.”

Any organization can only soar to new heights with the

extraordinary efforts of its team. Appreciating the efforts of

the Care Force team Michelle said, “Our staff has been

absolute superheroes by being in the front line of key

service, putting our service users first, and going the extra

mile to ensure they reach all those in need.”

The caregivers at Care Force have taken on extra shifts,

covered for each other, and truly come together as a unit to

ensure the company is always providing service users the

best care.

awareness of their services to ensure care is widely

available to those who need it.

The Healthcare sector has wide avenues to pave especially

post-pandemic. Care Force aims to undertake this

opportunity to scale in the future by focusing on being the

primary home care provider to its service users for all their

healthcare needs.

Step in only for the meaningful deed

Unlike other businesses, home care is more personal, more

involved, and every aspect of it albeit management,

directorship, marketing to on-the-ground caregiving, feels

like an act of humanitarian service. In this sector, one can

experience the tangible outcome which gives utmost

satisfaction to professional caregivers. Michelle very well

resonates with the feeling and she encourages budding

entrepreneurs ready to enter the home care space.

“It is the most rewarding and fulfilling venture I have ever

set foot in.” Michelle said, “Every area of development and

progress you make immediately has a positive impact on the

quality of life of those you serve. If you are looking to invest

in something meaningful that allows you to give back to the

community at large, then this is the way forward.”

This new-found strength has inculcated new confidence to

extend the company’s services to reach more service users

in need. As home care services have become essential and

increased in demand Care Force continues raising


Where Compassion Conjoins with Quality Care

The thought of giving people

quality care, focused on

supporting people with lifelimiting

illnesses in the comfort of

their homes, brought Eidyn Care to

life.

Rebecca McLennan, Eidyn Care’s

Registered Manager, came home after

a long shift working with palliative

clients at St. Columba’s hospice in

Edinburgh. Over dinner she talked

about how there appeared to be no

dedicated palliative care at home

service and that most of her clients

with Palliative needs wanted to live at

home.

From this discussion, grew the seed of

starting a quality care at home

company that would be dedicated in

supporting people with life limiting

illnesses in their own home.

Working in a busy oncology ward has

provided Rebecca with many years of

practical experience in delivering care

to people who are at their most

vulnerable, giving her the skills and

insight to realise that helping people to

live with dignity and respect at the end

of their life was something Rebecca

was passionate about pursuing.

In the following interview, Rebecca

shares her opinions how the home

healthcare services has evolved and on

how Eidyn Care has become a

prominent name in the related market.

Below are the highlights of the

interview:

Tell us more about your home care

solutions, that make your company

stand out from the competition?

Eidyn Care provides bespoke care at

home services to clients across

Edinburgh. All the visits are at least a

minimum time of one hour that allows

for the necessary tasks to be completed

but also allows time to support the

client’s mental health by spending time

building a relationship and ensuring

that they are not lonely.

What is your opinion on the impact

of the current pandemic on the

global healthcare sector, and how

has your company fared during the

pandemic and subsequent

lockdowns?

The pandemic has shed a light on

Social Care and how important this

unsung workforce is in supporting the

NHS to ensure that holistic care can be

provided and keep people safe at

home.

It was extremely worrying at the start

of the pandemic as there was very

limited supplies of masks and these

had to be sourced from Amazon, Ebay

and other random suppliers as our main

supplier did not have any masks.

The use of PPE has increased

dramatically as the team take infection

control seriously. As well as the

amount of PPE being used, the cost of

PPE has increased dramatically

however we cannot put a price on a

person’s life.

What is your opinion on the

necessity for healthcare service

providers to align their offerings

with newer technological

developments, especially when it

comes to catering to changing

patient preferences and needs?

The client is always right, and it is this

factor that we need to consider. We

cannot continue in the old-fashioned

way of using paper care plans and

updates must be seen in real time. We

currently use an electronic care

planning system (called PASS) which

allows us to monitor our clients on a

regular basis and ensure tasks or

medicines are not missed. It was

during the first lockdown that this

really came into its own when we

monitored a client that had got Covid-

19.

We were able to ensure that they were

kept comfortable and adapt their care

plan. We involved the “hospital at

home” service and District Nurses that

could read these notes and have

confidence that we were providing

care. After a few weeks of watching



them fail and become weaker, it was

with a great sense of relief that we saw

them get better and even sat up in bed

to eat toast!






The biggest challenge has always been

on recruitment and we hope with the

greater awareness will allow us to

recruit so that we can better serve our

community. The biggest opportunity in

life is care as families are scared to put

their loved ones into care homes. This

will be a growth market as the cost for

life in care vs a care home is

comparable, and it allows people to

live longer at home and have limited

risk if a new mutation or another

pandemic hits.

