08.07.2021 Views

BUSINESS NEWS FEBRUARY 2021

Seasonal Greetings from FIRENIB Media Pvt. Ltd, a Conglomerate, with diversified interest in current and upcoming business activities, is spreading its wings in Kerala, all important cities in the country and also abroad. Its sister concern BUSINESS NEWS is a popular much sought after business journal which has created much good will among the business community of Kerala. BUSINESS NEWS which started in 2000 from Palakkad has a wide circulation. It possess RNI Registration and MSME Registration. Business News covers a wide spectrum of business areas like management, entrepreneurship, Education, Insurance, share market, retailing, distribution marketing, new trends in advertising and the like. The journal has secured high ranking in the media list by I & PR dept. of Government of Kerala.

Seasonal Greetings from FIRENIB Media Pvt. Ltd, a Conglomerate, with diversified interest in current and upcoming business activities, is spreading its wings in Kerala, all important cities in the country and also abroad. Its sister concern BUSINESS NEWS is a popular much sought after business journal which has created much good will among the business community of Kerala. BUSINESS NEWS which started in 2000 from Palakkad has a wide circulation. It possess RNI Registration and MSME Registration. Business News covers a wide spectrum of business areas like management, entrepreneurship, Education, Insurance, share market, retailing, distribution marketing, new trends in advertising and the like. The journal has secured high ranking in the media list by I & PR dept. of Government of Kerala.

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]pkvXIw 21 e¡w 02 50/- February 2021

P\{]nb

kwcw`IÀ



2021

21

02

Chief editor

S.V. Iyer

General manager (marketing)

Haridas M K

Sr. consultant (marketing)

Anil panicker

Marketing Manager

(Kerala & Tamilnadu)

Sunilkumar P S

9539009313

Chief Manager

(Thiruvananthapuram)

Jithin raj R S

Circulation manager (Kerala)

Suseela K

Senior Reporter

R G Gireesh

Office administration

Vinaya K M

Graphics & design

Mohammed safuvan

a

]-Xo-£-I-tfm-sS

ap-tm-«v

-lm-am-cn hn-X-¨ `o-Xn-bpw Xn-cn-¨-Sn-I-fp-sam-

pw A-h-km-\n-¨n-«n-sÃ-¦n-epw tem-Iw ]p-

¯-\p-WÀ-Æv ssI-h-cn-¨p Xp-S-§n-bn-cn-¡p-

p. k-ap-{Z-¯n-te-¡v \-Zn-IÄ F- t]m

-se _n-kn-\-kv \yq-kpw A-Xn ]-¦p-h-ln-

¡m-\p-Å b-Xv-\-¯n-em-Wv. c-ïp ]-Xn-ämïp-Im-e-am-bn

a-e-bm-fn kw-cw-`-IÀ-¡n-S-bnep-f-f

_n-kn-\-kv \yq-kv I-gn-ª Ip-d-¨p

hÀ-j-§-fm-bn {]nâv F-Un-j-\p ]p-d-sa

Un-Pn-ä F-Un-j-\pw ]p-d-¯n-d-¡p-p-ïv.

]p-Xp k-l-{km-Ð-¯n-sâ {]-Y-a-Zn-

\-am-b 2000 P-\p-h-cn H-n-\v B-Zy e-¡w

]p-d-¯n-d-§n. Xp-SÀ-v hn-hn-[ I-S-¼-

IÄ I-S-v 2021 epw {]-bm-Ww Xp-S-cm³

k-lm-bn-¨v Iq-sS \n--hÀ Ip-d-¨-Ã. tem-

Iv-Uu¬ Im-e-¯v-- C-cpÄ ]m-X-bn shfn-¨-ta-In

ap-tm-«v-- \-S-¡m³ k-lm-bn-¨

A-`yp-Z-b Imw-£n-IÄ-¡v \-µn.

km-aq-ln-I þ ImÀ-jn-I-þ-hym-hkm-bn-I

cw-K-§-fn-se am-ä-§-fpw km-¼-

¯o-I ta-J-e-bn-se kv-]-µ-\-§-fp-am-bn

C-\n-bpw ssI-tImÀ-¯v bm-{X Xp-S-cmw.

{]-tNm-Z-\-am-bn Iq-sS \nÂ-¡p-I F-

A-`yÀ-°-\-tbm-sS C-cp-]-Xmw hmÀ-jn-I-

¸-Xn-¸v hm-b-\-¡mÀ-¡v k-aÀ-¸n-¡p-p.

Sow _n-kn-\-kv \yq-kv



06 kz-Im-cy-hÂ-¡-c-Ww

I-cp-t¯-Ip-tam?

10

B-bpÀ-th-Z-hpw i-kv-{X-{In-b-bpw

sIm-gp-¡p- hn-hm-Zw

16

am-t\-Pv-saâv Xn-cn-¨-dn-bm³ F-^n-jy³-kn

20 Im-cy-§Ä 20

\n-t£-]w

I-cp-X-tem-sS am-{Xw

22 24 28

sI-«n-S-§Ä-¡pw

t{S-Uv amÀ-¡v

\-Ã Po-h-\-¡m-cpw

Øm-]-\-¯n-sâ hn-P-b-hpw

_n-kn-\-kv hn-P-bn-¡-W-sa-¦nÂ

t]-cn Im-cy-ap-ïv!

_nkn\kv \yqkv 5 February 2021


current affairs

kz-Im-cy-hÂ-¡-c-Ww

I-cp-t¯-Ip-tam?

-[

_n-kn-\-kv \yq-kv _yp-tdm

-\-a-{´n \nÀ-½-e ko-Xm-cm-a³ A-h-X-cn-¸n-¨

2021 þ 22 te-¡p-Å tI-{µ-_-P-än kz-Imcy-hÂ-¡-c-W-¯n-\v

Du-Â \Â-Ip-t¼mÄ

C-¡m-cy-¯n h-en-b hn-aÀ-i-\-§-fpw

D-b-cp-p-ïv. 1.75 e-£w tIm-Sn cq-]-bp-sS

Un-kv C³-sh-Ìv-saâv ]-²-Xn-I-fm-Wv a-{´n

_-P-än e-£y-an-Sp--Xv. C-Xv 2018 \v ti-jap-f-f

_-P-äp-I-fn-se G-ä-hpw D-bÀ- c-ïma-s¯

Un-kv C³-sh-Ìv--saâv Xp-I-bm-Wv.

2021 te-¡p-f-f _-P-äv F-Ìn-ta-äv 2,10,000

tIm-Sn-bm-bn-cp-s-¦n dn-ssh-kv-Uv F-Ìnta-änÂ

C-Xv 32000 tIm-Sn-bm-bn Np-cp-§p-I-

bpw sN-bv-Xp. Cu _-P-änÂ1,75,000 tIm-Sn-bm-

Wv F-Ìn-ta-äv. Unkv C³shÌvsaâv _Päv

FÌntaäpw BIvNzepw (Xp-I tImSnbn )

_nkn\kv \yqkv 6 February 2021


\m-ep kp-{]-[m-\ ta-J-e-

I-sf-bm-Wv a-{´n e-£yw sh-bv-¡p-

-sX-¦n-epw B-täm-an-Iv F-\À-Pn,

kv-t]-kv Bâv Un-^³-kv, {Sm³-kvt]mÀ-«v

Bâv sS-en-I-½yq-Wnt¡-j³,

]-ÆÀ, s]-t{Sm-fn-bw, IÂ-

¡-cn-bpw a-äp [m-Xp-¡-fpw, _m-¦nw-

Kv, C³-jz-d³-kv, ^n-\m³-jyÂ

kÀ-Æo-k-kv F-n-h-sb-Ãmw kz-

Im-cy-hÂ-¡-c-W-¯n-\p e-£yw

sh-bv-¡p-p-ïv. cm-Pyw h-en-b

tXm-Xn kz-Im-cy-hÂ-¡-c-W-¯nte-¡p

\o-§p--Xn-sâ hy-à-am-b

kq-N-\-I-fm-Wv C-Xp-h-gn [-\-a-{´n

\Â-Ip--Xv. ]-s£ Ir-Xy-am-b k-ab-]-cn-[n

\n-Ý-bn-¨n-«n- -s-Ãp am-{Xw.

2021þ22 km-¼-¯o-I hÀj-t¯-¡p-f-f

_-P-äv e-£y-am-b

1,75,000 tIm-Sn-sb--Xv Xn-I-¨pw

km-[y-am-Ip- H-p-X-s-bm-Wv.

Im-c-Ww Cu Xp-I-bn H-cp e-£w

tIm-Sn cq-]-bpw cm-Py-¯n-sâ A-

`n-am-\-am-b sse-^v C³-jz-d³-kv

tImÀ-]-td-j-sâ-bpw c-ïp kz-Imcy

_m-¦p-I-fp-sS-bpw H-cp P-\-dÂ

C³-jz-d³-kv I-¼-\n-bp-sS-bpw Hml-cn-IÄ

{]m-Y-an-I hn-]-Wn-bnÂ

hn-äp-sIm-ïv e-£y-am-¡p-p F--

Xm-Wv.

F-bÀ C-´y, _n-]n-kn-

FÂ, I-sï-bv--\À tImÀ-¸-td-j³

Hm-^v C-´y, jn-¸nw-Kv tImÀ-¸td-j³

F-n-h-sb-Ãmw kz-Im-cyhÂ-¡-c-W-¯n-sâ

]-«n-I-bn-ep-ïv.

sF-Un-_n-sF _m-¦n-\p ]p-d-sa

c-ïp s]m-Xp-ta-J-em _m-¦p-I-fpw

H-cp P-\-d C³-jz-d³-kv I-¼-

\n-bpw 2021þ22 se en-Ìn C-Sw

tX-Sp-p. Un-kv C³-sh-Ìv--saâv

\-S-¡p- I-¼-\n-I-fp-sS \n-Ýn-X i-

X-a-m\w Hm-l-cn-IÄ kÀ-¡mÀ ssIh-iw

h-¨p-sIm-ïv _m-¡n-bp-f-f

Hm-l-cn-I-fm-Wv kz-Im-cy \n-t£-]-

¯n-\p hn-«p \Â-Ip-I.

]-»n-Iv--sk-ÎÀ bq-Wn-äp-

I-fp-sS-bpw hn-hn-[ kÀ-¡mÀ Un-

¸mÀ-«p-saâp-I-fp-sS-bpw `q-an-bpw

t\m¬ tImÀ A-k-äp-I-fpw h-en-b

tXm-Xn hn-ä-gn-¡m-\pw kÀ-¡mÀ

e-£y-an-Sp-p-ïv. H-p-In t\-

cn-«p-f-f hn-ev-]-\ A-sÃ-¦n k-

am-\-am-b a-sä-s´-¦n-epw h-gn-I-fneq-sS-bp-f-f

hn-ev-]-\. \-ã-¯nÂ

{]-hÀ-¯n-¡p- sk³-{SÂ ]-»n-Iv

sk-ÎÀ FâÀ-ss{]-kp-I-fp-sS Imcy-¯n-epw

G-Xm-ïv Xo-cp-am-\-ambn-«p-ïv.

\n-Ýn-X k-a-b-]-cn-[n-¡pf-fnÂ

C-h A-S-¨p-]q-«p--Xn-\p ]p

-Xn-b sa-¡m-\n-kw X-s \-S-¸m-

¡m-\m-Wv Xo-cp-am-\w.

I-gn-ª 10 hÀ-j-¯n-\n-

S-bn tI-{µ-kÀ-¡m-dp-IÄ \-S-¸m-

¡m³ e-£y-an-« Un-kv C³-sh-

Ìv--saâv ]-²-Xn-I-fn 2018, 2019

hÀ-j-§-fn am-{X-am-Wv e-£yw

ssI-h-cn-¡m³ km-[n-¨n-«p-f-f-Xv.F-

m h-cpw hÀ-j-§-fn C-Xv

DuÀ-Ön-X-am-¡p-t¼mÄ h-cm-\n-cn-

¡p--Xv h-en-b {]-Xn-tj-[-§Ä

Iq-Sn-bm-Wv.

_nkn\kv \yqkv 7 February 2021


current affairs

Im-e-]-cn-[n I-gn-ª

hm-l-\-§Ä

s]m-fn-¨-Sp-¡p-t¼mÄ ..

cm-

_n-kn-\-kv \yq-kv _yp-tdm

Py-s¯ kz-Im-cy-hm-l-\ D-S-a-IÄ-¡v B-i-

¦-bp-sS Im-e-am-Wv. _-P-än sh-ln-¡nÄ

kv--{Im-t¸-Pv t]m-fn-kn {]-Jym-]n-¨-tXm-sSbm-Wv

hm-l-\ D-S-a-IÄ-¡n-S-bn hn-hn-[-

X-cw kw-i-b-§-fpw Nn-eÀ-s¡-¦n-epw B-i-

¦-bp-ap-ïm-bn-cn-¡p--Xv. 20 hÀ-j-¯n-\v

ap-I-fn ]-g-¡-ap-Å kz-Im-cy hm-l-\-

§-fpw 15 hÀ-j-¯n-\v ap-I-fn ]-g-¡-ap-

Å hm-Wn-Py hm-l-\-§-fpw s]m-fn-¡-Ww

F-m-Wv [-\-a-{´n \nÀ-a-e ko-Xm-cm-a³ A-h-

X-cn-¸n-¨ _-P-än \nÀ-tZ-in-¡p--Xv. hm-l-\-

§-fn \n-p-Å A-´-co-£ a-en-\o-I-c-Ww

Ip-d-¨v \n-c-¯p-I-sf ]-c-am-h-[n ]-cn-Øn-Xn

ku-lr-Z-am-¡p-I F- e-£y-¯n-sâ `m-K-ambm-Wv

Cu \nÀ-t±-iw.

_-P-äv A-h-X-c-Ww ]qÀ-¯n-bm-b-tXmsS

D-b-cp- tNm-Zy-§-fn H-v F-Ãm hm-l-

\-§-fpw s]m-fn-t¡-ïn h-cp-tam? F--Xm-Wv.

_nkn\kv \yqkv 8 February 2021


C-Ã F-p-X-s-bm-Wv D-¯-cw.

t\-c-s¯ ]-d-ª Im-e-]-cn-[n

I-gn-ª kz-Im-cy-þ-hm-Wn-Py hml-\-§Ä

^n-äv--\-kv sS-Ìn-\v lm-

P-cm-¡mw. Hm-t«m-am-än-Iv ^n-äv--\-kv

skâ-dn ]-cn-tim-[-\ \-S-¯n

hm-l-\w Im-cy-£-a-am-Wv F-v

t_m-[y-s¸-Sp-I-bm-sW-¦n B

hm-l-\w ho-ïpw D-]-tbm-Kn-¡p-Ibpw

sN-¿mw.. sS-Ìv ]m-km-bmÂ

am-{X-sa ^n-äv--\-kv kÀ-«n-^n-¡-äv

e-`n-¡p. A-Ãm-¯-h-bm-Wv s]mfn-¡m-\m-bn

ssI-am-td-ï-Xv . ^n-äv- -\-

kv kÀ-«n-^n-¡-äv e-`n-¨m hm-l-\w

A-©p hÀ-jw Iq-Sn D-]-tbm-Kn-

¡mw. A-Xn-\p ti-jw ho-ïpw

sS-Ìv \-S-¯-Ww. F-m H-cp

^n-äv--\-kv sS-Ìn-\v \mÂ-¸-Xn-\m-bncw

cq-]-tbm-fw sN-e-hp h-cp-sa-m-

Wv I-W-¡m-¡p--Xv. C-Xn-\v ]p-d

-ta tdm-Uv Sm-Iv--kv, {Ko³ Sm-Iv--kv

F-n-h-bpw A-S-t¡-ïn h-cpw.

tdm-Uv \n-Ip-Xn-bp-sS 10 i-X-am-\w

ap-XÂ 25 i-X-am-\w h-sc h-cpw

{Ko³ Sm-Iv--kv F-m-Wv {]-Xo-£n-

¡-s¸-Sp--Xv. ]-cn-Øn-Xn a-en-\o-Ic-Ww

Iq-Sn-b UÂ-ln-þ-F³-kn-BÀ

ta-J-e-bn C-Xv A-¼-Xv i-X-am-\-

t¯m-fw h-cp-sa-m-Wv dn-t¸mÀ-«p-

IÄ .^n-äv--\-kv sS-Ìv ]m-km-Im-¯

hm-l-\-§Ä D-]-tbm-Kn-¡p--Xv

\n-b-a-hn-cp-²-am-Ipw. C-h A¬-c-

Pn-kv--t{S-Uv B-bm-Wv ]-cn-K-Wn-¡p-

I. A-¯-cw hm-l-\-§Ä ]n-o-S

\n-c-¯n-en-d-¡m³ I-gn-bn-Ã. C-h

s]m-fn-¡m-\m-bn ssI-am-d-Ww. B-cv

s]m-fn-¡pw, F-§-s\ s]m-fn-¡pw

Xp-S-§n-b Im-cy-§Ä ssh-Im-sX

Iq-Sp-XÂ hy-à-X ssI-h-cn-¡psa-m-Wv

hn-h-cw. a-en-\o-I-c-W

\n-b-{´-W-¯n-\p ]p-d-sa ÌoÂ,

tIm-¸À, A-eq-an-\n-bw F-n-h-bpsS

C-d-¡p-a-Xn . hm-l-\-§Ä s]mfn-¡p--Xn-eq-sS

Ip-d-bv-¡m-\m-hpw.

2022 G-{]n H-n-\v ]p-Xnb

\-bw {]m-_-ey-¯n h-cpw.

\n-e-hn 20 hÀ-j-¯n Iq-Sp-

XÂ {]m-b-ap-Å 51 e-£w sse-äv

tam-t«mÀ hm-l-\-§Ä cm-Py-¯pïv

F-m-Wv a-{´m-e-b-¯n-sâ

I-W-¡v. 15 hÀ-jw I-gn-ª 17

e-£w hm-Wn-Py hm-l-\-§-fp-apïv.

A-Sp-¯ hÀ-j-t¯m-sS C-h ]q

À-W-am-bn \n-c-s¯m-gn-bp-sa-m-Wv

I-W-¡p-Iq-«p--Xv.

_nkn\kv \yqkv 9 February 2021


special STORY

B-bpÀ-th-Z-hpw i-kv-{X-{In-b-bpw

sIm-gp-¡p- hn-hm-Zw

sk

_n-kn-\-kv \yq-kv _yq-tdm

³-{S Iu¬-kn Hm-^v C-´y³ sa-Unkn³

(kn-kn-sF-Fw) _n-cp-Zm-\-´-c _ncp-Zw

t\-Sn-b B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡v

58 X-cw i-kv-{X-{In-b-IÄ \-S-¯m³ A-

\p-h-Zn-¡p- H-cp hn-Úm-]-\w \-hw-_À

19\v ]p-d-¯n-d-¡n. F-mÂ, sk³-{SÂ

Iu¬-kn Hm-^v C-´y³ sa-Un-kn-sâ

Cu \-S-]-Sn-s¡-Xn-sc A-tem-¸-Xn tUm-

ÎÀ-amÀ cm-Py-hym-]-I-am-bn {]-Xn-j-[w

\-S-¯n-bn-cp-p. Nn-In-Õm-co-Xn-I-sf Iq-

«n-¡p-g-bv-¡p- co-Xn A-\p-h-Zn-¡m-\m-hnsÃ-pw

C-Xn-s\-Xn-sc {]-t£m-`-hp-am-bn

ap-tm-«p t]m-Ip-sa-pw C-´y³ sa-Un-

¡Â A-tkm-kn-tb-j-\pw (sF-Fw-F)

hy-à-am-¡n-bn-cp-p.

sk³-{S Iu¬-kn Hm-^v

C-´y³ sa-Un-kn³ K-k-äv t\m-«n-^nt¡-j-\nÂ

(B-bpÀ-th-Z ]n.Pn. F-Pypt¡-j³)

h-cp-¯n-b t`-Z-K-Xn-bn i-ey-

X-{´-¯n (P-\-d kÀ-P-dn) 39 X-cw

i-kv-{X-{In-b-I-fn-epw im-em-Iy-X-{´-¯nÂ

(Ophthalmology and ENT) 19 X-cw i-kv-{X-

{In-b-I-fn-epw ]n.Pn hn-ZymÀ-Yn-IÄ

{]m-tbm-Kn-I ]-cn-io-e-\w t\-S-W-sa-v

\n-jv--IÀ-jn-¨n-cn-¡p-p. Iq-Sp-XÂ kÀ-P-

·m-sc k-Ö-cm-¡p-I F- e-£y-t¯m-Sp

Iq-Sn-bm-Wv kÀ-¡mÀ C-¯-c-sam-cp Xo-cpam-\w

F-Sp-¯n-cn-¡p--Xv.

B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡v i-kv-

{X-{In-b-bv-¡v A-\p-a-Xn \Â-In-b sk³-{SÂ

Iu¬-kn Hm-^v C-´y³ sa-Un-kn-sâ \-S-]-

Sn i-cn-b-sÃ-m-bn-cp-p tI-c-f ¹m-Ìn-Iv kÀ-

P³-kv A-tkm-kn-tb-j-\pw A-`n-{]m-b-s¸-«-Xv.

B-bpÀ-th-Z-¯n-\v A-Xn-tâ-Xm-b i-àn-bpw

kzm-[o-\-hpw {]-I-S-am-¡m³ I-gn-bp- ta-Je-bn-em-Wv

A-Xv {]-tbm-P-\-s¸-Sp-t¯-ï-Xv.

A-Ãm-sX B-[p-\n-I ssh-Zy-im-kv-{X-¯n-sâ

A-Xn-hn-Z-Kv-[ co-Xn-I-fp-am-bn Iq-«n-¡p-g-¨-sÃ-

pw A-hÀ hy-à-am-¡p-p.

B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡v hn-hn-[

h-Ip-¸p-I-fn-se i-kv-{X-{In-b-IÄ \-S-¯m-\m-bn

c-ïv _n-cp-Zm-\-´-c _n-cp-Z tIm-gv- -kp-IÄ \-S-¸nem-¡m-\m-Wv

tI-{µ B-bp-jv a-{´m-e-b-¯n-sâ

Xo-cp-am-\w. kÀ-P-dn-IÄ \-S-¯m-\p-Å ]-en-ioe-\w

\Â-Im³ \n-e-hn tbm-Ky-X-bp-Å-hÀ

e-`y-a-Ãm-¯-Xn-\m tam-tU¬ sa-Un-kn³

tUm-ÎÀ-amÀ C-hÀ-¡v ]-cn-io-e-\w \Â-I-Wsa-pw

B-bp-jv a-{´m-e-bw hy-à-am-¡n-bn-

«p-ïv. F-m A-hn-b Nn-In-Õ cm-Py-s¯

B-tcm-Ky-cw-K-¯n-\v tZm-jw sN-¿p-sa-pw

hn-hn-[ Nn-In-Õm-[m-c-IÄ X-½n Iq-«n-¡-eÀ-

¯m-\p-Å \o-¡w A-\p-h-Zn-¡n-sÃ-p-am-Wv

tam-tU¬ sa-Un-kn³ s{]m-^-j-W-ep-IÄ

hy-à-am-¡p--Xv.

_nkn\kv \yqkv 10 February 2021


{X-{In-b \-S-¯m-sa-pw th-ï-{X

]-cn-io-e-\w \Â-In-bm a-Xnsb-pw

B-tcm-Ky-a-{´n sI sI

ssi-e-P ]-{X-k-t½-f-\-¯nÂ

]-d-ªp. B-bpÀ-th-Z tUm-ÎÀamÀ-¡v

kÀ-P-dn-IÄ \-S-¯m³

tI-{µ-kÀ-¡mÀ \Â-In-b A-\p-a-

Xn-sb A-\p-Iq-en-¨p sIm-ïm-Wv

B-tcm-Ky-a-{´n cw-K-s¯-¯n-b-Xv.

F-m ap-sm-cp-¡-an-Ãm-sX C-

¡m-cyw \-S-¸n-em-¡-cp-sX-v a-{´n

Iq-«n-t¨À-¯p. F-Ãm kn-Ì-¯n-

\pw A-Xn-tâ-Xm-b co-Xn-I-fp-ïv.

kÀ-P-dn-sb Ip-dn-¨v tIm-gv--kn-sems¡

DÄ-s¸-Sp-¯n sIm-ïv s{S-bn-

\n-Mv H-s¡ e-`y-am-bm kÀ-P-dn

\-S-¯p--Xn hn-tcm-[-an-sÃ-pw

a-{´n hy-à-am-¡n.

hn-Z-Kv-[-cp-sS {]-Xn-I-c-Ww

B-bpÀ-th-Z-hpw i-kv-{X-{In-b-bpw

`m-c-Xw tem-I-¯n-\p \Â-In-b kw-

`m-h-\-bm-Wv B-bpÀ-th-Zw. tI-c-f-

¯n ZoÀ-L-Im-e-s¯ ]m-c-¼-cy-am

-Wv B-bpÀ-th-Z-¯n-\p-f-f-Xv. B-bpÀth-Z

ssh-Zy-·m-cpw tUm-ÎÀ-am-cpw

\q-äm-ïp-I-fm-bn C-hn-S-s¯ P-\-

§Ä-¡p tcm-K-im-´n-bpw B-tcm-

Ky-hpw \Â-In h-cp-p. B-bn-c-¡-

W-¡n-\v hÀ-j-§-fm-bn C-´y-bnÂ

D-]-tbm-Kn-¨v h-cp- Nn-In-Õm-co-

Xn-bm-Wv B-bpÀ-th-Zw. B-bpkv,

th-Zw F-o c-ïp hm-¡p-IÄ

tNÀ-m-Wv B-bpÀ-th-Zw F- t]-

cp-ïm-b-Xv. N-c-I kw-ln-X, kp-

{ip-X kw-ln-X, A-ãmw-K-lr-Z-bw

F-n-h-bm-Wv {]-ap-J B-bpÀ-th-Z

{K-Ù-§Ä.

i-kv-{X-{In-b-bp-sS ]n-Xm-hm

-b kp-{ip-Xm-Nm-cy-sâ kn-²m-´-

§Ä A-Sn-Øm-\-am-¡n-bm-Wv B-

bpÀ-th-Z i-kv-{X-{In-b-IÄ \-S-¯n

h-cp--Xv. i-kv-{X-IÀ-½-§-sf-¸-än

h-f-sc hn-i-Z-am-bn X-s kp-{ip-Xkw-ln-X

F- a-l-Zv-{K-Ù-¯nÂ

{]-Xn-]m-Zn-¨n-«p-ïv. hn-hn-[ i-kv-

{X-IÀ-½-§Ä A-Xn-sâ D-]-hn-`m-

K-§Ä, 101 X-cw b-{´-§Ä, 20

i-kv-{X-§Ä, A-\p-i-kv-{X-§Ä,

A-\p-i-kv-{X-IÀ-½-§Ä F-n-h

a-l-Zv-{K-Ù-¯n hy-à-am-bn hni-Zo-I-cn-¨n-«p-ïv.

F-«v X-c-¯n-ep-Å i-kv-{X-

{In-b-I-sf Ip-dn-¨v kp-{ip-X-kw-ln-XbnÂ

kp-{ip-Xm-Nm-cy³ hn-h-cn-¡p-

p-þ-tO-Zyw (ap-dn-¡Â), t`-Zyw

(]n-fÀ-¡Â), te-Jyw(D-c-bv-¡Â),

th-[yw(Xp-f-bv-¡Â), G-jyw(ikv-{Xw

I-S-¯Â), B-lm-cyw(]n-

Sn-s¨-Sp-¡Â), hn-{km-hyw(tNmÀ-

¯n-sb-Sp-¡Â), ko-hyw(Xp-Â)

F-n-§-s\. kp-{ip-X-kw-ln-X

F- a-l-Zv-{K-Ù-¯n 1200 tcm-

K-§-fpw 700 Hu-j-[ k-ky-§-fpw

Øm-\w ]n-Sn-¨n-«p-ïv. kp-{ip-Xkw-ln-X-bnÂ

hn-hn-[ tcm-K-§Ä-

¡v 125Â ]-cw i-kv-{X-{In-bm IÀ-

½-§-sf Ip-d-¨v ]-d-ªn-«p-ap-ïv.

B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡v i-kv-

{X-{In-b \-S-¯m-sa-v B-tcm-Kya-{´n

""B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡v i-

kv-{X-{In-b \-S-¯m-sa-v tI-{µ

kÀ-¡mÀ \n-b-aw kzm-K-XmÀ-lam-Wv.

i-kv-{X-{In-b-bp-sS ]n-Xmhm-Wv

kp-{ip-Xm-Nm-cy³. A-t±l-¯n-sâ

{]-hÀ-¯n-IÄ tem-Iw

Aw-Ko-I-cn-¨-Xm-Wv. B-bpÀ-th-Z

hn-ZymÀ-°n-IÄ-¡v kn-e-_-knÂ

i-kv-{X-{In-b-sb Ip-dn-¨v hn-i-Z-ambn

]Tn-¡m-\p-sï-¦n-epw A-hÀ-¡v

A-Xv {]m-Îo-kv sN-¿m³ km-[n-¨ncp-n-Ã.

an-I-¨ ]-co-i-e-\w \Â-

In-bm Iq-Sp-X B-bpÀ-th-Z

tUm-ÎÀ-am-sc hmÀ-s¯-Sp-¡m³

km-[n-¡pw. 58 X-cw i-kv-{X-{Inb-IÄ

\-S-¯m-\m-Wv B-bpÀ-th-Z

tUm-ÎÀ-amÀ-¡v A-\p-hm-Zw \Â-

In-bn-«p-Å-Xv. C-Xv ]p-Xn-b kw-hnsI

sI ssi-e-P

B-tcm-Ky-a-{´n

B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡v i-kv-

A-P-bv tPmÀ-Pv hÀ-Ko-kv,

am-t\-Pn-Mv U-b-d-ÎÀ, _n-]m

{U-Kv e-t_m-d-«-do-kv

_nkn\kv \yqkv 11 February 2021


[m-\-§Ä D-]-tbm-Kn-¨v F-§-s\

\-S-¯m-sa-m-Wv C-\n Nn-´n-t¡-

ï-Xv. am-{X-a-Ã, C-v C-´y-bnÂ

B-h-iy-¯n-\v kÀ-P³-am-sc e-`ya-Ã.

Cu km-l-N-cy-¯n Iq-Sp-

XÂ kÀ-P³-am-sc k-Ö-cm-¡p-I

F- e-£y-t¯m-Sv Iq-Sn-bm-Wv

kÀ-¡mÀ C-¯-c-sam-cp Xo-cp-am-\w

F-Sp-¯n-cn-¡p--Xv. ''

""Cu \n-b-aw Rm³ kzm-K-Xw

sN-¿p-p. _n-F-Fw-F-kv I-cn-

¡p-e-¯n X-s kÀ-P-dn-sb

Ip-dn-¨v ]Tn-¸n-¡p-p-ïv. am-{X-a-Ã,

C-Xp-am-bn _-Ô-s¸-«v ]-e ta-J-e-

I-fn-epw Pn-Ãm B-ip-]-{Xn-I-fn-epw

a-äpw hn-ZymÀ-°n-IÄ-¡v s{S-bn-\n-

§pw e-`n-¡p-p-ïv. kÀ-¡mÀ ]p

-d-¯n-d-¡n-b \n-b-aw A-\p-k-cn-¨v

_n-cp-Zm-\-´-c _n-cp-Zw I-gn-ªv

i-ey, im-e-Iy F-n-h-bn kvs]-j-sse-kv

sN-bv-X hn-ZymÀ-Yn-

IÄ-¡v kÀ-P-dn \-S-¯mw. C-XnÂ

Iq-Sp-XÂ ]-co-i-e-\w e-`n-t¡-ï

ta-J-e-IfnÂ

an-I-¨ ]-cn-io-e-\w \Â-Imhp--Xm-Wv.

B-[p-\n-I Nn-In-Õm

kw-hn-[m-\-§-fpw D-]-I-c-W-§-

fpw H-cp hn-`m-K-¡mÀ-¡v am-{X-ap-

Å-X-Ã. ]-co-io-e-\w e-`n-¨mÂ

C-Xv F-Ãm tUm-ÎÀ-amÀ-¡pw

D-]-tbm-Kn-¡m-hp--Xm-Wv. `m-hnbnÂ

Câ-t{K-ä-Uv tIm-gv--kp-IÄ

kÀ-¡mÀ sIm-ïp h-t-¡pw.

C-Xv `m-hn-bn k-aq-l-¯n-\v Iq-

Sp-XÂ Kp-Ww sN-bv-tX-¡pw. ''

co-Xn-I-fp-ïv. C-Xv F-Ãmw kÀ-P-dn

hn-`m-K-¯n-em-Wv DÄ-s¸-Sp--Xv.

B-bpÀ-th-Z {K-Ù-¯n {]-Xn-

]m-Zn-¸n-¨n-«p-Å Im-cy-§-fm-Wv

R-§Ä sN-¿p--Xv. B-bpÀ-th-Z

tIm-tf-Pp-I-fn kÀ-P-dn ]mTy-hnj-b-am-Wv.

B-bpÀ-th-Z co-Xn-Ifn-ep-Å

kÀ-P-dn-IÄ hn-ZymÀ-°n-

IÄ im-kv-{Xo-b-am-bn ]Tn-¡p-p.

A-Xv A-hÀ Ir-Xy-am-bn {]m-Îo-kv

sN-¿p-p-ïv. B-bpÀ-th-Z co-Xn-IfnÂ

i-kv-{X-{In-b-IÄ t\-c-s¯

X-s D-ïv, kÀ-¡m-cn-sâ Cu

D-¯-c-hn-eq-sS C-Xv \n-b-a-]-cw

B-¡n-sb-v am-{Xw. B-bpÀ-th-

Z-¯n-\pw tam-tU¬ sa-Un-kn-\pw

e-£yw H-m-Wv, F-m amÀ-Kw

th-sd-bm-Wv.''

tUm.A-\n Ip-amÀ sI,

F-Iv--kn-Iyq-«o-hv U-b-d-ÎÀ, tI-c-f

B-bpÀ-th-Z en-an-ä-Uv

l-cn F³ \-¼q-Xn-cn

ssh-kv sN-bÀ-am³

{io-[-co-bw {Kq-¸v

""kÀ-¡mÀ ]p-d-¯n-d-¡n-b D-¯c-hv

]-e-cpw sX-än-²-cn-¨n-«p-ïv--.

Im-cy-§Ä hy-à-am-bn a-\-kn-em-

¡m-sX B-Wv ]-e-cpw k-a-c-¯n-\v--

C-d-§p--Xv. B-bpÀ-tÆ-Zw ]Tn-¨

H-cmÄ-¡v B-bpÀ-th-Z-¯n-sâ kÀ-

P-dn-bpw km-[y-X-I-fpw A-dn-bmw.

tam-tU¬ sa-Un-kn-\n \n-pw

B-bpÀ-th-Zw H-pw A-\p-I-cn-¡p-

n-Ã. F-mÂ, B-bpÀ-th-Z-¯nse

]-e co-Xn-IÄ C-v tam-tU¬

sa-Un-kn³ D-]-tbm-Kn-¡p-p.

B-bpÀ-th-Z-¯n \n-e-hn-ep-Å

kÀ-P-dn-IÄ Xp-SÀ-pw sN-¿m-\p-

Å A-\p-a-Xn-bm-Wv ]p-Xn-b

D-¯-c-hn ]-d-bp--Xv.

D - Z m - l - c - W -

¯n-\v t\-{X Nn-In-

Õ-bv-¡v te-kÀ

{So-äv--saâv t]m-ep-Å

B-[p-\n-I kw-hn-[m-\-

§Ä B-bpÀ-th-Z-¯nÂ

D-]-tbm-Kn-¡p-n-Ã. C-hn-sS

t\-{X Nn-In-Õ-bv-¡v ]m-c-¼cm-K-X-am-bn

]n-´p-S-cp- ]-e

tUm. Fw ]n Cu-iz-c iÀ-½

ap³ {]n³-kn-¸Â þ tIm-«-bv-¡Â

B-bpÀ-th-Z tIm-tf-Pv, {]n³-kn-

¸Â-þ ]n-F³-F³-Fw B-bpÀ-th-Z

sa-Un-¡Â tIm-f-Pv, sjmÀ-WqÀ

""kp-{ip-Xm-Nm-cy³ B-Wv i-kv-

{X-{In-b I-ïp-]n-Sn-¨-Xv. ]n-o-Sv

B-Wv ]m-Ým-Xy cm-Py-§-fn i-

kv-{X-{In-b Iq-Sp-XÂ hn-I-kn-¨-Xv.

A-Xp-sIm-ïp X-s i-kv-{X-{In-b

sN-¿m-\p-Å F-Ãm A-[n-Im-c-hpw

B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡v C-v

D-ïv. sF Fw F t]m-ep-Å kw-

L-S-\-IÄ C-Xv Aw-Ko-I-cn-¡-Ww.

B-bpÀ-th-Z-hpw A-tem-¸-Xn-bpw

k-l-I-cn-¨p ap-tm-«v t]m-Ip--Xm-

Wv k-aq-l-¯n-\v Kp-Ww sN-¿p-I.

im-kv-{X-¯n-sâ Kp-W-^-e-§Ä

P-\-§-fn F-¯n-¡m³ th-ïn

]-c-kv-]-cw km-tlm-Z-cy-t¯m-Sp

Iq-Sn-bpw k-lm-b-t¯m-Sp-Iq-Sn-bpw


C-cp-Iq-«-cpw {]-hÀ-¯n-¡-Ww. i-

kv-{X-{In-b hm-Wn-Py-h-Xv-I-cn-¡msX

k-aq-l-¯n-\v Kp-W-I-c-am-b

co-Xn-bn ap-tm-«v t]m-hp-I-bmsW-¦nÂ

`m-hn-bn B-bpÀ-th-

Z-¯n-\pw A-tem-¸-Xn-bv-¡pw Cu

tem-I-¯n-\v H-cp-]m-Sv kw-`m-h-\

\Â-Im³ km-[n-t¨-¡pw.''

tUm.A-\n hn ssI-aÄ

No-^v B-bpÀ-th-Z ^n-kn-jy³, k-Rv-

Po-h-\w B-bpÀ-th-Z tlm-kv-]n-äÂ

""F-Ãm-¯-cw kÀ-P-dn-I-fpw

sN-¿m³ B-bpÀ-th-Z-¯n-\v A-

[n-Im-cw sIm-Sp-¯n-«n-Ã. B-bpÀth-Zw

ap-¼v sN-bv-Xp sIm-ïn-cp-

i-kv-{X-{In-b-IÄ Xp-SÀ-pw sN-

¿m-sa-m-Wv kÀ-¡mÀ ]p-d-¯nd-¡n-b

D-¯-c-hn ]-d-bp--Xv.

i-ey Nn-In-Õ-bn A-t\m-sd-ÎÂ

tcm-K-§-fm-b ss]Â-kv F-n-hbv-¡v

£m-c-kq-{Xw F- {]-{In-b

h-f-sc ^-e-{]-Z-am-bn I-sï-¯n-bn-

«p-ïv. Cu tcm-Kw ]qÀ-W-am-bpw

C-Ãm-Xm-¡m³ C-Xv k-lm-bn-¡pw.

B-bpÀ-th-Z a-cp-p-IÄ-¡v ]mÀiz-^-e-§Ä

C-Ã. ]m-c-¼-cy-am-bn

Xp-SÀ-v h-cp- co-Xn-I-fpw Nn-In-

Õ-bpw C-pw Xp-S-cp-p.''

tUm. F.hn A-\q-]v

Fw.Un, F.hn.F {Kq-¸v Hm-^v

I-¼-\o-kv--

"" C-v Im-Wp- ]-e i-kv-

{X-{In-b {]-{In-b-I-fpw D-]-I-c-W-

§-fpw im-kv-{X-¯n-sâ I-ïp-]n-

Sp-¯-§-fm-Wv. C-Xv ssh-Zy-im-kv-

{X-¯n-te-¡v G-sä-Sp-t¯-¡p-p

F-v am-{Xw. F-mÂ, i-kv-{X

IÀ-½-§-sf ]-än-bpw ]-e-X-c i-kv-

{X-§-sf ]-än-bpw i-kv-{X-{In-bbp-sS

]n-Xm-hm-b kp-{ip-Xm-Nmcy-sâ

kp-{ip-X-kw-ln-X-bnÂ

]-d-bp-p-ïv. B-bpÀ-th-Zw C-v

tem-Iw ap-gp-h-\pw Aw-Ko-I-cn-¨

H-cp Nn-In-Õm-co-Xn-bm-Wv. A-XpsIm-ïp

X-s B-[p-\n-I ssh-Zy

im-kv-{Xw B-bpÀ-th-Z-s¯ Aw-

Ko-I-cn-¨p ap-tm-«v t]m-I-Ww.

sF-Fw-F t]m-ep-Å kw-L-S-\-

IÄ C-Xn-s\-Xn-sc k-a-c-¯n-\v

t]m-hp-I-b-Ã th-ï-Xv. a-dn-¨v

B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡pw

kÀ-P-dn sN-¿m³ ]qÀ-W ]n-´p-Wbm-Wv

\Â-tI-ï-Xv. C-Xv C-´y-bpsS

B-tcm-Ky ta-J-e-sb Iq-Sp-XÂ

D-b-c-¯n-te-¡v F-¯n-bv-¡pw.''

tUm. ]n.Sn k-J-dn-bm-kv

sF-Fw-F kw-Øm-\ {]-kn-Uâv

""Ir-Xy-am-b ]-cn-io-e-\w \Â-ImsX

B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡v

i-kv-{X-{In-b \-S-¯m³ A-\p-hm-

Zw \Â-Ip--Xv ]m-h-s¸-« tcm-Kn-

I-fp-sS Po-h³ A-]-I-S-¯n-em-

¡pw. B-[p-\n-I ssh-Zy-im-kv-{X

im-J-sb 2030 B-Ip--tXm-sS

C-´y-bp-sS a-®n \n-v Xp-S-¨p

\o-¡m-\p-Å {i-a-¯n-sâ `m-K-am-

Wv Cu D-¯-c-hv. A-Xp-sIm-ïp

X-s A-tem-¸-Xn sa-Un-kn-sâ

A-Sn-Øm-\ X-Xz-§Ä ]Tn-¡msX

i-kv-{X-{In-b \-S-¯p--Xv i-

cn-b-Ã. B-[p-\n-I ssh-Zy-im-kv-

{X-s¯ ]-c-¼-cm-K-X Nn-In-Õm

co-Xn-I-fm-b B-bpÀ-th-Z, tbm-K,

\m-Nyp-tdm-]-Xn, bp-\m-\n, kn-²,

tlm-an-tbm-¸-Xn Xp-S-§n-b-h-bpam-bn

Iq-«n-s¡-«-cp-Xv. B-[p-\n-I

ssh-Zy-im-kv-{X-s¯ ]m-c-¼-cy co-

Xn-I-fp-am-bn Iq-«n-¡p-g-bv-¡p--Xv

i-cn-b-Ã.