How do you envision on scaling your


We are planning for the company to

grow by 10 – 15%. We have spent last

year on consolidating our processes

and building a strong team which will

now allow us to grow.

The pandemic

has shed a light

on Social Care

and how

important this

unsung

workforce is in

supporting the

NHS.

Rebecca McLennan

Registered Manager

About the Leader

Rebecca started her career in

the Financial Services sector and

following the birth of her first son

realized that her vocation was

helping people and retrained as a

Nurse in 2009. Rebecca

specialized in Oncology during

the last year of her training at the

Western General Hospital,

Edinburgh, and after qualifying

with her degree in Nursing she

remained there.

Working on a busy oncology

ward has provided Rebecca with

many years of practical

experience in delivering care to

people who are at their most

vulnerable, giving her the skills

and insight to realize that helping

people to live with dignity and

respect at the end of their life

was something Rebecca was

passionate about pursuing.

In 2011, following the birth of her

second son Rebecca changed

direction and moved to work at

St Columba’s Hospice, Edinburgh

enhancing her skills and

experience.



Personalised Healthcare Powered by

AI and

Big Data

The pharmaceutical industry uses information

to help develop enhanced and efficient

treatment techniques and medication while

also depicting specific health concerns that arise

among particular patient groups in order to be able to

manage them effectively.

Even though the pharmaceutical companies have

advanced to a great extent in the development of

individualised treatment, there is still a long way to

go in order for healthcare to reach a level which

would suit our individual needs. Now, in order to

reach that goal, a lot of research and data will need to

be collected on various individuals.

When you combine this difficulty with the

complexity of the human body, you get a very poor

grasp of how the human body reacts to and copes

with various disorders. This is where advanced

technology, such as machine learning, comes in

handy to record, assist, manage and analyse massive

amounts of data.

The media buzz that surrounds Big Data, artificial

intelligence (AI) and machine learning (ML) has



#TechDriven

never been higher, so much so that it can overshadow the

real applications and actual outcomes various companies

are working on. But larger than hyped up life promises

may have an eclipsing affect over the actual, realistic

benefits it provides to almost any organization, in a wide

variety of industries that are generating large volumes of

data.

AI in healthcare today:

For healthcare decision makers, governments, investors

and innovators, and the European Union itself AI is now in

high demand. An increasing number of governments have

set out aspirations for AI in healthcare, in countries as

diverse as Finland, Germany, the United Kingdom, Israel,

China, and the United States, and many are investing

heavily in AI-related research.

What impact will AI have on the healthcare workforce?

The MGI has looked into how automation and artificial

intelligence (AI) are expected to alter the future of work. It

believes that automation, if it hasn’t already, will infiltrate

its way into most employment across all sectors.

However, different sectors will respond differently to the

requirement of AI, and healthcare is one of the industries

with the lowest overall potential for automation—only

35% of time spent is theoretically automatable, with the

percentage varying by profession. The possibility of

automation is not the same as the likelihood of adoption.

What has to change in order for AI to be introduced

and scaled up in healthcare?

The progress that the health industry has made so far, with

the help of Artificial Intelligence has been significant.

However, the road to building a future where AI

contributes consistently and extensively towards achieving

worldwide benefits in healthcare, will definitely be

challenging.

No doubt, in the healthcare industry, AI isn’t necessarily

an absolute problem solver and inculcating it does come

with a few price tags. In a recent research, which also took

into consideration the views of certain stakeholders and

frontline workers, a set of issues pertaining to the same

have been shed light upon:

Collaboration to deliver high-quality AI in healthcare:

In the research done, one of the issues that was highlighted

was the quality of AI performance, particularly

emphasising on bad use case selection, AI design and

simplicity, algorithm quality and performance, and the

robustness and completeness of relevant but not visible

data.

Major challenges to addressing quality issues early on and

adopting solutions at scale were highlighted as a lack of

multidisciplinary development and early involvement of

healthcare workers, as well as limited iteration by joint AI

and healthcare teams.

Only 14% of start-up executives thought healthcare

professionals' input was critical in the early design phase,

according to the survey, while the role of the private sector

in the aggregation and analysing of data, creating an

efficient and secure data base, or even aiding upskill

healthcare staff, was seen as unimportant by healthcare

professionals.

Giving education and skill development a second

thought.

We've already discussed the need of digital skills, which

are currently lacking in most practitioners' toolkits.

Leaders in healthcare who are well-versed in both biology

and data science will be required for AI in healthcare.

Recent efforts have been made to train students in the

science of medicine, biology, and informatics through joint

degrees, albeit this is less common in Europe.

To elaborate more, all practitioners need to prioritise

important and basic skill sets of basic digital literacy,

genomics foundations, AI and machine learning, as well as

critical-thinking abilities and the honing of a continuouslearning

mindset.