B-bpÀ-th-Z-hpw A-tem-

¸-Xn-bpw Iq-Sn-t¨À-v an-Iv--tkm-

¸-Xn F- \n-e-bn-te-¡v C-Xv

am-dpw. C-Xn-eq-sS c-ïp ssh-Zy

im-J-I-fp-sS-bpw i-cn-bm-b Kp-Ww

\-ã-s¸-Sp-I-bpw k-aq-l-¯n-\v D-]-

I-c-an-Ãm-sX B-hp-I-bpw sN-¿pw.

A-©-c-s¡m-Ã-s¯ P-\-d sa-Unkn³

A-S-¡w F-«p hÀ-j-t¯mfw

]-cn-io-e-\w t\-Sn-sb-¯p-

kÀ-P³ ]n-o-Sv ]-e B-ip-]-{Xn-

I-fn-epw A-kn-Ìâv B-bn tPm-en

sN-bv-Xn-«m-Wv kÀ-P-dn-bn-te-¡v

F-¯p--Xv. i-kv-{X-{In-b-IÄ-¡v

th-ï A-\-kv-tX-jy, Bân-_-

tbm-«n-I-v-kv, a-äp a-cp-p-IÄ F-nh-bnÂ

\n-e-hn bm-sXm-cp

_nkn\kv \yqkv 13 February 2021


s{S-bn-\nw-Kpw e-`n-¡m-¯ B-bpÀth-Z-¯n-se

Nn-In-Õm-hn-`m-Kw

F-§-s\ hn-hn-[ X-cw i-kv-{X-

{In-b-I-fp-am-bn ap-tm-«p t]m-Ipw.

A-Xp-sIm-ïp-X-s, kÀ-¡m-cnsâ

]p-Xn-b \o-¡-¯n-s\-Xn-sc

\n-b-a \-S-]-Sn-bp-am-bn sF-Fw-F

ap-tm-«p X-s t]m-Ipw.''

B-bpÀ-th-Z tUm-ÎÀ-amÀ-¡v

F-Ãm i-kv-{X-{In-b-IÄ-¡pw

A-\p-a-Xn-bn-Ã

pw sN-¿m-\p-Å A-\p-a-Xn B-Wv

]p-Xn-b D-¯-c-hn ]-d-bp--sX-

v B-bp-jv a-{´m-e-bw sk-{I-«-dn

ssh-Zy cm-tP-jv tIm-s«-¨ hy-à-am-

¡n-b-Xm-bn ssI-c-fn {Kq-¸v F-I-v-kn-

Iyq-«o-hv U-b-d-ÎÀ A-`n-em-jv sI

BÀ ]-d-bp-p. B-bpÀ-th-Z-¯n-se

F-Ãm _n-cp-Zm-\-´-c _n-cp-Z-[m-cn-

IÄ-¡pw i-kv-{X-{In-b \-S-¯m³

I-gn-bn-sÃ-pw C-Xv hy-à-am-¡p-

p. i-ey, im-e-Iy F-n-h-bnÂ

hn-Z-Kv-[-cm-b-hÀ-¡v am-{X-ta i-kv-

{X-{In-b-IÄ \-S-¯m³ A-\p-hm-Z-ap-

Åq F-v A-t±-lw Iq-«n-t¨À-¯p.

A-`n-em-jv sI BÀ

ssI-c-fn {Kq-¸v F-I-v-kn-Iyq-«o-hv

U-b-d-ÎÀ

B-bpÀ-th-Z {]m-Îo-j-WÀ-amÀ-¡v

H-cp Iq-«w i-kv-{X-{In-b-IÄ Xp-SÀ-

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am-t\-Pv-saâv F-^n-jy³-kn

Xn-cn-¨-dn-bm³ 20 Im-cy-§Ä

H- -

_n-kn-\-kv \yq-kv _yp-tdm

-cp \-à am-t\-PÀ B-I-W-sa-¦n \-½p-sS

am-t\-Pv-saâv ssÌÂ F-s´-v Xn-c-¨-dnb-Ww.

A-Xn-\v \mw G-Xp ssÌ-en DÄs¸-Sp--p-sh-v

Xn-cn-¨-dn-b-Ww.

B-Zyw H-cp ]-co-£-bv-¡p hn-t[-

b-am-hmw. 20 tNm-Zy-§Ä DÄ-s¸-« H-cp

]-co-£. XoÀ-¨-bm-bpw kz-´w F-^n-jy-

³-kn Xn-cn-¨-dn-bm-\p-f-f H-cp ]-cn-tim-[-\

am-{X-am-Wn-Xv . H-cp kz-bw hn-e-bn-cp-¯Â

F-p ]-d-bmw.

tNm-Zy-§Ä-¡p-f-f- \n-§-fp-sS

D-¯-cw amÀ-¡v sN-bv-Xm a-Xn-bm-Ipw.

C-\n a-säm--v, \n-§Ä amÀ-¡p sN-t¿-ï

D-¯-cw C-hn-sS X-s \Â-Ip-I-bm-Wv.

A-©v D-¯-c-§-fm-Wv \Â-Ip- --Xv. \n-§-sf

kw-_-Ôn-¨n-S-t¯m-fw i-cn-sb-p tXm-p-

--Xn amÀ-¡v sN-¿p-I.

C-\n tNm-Zy-§-fn-te-¡p t]m-Imw.

1. Io-gv-Po-h-\-¡m-sc F-t¸m-gpw \n-co-£n-

¡m-d-p-tïm?

2. C-S-¡n-sS ao-än-Mv hn-fn-¨v Po-h-\-¡mÀ-

¡v Ir-Xy-am-b \nÀ-t±-i-§Ä \Â-Ip-tam?

3. Io-gv-Po-h-\-¡m-sc _m-[n-¡p- Xo-cpam-\-§Ä

I-¼-\n ssI-s¡m-ïm C-Xp

kw-_-Ôn-¨ ao-ä-§n Po-h-\-¡m-cp-sS

{]-Xn-\n-[n-I-sf Iq-Sn ]-s¦-Sp-¸n-¡m-dp-tïm?

4. Po-h-\-¡mÀ-¡v hy-à-am-b SmÀ-K-äv \nÀ-®-bn-

¡p-I-bpw A-h ]m-en-¡p---Xn-\p-f-f \-S-]-Sn-IÄ

kzo-I-cn-¡m-\p-f-f A-h-Im-iw A-hÀ-¡p- X-s

\Â-Ip-I-bpw sN-¿p-tam?

5. I-¼-\n-bp-sS t]m-fn-kn-IÄ F-Ãm Po-h-\-¡msc-bpw

hy-à-am-bn [-cn-¸n-¡m-dp-tïm?

6. I-¼-\n \-S-¸n-em-¡m³ D-t±-in-¡p- am-ä-

§-sf-¡p-dn-¨v t\-c-s¯ X-s Po-h-\-¡mÀ-¡v

kq-N-\-IÄ \Â-Ip-tam?

7. C-S-¡n-sS Po-h-\-¡m-tcm-Sv A-h-cp-sS B-hiy-§Ä

A-t\z-jn-¨-dn-bp-tam?

8. SmÀ-K-äv A-¨o-hv sN-t¿-ï-Xn-sâ B-h-iy-I-X

A-h-sc t_m-[y-s¸-Sp-¯m-dp-tïm?

9. Po-h-\-¡m-cp-am-bn hn-h-c-§Ä ]-¦p-h-bv-¡p--

-Xn-\v A-h-cn ]-e-cp-am-bn _-Ôw h-bv-¡p-tam?

10. tPm-en-bn A-hÀ Ir-Xy-am-bn-cn-¡-Ww

F-p ITn-\-am-bn iTn-¡m-sX-X-s A-h-sc

A-Xn-\p {]m-]v-X-cm-¡p-p-tïm?

11. tPm-en-bn-se ]p-tcm-K-Xn-IÄ A-¸-t¸mÄ A-

dn-bn-¡m³ A-hÀ-¡v \nÀ-t±-iw \Â-Im-dp-tïm?

_nkn\kv \yqkv 16 February 2021


12. Po-h-\-¡mÀ SmÀ-K-äv kz-bw Xo-cp-am-\n-¨v A-dnbn-¨mÂ

Aw-Ko-I-cn-¡p-tam?

13. sXm-gn hn-`-Pn-¨p-\Â-Im-dp-tïm?

14. {]-iv-\-§-sf-¡mÄ Iq-Sp-X-em-bn km-[y-X-I-fnÂ

{i-²-h-bv-¡m-dp-tïm?

15. Po-h-\-¡m-cp-sS tPm-en-¡m-cy-§-fn ln-U³

A-P-ï kq-£n-¡m-dp-tïm?

16. sXm-g-nÂ-]-c-am-b Im-cy-§-fn sXm-gn-em-fn-Ifp-sS-

Iq-Sn A-`n-{]m-b-§Ä B-cm-bp-tam?

17. SmÀ-K-äv \n-Ý-bn-¡p--Xv Po-h-\-¡m-tcm-Sp Iq-Sn

kw-km-cn-¨-Xn-\p ti-j-am-tWm?

18. sN-dn-b Ip-ä-§-fp-sS t]-cn Io-gnÂ-Io-gv Po-h-

\-¡mÀ-s¡-Xn-sc \-S-]-Sn-sb-Sp-¡m-dp-tïm?

Total

Total

BOX 3

BOX 4

19. Ip-ä-§Ä I-ïm A-Xn h-f-sc A-Xym-hiy-a-sÃ-¦nÂ

C-S-s]-tS-ï-Xn-Ã F- \n-e-]m-sS-Sp-

¡m-dp-tïm?

20. Hm-tcm Im-cy-¯n-epw A-¸-t¸mÄ X-s \-S-]-

Sn th-Ww F-p iTn-¡m-dp-tïm ?

Cu tNm-Zy-§-Ä-s¡-Ãmw D-¯-cw amÀ-¡v

sN-bv-X-Xn-\p ti-jw- kq-£n-¨p-h-bv-¡p-I. \n-§-fp-sS

am-t\-Pv-saâv ssÌÂ F-s´-pw A-Xn-s\ F-§-s\

hn-e-bn-cp-¯m-sa-pw hy-à-am-¡mw.

D-¯-c-§Ä

1. sN-¿m-dn-Ã.

2. A-]qÀ-Æ-am-bn sN-¿p--p. 3. C-S-s¡m-s¡ sN-¿p-

-p. 4.- ]-e-t¸m-gpw sN-¿m-dp-ïv. 5. A-§n-s\ am-{X-sa

sN-¿m-dp-f-fp.

C-\n Xm-sg Im-Wp- t_m-Iv-kp-IÄ {i-²n-¡p-I.

{I-a-\-¼À A-\p-k-cn-¨v tNm-Zy-§-sf 4 t_m-Iv-kp-Ifn-em-bn

ho-Xn-¨n-cn-¡p--p.

Total

BOX 1

BOX 2

Total

A-Sp-¯-Xm-bn Hm-tcm tNm-Zy-¯n-\pw \n-§Ä

A-S-bm-f-s¸-Sp-¯n-b D-¯-cw ]-cn-tim-[n-¡mw. D-Zm:

H-mw \-¼À tNm-Zy-¯n-\v \n-§-fp-sS D-¯-cw 4

B-sW--n-cn-¡-s«. t_m-Iv-kv \-¼À H-n-em-Wv B

tNm-Zyw DÄ-s¸-«n-cn-¡p--Xv. A-t¸mÄ t_m-Iv-kv

\-¼À H-n-se H-v F- \-¼-dn-\p t\-sc 4 F-

gp-Xp-I. 2þmw \-¼À tNm-Zy-¯n-\v tc-J-s¸-Sp-¯n-b

D-¯-cw 3 B-sW-¦n c-ïm-a-s¯ t_m-Iv-kn-se 2

F- A-¡-¯n-\v t\-sc 3 F-v F-gp-Xp-I. Np-cp-¡n-

¸-d-ªm A-Xm-Xp-tNm-Zy-§Ä G-Xp t_m-Iv-knÂ

h-cp--p F-p t\m-¡n A-Xn-\p t\-sc D-¯-c-¯n-sâ

\-¼À F-gp-Xp-I.

C-h Hm-tcm tNm-Zy-¯n-\pw \n-§Ä-¡p e-`n-¨

amÀ-¡m-Wv. A-Xp Iq-«n-t\m-¡n G-Xp t_m-Iv-kn-em-Wv

G-ä-hpw Iq-Sp-XÂ amÀ-¡v F-p Ip-dn-¡p-I.

t_m-Iv-kv H-n-em-Wv G-ä-hpw Iq-Sp-XÂ amÀs¡-¦nÂ

\n-§Ä U-b-d-Iv-Snw-Kv am-t\-P-dm-Wv. t_m-Ivkv

c-ïn-em-Wv Iq-Sp-X amÀ-s¡-¦n tIm-¨nw-Kv amt\-PÀ.

t_m-Iv-kv aq-n-em-Wv amÀ-¡v A-[n-I-sa-¦nÂ

s^-kn-en-tä-änw-Kv am-t\-PÀ hn-`m-K-¯n-epw t_m-Iv-kv 4

 amÀ-¡v Iq-Sp-X-em-bm sU-en-tK-ä-nw-Kv am-t\-PÀ

F- hn-`m-K-¯n-ep-am-Wv \n-§Ä-¡v F-^n-jy-³-kn

Iq-Sp-XÂ. C-\n Cu Hm-tcm hn-`m-K-¯n-epw s]-Sp-

am-t\-PÀ-am-sc ]-cn-N-b-s¸-Smw. Hm-tcm-cp-¯-cp-sS-bpw

ssÌÂ I-W-¡n-se-Sp-¯v am-t\-PÀ-am-sc 4 h-I-bnÂ

Xn-cn-¨n-«p-ïv. C-\n A-h-sb-´p Iq-Sn ]-cn-tim-[n-¡mw.

kn-äp-th-j-WÂ eo-UÀ-jn-¸v Xn-b-dn F- am-\-Z-Þap-]-tbm-Kn-¨m-Wv

Cu h-I-Xn-cn-hv.

_nkn\kv \yqkv 17 February 2021


1. U-b-d-Iv-Snw-Kv am-t\-tP-gv-kv

B-scm-s¡ F-s´m-s¡ sN-¿-W-sa-pw

F-§n-s\-sbm-s¡ sN-¿-W-sa-pw D-¯-c-hp ]p-ds¸-Sp-hn-¡p-

hn-`m-K-am-Wv C-hÀ. sS-Ãnw-Kv F-

hn-`m-K-¯n-em-Wv C-h-sc DÄ-s¸-Sp-¯n-bn-«p-f-f-Xv.

2. tIm-¨nw-Kv am-t\-PÀ

sk-Ãnw-Kv F- hn-`m-K-¯n DÄ-s¸-Sp-¯n-bn-

«p-f-f C-hÀ sXm-gn-em-fn-I-fp-am-bn _-Ô-s¸-« F-s´ms¡

sN-¿-Ww F-§n-s\-sbm-s¡ A-h sN-¿m-\m-hpw

F-p Xn-cn-¨-dn-bp-I-bpw A-Xn-\-\p-k-cn-¨v {]-hÀ-¯n-

¡m³ A-hÀ-¡v ]-cn-io-e-\w \Â-Ip-I-bpw sN-¿p-p.

3. s^-kn-en-tä-änw-Kv am-t\-tP-gv-kv

C-h-sc ]mÀ-«n-kn-t¸-än-Mv F- hn-`m-K-¯n-em-

Wv DÄ-¸-Sp-¯n-bn-cn-¡p-Xv. sXm-gn-em-fn-I-tfm-tSm-¸w

tXm-tfm-Sp-tXmÄ tNÀ-v ]-Wn-sb-Sp-¡p- hn-`m-K-am-

Wn-hÀ.

4. sU-en-tK-änw-Kv am-t\-tP-gv-kv

sXm-gn-em-fn-I-sf kz-´-am-bn sXm-g-nÂ

sN-¿m³ A-\p-h-Zn-¡p-I-bpw Xo-cp-am-\-§-sf-Sp-¡m-

\p-f-f A-[n-Im-cw A-h-cp-am-bn ]-¦p-h-bv-¡p-I-bpw

sN-¿p- C-hÀ Im-cy-§-fn taÂ-t\m-«w am-{Xw

h-ln-¡p---h-cm-Wv. sU-en-tK-ä-nw-Kv F- hn-`m-K-¯nem-Wn-hÀ

D-f-f-Xv.

C-\n Hm-tcm ssÌ-epw F-§-n-s\ {]-tbm-P-\-

s¸-Sp-¯m-sa---Xm-Wv A-dn-tb-ï-Xv. C-Xn-\v \n-§-fp-sS

Io-gv-Po-h-\-¡m-sc \m-ep Im-ä-K-dn-I-fm-bn- Xn-cn-¡mw.

1. þ Im-cy-am-b I-gn-thm B-ß-hn-izm-k-tam Xn-cn-

¨-dn-thm C-Ãm-¯-h-cpw kz-´-am-bn H-cp Im-cy-hpw

sN-¿m-\-dn-bm-¯-h-cp-am-b C-hÀ D-¯-c-hp-IÄ-¡p-

\p-k-cn-¨p am-{Xw F-s´-¦n-epw {]-hÀ-¯n-¡pv--p.

2. þ C-hÀ AÂ-¸w Iq-Sn s_-ä-dm-bn-cn-¡pw. ITn-\m-

²zm-\w sN-¿p-sa-¦n-epw Xn-cn-¨-dn-hv th-ï-{X D-ïmbn-cn-¡n-Ã.

3. þ \-m-bn A-²zm-\n-¡p-I-bpw Im-cy-§Ä Xn-cn-¨dn-bp-I-bpw

sN-¿p-sa-¦n-epw B-ß-hn-izm-k-¡p-d-hpf-f-h-cm-bn-cn-¡pw.

4. þ A-²zm-\w, Xn-cn-¨-dn-hv, B-ß-hn-izm-kw C-h

aq-pw D-f-f-hÀ. C-h-cp-sS tPm-en-bn a-äp-f-f-hÀ

X-e-bn-Sp--Xv C-j-v-S-s¸-Sm-dn-Ã.

t]mÄ slÀ-sk ( Paul Hersey), sI³ »m-¦mÀ-

Uv (Ken Blanchard) F-n-h-cp-sS Xn-b-dn {]-Im-c-w

C-Xn H-m-a-s¯ hn-`m-K-¯n DÄ-s¸-Sp- Po-h-

\-¡m-cn \n-v dn-kÄ-«p In-«-W-sa-¦n XoÀ-¨-bmbpw

\n-§Ä U-b-d-Iv-Snw-Kv am-t\-P-dm-bn-cn-¡-Ww.

c-ïmw hn-`m-K-¯nÂ-s¸-«-h-tcm-Sv tIm-¨nw-Kv am-t\-Pdpw

aq-n DÄ-s¸-Sp---h-tcm-Sv s^-kn-en-tä-änw-Kv amt\-P-dp-am-bn-cp--mÂ

\-Ã dn-kÄ-«p-ïm-hpw. \m-enÂ

s]-Sp--h-tcm-Sv sU-en-tK-änw-Kv am-t\-P-dm-bn-cn-¡p-Ibm-Wv

th-ï-Xv. C-Xp Xn-cn-¨-dn-ªm \n-§-fp-sS

am-t\-Pv-saâv F-^n-jy-³-kn G-ä-hpw ^-e-{]-Z-am-bn

D-]-tbm-Kn-¡m-\m-hpw.

_nkn\kv \yqkv 18 February 2021



STOCK MARKET

Cu

\n-t£-]w

I-cp-X-tem-sS am-{Xw

A-aoÀ jm ]m-ïn-¡m-Sv

kÀ-«n-ss^-Uv C³-sh-Ìv-saâv I¬-kÄ-«âv

C-Izn-än C-´ym & dn-kÀ-¨v

85 4748 4769

e-¡-¯n \n-t£-]-I-cp-am-bn B-i-bw

ssI-am-dp-t¼mÄ B-Zy-am-bn ]-d-bm-\p-Å-Xv

Iq-Sp-XÂ {]m-tbm-Kn-I-am-b H-cp \n-t£-]

kw-hn-[m-\-¯n-te-¡v hÀ-j-¯n-sâ Xp-S-¡-

¯n-te Xo-cp-am-\w F-Sp-¯v A-h-k-c-§Ä

D-]-tbm-K-s¸-Sp-¯p-I F--Xm-Wv. F-Ãm hmb-\-¡mÀ-¡pw

C-Izn-än C-´y & dn-tkÀ-¨n-sâ

]p-Xp-h-Õ-c B-iw-k-IÄ t\-cp-p.

I-gn-ª amÀ-¨v am-kw ap-XÂ

cm-Pyw tIm-hn-Uv a-lm-am-cn-bp-sS ]n-Sn-bnÂ

A-a-cp-I-bpw \-½p-sS Po-hn-X Np-äp-]m-Sp-I-fpw

A-Xv t]m-se _n-kn-\-kv ta-J-e-bpw F-Ãmw

h-en-b am-ä-§Ä-¡p km-£n-bm-hp-I-bpw sNbv-Xp

F--Xv H-cp h-en-b k-Xy-am-bn C-pw

\n-e-\nÂ-¡p-p. tIm-hn-Uv aq-ew \-½Ä-¡v

A-¸m-sS X-IÀ-¨-bm-tWm kw-`-hn-¨-Xv A-X-Ã

a-äp h-à km-[y-X-I-fpw A-Xn \n-p-cp-¯ncn-ªp-ïm-tbm

F-s-Ãmw Nn-´n-¡p-t¼mÄ H-cp

Im-cyw hy-à-am-Wv. Cu tem-I-hpw {]-tXy-In-¨v

C-´y t]m-ep-Å cm-Py-§-fpw ]p-Xn-b [m-cm-fw

_n-kn-\-kv ta-J-e-IÄ I-sï-¯p-I-bpw A-Xnte-¡p

Iq-Sp-X Iq-Sp-X P-\-§Ä C-d-§n Xncn-¡p-I-bpw

sN-bv-Xp F--Xm-Wv k-Xyw. A-XnÂ

{]-[m-\-s¸-« H-m-Wv ]-e Øm-]-\-§-fpw C-\n

ap-XÂ work from home kn-Ì-¯n-te-¡v am-dn-bncn-¡p-p

F--Xv . Sn kn F-kv t]m-ep-Å sF

Sn I-¼-\n-IÄ ]-e-Xpw A-h-cp-sS C³-{^m-kv-

{S-Iv-NÀ Np-cp-¡n-s¡m-ïv h-en-b am-ä-§Ä-¡v

Xp-S-¡w Ip-dn-¨p. C-¯-cw am-ä-§Ä-¡p th-Znbm-hp-t¼mÄ

Nn-e-hp-IÄ Np-cp-¡n I-¼-\n-IÄ

am-t\-Pv sN-¿m³ I-gn-bp-I-bpw . A-Xp-t]m-se Iq-

Sp-XÂ Iq-Sp-XÂ s{]m-sP-Îp-IÄ Ip-d-ª t{]m

-P-Îv hm-eyp \Â-In-sIm-ïv th-K-¯n ap-tm-«p

sIm-ïp-t]m-hm³ I-gn-bpw F--Xpw F-Sp-¯p

_nkn\kv \yqkv 20 February 2021


]-d-tb-ï Im-cy-am-Wv.

C-\n \-½Ä Nn-´n-t¡-ï-Xv

am-ä-§-fp-sS tem-I-s¯-bpw A-Xpt]m-se

am-ä-§Ä DÄ-sIm-ïp-sImïp-Å

Po-hn-X-co-Xn-I-sf-bpw Ip-dn-¨m-

Wv. C-hn-sS-bm-Wv G-Xp _n-kn-s\-Êns\-bpw

F-§n-s\ t\m-¡n-¡m-Wp-p

F--Xv {]-k-à-am-Ip--Xv. \-½p-sS

Np-äp-]m-Sp-ap-Å F-Ãm _n-kn-s\-Ên-

\pw A-Xn-tâ-Xm-b dn-k-v-Ip-ïv. H-cp

\n-an-j-¯n \-ap-¡v A-Xn \n-pw

H-gn-hm-I-W-sa-sm A-X-Ãm-sb-¦nÂ

am-dn-\nÂ-¡-W-sa-tm I-cp-Xn-bmÂ

A-{X F-fp-¸-am-hn-Ã A-Xv. F-mÂ

a-tä-Xp _n-kn-s\-Ên-s\-t¸m-se-bpw

\-ã km-[y-X-bpw A-Xp-t]m-se Iq

-Sn-b co-Xn-bn km-¼-¯n-I h-fÀ-¨bpw

{]-[m-\w sN-¿p- H-cp {]-[m-\

ta-J-e-bm-Wv equity & mutual fund

investments F--Xv.

C-´y-t]m-ep-Å H-cp h-en-b

cm-Py-¯p [m-cm-fw \-Ã I-¼-\n-IÄ D-

ïm-bn-cn-s¡ A-¯-cw A-h-k-c-§Ä

k-kq-£v-aw ho-£n-¨p \n-t£-]w

\-S-¯n-bm \-½p-sS cm-Py-¯p-Å

I-¼-\n-IÄ X-s \-ap-¡v [m-cm-fw

km-¼-¯n-I h-fÀ-¨ {]--Zm-\w sN-¿pw.

I-gn-ª amÀ-¨n D-ïm-b sk³sk-I-v-kv

X-IÀ-¨-bn \n-t£-]w

\-S-¯n-b ]-e B-fp-IÄ-¡pw 200 i-Xam-\-¯n-\pw

ta-se em-`w \Â-In-b

F-{X-tbm an-Uv-Iym-]v þ kv-amÄ-Im-]v

I-¼-\n-IÄ D-ïv.. Cu e-¡w hm-bn-

¡p- hm-b-\-¡m-tcm-Sv ]-d-bm-\p-Å-

Xv sk³-sk-I-v-kv 50K F- td-©nÂ

\nÂ-¡p-t¼mÄ ]p-Xn-b \n-t£-]-¯n-

\v ap-n-«n-d-§m-sX amÀ-¡-äv I-d-£³

sh-bv-äv sN-bv-Xp \n-t£-]w \-S-¯p-

-Xm-hpw G-ä-hpw A-`n-Im-ayw. amÀ-

¡-äv 50K F- td-©v I-S-¡p-t¼mÄ

N-cn-{Xw B-hÀ-¯n-¡pw-t]m-se H-cp

Xn-cp-¯Â D-ïm-hm-\m-Wv G-ä-hpw

km-[y-X. A-Y-hm amÀ-¡-äv ho-ïpw

t`-Zn-¨p ap-t-dn-bm \-½Ä F-Ãm

Hm-l-cn-IÄ-¡pw h-en-b hn-e \Â-tIïn

h-cpw F-À-°w.

sk³-sk-I-v-kv {Kq-¸v I-¼-

\n-I-fn I-gn-ª H-cp hÀ-j-¯n-

\n-S-¡v 80% em-`w \-ev-In-b-h-bm-Wv

tUm. sd-Ín em-_v, C³-t^m-kn-kv,

F-¨v kn FÂ sS-Iv F-n-h. A-tX

k-a-bw an-Uv-Iym-]v {Kq-¸v I-¼-\n-IfnÂ

A-Zm-\n {Ko³, A-Zm-\n FâÀss{]-k-kv,

FÂ Bâv Sn C³-t^msS-Iv

F-n-h 135% ap-XÂ 365% h-sc

em-`w \Â-In. G-ä-hpw h-en-b em-`w

\Â-In-b-Xv kv-amÄ-Im-]v I-¼-\n-IÄ

X-s-bm-Wv. 200% ap-XÂ 1000% h-sc

em-`w t\-Sn-¯- F-{X-tbm I-¼-

\n-IÄ \-½p-sS ap-n-ep-ïv. Tanla

Platform,Alok Industries, Borosil Renew.,

Suven Life Science, Aarti Drugs, Laurus

Lab, IOL Chemicals & Ramco Systems

F-n-h A-h-bn-se {]-[m-\ I-¼-

\n-I-fm-Wv.

A-tX k-a-bw amÀ-¡-äv 50K

td-©n \nÂ-¡p-t¼m-gpw amÀ-sIäv

dm-en-bn ]-s¦-Sp-¡m-¯ [mcm-fw

I-¼-\n-I-fp-ïv. D-Zm-l-c-Ww

sk³-sk-I-v-kv {Kq-¸n-se Indusind

Bank,NTPC, ONGC, ITC, Bajaj Finserve,

Axis Bank & SBIN F-n-h. A-Xpt]m-se

amÀ-¡-än-sâ Ip-Xn-¸nÂ

]-s¦-Sp-¡m-sX \-ã-§Ä am-{Xw

\Â-In-b Hm-l-cn-I-fp-sS Iq-«-¯nÂ

s]-«-h-bm-Wv Future retail, Union Bank,

Canara Bank, Rajesh Exports & RBL Bank

F-n-h.

sa-P-kv-tIm en-an-ä-Uv

Cu e-¡-¯n \-½Ä ]-cn-Nb-s¸-Sp-¯p-

H-cp multibagger stock

B-Wv Majesco Ltd. Life, Pension &

General Insurance ta-J-e-¡v th-ïnbp-Å

cloud based real time platform

\Â-Ip- {]-[m-\ I-¼-\n-bm-Wv

Majesco. C-t¸m-gp-Å hn-e-\n-e-hm-cw

42 cq-]-bn \n-pw 250 cq-]-h-sc

Cu Hm-l-cn ap-t-dm-\m-Wv km-[y-X.

Cu Hm-l-cn-bn-ev operator influence

D-sï-¦n Iq-Sn-bpw lr-kz-Im-e

\n-t£-]-¯n-\v Xn-c-sª-Sp-¡m-hp-

Hm-l-cn X-s-bm-Wv. X-s-bp-a-Ã

amÀ-sI-än H-cp I-d-£³ t\-cn-«mÂ

t]m-epw Cu Hm-l-cn-bn hn-e-¯-

IÀ-¨ D-ïm-hm³ km-[y-X h-f-sc

Ip-d-hm-Wv .

Market is always correct and

only our decisions are wrong. amÀ-¡-äv

F--Xv ]-e L-S-I-§-sf B-{i-bn-

¨p ap-t-dp- financial mechanism

B-Wv. Cu hm-cw h-en-b Xn-cp-¯-ep-

IÄ D-ïm-bn-à F-¦n Xp-SÀ-p-Å

\n-t£-]-§Ä h-f-sc {i-²n-¨v \-S-

¯p-I, Im-c-Ww amÀ-¡-äv over brought

tÌ-Pn \n-pw H-cp reverse trend

C-à F-¦n Sensex C-\n-bpw ]p-Xn-b

D-b-c-§Ä tX-Sn Ip-Xn-¡pw. Iq-Sp-

X D-b-c-¯n amÀ-¡-äv \o-§m-

\p-Å {]-[m-\ L-S-I-§-fm-Wv covide

medicine hn-X-c-W-hpw A-Xp-t]m-se

P-\-Po-hn-Xw ]-g-b cq-]-¯n-te-¡v

a-S-§n-s¡m-ïn-cn-¡p-p F--Xpw

auto, banking, pharma, chemical, metal

& IT F-o Hm-l-cn-I-fp-sS hn-e-IÄ

ho-ïpw ]p-Xn-b D-b-c-¯n F-¯m-

\m-Wv km-[y-X.

Hm-l-cn t]m-ep-Å \n-t£-]-§Ä

F-t¸m-gpw amÀ-¡-än-sâ K-Xn-hn-K-Xn-

¡Ä-¡p A-\p-kr-X-am-bn N-en-¨p

sIm-ïn-cn-¡p-I-bpw em-`-\-ã km-

[y-X-bp-Å-Xpw B-sW-v {]-tXy-Iw

HmÀ-¡p-I.

_nkn\kv \yqkv 21 February 2021


TRADE MARK

h- -

sI-«n-S-§Ä-¡pw

t{S-Uv amÀ-¡v

_n-kn-\-kv \yq-kv _yp-tdm

À-j-§-fm-bn apw-ss_ \-K-c-s¯ kq-Nn-

¸n-¡m³ tK-äv th Hm-^v C-´y-bpw Xm-Pv-alÂ

]m-e-kv tlm-«-ep-am-Wv kn-\n-a-I-fn-epw

]-c-ky-§-fn-ep-sam-s¡ D-]-tbm-Kn-¨p h-cp-

-Xv. F-{X-tbm kn-\n-a-I-fn \mw Xm-Pv

a-l ]m-e-kv tlm-«-en-sâ Zr-iy-¯n {]

m-hp-IÄ ]-d-p-b-cp--Xv I-ïp-I-gn-ªp.

F-m C-h c-ïpw _u-²n-I kz-¯-h-

Im-i \n-b-a-{]-Im-cw c-Pn-ÌÀ sN-¿p-I-bpw

C-h-bp-sS Nn-{X-§Ä kn-\n-a-I-fn-epw ]p-kv-

X-I-§-fn-epw A-\p-hm-Z-an-Ãm-sX D-]-tbm-Kn-

¡p--Xv \n-b-aw aq-ew X-S-ªn-«p-f-f-Xpw

]-e-cpw A-dn-ªn-«p-ïm-hn-Ã. sI-«n-S-§-fpsS

Nn-{X-§Ä t{S-Uv amÀ-¡v \n-b-a-{]-Im-cw

c-Pn-ÌÀ sN-¿m³ I-gn-bp-tam F- tNm-Zy-

jn-lm-_v ta-t¨-cn d-Òm³

(_mw-¥qÀ A-Sn-Øm-\-am-¡n {]-hÀ-¯n-¡p- eo-KÂ

kn.F-Iv--kv.H F- tImÀ-]-td-äv eo-KÂ I¬-kÄ-«³kn

Øm-]-\-¯n-sâ Øm-]-I-\pw A-`n-`m-j-I-\p-am-Wv.

G-d-\m-Sv t\m-tf-Pv kn-än-bp-sS k-l-Øm-]-I³ B-Wv.

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¯n-\v A-sX F-m-Wp-¯-cw.

C-´y³ t{S-Uv amÀ-¡v B-Îv {]-Im-cw

c-Pn-kv-t{S-j³ e-`n-¡p- (2017 Pq¬) B-Zy

_nÂ-Unw-Kv B-Wv Xm-Pv a-l ]m-e-kv tlm-«Â.

Cu sI-«n-S-tam A-Xn-sâ ]-Ým-¯-e-¯n-ep-Å

Nn-{X-§-tfm tlm-«-en-sâ D-S-a-Ø-cm-b C-´y³

tlm-«Â I-¼-\n-bn \n-v A-\p-a-Xn hm-§n-bncn-¡-W-sa-m-Wv

C-Xv AÀ-°-am-¡p--Xv. H-«pw

X-s I-¨-h-S-XmÂ-]-cymÀ-°-a-Ãm-sX C-h D-]-

tbm-Kn-¡p--Xn-\v A-\p-a-Xn B-h-iy-an-Ã Xm-\pw.

D-Zm-l-c-W-¯n-\v A-\p-a-Xn-bn-Ãm-sX Cu Nn-{X-

§Ä H-cp bq-Syq-_v t»m-Kn D-]-tbm-Kn-¡p--Xv

t{S-Uv amÀ-¡v ew-L-\-am-Ipw.

apw-ss_ Z-emÄ kv-{So-än-se "sF-¡-Wn-

Iv ' ^n-tdm-kv Po-Po-t_m-bv S-th-gv-kn-s\-¡p-dn-¨v

_nkn\kv \yqkv 22 February 2021


tI-«n-«p-tïm? A-Xm-Wv \mw Im-Wp- t_mw-s_

tÌm-¡v F-I-v-kv-tN-©v. 2018 Pq-Wn Cu _nÂ-Unw-

Kn-\pw t{S-Uv amÀ-¡v e-`n-¨p. _n F-kv C A-h-cp-sS

Nn-{X-§Ä D-]-tbm-Kn-¡p--Xn-\v {]-tXy-Iw ssK-Uv

sse-\p-I-fpw C-d-¡n-bn-«p-ïv.

t{S-Uv amÀ-¡v \n-b-aw

1999 se t{S-Uv amÀ-¡v B-Îv sk-£³ 2(1) (z b)

{]-Im-cw t{S-Uv amÀ-Iv F-m " ... a mark capable

of being represented graphically and which is capable of

distinguishing the goods or services of one perosn from

those of other ..."

C-¯-cw amÀ-¡p-IÄ DÄ-s¸-Sp--Xv ".... a device,

brand, heading, label, ticket, name, Signature, word, letter,

numeral, shape of goods, packaging or combination of

colours or any combination thereof..."

C-¯-c-¯n t{S-Uv-amÀ-¡v A-t]-£-bnÂ

C-Xn-s\-¡p-dn-¨p-f-f hn-h-c-Ww h-f-sc {]m-[m-\y-ap-f-f-

Xm-Wv. I-gn-ª Ip-d-¨v hÀ-j-§-fm-bn t{S-Uv-amÀ-¡n-sâ

{]m-[m-\yw h-f-sc h-ep-Xm-Wv. C-´y³ t{S-Uv-amÀ-¡v

\n-b-a {]-Im-cw {Xn-am-\ co-Xn-bn-ep-Å cq-]w (three

dimensional shape of marks ) c-Pn-ÌÀ sN-¿mw. A-Xv

t]m-se X-s ]m-t¡-Pp-I-fpw t{S-Uv {U-kpw ( ]m

-t¡-Pn-sâ Un-ssk³) c-Pn-ÌÀ sN-¿mw. 2017se t{S-Uv

amÀ-¡v dqÄ-kv-{]-Im-cw " Sound Mark" c-Pn-ÌÀ sN-¿mw.

D-Zm: t\m-¡n-b-bp-sS {]-tXy-I dnw-Kv-tSm¬ kn-§v

amÀ-¡m-bn c-Pn-ÌÀ sN-bv-Xn-«p-f-f-Xm-Wv.

National Stock exchange

ICICI Bank

Britania industries.

Nokia

Yahoo

t{S-Uv amÀ-¡v c-Pn-ÌÀ sN-bv-X C-´y-bn-se

{]-ap-J sI-«n-S-§Ä

A-ta-cn-¡³ \n-b-a-a-\p-k-cn-¨v BÀ-¡n-sS-

Iv-NÀ Un-ssk-\p-IÄ t{S-Uv amÀ-¡v c-Pn-kv-t{S-j³

sN-¿mw. UPSTO c-Pn-kv-t{S-j³ sN-¿m³ H-cp amÀ-¤

\nÀ-t±-iw D-Å-Xv " the three dimensional configuration

of a building is able to register only if it is used in such a

way that it is or could be perceived as a mark "

s]m-Xp-P-\m-h-Im-i ew-L-\-tam ?

Theme song

Corporate jingle

Fournote bell sound

Guitar notes

Human voice

yodelling yahoo

Xm-Pv a-l ]m-e-kv tlm-«-en-sâ t{S-Uv amÀ-¡v

A-h-Im-i-t¯m-sSm-¸w NÀ-¨ sN-¿-s¸-« hn-j-b-am-

Wn-Xv. sl-dn-tä-Pv _nÂ-Unw-Kp-I-tfm a-äp {]-[m-\

sI-«n-S-§-tfm s]m-Xp-P-\-§Ä Im-Wp--tXm A-hbp-sS

t^m-t«m F-Sp-¡p--tXm t]m-se Xn-I-¨pw

kz-Im-cy-am-b Im-cy-§Ä-¡pw \n-b-a hn-e-¡v F-

NÀ-¨ D-b-cp-p-ïv. \n-b-a-]-c-am-b H-cp kq-£v-a-\n-co-

£-W-¯n a-\-kn-em-¡m³ km-[n-¡p--Xv Iv-fm-kv

43 bn c-Pn-ÌÀ sN-¿p--Xv `-£-Ww, {Un-¦v-kv .

Xm-a-k ku-I-cyw Xp-S-§n-b-h-bp-am-bn _-Ô-s¸-«

tk-h-\-§Ä-¡m-Wv t{S-Uv amÀ-¡v c-Pn-kv-t{S-j³

GÀ-s¸-Sp-¯n-bn-cn-¡p--Xv. C-Xn-\À-°w Iv-fm-kv 43

bn h-cp- tk-h-\-§Ä h-cp- sIm-ta-gv-kyÂ

]-c-ky-§-tfm A-¯-c-¯n h-cp- a-äp-Å-h-bv-t¡m

D-]-tbm-Kn-¡m³ ]m-Sn-Ã F-m-Wv. A-t¸mÄ a-sä-s´-

¦n-epw kÀ-Æo-kn-t\m DÂ-¸-¯n-t\m th-ïn C-h D-]-

tbm-Kn-¨m-tem? C-´y³ t{S-Uv amÀ-¡v \n-b-a-{]-Im-cw

t{S-Uv-amÀ-¡v kw-c-£-Ww e-`n-¡p--Xv G-Xv Iv-fm-knem-tWm

c-Pn-ÌÀ sN-bv-Xn-cn-¡p--Xv B hn-`m-K-¯n-\v

am-{X-am-Wv. F-¦n-epw Xm-Pv a-l ]m-e-kv t]m-se 1903

ap-XÂ \n-e-hn-ep-Å H-cp sI-«n-S-¯n-\v tIm-S-Xn-bnÂ

A-h-cp-sS Kp-Uv- -hn sX-fn-bn-¡Â km-[y-am-tb-¡mw.