Along with improving clinical training, healthcare

organisations must consider their current workforce and

provide ongoing learning opportunities, while practitioners

must have the time and motivation to do so.

- Arran Calvert


Comprehensive and Quality Carefor the Aged

Today, statistics demonstrate

that the majority of the aged

population in the United

States plan to stay at home for as

long as possible, despite changes in

health, mobility, or cognition. Home

care providers have stepped up to the

challenge, providing more

opportunities for care and assistance

at home than ever before; this

includes services ranging from

cooking or light housekeeping to

meal preparation, transportation, and

personal care.

FolkstoneHome Care came into

being, when Emma Hanwell

realised that there was nothing she

could do to improve her situation as a

carer.She felt great dissatisfaction

every time shefelt she could not take

care of her clients in the way that she

felt was right and specifically the

conditions she was working under.

Emma set about discussing the

prospect of having her own company

with her parents, as they both had

much to offer in shaping Folkestone

Home Care.

Emma's father, who is now retired,

had a successful international

company of his own for many years,

KeyMed, one that was ahead of its

“

Emma Hanwell

Director/Registered manager

Remain small so that

delivery of service is

always excellent and

only recruit the very

best calibre of person.

“

time in terms of staff conditions,

respect, and values.

Emma's mother is an incredibly

caring individual who has concrete

opinions as to what “caring” actually

means in real terms. If her mother

were not retired, Emma would have

employed her as a carer and she

would have been amazing.

The company values are based

around being accountable, respecting

others and integrity. Its ethos has

always been what Emma believes to

be true; weshould treat everyone as a

human being first and foremost and

as such deserve equal respect and

must be engaged with in a fair and

just way regardless of gender,

beliefs, lifestyle, or personal choices.

“The person-centred care is not just

forclients, it is for my staff too,”says

Emma.


interview between Emma and

Insights Care, where she expresses

her opinions on the current landscape

of the home care services niche and

how her organization has gained a

stronghold within the same.

Tell us about your home care



solutions that make your company


The company stands out from the

crowd in many areas. The list is not

exhaustive but an example.

We follow the upside-down

management principles of Mr

Timpson. I am the least important

person, and it is my job to allow

others the freedom to use their minds

and make their job work in a way

that works for them. Without the

carers I have nothing, and I never

forget that.

I pay staff for their whole shift not

just for their care calls and they all

have contracts with hours

guaranteed. We have a car care

scheme that pays for their tyres (one

set per year)and mot test. They also

have private health care cover.

With content staff we have very very

low sickness and very low staff

leavers. This is good for consistency

of care and for the client'swell-being.

We never take on clients unless we

can give them the call times they

requested. I have turned away many

because I know I cannot

accommodate what they would wish

for.

Emma, please brief us about your

journey in the healthcare industry.

I found myself alone with a young

child and no income! I thought as

everyone did years ago that anyone

could get a care job so long as you

had a car. This is what I am fighting

against now, the attitude that care is

an easily obtainable job that requires

no skill. I quickly realised why care

jobs were so easy to come by and it

is because of the high turnover due to

carers being undervalued, over

worked stressed and under paid.

Make no mistake the job of carer

requires a person with exceptional

life experience and multiple skills.


impact of the current pandemic on

the global healthcare sector, and

how has your company fared

during the pandemic and

subsequent lockdowns?

The pandemic has highlighted many

of the major issues that were already

in the limelight. Carers over worked,

tired and undervalued and a lack of

trust between employees and their

employers. Since Covid began we

have not had one member of staff nor

client contract the disease other than

2 who contracted it from a stay in


hospital. We nursed them at home

and again the covid did not spread.

The reason for this is we always

increase our PPE before winter, so

we were already prepared, and the

staff have PPE for their own use on

days off which includes anti bacteria

which clips to your clothes, so it is

always available. I was quick to

isolate staff members into hotels if

there was any risk with staying at

home and they were willing to do it

one carer for 6 weeks in order to

protect themselves and the clients

and other team members.

Now that is loyalty. We also never

recruit of take on new clients over

the winter months, we create a sort of

safety bubble around the whole

company, and it works.








I have to admit that I am a bit of a

techy dinosaur! My staff liaison

Laurel, who works closely with me

would she is slowly dragging me into

st

the 21 century. I was very much an

old school everything on paper

however, Laurel has shown me how

much more responsive we can be to

client changes without the paperwork

headache if we use further

technology.

We are going to be using Birdie

alongside Care planner. Biride will

allow us to make instant changes to

client medication or care plans and

the carers will receive it instantly in

real time. This saves time and

ensures the care is instantly

appropriate for the client. I believe it

will make us even safer than we

already are.



sector post the pandemic? And

how are you strategizing your

company's operations for that

future?

I believe that if lessons are not

learned then the clients are still going

to suffer in the hands of mediocre

underfunded care. I believe with no

covid occurrences we are working in

the best way possible already. I

believe the company is on the correct

course with the right strategy.Remain

small so that delivery of service is

always excellent. Only recruit the

very best calibre of person.

As an established leader, what

would be your advice to the

budding entrepreneurs and

enthusiasts aspiring to venture into

the healthcare services?

Before you do anything decide what

your PRINCIPLES ARE and have a

solid vision in your mind what is you

are wanting to create. Without

knowing what your principles are

you cannot shape your company and

keep it on course to your vision. A

principle is not really a proven

principle until it costs you money

and I can assure you mine have!

How do you envision on scaling

your company's operations in

2021?

The idea of scaling my business fills

me with horror and I believe the team

would be sorely disappointed

because we recently made the

decision to remain the size we are.

My business vision was never about

being big it was always about

delivery of consistently high standard

of care and to be an absolutely great

place to work.


A Leading Provider of Quality and Holistic Care

Care, aid, and support are what

a patient needs to regain good

health. In a scenario where

the patient is a senior, personalized

care services at the comfort of their

homes becomes essential.

The ‘healthcare services at home’ niche

has evolved significantly in the past

couple of years pertaining to the

demands of a more convenient access

to quality healthcare service. Organizations

catering to this niche market have

striven to leverage the most of their

healthcare professionals and resources

to deliver quality and comprehensive

care to patients.

One prominent name among such

organizations is Home Care Preferred,

a provider of home care

services, emphasizing on delivering the

best possible care with warmth and

affection. The company strives

efficiently to create a friendly

environment for clients and families

and supports them professionally with

special attention with their errands,

meals, and medications.

In the following interview, Ken

Waterhouse, Founder and Managing

Director, shares his opinions about the

current scenario of the home care

services market and how his organization

has gained a stronghold in the

same.


interview:


solutions, that make your company


Home care preferred provides a highly

personalised service to clients. In

addition to providing care in people’s

homes we also sign post people to

associate services. For example, health

care professionals such as

physiotherapists, occupational

therapists, care fee planners.






lockdowns?

There have been major challenges

during the past year with care homes

severely affected at the height of the

pandemic. Some homes that were

already struggling have closed

however the more successful care

homes will survive.

Home care preferred has managed to

keep clients and team members, largely

safe, during the pandemic. The early

months when PPE was scarce were

difficult, however the company is now

managing well. From a financial

perspective thing are virtually back to

normal








It is important that operators utilise the

excellent systems and developments

that are being introduced to the sector.

Home care preferred has virtually

become a paperless business and

streamlined record keeping and

reporting thanks to cloud based

software.






The sector will be better prepared for

any future pandemics and able to



reduce spread of disease. Home Care Preferred’s strategy will be

continuing to develop more branches as before the pandemic.

As an established leader, what would be your advice to the

budding entrepreneurs and enthusiasts aspiring to venture into

the healthcare services?

Firstly, ensure it is a sector you are passionate about. Entering into

healthcare needs to be more than profits. Do your research, look at the

successful companies and analyse, what makes them good. Be realistic

with funding requirements. Many ventures fail due to running out

of funds. Make good contacts, work with competitors.

Have good values and ethos and do not let these slip as

the company grows. Your team are your most

important asset. Treat them with the same respect as

you do your clients. If your team respect you and are

on-side this gives the business much better chance

of success. Be prepared to work very hard and

deal with problems on a weekly basis.

About the Leader

Ken Waterhouse started in the care

profession in 1988 when he opened

his first care home. He went on to own

and operate award winning

businesses in the care sector

including home care

preferred which was

the first care agency

in the UK to open

on the high street.

In 2021, we are

also planning on

opening up to 3

more new

branches.

We are

committed to

our values of

delivering best

possible

services to our

clients at all

times.

Ken Waterhouse

Founder & MD



Nicolas Baudelot

Co-founder and CEO


Medicalib

Leveraging Technology to Make Home Care Accessible to All

“ EXPERIENCES from our

YOUTH SHAPE what

we do LATER IN LIFE.

– Jan Koum, American Entrepreneur

“

These words of wisdom perfectly resonate with

Nicolas Baudelot, Co-founder and CEO of

Medicalib, a prominent home care service provider

in Paris.

Nicolas completed his education and later decided to pursue

his career as a trader. During this time, he had a strong

desire to put health at the heart of economic science. Also,

his experience as a volunteer firefighter since the age of

18—and still active—had a deep impact on his views of

healthcare and at-home care, which further led him to found

Medicalib.