F-n-cp-m-epw hn-t\m-Z k-©m-cn-I-tfm s]m-Xp-P-\-

§-tfm t\m¬ þ-sIm-ta-gv-ky B-h-iy-¯n-\m-bn

A-Xn-\p ap-n \n-v t^m-t«m-sb-Sp-¡p--Xp-sIm-ïv

H-cp {]-iv-\-hp-an-Ã. F-m C-§-s\ Nn-{X-sa-Sp-¯v

Cu Øm-]-\-¯n-\v A-]-am-\-I-c-am-b co-Xn-bn-ep-f-f

D-f-f-S-¡-t¯m-sS k-aq-l am-[y-a-§-fn-tem a-äv Hm¬

sse³ am-[y-a-§-fn-tem ]-{X-þ-Zr-iy am-[y-a-§-fn-tem

D-]-tbm-Kn-¨m \-S-]-Sn-sb-Sp-¡m³ I-gn-bpw.

sI-«n-S-§Ä-¡v ]-IÀ-¸-h-Im-iw B-Im-tam

F- hn-j-b-hpw {]-[m-\-am-Wv. A-Sp-¯-e-¡-¯nÂ

C-Xv hn-i-Z-am-¡mw.

_nkn\kv \yqkv 23 February 2021


start up

\-Ã Po-h-\-¡m-cpw

G- - -

Øm-]-\-¯n-sâ hn-P-b-hpw

I-eym¬-Pn

Online Startupreneur Coach

_n-kn-\-kv \yq-kv _yp-tdm

sXm-cp kn-C-H A-sÃ-¦n Fw-Un-sb F-Sp-

¯m-epw A-h-tcm-Sv \n-§-fp-sS I-¼-\n-sb

kw-_-Ôn-¨n-S-t¯m-fw B-cm-Wv G-ä-hpw

{]-[m-\w F-v tNm-Zn-¨m D-S³ D-¯-cw

In-«p-I F-sâ I-Ì-aÀ A-sÃ-¦n D-]-t`màm-hm-Wv

F-sâ Øm-]-\-¯n-sâ cm-Pm-hv

F-m-Wv. A-§n-s\-bm-sW-¦n \n-§-fpsS

Cu ]-d-bp- cm-Pm-¡-·m-sc I-gn-ª

aq-v am-k-¯n-\n-S-bn F-{X {]m-h-iyw

I-ïp F-v tNm-Zn-¨m D-¯-cw _.._.._

]n-s F-§n-s\-bm-Wv D-]-t`m-àm-hv \n-§-

fp-sS G-ä-hpw {]-[m-\-s¸-« hy-àn-bm-hp-I?

k-Xy-¯n H-cp Øm-]-\-s¯

kw-_-Ôn-¨n-S-t¯m-fw A-hn-sS tPm-en sN-

¿p--h-cm-Wv G-ä-hpw {]-[m-\-s¸-«-hÀ. A-Xv

I-gn-ªn-«v am-{X-ta th-sd B-cpw D-Åp,

D-]-t`m-àm-hv DÄ-s¸-sS. F-{X \-Ã D-Xv-]-

w D-ïm-bn-«pw \n-§-fp-sS Po-h-\-¡mÀ

H-cp h-I-bv-¡v sIm-Åm-¯-hÀ B-sW-¦nÂ

]n-s F-´v Im-cyw A-tÃ? R-§-fp-sS

9495854409

G-ä-hpw {]-[m-\ e-Iv-jyw D-]-t`m-àm-hn-s\ Xr-]v-

Xn-s¸-Sp-¯p-hm³ G-X-äw h-sc-bpw t]m-Ip-I

F--Xm-Wv F-v ]-e I-¼-\n-I-fp-sS-bpw kn C

H, Fw-Un F-n-hÀ sh-¨p-Im-¨p--Xv I-ïn-«p-ïv.

]-s£ B-`y-´-c D-]-t`m-àm-hn-s\ A-Xm-b-Xv

Po-h-\-¡m-sc Xr-]v-Xn-s¸-Sp-¯m-sX F-§n-s\-

bm-Wv ]p-d-sa-bp-Å D-]-t`m-àm-hn-s\ k-t´mjn-¸n-¡p-I?

F-sâ X-s A-dn-hn D-Å tI-c-f-

¯n-se H-cp I¬-kv-{S-£³ I-¼-\n-bn F-Ãm

C-S-¯pw F-gp-Xn sh-¨n-«p-ïv. "I-Ì-aÀ Cu-kv Zn

Inw-Kv" F-v. ]-s£ H-cp sN-dn-b {]-iv-\-ap-ïv.

A-hn-sS C-v Im-Wp- Po-h-\-¡mÀ \m-sf D-ïmhn-Ã.

A-{X-¡pw k-½À-±-am-Wv am-t\-Pv-saânÂ

\n-pw. H-cp Zn-h-kw t]m-epw H-cp Po-h-\-¡m-c-

\pw Nn-cn-¨ ap-J-t¯m-sS Hm-^o-kn-\-I-t¯-¡v

h-cp--Xv Im-Wm³ ]-än-Ã. ta-ep-tZym-K-س

F-´v Ip-äw I-ïp-]n-Sn-¡p-tam F- t]-Sn-bn-em-Wv

h-cp--Xv. Iq-Sp-XÂ Nn-I-ª-t¸mÄ ta-ep-tZym-K-

Ø-·m-cp-sS Øn-Xn A-Xn-epw tam-iw- I-¼-\n-bp-

_nkn\kv \yqkv 24 February 2021


sS ta-[m-hn bp-sS aq-Uv A-\p-kcn-¨n-cn-¡pw

A-h-cp-sS A--s¯

Zn-\w. Xp-S-§n-bn-«v H-cp-]m-Sv hÀ-jam-sb-¦n-epw

h-fÀ-¨ sa-sà B-b-Xp

sIm-ïv A-Xn-\p H-cp h-gn I-sï-

¯m-\m-Wv F-s A-hÀ hn-fn-¸n-

¨-Xv. Xp-S-¡-¯n F-tm-Sp Å

s]-cp-am-ä-hpw C-Xv t]m-se X-s.

B ta-[m-hn-sb kw-_-Ôn-¨n-St¯m-fw

B-sc-Ãmw I-¼-\n-bnÂ

\n-pw tk-h-\-¯n-\p ]-Ww ]-äp-

p-tïm A-h-sc-Ãmw A-t±-l-¯nsâ

sNm-ev-]-Sn-bn \nÂ-¡-Ww. F-

Xn-c-`n-{]m-bw H-pw ]-d-b-cp-Xv. c-

ïm-a-s¯ ao-änw-Kv I-gn-ª-t¸mÄ

A-dn-ªp F-s A-hn-tS-¡v

sIm-ïv h--Xn-sâ {]-[m-\ Im-c-Ww

Kw-`o-cw! Ip-d-¨p Xm-¸m-\-IÄ A-Xmb-Xv

I-¼-\n Xp-S-§p-t¼mÄ ap-XÂ

Iq-sS-bp-Å-hÀ Hm-tcm hÀ-j-hpw

C³-{In-saâv hm-§n C-t¸mÄ tami-a-Ãm-¯

i-¼-fw hm-§p-p-ïv.

A-hÀ-¡v \Â-Ip- i-¼-f-¯n-\v

A-\p-`-h-Úm-\w C-Ãm-¯ c-ïp

aq-v t]-sc sh-¡mw. A-Xv sIm-ïv

em-`w In-«p-a-tÃm. A-t¸mÄ C-{X

Im-ew Iq-sS \n--h-sc F-§n-s\-

sb-¦n-epw ]p-d-¯m-¡-Ww. Xp-S-¡w

ap-XÂ D-Å-h-cm-b-Xv sIm-ïv A-

h-tcm-Sv ]-d-bm³ H-cp a-Sn. A-t±l-¯n-\v

F-tm-Sv C-t¸m-gpw ]-dbm-\p-Å-Xv

C-hÀ i-cn-b-Ã A-sÃ

kmÀ F-§n-s\ F-¦n-epw A-h-sc

cm-Pn-sh-¨p t]m-Im³ ]-d-bp. F-sâ

^pÄ k-t¸mÀ-«v D-ïv F-m-Wv.

A-Xv \n-§Ä-¡v X-s ]-d-ªmÂ

t]m-sc F-v tNm-Zn-¨m D-S-s\

A-Im-c-W-am-bn i-Ð-ap-bÀ-¯pw

th-sd F-s´-¦n-epw Im-c-Ww

]-d-ªp {]-iv-\-ap-ïm-¡pw. kv-{Smä-Pn-Iv

tIm-¨v B-b I-eym¬ Pn

]-d-ªn-«m-Wv Cu I-Spw-ssI sN-¿p-

-Xv F-v h-cp-¯n XoÀ-¯m {]-

iv-\w XoÀ--tÃm. F-´m sF-Un-b

A-sÃ?

Np-cp-¡n ]-d-ªmÂ

F-sâ I¬-kÄ-«n-Mv Rm³

A-hn-sS sh-¨-h-km-\n-¸n-¨p. A-Xn-

\p-Å Im-c-Ww hy-à-am-bn X-s

F-gp-Xn \Â-In. B I-¼-\n A-Sp-¯

X-e-¯n-te-¡v C-\n h-f-cn-Ã. h-f-c-

Ww F-¦n H-p-In Cu ap-X-emfn

am-d-Ww A-sÃ-¦n ap-X-em-fn-bpsS

ssi-en am-d-Ww. Cu h-b-ÊnÂ

ssi-en am-äw F--Xv \-S-¡n-Ã. C-\n

A-t±-lw am-dn A-Sp-¯ X-e-ap-d

h-v A-hÀ Po-h-\-¡m-sc B-´co-I

D-]-t`m-àm-¡-fm-bn I-W-

¡m-¡n hn-izm-k-¯n-se-Sp-¯mÂ

am-{X-ta km-[y-X-bp-Åq. C-§n-s\

Po-h-\-¡m-sc Xr-]v--X-cm-¡m-sX

A-hÀ _m-tlym-]-t`m-àm-¡-sf

Xr-]v-Xn-s¸-Sp-¯pw F-v \n-§Ä-¡v

tXm-p-p-tïm?

A-t¸mÄ \ym-b-am-b H-cp

ap-dp-ap-dp-¸v {]-Xo-£n-¡p-p. A-Xmb-Xv

\-½Ä Po-h-\-¡mÀ-¡v i-¼-fw

Ir-Xy-am-bn sIm-Sp-¯m-epw A-hÀ

tXm-p-t¼mÄ eo-hv F-Sp-¡pw

I-¼-\n-¡v G-ä-hpw B-h-iy-ap-Å

k-a-b-¯p t\m-¡n Im-ep h-cpw.

C-§-s\ H-s¡ sN-¿p-t¼mÄ ]ns

F-§n-s\-bm-Wv A-h-sc emfn-¡m-\pw

Xr-]v-Xn-s¸-Sp-¯n-s¡mïn-cn-¡m-\pw

]-äp-I I-eym¬-Pn?

]-e-cp-sS-bpw an-Yym [m-c-W i-¼-fw

hm-cn tIm-cn sIm-Sp-¯m Po-h-

\-¡mÀ lm-¸n F-m-Wv. C-hn-sS

a-\-Ên-em-t¡-ï H-cp Im-cyw F-Ãm

Po-h-\-¡m-sc-bpw i-¼-f hÀ-[-\-bneq-sS-bpw

t_m-W-kv \Â-In-bpw

Xr-]v--X-cm-¡m³ I-gn-bn-Ã. Nn-eÀ-¡v

ss]-k-tb-¡mÄ B-{K-lw \-Ã Hm-

^o-kpw Np-äp-]m-Sp-am-bn-cn-¡pw. NneÀ-¡v

bm-{X-I-tfm hn-hn-[

X-c-¯n D-Å hn-t\m-tZm-]m-[n-Itfm

B-bn-cn-¡mw. A-Xv a-\-Ên-em-

¡n F-Sp-t¡-ï I-gn-hv HR Un-

¸mÀ-Sv-saân-\v D-ïm-bn-cn-¡-Ww.

sN-dn-b I-¼-\n B-sW-¦nÂ

_nkn\kv \yqkv 25 February 2021


A-Xn-sâ D-S-a-Ø-\v Hm-tcm Po-h-\-

¡m-c-sâ-bpw i-àn-bpw B-{K-l-§-

fpw _p-²n-ap-«p-I-fpw A-dn-ªn-cn-

¡-Ww. Nn-e I-¼-\n-I-fn B-sI

A³-]-Xv t]À-¡v Xm-sg am-{X-ta

Po-h-\-¡mÀ D-ïm-hp. ]-s£ D-

S-a-Ø-\v \m-tem A-t©m t]-cpsS

A-Ãm-sX a-äp-Å-h-cp-sS t]-cv

A-dn-bn-Ã. Im-c-Ww A-h-cp-am-bn

C-S]gIm³ {i-an-¨n-«n-Ã F--Xv

X-s. Rm³ kz-´-am-bn 11 hÀj-t¯m-fw

\-S-¯n-s¡m-ïn-cp-

I-¼-\n-bn R-§-fp-sS tImw-s]-änäÀ-am-sc-¡m-fpw

i-¼-fw Ip-d-hm-bncp-n-«pw

Po-h-\-¡m-cp-sS i-cm-i-cn

6 þ7 sIm-Ãw h-sc B-bn-cp-p.

A-Xn-\p Im-c-Ww Hm-tcm-cp-¯-cp-sSbpw

B-h-iy-§-fpw B-{K-l-§-fpw

A-dn-bm-am-bn-cp-p. A-hÀ \-½Ä

sh-¡p- SmÀ-K-äv t\-Sp-t¼mÄ Hmtcm-cp-¯-cp-sS-bpw

B-h-iy-§Ä

A-dn-ªp A-hÀ-¡v ]-gv-k-W-ssekv-Uv

B-bn-«p-Å ]m-cn-tXm-jn-I-§-

fm-Wv \Â-In h--Xv.

A-Xv t]m-se X-s Poh-\-¡mÀ

B-Wv Xm-¦-fp-sS Øm-

]-\-¯n-sâ s\-Spw-Xq¬ F-v

Xo-cp-am-\n-¨p I-gn-ªm sN-dn-b

I-¼-\n-bm-sW-¦n I-gn-h-Xpw Hmtcm-cp-¯-cp-tS-bpw

ho-«n-te-¡v H-cp

k-¼-cv-¡-¯n-\v I-¼-\n-bp-sS D-S-a

X-s t]m-Ip--Xv \-m-bn-cn-¡pw.

A-h-cp-sS ho-«n-se Øn-Xn a-\-Ênem-¡m³

C-Xv k-lm-bn-¡pw. 100 \p

ap-I-fn Po-h-\-¡mÀ D-sï-¦nÂ

HR am-t\-PÀ XoÀ-¨-bm-bpw Hm-tcm

ho-«n-epw t]m-Ip--Xv {]m-tbm-Kn-Iam-bn-cn-¡pw.

am-{X-a-Ã hÀ-j-¯nÂ

H-cp {]m-h-iyw Ip-Spw-_ kw-K-aw

kw-L-Sn-¸n-¡p-I-bpw Xm-¦-fp-sS

I-¼-\n-bn-te-¡v £-Wn-¡p-I-bpw

sN-¿p-I. C-sX-Ãw ZoÀ-L-Im-em-Sn-

Øm-\-¯n \-à Kp-Ww sN-¿pw.

Rm³ ]-co-£n-¨ H-cp

Im-cyw ]-d-bmw. Hm-tcm aq-v

am-k-s¯ {]-hÀ-¯-\-¯n-sâ

A-Sn-Øm-\-¯n hn-e-bn-cp-¯n-b

ti-jw \-m-bn tim-`n-¡p- Po-h-

\-¡m-c³ (cn) B-cm-tWm A-h-sc

a-äv ]m-cn-tXm-jn-X-§Ä Iq-Sm-sX

H-cm-gv-N-¡v F-sâ ko-än C-cp-

¯pw. A-Xm-b-Xv A-h-cm-bn-cn-¡pw

H-cm-gv-N-t¯-¡v kn-C-H. F-v sh-¨v

sN-¡v H-¸n-S-epw a-äp-sam-pw C-Ã.

A-h-cm-bn-cn-¡pw {]-hÀ-¯-\-¯nsâ

Np-¡m³ ]n-Sn-¡p--Xv. A-h-cpsS

Iq-sS Rm-\pw D-ïm-hpw Hm-tcm

Im-cy-§-fpw Xo-cp-am-\n-¡p-t¼mÄ.

A-Xv sIm-ïv Kp-Ww F-´m-Wv

F-v sh-¨m A-hÀ-¡v H-cn-¡-epw

{]m-]y-a-Ã F-v I-cp-Xn-b I-tk-cbnÂ

C-cn-¡m-\pw A-Xn-sâ F-Ãm

h-i-§-fpw a-\-Ên-em-¡m-\pw km

-[n-¨p F-p-Å-Xm-Wv. A-§n-s\

D-Å H-cp Po-h-\-¡m-cn Ip-sd

hÀ-jw I-gn-ªp A-h-cp-sS kz-´w

_n-kn-\-kv Xp-S-§n-b-t¸mÄ D-Zv-

Lm-S-\-¯n-\v F-s-bpw £-Wn-

¨n-cp-p. A-hn-sS A-hÀ ]-d-ª-Xv

H-cm-gv-N B I-tk-c-bn C-cp--Xm-

Wv-- A-h-cp-sS Po-hn-Xw am-än a-dn-

¨-Xv F-m-Wv. t\-c-s¯ ]-d-ª

t]m-se R-§Ä \Â-In-bn-cp-

i-¼-fw a-äp I-¼-\n-I-fp-am-bn In-S-]n-

Sn-¡-¯-¡-Xv A-sÃ-¦n-epw C-Xv t]m

-se A-hÀ-¡v e-`n-¨n-cp- A-hk-c-§Ä

A-hÀ-¡v I-¼-\n hn-«p

t]m-Im³ tXm-m-¯-hn-[-am-¡n.

A-hÀ C-Xv A-h-cp-sS Iq-sS I-¼-\n

B-sW-v A-hÀ-¡pw tXm-n.

]-e {]-Xn-tbm-Kn-I-fpw ]-e Ìm-

^n-s\-bpw dm-©m³ {i-an-¨-t¸mgpw

\-S-¡m-¯-Xn-sâ H-cp {]-[m-\

Im-c-Ww C-Xv X-s B-bn-cp-p.

Rm³ ho-ïpw ho-ïpw B-hÀ-¯n-

¨p ]-d-bp- Im-cyw C-Xv X-s-

bm-Wv. B-Zyw B-´-co-I D-]-t`màm-hn-s\

Xr-]v-Xn-s¸-Sp-¯p. A-hÀ

_m-ly D-]-t`m-àm-¡-fp-sS Im-cyw

t\m-¡n-s¡m-Åpw. Im-c-Ww C-Xv

A-h-cp-sS-bpw Iq-sS Øm-]-\-am-Wv.

]n-s \n-§Ä-¡v sN-

¿m-hp- {]-[m-\ Im-c-Ww A-hcp-sS

sI-]n-sF (sI-]n) bp-am-bn

s]À-t^m-a³-kv t_m-W-kv C³

{In-saâv F-n-h _-Ôn-¸n-¡p-I

F--Xm-Wv. A-Xm-b-Xv \-m-bn

{]-hÀ-¯n-¡p--hÀ-¡v \-Ã B-\p-

Iq-ey-§Ä. A-Ãm-¯-hÀ-¡v A-hcp-sS

{]-hÀ-¯-\w ]p-tcm-K-an-¸n-

¡p--Xn-\m-h-iy-am-b s{S-bn-\n-Mv

\Â-Ip-I. F-n-«pw i-cn-bm-hp-nsÃ-¦nÂ

th-sd Un-¸mÀ-Sv-saân-te-

¡v am-än t\m-¡p-I. A-h-km-\-ambn-am-{Xw

]-d-ªp hn-Sp--Xn-s\

¡p-dn-¨v B-tem-Nn-¡p-I.

]p-Xn-b Po-h-\-¡m-sc

I-sï-¯n A-hÀ-¡v tPm-en-IÄ

]-cn-io-en-¸n-s¨-Sp-¯v Øm-]-\-¯nsâ

co-Xn-bn-te-¡v sIm-ïv h-cp-I

F-v ]-d-bp--Xv h-f-sc A-[n-Iw

a-Sp-¸n-¡p- Im-cy-am-Wv. am-{X-a-Ã

h-en-b Nn-e-hp-Å-Xpw. A-Xv sIm-ïv

X-s Po-h-\-¡m-sc Xn-c-sª-Sp-

¡p-t¼mÄ X-s I-¼-\n-bp-sS Imgv-N-¸m-Spw

Zu-Xy-hpw k-a-b-sa-Sp-

¯p ]-d-ªp sIm-Sp-¡p-I-bpw \-Ã

k-a-b-sa-Sp-¯p A-`n-ap-Jw \-S-¯n

th-ïn h-m {]m-tbm-Kn-I ]-co-

£-I-fpw \Â-In F-Sp-¯mÂ

]n-s h-en-b {]-iv-\w D-ïm-hn-Ã.

G-ä-hpw I-gn-hp-Å hy-àn-tb-¡mÄ

]-cn-X-Øn-IÄ-¡v A-\p-kr-X-am-bn

kz-bw ]m-I-s¸-Sp-¯m-\pw Sow hÀ-

¡n-\v-- Du-Â sIm-Sp-¡p- hyàn-IÄ-¡pw

Du-Â \Â-Ip-I.

Cu Im-cy-§-sf ¡p-dn-¨p Iq-Sp-XÂ

A-dn-bp--Xn-\v ap-I-fn \Â-In-bn-

«p-Å F-sâ hm-Sv-km-¸n _-Ô-s¸-

Sm-hp--Xm-Wv

_nkn\kv \yqkv 26 February 2021



branding

_n-kn-\-kv hn-P-bn-¡-W-sa-¦nÂ

t]-cn Im-cy-ap-ïv!