Today, Medicalib has become one of the prominent home

care service providers helping find patients right health care

professionals through its online platform. It has helped

more than 30000 patients in Paris every month to quickly

and easily organize health care professionals to provide care

amid the cosy environment of their homes.

In the following interview, Nicolas talks passionately about

his desire to leverage technology to make healthcare easily

and widely accessible; how he, through Medicalib, and how

has been making home care easily accessible to the patients.

Below are the highlights of the interview:

Please brief our audience about your company, its

values, and the key aspects of its international

stronghold in the medical device manufacturing market.

Medicalib is one of the best platforms for nursing care

coordination in France, an innovative company based in

Paris. Our algorithm helps users find a state-registered

health care professional practicing near the patient home in

less than 1 hour (20 min in general). Since 2017, we have

helped 500 000 people to find the right healthcare

professional to meet their needs.

Tell us more about your home care solutions that make

your company stand out from the competition?

Medicalib has an operational scope of more than 20,000

active liberal nurses throughout France. Our service is

acclaimed as the best solution for e-health appointments for

this reason and we use an algorithm to find the available

healthcare professional (nurse, physiotherapist, and midwife)

closest to the patient’s home.



your company fared during the pandemic and


The pandemic has been favorable to the health domain from

an economic point of view. For Medicalib, the pandemic

was an opportunity because people stayed at home and they

were apprehensive of visiting hospitals and clinics due to

the risk of infection. For this reason, our activity was

doubled during the lockdown. We are now available 24/7 to

manage all the activities.

What is your opinion on the necessity for healthcare

service providers to align their offerings with newer

technological developments, especially when it comes to

catering to changing patient preferences and needs?

We have consolidated our team of developers to respond in

a more optimized way to our patients. Adapting to demand


and technological evolutions make this aspect the core of our

priorities. We wanted to simplify the search for health

professionals and relying on technology.

In your opinion, what could be the future of the healthcare

services sector post the pandemic? And how are you

strategizing your company’s operations for that future?

In my opinion, e-health and telemedicine are the two areas that are

emerging, without excluding the human aspect, which is dear to

our company. We call ourselves a phygital service. The speed and

simplicity of our digital tools enable us to provide more optimized

physical care for our patients. Patients will need more and more

home care, physical care, and that is where Medicalib aims to play

an increasingly important role in the care process.

As an established leader, what would be your advice to the

budding entrepreneurs and enthusiasts aspiring to venture

into the healthcare services?

Healthcare is a complex and sensitive sector, with regulations and

ethics aspects that makes it different from traditional business

development.

How do you envision scaling your company’s operations in

2021?

As the demand for healthcare is growing, we are strengthening our

teams to work on two fronts. First is the demand for home care,

which is at the core of our business. Every day we are increasing

our network of private nurses, optimizing the demand for care and

the patient journey. We also tend to prioritize our areas of

development following current imperatives such as COVID-19

screening or vaccinations.

“

We call ourselves

a PHYGITAL SERVICE.

The SPEED

and SIMPLICITY

of our digital tools

enable us to provide

more OPTIMIZED

PHYSICAL CARE

for our PATIENTS.

“


5 REASONS

WHY EFFECTIVE

TELEHEALTH

SOLUTIONS

ARE THE NEED OF THE HOUR.


Update Required

The Health Resource Services

Administration defines Telehealth as

“the use of electronic information and

telecommunications technology to

support long-distance clinical health

care, patient and professional healthrelated

education and public health

administration.”

Videoconferencing, the internet, storeand-forward

imaging, streaming

media, and terrestrial and wireless

communications are all examples of

the technologies used in Telehealth.

There is usually confusion between the

terms Telehealth and Telemedicine,

though they are very similar to each

other. Mentioned below is the

difference between the two.

What is Telehealth?

Telehealth encompasses a wide range

of electronic and telecommunications

technology and systems that are used

to provide care and services over long

distances.

What is Telemedicine?

Telemedicine is the practise of

medicine that uses technology to

provide treatment to patients who are

located far away. A

telecommunications system allows a

physician in one place to provide

treatment to a patient in another

location.

According to the data World Bank

accumulated from 2012, in India the

doctor to patient ratio is about 1 to

1,700. With the help of technological

advancements and telemedicine,

mobile and Internet technologies are

being viewed as a path towards solving

India's deficit of doctors.

According to venture capital database

CBinsights, worldwide digital health

start-ups received funding of $5.8

billion (roughly Rs. 39,241 crores), in

2015 and in the same year, three

companies after being valued at over a

billion dollars, were given a unicorn

status. The three companies were -

Guahao, a Chinese medical site;

Zocdoc, a US-based company; and

23andMe.

The data mentioned above shows us

the importance of Telehealth and how

India needs it in these challenging

times.

Here are five reasons why telehealth

solutions are the need of the hour:

It provides a superior service that

keeps and attracts patients.

Since it offers convenient after-hours

treatment choices and decreases wait

times, travel time, and costs associated

with receiving care at conventional

care settings, 97 percent of patients

consistently show high satisfaction

with telehealth experiences. With a

high level of satisfaction, giving

patients a better experience of the

entire process while developing a

better relationship with the healthcare

system.

This will in turn create a sense of

goodwill and patient loyalty to stick

with a doctor who they can see more

often through video calls. This may

also lead to bringing in new patients

from beyond the hospital or system's

immediate vicinity.

It lowers the number of people who

need to be admitted

A major cause of concern today is the

increasing rate of admissions as well as

readmissions. The cost of readmission

is quite high as well. By allowing

healthcare professionals to see patients

via video and diagnose them or for

follow-up care and care management,

telehealth contributes towards reducing

the admission rates by reducing the

need to be admitted in entirety.

The scope, width, and delivery of

medical professionals can all be

improved with the right system.

Most major health systems, have a

number of campuses and clinics, as

well as physicians and other allied

health professionals spread around

their locations or areas. Telehealth

allows hospitals to disperse personnel

and resources across the various

systems and have access to more

specialists. This leads to patients being

able to have access to immediate

treatment and diagnostics from the

respective physicians they need

without having to schedule an

appointment, wait or go through and

long-drawn coordination process.

More preventative outreach will help

systems save money

Hospital facilities must find new ways

to engage and treat chronically ill

patients as patients who have

arrangements of being covered under

alternative or value-based payment

methods are increasing by the say.

Therefore, hospitals need to work on

ways to manage these admissions by

segregating the prioritised cases from

the avoidable cases which arise due to

complications including diabetes,

dehydration, and heart disease. By

doing this, hospitals have been able to

cut down on costs.

A point to note would be that telehealth

facilities help hospitals monitor and

keep an update on patients on a regular

basis, ensuring the health of their

patients.

The opportunity to assist in the

improvement of health results.

Patients who take an active role in their

treatment will naturally have much

greater results. Telehealth is a valuable

tool for the patient adherence to

medication and post-discharge orders,

as well as connecting them with

clinicians and caregivers more easily.

Therefore, the opportunity to assist in

the improvement of health results

online is helping a lot of people in

India and around the world.

To conclude, telehealth has definitely

enhanced the day to day working of the

health industry all over the world. With

the current situation being so chaotic,

the need of the hour is more health care

professionals and resources, and

definitely more treatment and access to

medication. Telehealth has played a

vital role in performing all of these

functions amongst other things.

- Arran Calvert



Mission TEC

(POPSICUBE Group)

Prompting a Patient-centric Approach in Home Clinical Trials

Physical fitness is the first requisite of happiness.”

Joseph Pilates, German Pilates trainer

The recent COVID-19 pandemic

has highlighted the importance

of physical health more than

ever. While people have started

adopting a healthy diet and exercise

routines, there’s still an apprehension

towards visiting hospitals to ensure

good health. Just as coronavirus

enforced the new normal of social

distancing, home clinical services will

also be a must for clinical trials.

Even before the COVID-19 pandemic,

patients weren’t keen on spending time

visiting a hospital for a follow-up.

Mission TEC observed the strong need

for home clinical services and entered

the home care provider space with a

mission of providing patient-centric

services in a cordial environment.

Further, Mission TEC integrated with

POPSICUBE Group in 2014 to reduce

the burden of the clinical trials for

patients and allow investigators to

recruit more as the workload is shared

with the clinical flying nurses.

Fabrice Beauchene, CEO, and Sylvie

Kahn, COO of Mission TEC have

adapted a patient-centric approach

since the start which has helped the

company to establish its name among

the renowned home care market.

In the following interview, the

leadership team tells us more about

how Mission TEC came to be, how the

company has managed operations

during the pandemic, and the

company’s plans to take the home care

services to a new level.

Please brief our audience about your

company, its values, and the key

aspects of its international

stronghold in-home care provider

space.

Mission TEC was created in 2002 to

provide monitors to hospital

investigators’, mainly in the Toulouse

area (South of France) to manage

transplantation studies. Mission TEC

integrated the POPSI CUBE group in

2014 to start providing clinical services

at home. Today, with a network of 150

nurses in France and around 20 local

partners we can cover 53 countries to

manage global studies.

Home clinical services have been fastgrowing

activity for 5 years. Carrying

out clinical trial visits in the comfort of

home, workplace or other location is

now possible and highly appreciated

by the patient. We make it easy for our

clients to manage.


solutions that make your company


GCP-trained clinical research nurses

are not medical doctors and are not

there to replace them. However, many

of the routine visits in a trial protocol

do not require specialist equipment or

medical assessment. There are many

protocols for which patients’

recruitment and retention would be

much easier and with enhanced

reliability using the flexibility of offsite

visits.