¸-td-j³ (sI F-kv BÀ Sn kn) cq-]o-Icn-¨p.

A-§n-s\ \-½p-sS sI F-kv BÀ Sn kn

P-\n-¨p.

C-Xv \-S-v F-«p hÀ-j-§Ä-¡p ti-jw

1973 \-hw-_À H-mw Xo-b-Xn-bm-Wv IÀ-®m-S-I

kÀ-¡mÀ IÀ-®m-S-I tÌ-äv tdm-Uv-- {Sm³-kv-t]m

À-«v tImÀ-¸-td-j³ (sI F-kv BÀ Sn kn) cq-]o-

I-cn-¡p--Xv. 2012 Â A-hÀ X-§-fp-sS hym-]mc

Nn-Ów (Logo) c-Pn-ÌÀ sN-¿m³ A-t]-£

\Â-In. tI-c-f-¯n-\p ap³-t] H-cp-ap-gw \o-«n

IÀ-®m-S-I F-dn-ªp. A-Xn-sâ ^-e-am-Wv \mw

ap³-t] I-ï t\m-«o-kv.

""H-

cp ]-\n-\oÀ-¸q-hn-s\ \mw G-Xv t]-cv sNm-Ãn hnfn-¨m-epw

A-Xv kp-K-Ôw ]-c-¯p-I X-s sN-

¿pw'' tj-I-v-kv-]n-b-dn-sâ {]-i-kv-X-am-b Pq-en-b-äv

F- I-Ym-]m-{Xw ]-d-bp- hm-¡p-I-fm-Wn-Xv. ""H-cp

t]-cn F-´n-cn-¡p-p?'' A-hÄ tNm-Zn-¡p-p. i-

cn-bm-Wv, a-tä-Xv t]-cv hn-fn-¨m-epw ]-\n-\oÀ-¸q-hn-sâ

kp-K-Ôw A-Xn-s\ hn-«p-t]m-Ip-I-bn-Ã. A-t¸mÄ

t]-sc-´m-bm-se-´v?

t]-cn-se-´n-cn-¡p-p-sh-v H-v sI F-kv

BÀ Sn kn tbm-Sv tNm-Zn-¨m-tem? A-sX \-½p-sS

kz-´w tI-c-f tÌ-äv tdm-Uv-- {Sm³-kv-t]mÀ-«v tImÀ-

¸-td-j-t\m-Sv X-s. ]-t£, sI F-kv BÀ Sn kn

]-d-bpw t]-cn A-ev-¸w Im-cy-sam-s¡-bp-ïv.

sI F-kv BÀ Sn kn-sb sR-«n-¨ t\m-«o-kv

H-cp Zn-h-kw sI F-kv BÀ Sn kn-¡v H-cp t\m-«o-kv

e-`n-¡p-p. t\m-«o-kv A-b-¨-Xv sI F-kv BÀ Sn

kn-bp-sS X-s t]-cp-Å a-säm-cm-fm-Wv IÀ-®m-S-I

tÌ-äv tdm-Uv-- {Sm³-kv-t]mÀ-«v tImÀ-¸-td-j³. C-\n

tI-c-fw sI F-kv BÀ Sn kn F- t]-cv D-]-tbm-

Kn-¡-cp-X.v A-Xv R-§Ä-¡v A-h-Im-i-s¸-« t]-cm-Wv

F-m-Wv t\m-«o-kn-sâ D-Å-S-¡w.

A-ev-¸w N-cn-{Xw t\m-¡mw. tI-c-f-¯n-se

s]m-Xp K-Xm-K-X kw-hn-[m-\w B-cw-`n-¡p--Xv

1938 s^-{_p-h-cn 20 \m-Wv. {io-Nn-¯n-c- Xn-cp-\mÄ

a-lm-cm-Pm-hv {Sm-h³-IqÀ tdm-Uv-- {Sm³-kv-t]mÀ-«v

tImÀ-¸-td-j³ D-Zv-Lm-S-\w sN-¿p--Xv A-m-Wv.

]n-o-S-Xv-- {Sm-h³-IqÀ tÌ-äv {Sm³-kv- t]mÀ-«v Un-

¸mÀ-«v-saâv B-bn am-dn. 1965 amÀ-¨v 15 \v tI-c-f

k-À-¡mÀ- tI-c-f tÌ-äv tdm-Uv- - {Sm³-kv-t]mÀ-«v tImÀ-

t]-cn Im-cy-ap-ïv

h-en-b {]-Xo-£-I-fp-am-bm-Wv F-Ãm-h-cpw _n-kn-

\-kv Xp-S-§p--Xv. sN-dp-Xn \n-m-sW-¦n-epw

`m-hn-bn h-fÀ-p ]-´-en-¡p- _n-kn-\-kv

X-s-bm-Wv Hm-tcm kw-cw-`-I-\pw kz-]v-\w Im-Wp-

-Xv. h-f-sc-tb-sd ]-cn-{i-a-§Ä-¡v ti-jw \m-a-

I-c-Ww (Brand Name) \-S-¯n H-cp D-Xv--]--tam

tk-h-\-tam hn-]-Wn-bn-te-¡v A-h-X-cn-¸n-¡p-p.

ZpÀ-L-S-am-b ]-e I-S-¼-I-fpw X-c-Ww sN-bv-Xv

ITn-\ ]-cn-{i-a-¯m A-Xv hn-P-bn-¡p-I-bpw

sN-¿p-p. Cu D-Xv-]--¯n-sâ A-sÃ-¦n tkh-\-¯n-sâ

t]-cv a-äm-sc-¦n-epw X-«n-sb-Sp-¯mtem?

F-´m-bn-cn-¡pw B h-©-\-bp-sS A-\-´-c

^-ew?

_n-kn-\-kn D-]-tbm-Kn-¡p- Hm-tcm

\m-a-¯n-\pw A-Xo-h {]m-[m-\y-hpw aq-ey-hp-ap-ïv.

Hm-tcm hym-]m-c \m-a-hpw (Trade Name) hym-

]m-c Nn-Ó-hpw (Logo) A-aq-ey-am-Wv--. Iw-Km-cphn-eq-sS

hn KmÀ-Un-t\-bpw X-e Ip-\n-¨p h-W-

§p- a-lm-cm-Pm-hn-eq-sS F-bÀ C-´y-tb-bpw

I-Sn-¨ A-¸n-fn-sâ Nn-{X-¯n-eq-sS B-¸n-sf-

B-tKm-f `o-a-t\-bpw \-ap-¡v HmÀ-½ h-cp-psï-¦nÂ

Cu hym-]m-c Nn-Ó-§Ä D-]-t`m-àm-

¡-fp-sS a-\-kn ]-Xn-¸n-¨ A-`q-X-]qÀ-h-am-b

kzm-[o-\w a-\-kn-em-¡p-hm³ a-säm-cp km-£yw

B-h-iy-an-Ã.

hn-]-Wn-bn A-Xn-i-à-am-b km-n-²yap-Å,hm-Wn-Py

hn-P-bw t\-Sn-b H-cp {_m³-Uv---

s]-s«-v t]-cv am-än-bm F-´v kw-`-hn-¡pw?

A-[n-Iw B-tem-Nn-¡m-sX X-s D-¯-cw ]-d-bphm³

\-ap-¡v I-gn-bpw. ]n-o-Sv B D-Xv-]-w hn-]-

Wn-bn \n-e-\nÂ-¡p-I A-km-²y-am-Ipw. t]-cnÂ

h-cp- hy-Xym-k-s¯-¡p-dn-¨v D-]-t`m-àm-hn-s\

_nkn\kv \yqkv 28 February 2021


t_m-[-hm-\m-¡p-hm³ A-Xn-`o-a-am-b

Xp-I Nn-e-h-gn-t¡-ïn h-cpw. ]n-o-

Sp-Å Im-cy-§Ä B {_m³-Un-\v

H-«pw X-s kp-J-I-c-am-hn-Ã.

_n-kn-\-kn-se \m-a-§-fpw

Nn-Ó-§-fpw

\-½p-sS _n-kn-\-kn-t\-bpw D-Xv-]--

§-tf-bpw a-äp-Å-h-bn \n-pw thÀ-

Xn-cn-¨-dn-bp--Xn-\m-Wv \m-a-§-fpw

(Names) Nn-Ó-§-fpw (Symbols)

D-]-tbm-Kn-¡p--Xv. hym-]m-c-\m-aw

(Trade Name), {_m³-Uv \m-aw

(Brand Name), hym-]m-c Nn-Ów

(Logo) F-n-h \mw km-[m-c-Wbm-bn

_n-kn-\-kn D-]-tbm-Kn-¨p

h-cp--h-bm-Wv. C-h-tbm-tcm-pw aqey-ta-dn-b-Xpw

A-Xo-h {]m-[m-\y-ap-Å-

Xp-am-Wv. C-Xn-s\ ]-cn-c-£n-¡p-I _nkn-\-kp-Im-c-sâ

I-S-a-bm-Wv. C-XnÂ

h-cp-¯p- ho-gv-N-IÄ-¡v `m-hn-bnÂ

h-en-b hn-e \Â-tI-ïn h-cpw.

tI-c-f tÌ-äv tdm-Uv-

-{Sm³-kv-t]mÀ-«v tImÀ-

¸-td-j³ t]-cv

c-Pn-ÌÀ sN-bv-Xv

kw-c-£n-¨n-cp-s-

¦n A-Xv C-¯-cw

H-cp k-¦oÀ-®

-]mX-bn-te-¡v h-gn

Xp-d-¡n-Ãm-bn-cp-p.

C-hn-sS IÀ-®m-S-I

tÌ-äv tdm-Uv- {Sm³-kv-t]m

À-«v tImÀ-¸-td-j³ X-§-fp-sS

_u-²n-I kz-¯v (Intellectual Property)

c-Pn-ÌÀ sN-bv-Xv kw-c-£n-¨-

Xn-\v ti-jw tI-c-f-¯n-\v t\m-«o-kv

\-ev-In. X-§Ä-¡v D-S-a-Øm-h-Im-iw

kn-²n-¨ t]-cv a-ämÀ-¡pw D-]-tbm-

Kn-¡m³ A-\p-hm-Z-an-Ã F--hÀ

Nq-ïn-¡m-«n. IÀ-®m-S-I-¡v ap³-t]

Cu t]-cv D-]-tbm-Kn-¨n-cp- tI-c-fw

A-{]-Xo-£n-X-am-b H-cp {]-Xn-k-Ônbn-ep-am-bn.

_n-kn-\-kn-s\ kw-c-£n-¡p-I

_n-kn-\-kn-sâ hy-àn-Xzw F-Sp-¯p-

Im-«p- hm-Wn-Py {]m-[m-\y-ap-Å

\m-a-§-fpw Nn-Ó-§-fpw c-Pn-ÌÀ sNbv-Xv

]-cn-c-£ D-d-¸p h-cp-¯-Ww. _nkn-\-kv

B-cw-`n-¡p-t¼mÄ X-s

C-Xv sN-t¿-ï-Xm-Wv. hn-]-Wn-bn-te-

¡v {]-th-in-¡p--Xn-\v ap³-t] X-sâ

_u-²n-I kz-¯p-¡Ä kw-c-£n-¡phm-\p-Å

km-am-\y _p-²n _n-kn-\-

kp-Im-c³ Im-Wn-¡-Ww. t]-cn-se-

´n-cn-¡p-p F-m-Wv Nn-´-sb-¦nÂ

ssI-hn-«p t]m-b t]-cv Xn-cn-sI e-`n-

¡p-I A-{X F-fp-¸-am-hn-Ã F- bm-

YmÀ-°y-hpw Xn-cn-¨-dn-tb-ï-Xp-ïv.

k-a-b-\-ãv-hpw [-\-\-ãv-hpw th-sd.

_n-kn-\-kn D-]-tbm-Kn-

¡p- F-Ãm _u-²n-I kz-¯p-¡-

fpw kw-c-£n-¡p-hm-\p-Å \n-b-aw

C-p-ïv. _n-kn-\-kn-se \m-a-§-fpw

Nn-Ó-§-fpw t{S-Uv amÀ-¡v c-Pn-kv-t{Sj³

h-gn \-ap-¡v kp-c-£n-X-am-¡mw.

\-½p-sS t]-cn c-Pn-ÌÀ sN-bv-X

\m-a-§-fpw Nn-Ó-§-fpw a-ämÀ-¡pw

]-IÀ-¯m-t\m A-\p-I-cn-¡m-t\m km-

[n-¡p-I-bn-Ã. A-§-s\ kw-`-hn-¨mÂ

A-Xn-\p-Å \n-b-a ]-cn-c-£ e-`y-am-

Wv. Xm³ h-fÀ-¯n-s¡m-ïp h-

{]-Øm-\-s¯tbm

D-Xv-

]--§-sf-tbm

Nq-j-Ww sN-¿phm³

{i-an-¡p--

h-cn \n-pw X-sâ

_n-kn-\-kn-s\ kw-c-£n-

¡p-hm³ t{S-Uv amÀ-¡v c-Pn-kv-t{Sj³

_n-kn-\-kp-Im-c-s\ k-lm-bn-

¡p-p.

ÌmÀv-_-I-v-kv-tIm-^n-bpw tIm-^ntdm-I-v-kpw

tIm-^n-tdm-I-v-kv F- hym-]m-c

Øm-]-\w B t]-cv D-]-tbm-Kn-¡p-

-Xn-s\-Xn-tc-bpw X-§-fp-tS-Xn-\v k-

am-\-am-b hym-]m-c Nn-Ów D-]-tbm-

Kn-¡p--Xn-s\-Xn-tc-bpw ÌmÀ-_-Iv-kv

tIm-^n tIm-S-Xn-sb k-ao-]n-¨p. bp

sI-bn-epw bq-tdm-]y³ bq-Wn-b-\nepw

X-§-fp-sS t{S-Uv amÀ-¡v ]-cnc-£

Nq-ïn-¡m-«n-bm-bn-cp-p ÌmÀ-

_-I-v-kv tIm-^n-tdm-I-v-kn-s\-Xn-sc

]-cm-Xn \Â-In-b-Xv.

tIm-^n-tdm-I-v-kv- D-]-tbm-Kn-

¨n-cp- hym-]m-c Nn-Ó-¯n-sâ kmam-\y

_m-ly-cq-]w (General Appearence)

A-Xn-sâ \n-dw, B-Ir-Xn

F-n-h ÌmÀ-_-I-v-kn-sâ hym-]m-c

Nn-Ó-hp-am-bn km-ay-ap-sï-v tIm-

S-Xn I-sï-¯n. Iq-Sm-sX c-ïp \m-a-

§-fn-ep-ap-Å ""tIm-^n'' F- hm-¡v

s]m-Xp-hm-sW-pw ""_-I-v-kv'' ""tdm-

I-v-kv'' F-o hm-¡p-IÄ-¡v km-Zriy-ap-sï-pw

tIm-S-Xn \n-co-£n-¨p.

ÌmÀ-_-I-v-kn-\v X-§-fp-sS t]-cpw Nn-

Ó-hpw a-säm-cmÄ Nq-j-Ww sN-¿p-

-Xn-s\ Cu \n-b-a \-S-]-Sn-bn-eq-sS

{]-Xn-tcm-[n-¡p-hm³ km-[n-¨p.

t]-cnÂv F-Ãmw A-S-§n-bn-cn-¡p-p

_n-kn-\-kn t]-cn-sâ

{]m-[m-\yw F-{X-am-{Xam-sW-v

ap-I-fnÂ

]-d-ª Im-cy-§-

fn \n-pw t_m-

[y-s¸-«n-cn-¡mw.

_n-kn-\-kn-se a-täsXm-cp

B-kv-Xn-tbbpw

(Asset) t]m-setbm

A-Xn-te-sd-tbm hn-es¸-«-Xm-Wv

A-Xn-sâ Hm-tcm t]-cpw

Nn-Ó-hpw. _n-kn-\-kp-Im-c-sâ

_p-²n-bp-sS D-Xv-]--§-fm-Wv A-h.

A-Xn-sâ A-aq-ey-am-b {]-k-àn

Xn-cn-¨-dn-ªv _n-kn-\-kp-Im-c-\v

A-h-sb ]-cn-c-£n-t¡-ï-Xp-ïv.

* _n-kn-\-kn-sâ-bpw D-Xv-]--

§-fp-sS-bpw hy-àn-Xzw F-Sp-

¯p-Im-«p- \m-a-§Ä \-ev-Ip-I.

a-äp-Å-h-bn \n-pw A-Xv Xn-

I-¨pw hy-Xy-kv-X-am-Ip-hm³ {i-²n-

¡p-I.

* B hy-àn-Xz-s¯ t{]m-Öz-en-¸n-

¡p- B-IÀ-j-I-am-b-Xpw AÀ-°-h-

¯m-b-Xp-am-b an-I-¨ H-cp hym-]m-c

Nn-Ów cq-]-I-ev-¸-\ sN-¿p-I.

* hn-]-Wn-bn-te-¡v {]-th-in-¡pw

ap³-]v Cu \m-a-§-fpw Nn-Ó-§-fpw

t{S-Uv amÀ-¡v c-Pn-kv-t{S-j³ sN-bv-Xv

kw-c-£n-¡p-I.

C-Xp-h-sc hym-]m-c-\m-a-§-fpw Nn-

Ó-§-fpw kp-c-£n-X-am-¡n-bn-«n-tÃ?

F-¦n C-\n-bpw a-Sn-¨p \nÂ-t¡-ï.

ssI-hn-«p t]m-bm Xn-cn-sI In-«n-Ã.

A-Xn-s\m-¸w Nn-e-t¸mÄ B-äv t\m-äv

h-fÀ-¯n-b _n-kn-\-kpw H-en-¨p t]m-

Ipw. _u-²n-I kz-¯p-¡-sf B-Zyw

kw-c-£n-¡p-I. A-Xv H-«pw-X-s em-

L-h-t¯m-sS Im-tW-ï-X-Ã.

_nkn\kv \yqkv 29 February 2021


success story

ITn-\m-[zm-\w sIm-ïv ]-Sp-¯p-bÀ-¯n-b

_n-kn-\-kv km-{am-Pyw

tPm-bv-B-ep-¡m-kv {Kq-¸v

tI

_n-kn-\-kv \yq-kv _yp-tdm

-c-f-¯n-se G-ä-hpw P-\-{]n-b-cm-b _n-kn-\-

kp-Im-cn H-cm-fm-Wv tPm-bv-B-ep-¡m-kv

{Kq-¸v sN-bÀ-am-\pw Fw-Un-bp-am-b tPm-bv

B-ep-¡m-kv. Pz-Ã-dn do-sS-bv cw-K-¯v

an-I-¨ hn-P-bw ssI-h-cn-¨ kw-cw-`-I-\m-Wv

A-t±-lw. kzÀ-®w F- hy-h-km-b-¯nÂ

\n-pw C-v a-äv ]-e ta-J-e-I-fn-epw F-¯n

\nÂ-¡p- h-en-sbm-cp km-{am-Py-am-Wv

tPm-bv-B-ep-¡m-kn-tâ-Xv.

I-¨-h-S-¯n-sâ B-Zy-]mT-§Ä ]Tn

-¨-Xv ]n-Xm-hn \n-v

tPm-bv- B-ep-¡m-kv tI-c-f-¯n-se Pz-Ã-dn hn-

]-Wn-bn-te-¡v km-n-[yw hym-]n-¸n-¨p. tPm-bv

B-ep-¡m-kv F- t]-cn A-t±-lw ]-e Ø-e-

§-fn tjm-¸p-IÄ Xp-d-p. C-´y-bn-epw KÄ-

^n-ep-am-bn ]-Xn-s\m-v cm-Py-§-fn 150 dos«-bnÂ

Pz-Ã-dn tjm-¸p-IÄ ]-Xn-t\-gv hÀ-jw

1956 A-t±-l-¯n-sâ A-ѳ hÀ-Ko-kv

B-ep-¡-bm-Wv Pz-Ã-dn B-cw-`n-¡p--Xv. Ip-Sbp-sS

\nÀ-½m-W-hpw hn-X-c-W-hp-am-bn-cp-p

A-t±-l-¯n-sâ B-Zy _n-kn-\-Êv. ZoÀ-L

ho-£-Ww D-Å hy-àn-bm-b A-t±-lw H-cp

ssk-Uv _n-kn-\-Êv F- co-Xn-bn-em-Wv

Pz-Ã-dn hy-h-km-b-¯n-te-¡v I-S-¡p--Xv.

]Tn-¡p- Im-ew ap-XÂ X-s tPm-bv

B-ep-¡m-kpw k-tlm-Z-c-§-fpw I-¨-h-S-

¯n-\v A-Ñ-s\m-¸w tNÀ-p. ]n-Xm-hnÂ

\n-m-Wv I-¨-h-S-¯n-sâ B-Zy-]mT-§Ä

tPm-bv B-ep-¡m-kv ]Tn-¨-Xv.