Although performed outside of the

hospital environment, the visit

procedures happen the same way as at

the study site. Serious adverse events

are immediately reported to the

investigator and appropriate action is

taken when necessary. A courier

collects samples, and the nurse

disposes of sharp and clinical waste

appropriately. Data can be entered

directly onto EDC, or paper CRFs can

be scanned and sent through

smartphone and original copies

returned by courier. Connected

electronic medical (IoTs) devices can

send in real-time all required

measurements under the supervision of

the clinical research nurse.






lockdowns?

April to September 2020 was a frozen

period for us as most of the studies'

inclusion was stopped. Fortunately, we


ABOUT THE LEADERS

Fabrice Beauchene

CEO

Fabrice is a chemist with a master’s

degree in biostatistics and MPhil in

energetic physiology. Fabrice has a

year working in the French base in

Antarctica as a Physiologist studying

emperor penguins and over 20 years

of experience in clinical drug

development for the US Contract

Research Organization (CRO) as well

as for French and global

pharmaceutical companies. Fabrice

also acts as International Informatics

Project Manager for a pharmaceutical

firm in charge of the implementation

of clinical e-tools. Fabrice’s last

employee job was as the Medical

Project Manager at Pharmacia.

Sylvie Kahn

COO

Sylvie is a nurse by profession with more than 25

years of experience and expertise in the

pharmaceutical industry. She started her career as a

firefighter and in the intensive care unit. Further, she

worked in pharma laboratories and Contract

Research Organizations (CRO) in clinical research

with effective management of teams and

individuals, both in a matrix and structured

environments. Sylvie has gained extensive

international experience throughout her career as

CRA, Clinical Project Manager, GCP officer,

Purchasing Manager, Methods and Training

Manager, and later as Head of Corporate Operations

at Pharmacia.

In 2004, when PFIZER acquired PHARMACIA,

Fabrice and Sylvie, after working together for 2

years within Pharmacia decided to launch POPSI

CUBE, to carry out a variety of clinical development

projects with large and small international

pharmaceutical or MedTech customers with the

idea to merge clinical and digital research services.


started getting more work since mid-

September. With the COVID crisis, it

becomes mandatory to think about

adding Home Care Services in your

protocol to avoid any disturbance

during your clinical trial. MISSION

TEC team is proud to work on some of

the most important COVID projects.

We have a chance to do a job that we

love, which is meaningful and matters

to everyone.








At Mission TEC we have the chance to

be part of the POPSI CUBE group

which is a full-service CRO (on the

sponsor side) with expertise in Clinical

Research as well as in Digital. POPSI

CUBE is known for developing

innovative tools for a long time with its

internal team of IT developers. The

vision and motivation of POPSICUBE

behind buying Mission TEC in 2014

was to get a field force to be able to

deploy IoT and biosensors to patients

in good conditions by proposing a

network of clinical research nurses

able to install, maintain, and explain

these new technologies to the patient to

guarantee the success of these virtual

studies.






“

MISSION TEC

team is proud

to work on

some of the

most important

COVID projects.

We have a

chance to

do a job that

we love,

which is

meaningful

and matters

to everyone.

“

Home clinical services will become a

must-to-have for your clinical trial as

patients don’t want to waste their time

at the hospital for a follow-up visit.

Home visits reduce the burden of the

clinical trials for patients, help for

retention and allow investigators to

recruit more as the workload is shared

with the clinical flying nurses. And it’s

not increasing the budget for the

sponsor.

Participation in clinical trials can be

difficult, emotionally and physically

for many patients, preventing

enrolment and impacting on retention.

Also, new risks (virus) can disturb

seriously the course of your clinical

studies. Why not try a different

approach and bring the trial to the

patient? MISSION TEC can set up it

now and everywhere!

As an established leader, what would

be your advice to the budding

entrepreneurs and enthusiasts

aspiring to venture into healthcare

services?

Put yourself in the patient's shoes. We

saw clinical protocol with 7

biosensors; just think about charging

them all. Keep in mind that Clinical

Research nurses are fully part of the

investigator’s team. Clinical home

services are performed under the

supervision and responsibility of the

site investigator. Be reasonable and

patient centric.

How do you envision scaling your


The main challenge for us today is to

recruit and train nurses to be able to

provide an international grid of

constant and high-quality services. We

saw that nurses are willing to

participate in clinical trials. We are

working to develop a Clinical Research

Nurses Educational Program with

LSLEAD (Life Sciences Leadership

School in Paris) to help nurses provide

specialized and professionalized

services.


Tom Page

Managing Director



WEST PARK

C A R E

High Quality and Consistent Care at Home

Care Homes have been around for decades in the

UK. However, many people do not like the idea of

a care home for themselves or their loved ones.

People more and more want to be taken care of in their own

home surrounded by their family members with the help of

high-quality home care providers.

When Tom Page, Managing Director of West Park Care,

had to find a home care service provider for his loved one,

he realised the lack of quality care in this space and how

challenging it was to organise. However, rather than

fighting the already existing system, Tom decided to make

the change by founding West Park Care, which has become

a renowned home care provider in the UK.

West Park Care focuses on a customer-centric approach by

committing to support clients through every step of the care

cycle and provide bespoke care. The company’s non-rushed

approach with client calls and meetings enables its care

experts to analyse and understand the clients’ needs. This

further has helped the company establish itself as a highquality,

professional and consistent home care provider in

the community.

“

AS AN ENTREPRENEUR,

YOU NEED TO

PROVIDE A SERVICE

THAT MEETS

CLIENTS' NEEDS AND

MAKES THEIR LIVES

EASIER AND THE REST

WILL FOLLOW.

“

Read the following interview to get a glimpse of how West

Park Care was founded and how the organisation has been

disrupting the home care space with its improved and

client-friendly services.


Tom, brief us about your journey in the healthcare

industry.

I have a strong background in customer service and sales

working both in the banking sector and corporate sales. It

was whilst I was working as a Head of Sales that I had to

organise care for a loved one and could not understand why

the process was so confusing and, in my opinion, the

quality of care was often so poor. I decided that by focusing

on some key aspects such as having full-time permanent

staff, consistency of service, and bespoke care packages the

entire experience could be much more positive. I started the

business with a business partner who has a successful

business delivering specialist care to children and we have

grown to strengthen our high standards and client

satisfaction.

Tell us more about your home care solutions that make

your company stand out from the competition?

All of our home care packages are designed bespoke to

each client as we do not believe in a one size fits all

approach to home care. We match our highly trained Care

Experts with each client and ensure that our clients only see

a small team of carers to provide consistent services. We

offer a minimum of one-hour care calls to ensure that our

clients and staff never feel rushed and also have enough

time to interact during the call. Using our full-time staff and

bespoke packages we ensure that care delivery is individual

to each client and of the highest quality.



your company fared during the pandemic and


I think the pandemic created a lot of fear and uncertainty

for both staff and clients in the healthcare sector and we

noticed this especially with our elderly clients. As a

business, we responded quickly to the key issues of PPE

and client and staff exposure by ordering a large amount of

PPE and limiting even further how many staff members

visited clients to try and minimise the risk of infection. It is

with great pleasure to say that over a year on we have not

had any staff or clients contract the virus, but we remain

cautious daily. I do think that the pandemic has made more

people look for care in their own homes instead of going

into a care home, where the risk of infections has been high.

What is your opinion on the necessity for healthcare

service providers to align their offerings with newer

technological developments, especially when it comes to

catering to changing patient preferences and needs?

I think this is essential and something we have implemented

by using a dedicated care software to manage our service

delivery. Our Care Experts log notes from each visit live

and these notes can be viewed by the office team to react

quickly to any changes but also allows family members to

have access to these notes for peace of mind that their loved

one is receiving the care they require. The software also

allows us to ensure that our staff members who are often

lone working are safe in the community. I think a big step

forward would be a system where we could integrate with

other professionals such as social workers, GP’s and district

nurses.

In your opinion, what could be the future of the

healthcare services sector post the pandemic? And how

are you strategizing your company’s operations for that

future?

I think there will be a shift towards more care at home as

people realise that good quality home care is available and

that a care home is not the only option. I think our

experienced care staff have been a huge help to people for

both necessities and also for companionship. I hope that

people appreciate the care sector and the vital jobs that are

being done. As a company, we are now more than ever

focusing on the quality of our service delivery and looking

to launch our service into more areas of the country.

As an established leader, what would be your advice to

the budding entrepreneurs and enthusiasts aspiring to

venture into healthcare services?

My main advice would be to focus on quality not price. It is

essential that the service you deliver is of the highest

quality and that it is focused on the client and also the staff

involved in your company. Without our amazing care team,

I would not have a business so you must look after your

team so that they look after your clients. As an entrepreneur,

you need to provide a service that meets clients’ needs and

makes their lives easier and the rest will follow.

How do you envision scaling your company’s operations

in 2021?

I am hopeful that as we come out of the back of the

pandemic, we can launch into two new areas relatively

quickly and build on our success. I think we can offer

employment to a lot of people and deliver some growth to

local economies whilst helping more and more clients in

their own homes.


Europe&amp;#039;s 10 Most Trusted Home Care Providers 2021

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Europe's 10 Most Trusted Home Care Providers 2021