Xr-Èq-cn \n-v Xp-S-§n tem-I-¯nsâ

]-e `m-K-t¯-¡v

Xr-Èq-cn \n-pw Xp-S-§n ]n-o-Sv

tIm-gn-t¡m-Sv Pz-Ã-dn B-cw-`n-¨p. ti-jw,

F-d-Wm-Ip-f-¯pw ]n-o-Sv tI-c-f-¯nse

]-e Ø-e-§-fn-epw _n-kn-\-

kv hym-]n-¸n-¨p. 1987Â tPm-bv

B-ep-¡m-kv KÄ-^n B-Zy

Pz-Ã-dn Xp-S-§n. ]n-Xm-hn-sâ

a-c-W ti-jw 2000þ2001Â

k-tlm-Z-c-§Ä _n-kn-\-kv

ho-Xw-h-¨v kz-X-{´-cm-bn.

2002 Nn-§w

H-n-\v tIm-«-b-¯v

tjm-dqw Xp-d-p sIm-ïv


sIm-ïv A-t±-l-¯n-\v Xp-S-§m³

km-[n-¨p. D-]-t`m-àm-¡Ä-¡v _n-Ãv

\Â-In-s¡m-ïp-Å hym-]m-cw

t{]m-Õm-ln-¸n-¡m³ Xp-S-¡w

ap-XÂ tPm-bv B-ep-¡m-kv {i-²

sN-ep-¯n. a-Wn-F-Iv--kv--tN-©v _nkn-\-Êpw

]n-o-Sv A-t±-lw B-cw-

`n-¨p.

C-v tPm-bv- B-ep-¡m-kv

{Kq-¸n-\v Io-gn H-am³, bp-F-C,

Ip-ssh-äv F-n-hn-S-§-fn-em-bn A-

dp-]-tXm-fw a-Wn F-Iv--kv--tN-©v

Øm-]-\-§-fp-ïv. tPm-fn knÂ-Iv--

kv F- t]-cn sS-Iv--kv--ssäÂ-kv

B³-Uv KmÀ-saâv--kn-sâ A-©p

bq-Wn-äv tI-c-f-¯n-ep-ïv. tPm-bv

B-ep-¡m-kv {Kq-¸n-s\m-¸w C-v

8000 ¯ne[nIw sXm-gn-em-fn-IÄ

tPm-en sN-¿p-p-ïv.

enw-I _p-¡v Hm-^v thÄ-Uv sdt¡mÀ-Uv-knÂ

Øm-\w ]n-Sn-¨p

sN-ss-bn tem-I-¯n-se

G-ä-hpw h-en-b Pq-h-e-dn tjm-dqw

Xp-d-p sIm-ïv 'enw-I _p-¡v Hm-^v

thÄ-Uv sd-t¡mÀ-Uv-kn'Â C-Sw ]n-

Sn-¨p. Izm-fn-än, Un-ssk³, an-I-¨

hm-eyp Hm-^-dp-IÄ, ku-I-cy-§Ä,

I-Ì-aÀ kÀ-ho-kv, ]p-Xn-b s{S³-

Up-IÄ F-n-h H-cp-¡p--XnÂ

tPm-bv B-ep-¡m-kv F-pw ap-nem-Wv.

sF.F-kv.H. 9001, sF.Fkv.H.

14001 kÀ-«n-^n-t¡-j-\p-IÄ

t\-Sp- B-Zy do-s«-bn Pz-Ã-dn

irw-J-e-bm-bn. Xp-S-¡w ap-XÂ

s{]m-^-j-W-en-kw sIm-ïp h-cm

-\pw Iq-Sp-XÂ tjm-dq-ap-I-fp-sS

irw-J-e XoÀ-¡m-\pw tPm-bv B-

ep-¡m-kv {]-tXy-Iw {i-²n-¨p.

"tPm-bv- B-ep-¡m-kv ^utï-j'\v

Io-gn Po-h-Im-cp-Wy

{]-hÀ-¯-\-§-fpw \-S-¯p-p-ïv.

F³.Un.Sn.hn., kq-¸À-{_m³-Uv-kv,

ssSw-kv {Kq-¸v, do-s«-bn an-UnÂ

Cu-Ìv, A-td-_y³ _n-kn-\-kv

am-K-kn³, sPw B³-Uv Pq-h-edn

t{S-Uv Iu¬-knÂ, lp-dq¬

F-n-h-bp-tS-XpÄ-s¸-sS H-t«-sd

tZ-io-b, A-´À-tZ-io-b ]p-c-kv-

-Im-c-§Ä tPm-bv B-ep-¡m-kns\

tX-Sn-sb-¯n-bn-«p-ïv. 2016 se

t^m-_v-kv k-¼--¸-«n-I-b-\p-k-cn-

¨v C-´y-¡m-cm-b i-X-tIm-So-iz-c-

·m-cn 74þmw Øm-\-am-Wv tPm-bv

B-ep-¡m-kn-\v.

Ip-Spw-_w

`m-cy: tPm-fn (tPm-bv B-ep-¡m-kv

^u-tï-j-sâ taÂ-t\m-«w \nÀ-hln-¡p-p).

a-¡Ä: tPm¬ t]mÄ

B-ep-¡m-kv (am-t\-Pn-Mv U-b-d-

ÎÀ, tPm-bv- B-ep-¡m-kv CâÀ-

\m-j-WÂ Hm-¸-td-j³-kv), ta-cn

(U-b-d-ÎÀ, tPm-bv- B-ep-¡m-kv

F-I-v-kv-tN-©v, Zp-_m-bv), FÂ-k

(U-b-d-ÎÀ, tPm-bv- B-ep-¡m-kv

{Kq-¸v). a-cp-a-¡Ä: tkm-Wn-b

(U-b-d-ÎÀ, tPm-bv- B-ep-¡m-kv,

Zp-_m-bv), Bâ-Wn (am-t\-Pn-Mv

U-b-d-ÎÀ, tPm-bv- B-ep-¡m-kv

F-I-v-kv-tN-©v, Zp-_m-bv).

_nkn\kv \yqkv 31 February 2021


success story

\nÀ-½m-W ta-J-e-bv-¡v

A-`n-am-\-am-bn

A-k-äv tlmw-kv

]p-Xn-b ]-²-Xn-I-fp-sS `m-K-am-bn Ìp-Uâ-v luknw-Kv,

ko-\n-bÀ en-hnw-Kv, A-t^m-U-_nÄ luknw-Kv

F-o aq-v ]p-Xn-b ta-J-e-I-fn-te-¡v

Iq-Sn I-¼-\n {]-th-in-¡p-I-bm-Wv. sIm-¨n-bnÂ

Im-¡-\m-Sv, Uu¬ Sp FÀ-¯v F- t]-cn-em-

Wv Ip-d-ª hn-e-bn-ep-f-f A-¸mÀ-«v--saâp-I-fp-sS

]-²-Xn \-S-¸m-¡p-I. ap-XnÀ- ]u-c³-amÀ-¡m-bn

]mÀ-¸n-S-§Ä \nÀ-½n-¡m³ bp F-kv Sn Øm-]-

tI- - -

_n-kn-\-kv \yq-kv _yp-tdm

c-f-¯n-sâ D-¯-c-hm-Zn-Xz-ap-f-f _nÂ-UÀ

F- \n-e-bn Cu ta-J-e-bn-se an-I-¨

{_mâm-bn am-dn-bn-cn-¡p-I-bm-Wv A-k-äv--

tlmw-kv.

D-]-tbm-àm-¡Ä, I-½yq-Wn-än,

]-cn-Øn-Xn F-n-h-tbm-Sv {]-Xn-_-²-X-bpf-f

A-k-äv tlmw-kv t{]mw-]v-äv sU-en-h-dn,

D-bÀ- Kp-W-\n-e-hm-cw, D-]-t`m-àr tI-

{µo-Ir-X-X, km-aq-lo-I D-¯-c-hm-Zn-¯w

Fn-§-s\-bp-f-f \m-ev {]-[m-\ aq-ey-§-fnÂ

A-[n-ãn-X-am-bm-Wv {]-hÀ-¯n-¡p--Xv.

C-Xp h-sc tI-c-f-¯n-ep-S-\o-fw A-k-äv

--tlmw-kv 66 s{]m-P-Îp-IÄ ]qÀ-¯o-I-cn-¨v

ssI-am-dn-bn-«p-ïv. hn-hn-[ L-«-§-fn-em-bn

19 sd-kn-U³-jy s{]m-P-Îp-I-fpw \n-e-hnep-ïv.

2021 Â \m-ev ]-²-Xn-IÄ Iq-Sn \nÀ-½m-Ww

]qÀ-¯o-I-cn-¨v D-]-tbm-àm-¡Ä-¡v ssI-am-dpw.

Iq-Sm-sX12 ]p-Xn-b `-h-\ ]-²-Xn-I-fp-sS \nÀ-½m-

W-hpw A-k-äv 2021 Â B-cw-`n-¡pw.

]p-Xn-b ]-²-Xn-IÄ

_nkn\kv \yqkv 32 February 2021


kp-\n Ip-amÀ hn

^u-ïÀ & am-t\-Pn-Mv U-b-d-ÎÀ

I-\m-bn-cp- km-P³-]n-f-f am-t\-

Pnw-Kv ]mÀ-«v-WÀ B-b ko-k¬

Sp sh-t©z-gv--kn-\v \n-t£-]-ap-f-f

ko-k¬ Sp en-hnw-Kp-am-bn k-l-

I-cn-¨v B-ep-h cm-P-Kn-cn tlm-kv-]nä-en-\v

k-ao-]w \-S-¸m-¡p- 360

A-¸mÀ-«v--saâp-I-fpÄ-s¸-« ]-²-Xnbm-Wv

bw-Kv A-äv lmÀ-«v--.

ap-XnÀ- ]u-c³-amÀ-¡pf-f

]mÀ-¸n-S-cw-K-¯v B-tKm-f-Xe-¯nÂ

ZoÀ-L-Im-e-s¯ A-\p-

`-h-k-¼-¯p-f-f Øm-]-\-am-Wv

ko-k¬ Sp. {]m-Y-ao-I B-tcm-Ky

tk-h-\w, ^n-kn-tbm-sX-dm-¸n, sslt{Um-sX-dm-¸n,

B-bpÀ-th-Z Nn-In-

Õ, hm-¡v th, tbm-Km skâÀ,

^n-äv--\-kv --skâÀ, hn-t\m-Z ku-Icy-§Ä

Xp-S-§n-b-h DÄ-s¸-Sp-¯nbm-Wv

]-²-Xn cq-]-IÂ-¸-\ sN-bv-

Xn-cn-¡p--Xv.

Xn-cp-h-\-´-]p-c-s¯ sS-

Iv--t\m-]mÀ-¡v t^-kv {Xo-bn bp

F-kv F bn-se t_m-̬ B-Øm-

\-am-bn {]-hÀ-¯n-¡p- tSm-d-kv

sU-h-e-t¸-gv--kv \-S-¸m-¡p- tSmd-kv

Uu¬ Su¬ ]-²-Xn-bp-sS

`m-K-am-bm-Wv A-k-äv --tlmw-kn-sâ

Ìp-Uâv / _m-¨n-eÀ ]mÀ-¸n-S-]-²-Xnbm-b

A-k-äv sF-Uân-än h-cp--Xv.

Xn-cp-h-\-´-]p-cw sS-Iv--t\m-]mÀ-¡n

 sF Sn ]mÀ-¡v, hn-t\m-Z-tI-{µ-

§Ä, ]mÀ-¸n-S-k-ap-¨-b-§Ä Xp-S-

§n-b-h DÄ-s¸-Sp- tI-c-f-¯n-se

G-ä-hpw h-en-b kw-tbm-Pn-X ku-Icy-§-fp-f-f

]-²-Xn-bm-Ipw tSm-d-kv

Uu¬ Su¬. A-k-äv- -tlmw-kv, 2021

 tI-c-f-¯n-sâ-hn-hn-[ Ø-e-§-

fn 12 ]p-Xn-b s{]m-P-Îp-IÄ Iq-Sn

B-cw-`n-¡p-hm³ H-cp-¡w Xp-S-§n.

tI-c-fo-b-cp-sS {]n-b-s¸-«

_nÂ-UÀ

C-v A-k-äv--tlmw-kv tI-c-fo-b-cpsS

G-ä-hpw {]n-b-s¸-« _nÂ-U-dmbn

am-dn-I-gn-ªp. 13 hÀ-j-¯n-\pf-fnÂ

\nÀ-½m-Ww ]qÀ-¯o-I-cn-¨

66 s{]m-P-Îp-IÄ hn-X-c-Ww-sN-bv-X

tI-c-f-¯n-se B-Zy-s¯ _nÂ-Udm-Wv

A-k-äv tlmw-kv. Cu Np-cp-

§n-b Im-e-b-f-hn {In-kn DA

2+ t\-Sn-b C-´y-bn-se B-Zy-s¯

_nÂ-U-dn-sâ Øm-\-hpw A-k-äv

--tlmw-kn-\v kz-´w. sd-kn-U³jyÂ

s{]m-P-Îp-I-fp-sS hn-`m-K-

¯n A-k-äv A-Xn-sâ 3 s{]m-P-

Îp-IÄ-¡v {In-kn 7 ÌmÀ td-änw-Kv

t\-Sn-bpw C-´y-bn H-m-a-\m-bn.

s{]m-P-Îv ssk-äp-I-fn \nÀ-½m-W-

¯n-sâ Kp-W-\n-e-hm-cw ]-cn-tim-[n-

¡p--Xn-\m-bn \q-X-\ sam-ss_Â

Iyq-em-_v Øm-]n-¨ B-Zy-s¯ \n

À-½m-Xm-hm-Wv A-k-äv. A-k-äv--tlmap-I-sf

kw-_-Ôn-¨n-S-t¯m-fw, Kp-

W-\n-e-hm-cw s{]m-P-Îv-- sem-t¡-j

-sâ Xn-c-sª-Sp-t¸m-sS B-cw-`n-¡p-

I-bpw, hm-Kv-Zm-\w sN-bv-X k-hnti-j-X-I-tfm-sS

D-]-t`m-àm-hn-\v

Ir-Xy-k-a-b-¯v F-¯n-¡p--Xp

h-sc Xp-S-cp-I-bpw sN-¿pw.

A-k-äv tlmw-kv F-Ãmbv--t¸m-gpw

\q-X-\

B-i-b-§Ä A-h-Xcn-¸n-¡p--XnÂ

ap³-

]-´n-bn-em-Wv. sIm-¨nbnÂ

B-Zy-s¯ Su¬

lu-kp-IÄ A-h-X-cn-

¸n-¨-Xv A-k-äv B-Wv.

F-Ãm A-k-äv tlmw-kv

A-¸mÀ-«v--saâp-I-fpw

F-\À-Pn kw-c-£-W

Un-ssk-\p-f-f-Xpw,

km-t¦-Xo-I-hn-Zy DÄs¡m-f-fp--h-bp-am-Wv.

F-Ãm tIm-a¬ sse-än-

Kpw ku-tcmÀ-Öw D-]-

tbm-Kn-¡p--Xp ap-XÂ,

sh-f-f-¯n-sâ th-kv- -tä-

Pv Ip-d-bv-¡p- Sm-¸p-

IÄ, a-g-sh-f-f kw-`-c-

Wn Xp-S-§n-b-h F-Ãm

s{]m-P-Îp-I-fn-epw-Im-Ws¸-Sp-

Nn-e k-hn-tij-X-I-fm-Wv.

] m À - ¸ n - S

]-²-Xn-bn A-Xn-\q-

X-\ s{S³-Up-I-fp-sS

D-]-Úm-Xm-¡-fm-b

A-k-äv tlmw-kn-sâ

F-Sp-¯v ]-d-tb-ï H-cp kw-c-`-am-Wv

96 k-v-Iz-bÀ ^o-äv D-f-f skÂ-^n

A-¸mÀ-«v--saâp-IÄ. Ip-d-ª C³sh-Ìv-saânÂ

bp-h-P-\-§Ä-¡v

kz-´-am-bpw kz-X-{´-am-bpw Po-hn-

¡m³ H-cp kz-Im-cy tem-Iw B-Wv

skÂ-^n-h-gn Xp-d-v In-«n-b-Xv.

A-k-äv tlmw-kv ]-cn-Øn-

Xn-tbm-Sv {]-Xn-Úm-_-²-am-Wv.

P-\-§Ä-¡n-S-bn kp-Øn-c hn-

I-k-\-s¯-¡p-dn-¨v A-h-t_m-[w

kr-ãn-¡p--Xn-\m-Wv _n-tbm-ïv

kv--Iz-bÀ ^o-äv F ss{S B-\p-hÂ

se-Iv-NÀ ko-cn-kv t]m-ep-f-f kwcw-`-§Ä-¡v

A-k-äv tlmw-kv t\-

Xr-Xzw \Â-Ip--Xv.

D-bÀ- km-aq-lo-I {]-Xn-_-²-X

tem-I ]-cn-Øn-Xn Zn-\w, tem-I

`u-a-Zn-\w, tem-I P-e-Zn-\w F-o

Zn-h-k-§-fn B-Wv _n-tbm-ïv

kv-Iz-bÀ ^o-äv kw-L-Sn-¸n-¡p--Xv.

tIm-hn-Uv 19 k-aq-l-hym-

]-\-¯n-eq-sS C-´y-bn ]-SÀ-v

]n-Sn-¨ km-l-N-cy-¯n C-´y³

sd-bnÂ-th-bp-sS Io-gn D-f-f sdbnÂ-th

tIm-¨p-IÄ D-]-tbm-Kn-¨v

k-©-cn-¡p- sF-tkm-te-j³

s_-Up-I-fpw Nn-In-Õm-tI-{µ-§-

fpw k-Ö-am-¡m-sa- B-i-bw

_nkn\kv \yqkv 33 February 2021


{]-[m-\-a-{´n-¡pw Un-km-ÌÀ amt\-Pv--saâv

A-[n-Ir-XÀ-¡pw A-käv--tlmw-kv

k-aÀ-¸n-¨n-cp-p. em-t`-

Ñ-bn-Ãm-sX Cu ]-²-Xn-bp-am-bn

k-l-I-cn-¡m³ X-¿m-dm-b-Xv A-k-äv

tlmw-kn-sâ km-aq-lo-I {]-Xn-_-²-

X-sb D-bÀ-¯p-Im-Wn-¡p--Xn-\pf-f

D-¯-a D-Zm-l-c-W-am-Wv.

]m-h-s¸-«-h-cpw ho-Sn-Ãm-

¯-h-cpw B-b B-fp-IÄ-¡v ho-Sv

\nÀ-½n-¨v sIm-Sp-¡p- B-jn-bm-

\ ]-²-Xn, \-h-Pm-X in-ip-¡Ä

(s]¬-Ip-«n-IÄ) ¡v tX-¡n³

ssX-IÄ k-½m-\n-¨ {So-[³ ]-²-Xn,

C-h-sbm-s¡ A-k-äv tlmw-kn-sâ

k-aq-l-¯n-t\m-Sp-f-f D-¯-c-hm-Zn-

¯w hn-fn-t¨m-Xp- {]-iw-k-\o-bam-b

]-²-Xn-IÄ B-Wv.

D-]-tbm-àm-¡Ä-¡v

G-ä-hpw an-I-¨-Xv F-t¸m-gpw

\Â-Im³ {i-an-¡p--Xn-\m-em-Wv 17

A-Zzn-Xo-b Un-sse-äv tk-h-\-§Ä

\Â-Ip- tI-c-f-¯n-se B-Zy-s¯

\nÀ-½m-Xm-hm-Im³ A-k-än-\v km-

[n-¨-Xv. 25 hÀ-j-s¯ k-a-{K-amb

tlmw C³-jp-d³-kv ]-cn-c-£

ap-XÂ ku-P-\y F-bÀ-t]mÀ-«v

]n-¡v A-¸v h-sc-bm-Wv Un-sse-äv

kÀ-Æo-kn-eq-sS A-k-äv tlmw-kv

A-h-X-cn-¸n-¡p--Xv. D-]-t`m-àm-

¡-fp-sS Po-hn-X-s¯ G-ä-hpw B-\-

µ-I-c-am-¡m³ A-k-äv Un-sse-äv

{i-²n-¡p-p. F-Ãm _-Ô-§-fpw

Po-hn-X-Im-ew ap-gp-h³ \n-e-\nÂ-

¡p--h-bm-bn Im-Wp--Xv A-kän-sâ

k-hn-ti-j-X-bm-Wv. Hm-tcm

D-]-t`m-àm-hn-s\-bpw A-k-äv Ip-

Spw-_-¯n-se Aw-K-am-bn I-W-¡m-

¡p-I-bpw sN-¿p-p.

]-d-ª k-a-b-¯p-f-f sUe-nh-dn-bn-eq-sS

A-k-äv tlmw-kv hnizm-kw

t\-Sn-sb-Sp-¯p. hm-Kv-Zm-\w

sN-bv-X k-a-b-]-cn-[n-¡p-f-fn 66

s{]m-P-Îp-IÄ A-k-äv tlmw-kv C-

Xn-\-Iw ]qÀ-¯n-bm-¡n hn-X-c-Ww

sN-bv-Xp. A-k-äv tlmw-kn-sâ D-¯c-hm-Zn-Xz-]-c-hpw

hn-iz-k-\o-b-hp-amb

{]-I-S-\w, \q-dn-e-[n-Iw tZ-io-b

A-´À-tZ-io-b Aw-Ko-Im-c-§Ä

t\-Sm³ {_m³-Un-s\ k-lm-bn-¨p.

A-k-äv-tlmw-kv A-Xn-sâ

Hm-tcm Un-¸mÀ-«v- -saân-\pw t\-Xr-Xzw

\Â-Im³ ]-cn-N-b-k-¼-cm-b F-©n-

\o-bÀ-am-cp-ïv. Hm-tcm s{]m-P-Îpw

D-]-t`m-àm-hn-\v H-cp A-k-äv B-bn

am-d-W-sa-pw hn-e-a-Xn-¡p- A-käv--hm-eyq

A-hÀ-¡v {]-Zm-\w sN-¿-

W-sa-pw B-ßmÀ-°-am-bn B-{Kln-¡p-p.

NEWS BOX

A-e-\-ÃqÀ tIm-þ-Hm-¸-td-äo-hv AÀ-º³ s{I-Un-äv skm-ssk-än-bp-sS

{]-kn-Uâm-bn hn.-A-Pn-Xv-Ip-amÀ \m-em-a-Xpw sX-c-sª-Sp-¡-s¸-«p

A-e-\-ÃqÀ tIm-þ-Hm-¸-td-äo-hv AÀ-º³ s{I-Un-äv skm-sskän-bp-sS

{]-kn-Uâm-bn \m-em-a-Xpw hn.-A-Pn-Xv-Ip-am-dn-s\

sX-c-sª-Sp-¯p. ssh-kv {]-kn-Uâm-bn A-Uz.-hn.-a-t\m-

Pn-s\-bpw sX-c-sª-Sp-¯p. ]m-e-¡m-Sv

Pn-Ã-bn-se ¢m-kv 1 AÀ-º³ k-l-I-c-

W-kw-L-am-Wv A-e-\-ÃqÀ tIm-þ-Hm-¸-tdäo-hv

AÀ-º³ s{I-Un-äv skm-ssk-än-.

]p-Xn-b `-c-W-k-an-Xn Aw-K-§-fm-bn

l-cn-cm-a-Ir-jv-W.-sI.-BÀ, Zm-tam-Z-c³.-

hn.-Fw, kp-\nÂ.-sI.-F-kv, cm-[m-Irjv-W³.-sI,

hn-iz-\m-Y³.-]n, sI.-sI.

-A-_p, A-Pv-\.-hn, t_-_n kp-a-Xn,

kp-\n-X.-Sn.sI F-n-h-sc-bpw F-Xncn-Ãm-sX

sX-c-sª-Sp-¯p. A-Sp-¯

A-©p-hÀ-jw sIm-ïv tI-c-f-¯nÂ

A-dn-b-s¸-Sp- H-cp kw-L-am-bn

h-f-cm³ t\-Xr-Xzw \Â-Ip-sa-v {]-kn-

Uâm-bn Øm-\-ta-ä-Xn-\p-ti-jw hn.-

A-Pn-Xv-Ip-amÀ ]-d-ªp. _m-¦n-sâ

h-fÀ-¨-bv-¡v ]p-Xn-b ]-²-Xn-I-fp-am-bn

ap-tm-«p-t]m-hp-sa-pw {]-kn-Uâv

A-dn-bn-¨p.

_nkn\kv \yqkv 34 February 2021


success story

]p-d-¯p \n-p hm-§p- sIm-{] Xq-¡w Iq-Sp--

Xn-\m-bn s]m-Xp-sh sN-dn-b tXm-Xn CuÀ-¸w

\n-e-\nÀ-¯p--Xm-bn-cn-¡pw. ^w-K-kv h-cm³

]-e-t¸m-gpw C-Xv Im-c-W-am-Ipw. an-¡ sIm-{]

DÂ-¸m-Z-I-cpw sN-dn-b co-Xn-bn kÄ-^À tIm-

«nw-Kv \Â-In-bm-Wv C-sXm-gn-hm-¡p--Xv. kÄ-^À

tIm-«nw-Kv F-®-bp-sS I-fÀ \n-e-\nÀ-¯p-sa-¦nip-²w

cp-Nn-I-cw

{Ko³ hm-en

ip-

_n-kn-\-kv \yq-kv _yq-tdm

-Nn-bpw cp-Nn-bpw sIm-ïv cm-Py-¯n-\-I-¯pw

]p-d-¯p-ap-Å a-e-bm-fn-I-fp-sS {]n-b {_mâmbn

am-dn-bn-cn-¡p-I-bm-Wv {Ko³ hm-en tIm-

¡-\-«v Hm-bnÂ.

Po-hn-X-¯n-em-bm-epw `-£-W-¯n-embm-epw

]-cn-ip-²n-¡v h-en-b {]m-[m-\y-am-Wp-

Å-sX- Xn-cn-¨-dn-hpw hn-]-Wn Io-g-S-¡p-

hym-P sh-fn-s¨-® B-tcm-Ky ta-J-e-bn-ep-ïm-

¡p- A-]-I-S-s¯ sN-dp-¡m-\p-Å {]-Xn-_-

²-X-bp-am-Wv {Ko³ hm-en tIm-¡-\-«v Hm-bnÂ

F- {_mân-sâ h-fÀ-¨-bv-¡v h-gn-sbm-cp-¡nb-Xv.

a-e-bm-fn-IÄ F-pw a-W-¯n-\pw Kp-W-

¯n-\pw cp-Nn-bv-¡p-sa-Ãmw h-en-b {]m-[m-\yw

IÂ-¸n-¡p--h-cm-Wv. C-Xv h-f-sc t\-c-s¯

X-s hy-à-am-bn a-\-Ên-em-¡n-s¡m-ïm-Wv

{Ko³ hm-en F- {_mâv cq-]-sa-Sp-¯-Xv. tI-cf-¯nÂ

\n-p X-s ]-e {_mâp-I-fn-epw shfn-s¨-®

hn-]-Wn-bn-ep-ïv. hym-P sh-fn-s¨-®

hn-hn-[ t]-cp-I-fn hn-]-Wn-bn-se-¯p--Xpw

\n-tcm-[n-¡-s¸-Sp--tXm-sS A-{]-Xy-£-am-bn

]p-Xn-b t]-cn ho-ïpw {]-Xy-£-s¸-Sp--

Xp-sam-pw C-v h-en-b hmÀ-¯-tb-b-Ã. Nn-e

{]-ap-J {_mâp-I-fm-I-s« C-d-¡p-a-Xn sN-¿p-

sIm-{] D-]-tbm-Kn-¨m-Wv Iq-Sp-X-em-bpw D-ev-]m-

Z-\w \-S-¯p--Xv. tX-§-bpw sh-fn-s¨-®-bpw

cm-Py-¯v C-d-¡p-a-Xn sN-¿m-\m-hn-Ã. F-m am-

\-Z-Þ-§Ä ]m-en-¨v sIm-{] C-d-¡p-a-Xn sN-¿m-

\m-hpw. sIm-{] C-d-¡p-a-Xn sN-¿p-t¼mÄ C-hn-sS

D-ev-]m-Zn¸n-¡p- sIm-{]-bp-sS ]-Ip-Xn-tbm-fw

am-{X-am-Wv sN-e-hp h-cn-I. B-`y-´-c hn-]-Wnbn-epw

hn-tZ-i hn-]-Wn-bn-epw hn-e Ip-d-¨v a-Õcn-¡p--Xn-\v

C-Xv A-h-sc {]m-]v-X-cm-¡p-p-ïv.

D-ev-]m-Z-\-¯n-se hy-Xy-kv-X-X

_nkn\kv \yqkv 35 February 2021


am-t\-Pnw-Kv-- ]mÀ-Sv-WÀ-

epw Im-d-en-\v Im-c-W-am-Ipw. tdm-Ìv

sN-bv-Xm-Wv sh-fn-s¨-® DÂ-¸m-Z-IÀ

Cu {]-iv-\w a-dn-I-S-¡p--Xv. ]-s£,

tdm-Ì-nw-Kv Nq-Sm-¡Â X-s-bm-Wv.

]n-o-Sv F-I-v-kv-s]-Ãnw-Kv th-f-bnÂ

ho-ïpw Nq-Sm-¡p-I-bm-Wv. Iq-Sp-XÂ

Hu-«v-]p-«n-\m-bn aq-p-X-h-W-bm-Wv

an-¡ DÂ-¸m-Z-I-cpw F-I-v-kv-s]-Ãnw-Kv

\-S-¯p--Xv. Np-cp-¡n ]-d-ªmÂ

]-e-X-h-W Nq-Sm-¡n-b F-®bm-Wv

hn-]-Wn-bn-se-¯p--Xv.

F-Un-_nÄ Hm-bn H-cp X-h-W

Nq-Sm-¡n-bm ho-ïpw ho-ïpw

Nq-Sm-¡-cp-sX-m-Wv s]m-Xp-sh

]-d-bp--Xv.\m-Nz-d sh-fn-s¨-®-

¡v {]-tXy-In-¨v a-W-sam \n-d-tam

D-ïm-bn-cn-¡n-Ã. sIm-{] tdm-Ìv sN-

¿p--Xn-\m-em-Wv {]-tXy-I a-Ww

kn-²n-¡p--Xv.

{Ko³ hm-en sIm-{] C-d-¡pa-Xn

sN-¿p-n-Ã. kz-´w sX-§n³

tXm-«-¯n \n-p-Å tX-§-bpw

sN-dp-Xpw h-ep-Xp-am-bp-Å tI-c

IÀ-j-I-cn \n-v t\-cn-«p kw-`-cn-

¡p- tX-§-bpw D-]-tbm-Kn-¨m-Wv

C-hn-sS sIm-{] DÂ-¸m-Zn-¸n-¡p-

-Xv. tX-§ sIm-{]-bm-¡n amäp--Xn-epw

X-\-Xm-b co-Xn-bm-Wv

{Ko³ hm-en A-h-ew-_n-¡p--Xv.

^w-K-kv h-cp--Xp X-S-ªpw Kp-

W-ta-·-bv-¡v H-«pw tIm-«w-X-«msX-bpw

tX-§ sIm-{]-bm-¡n

am-äp- {Ko³ hm-en C-Xp sN-¿p-

-Xv IqÄ ss{U kw-hn-[m-\w D-]-

tbm-Kn-¨m-Wv. Im-äp-am-{X-am-Wv tX-§-

bn ]-Xn-¡p-I. kz-´-am-bn sIm-{]

DÂ-]m-Zn-¸n-¡p--Xn-\m CuÀ-¸w

H-«pw \n-e-\nÀ-¯p-n-Ã. A-Xn-\mÂ

kÄ-^À tIm-«nw-Kn-sâ-bpw tdm-Ìnw-

Kn-sâ-bpw B-h-iyw D-ïm-Ip-t-

bn-Ã. am-{X-a-Ã A-XypÂ-]m-Z-\-¯n-

\m-bn aq-p-X-h-W F-I-v-kv-s]Â

sN-¿p-p-an-Ã. hm-«À IqÄ-F-I-v-kvs]-Ãnw-Kv

kw-hn-[m-\-am-Wv D-]-tbm-

Kn-¡p--Xv. c-ïp X-h-W am-{X-am-Wv

{Ko³ hm-en-bn F-I-v-kv-s]-Ãnw-Kv

\-S-¡p--Xv. Nq-Sm-hm-sX t\m-¡m-\pw

Kp-W-\n-e-hm-cw \n-e-\nÀ-¯m-\pw C-Xv

h-f-sc-tb-sd k-lm-b-I-c-am-Ip-p-ïv.

{]m-tZ-in-I-am-bn tX-§-bp-sS

e-`y-X Ip-d-bp-t¼mÄ {Ko³ hm-en

C-tX co-Xn-bn sIm-{] {U-b-dp-IÄ

D- ]tbm-Kn-¨p DÂ-¸m-Zn-¸n-¡p-

,Xn-c-sª-Sp-¯ DÂ-¸m-Z-I bq-Wnäp-I-fnÂ

\n-v,]p-I-bpw K-Ô-I-hpw

C-Ãm-sX DÂ-¸m-Zn-¸n-¡p- taÂ-

¯-cw sIm-{] am-{X-ta kw-`-cn-¡mdp-Åp

.

B-cw-`-hpw h-fÀ-¨-bpw

2000 \p ap-¼v \m-fn-tI-c-¯n-\v h³

hn-e-bn-Sn-hp-ïm-b-t¸mÄ tI-c-IÀ-j-

IÀ h³ {]-Xn-k-Ôn-bn-em-b-Xm-Wv

{Ko³-hm-en-sb- {_mâv DÂ-`-hn-

¡m³ aq-e-Im-c-Ww. {Ko³ hm-en

A-t{Km-kv F- kz-´w tXm-«-¯nÂ

\n-p-f-f tX-§-bp-]-

tbm-Kn-¨v Kp-W-ta-·-bp-f-f sIm-{]

D-ev-]m-Zn-¸n-¡p-I-bm-Wv B-Zyw sNbv-X-Xv.

]-s£, h-S-t¡-bn-´y³ hn-]-

Wn-bn `-£y tbm-Ky-am-b sIm-{]

hnÂ-¡m³ km-[n-¡m-sX h--tXmsS

kw-Øm-\-¯n-\-I-¯p-X-s ,e-

`y-am-b hn-e-bv-¡v C-h hnÂ-¡m³

{Ko³ hm-en A-t{Km-kv \nÀ-_-Ôn-

X-cm-bn. C-Xv F-´p-sIm-ïv aq-ey-hÀ-

[n-X D-Xv-]-w B-bn-¡q-Sm F-

Nn-´-bn-te-¡p \-bn-¨p. . Xp-SÀ-v

¹m-tâ-j³ A-tkm-kn-tb-j-\p-am-bn

NÀ-¨-IÄ \-S-¯n. tXm-«-¯n-se tX-

§-bp-]-tbm-Kn-¨v kz-´-am-bn sh-fns¨-®-bpÂ-¸m-Zn-¸n-¡m³

]m-e-¡m-Sv

Pn-Ã-bn-se Im-ªn-c-¸p-g In-g-t¡-¡-c

Ip-Spw-_-¡m-cm-b k-®n tPm-k-^v,

tXm-a-kv am-Xyp, tSm-Wn tXm-a-kv

F-n-hÀ Xo-cp-am-\n-¨-tXm-sS-bm-Wv

{Ko³ hm-en Hm-bnÂ-kv F- F-®

kw-k-v-I-c-W bq-Wn-än-sâ ]n-d-hn km-

[y-am-b-Xv.

Jm-Zn hn-tÃ-Pv I-½o-j-sâ amÀ-

Pn³-a-Wn ]-²-Xn {]-Im-cw D-ev-]m-Z-\w

Xp-S-§n-sb-¦n-epw hn-]-W-\w A-{X

F-fp-¸-am-bn-Ã. t\mÀ-¯n-´y-bnÂ

A-¡m-e-¯v F-Un-_nÄ sIm-{]-

bv-¡pw sh-fn-s¨-®-¡pw \-Ã Unamâp-ïm-bn-cp-p.

]-s£, h-en-b

\n-Ip-Xn-bpÄ-s¸-sS-bp-Å \q-em-ame-IÄ

D-ev-]-w A-hn-sS-¯n-¡p--

Xn-\v X-S-Ê-am-bn. .A-Xp sIm-ïp

X-s D-ev-]m-Zn-¸n-¡p- sh-fn-s¨-

® h³-In-S I-¼-\n-IÄ-¡v Xp-Ñ-am-b

hn-e-bv-¡v hn-ev-t¡-ïn h-p. Cu

{]-iv-\w a-dn-I-S-¡p--Xn-\v F-®

t_m-«n sN-bv-Xv {_mâm-¡m³

Xo-cp-am-\n-¨p. 2006 Â {Ko³-hm-en

kÀ-«n-ss^-Uv HmÀ-Km-\n-Iv tIm-¡-

\-«v Hm-bn hn-]-Wn-bn-se-¯n. ]-cnip-²n-bpw

hn-izm-ky-X-bpw {Ko³-hmen-¡v

hn-]-Wn-bn {]n-b-ta-än. 2008

Hm-sS {Ko³ hm-en A-t{Km-kpw {Ko³

hm-en Hm-bnÂ-kpw kw-tbm-Pn-¸n-¨v

H-ä bq-Wn-äm-¡n, k-®n tPm-k-^v

am-t\-Pnw-Kv-- ]mÀ-Sv-W-dp-am-bn.

2018Â {Ko³-hm-en hnÀ-Pn³ tIm-

¡-\-«v Hm-bn D-ev-]m-Z-\w Xp-S-§n.

Izm-fn-än I¬-{SmÄ DÄ-s¸-sS-bp-f-f

kw-hn-[m-\w D-]-tbm-Kn-¨m-Wv DÂ-

¸m-Z-\w. C-Xp-sIm-ïp X-s {Ko³

hm-en DÂ-¸--§Ä-¡v hn-]-Wn-bn-se

a-äpÂ-¸--§-sf-b-t]-£n-¨v AÂ-¸w

hn-e Iq-Sp-X-em-sW-¦n-epw D-]-t`màm-¡Ä

C-cp-I-¿pw \o-«n kzo-I-cn-

¡p-p.

hym-P-s\ sN-dp-¡p--XnÂ

ap-nÂ

tI-c-¯n-sâ \m-Sm-b tI-c-f-¯nÂ

h-sc sh-fn-s¨-® hn-]-Wn hym-P-

·m-cp-sS I-fn-¡p-«n-bm-hp-t¼mÄ a-ebm-fn-IÄ

t]m-epw D-]-tbm-Kn-¡m³

t]-Sn-t¡-ï A-h-Ø-bm-Wv. am-bw

tNÀ-¯ 200 te-sd sh-fn-s¨-® {_m

âp-I-fm-Wv ]-e-t¸m-gm-bn C-hn-sS

_nkn\kv \yqkv 36 February 2021


\n-tcm-[n-¨n-«p-Å-Xv. hym-P sh-fn-s¨-

®s¡-Xn-cm-b t]m-cm-«-¯n {Ko³hm-en-bp-sS

\nÀ-½m-Xm-¡Ä-¡pw

h-en-b ]-¦p-ïv.

{Ko³-hm-en-bp-sS sh-fns¨-®-bpw

hnÀ-Pn³ sh-fn-s¨-®-bpw

hn-]-Wn-bn-se hn-iz-kv-X {_mâm-bn

am-dn-b-Xn-\p Im-c-W-hpw C-Xp X-s-

bm-Wv. C-t¸mÄ tI-c-f hn-]-Wn-¡p

]p-d-sa D-ev-]-w hn-tZ-i-t¯-¡v

I-b-än A-b-¡p-p-ap-ïv. H-cp F-I-v-kvs]-ÃÀ

tbm-Kn-¨v DÂ-¸m-Z-\w \-S-¯nb

Øm-\-¯v C-v \m-ev F-I-v-kv-s]-

ÃÀ bq-Wn-äp-IÄ {]-hÀ-¯n-¡p-p.

kz-´w {_mân sh-fn-s¨-® I-b-än

A-b-¡p--Xn-\p ]p-d-sa F-I-v-kv-t]m

À-t«-gv-kv B-h-iy-s¸-Sp- a-äp ]-e

{_mâp-I-fn-epw C-hn-sS D-ev-]m-Zn-¸n-

¡p- Kp-W-ta-·-bp-f-f sh-fn-s¨-®

t_m-«n sN-bv-Xv I-b-än A-b-¡p-pïv.

\-à DÂ-¸--§Ä hn-]-Wn-bnÂ

e-`y-am-¡p-I-bm-Wv hym-P-·m-sc {]-Xntcm-[n-¡m-\p-f-f

amÀ-¤-§-fn-sem-v.

D-]-t`m-àm-¡-sf \-Ã DÂ-¸--§-

sf-¡p-dn-¨p t_m-[-hÂ-¡-cn-¡p-Ibpw

hym-P-·mÀ-s¡-Xn-sc i-à-am-bn

\n-e-sIm-f-fp-I-bpw sN-¿p--Xm-Wv

a-säm-v.hym-P sh-fn-s¨-®-I-sf hn-

]-Wn-bn \n-p Xp-c-¯p--XnÂ

{Ko³-hm-en Sow h-ln-¡p- ]-¦v h-

ep-Xm-Wv.

F-Ãm kw-hn-[m-\-§-

tfm-sS-bpw D-ev-]m-Z-\w \-S-¯p--hcm-Wv

hym-P sh-fn-s¨-® \nÀ-am-Xm-

¡Ä. Kp-W-\n-e-hm-c-an-Ãm-¯-Xn-sâ

t]-cn H-cp {_mâv \n-tcm-[n-¨mÂ

a-säm-cp t]-cn A-tX D-ev-]-w Znh-k-§Ä-¡p-ÅnÂ

hn-]-Wn-bn-en-d-

¡m³ A-hÀ-¡m-hp-p-ïv.

" i-cn-bm-b co-Xn-bn D-]-tbm-Ks¸-Sp-¯p-I-bm-sW-¦nÂ

`-£y kwk-v-I-c-W

ta-J-e-¡v tim-`-\-am-b

`m-hn-bp-ïv. Izm-fn-än-bpw hn-izm-ky-Xbpw

\n-e-\nÀ-¯p-I, hm-eyp B-U-Uv

DÂ-¸--§Ä hn-]-Wn-bn-en-d-¡p-I.

`-t£ymÂ-¸--§Ä-¡v G-ä-hpw Kp-

W-ta-·-bp-ïm-bn-cn-¡-W-sa-m-Wv

D-]-t`m-àm-¡Ä B-{K-ln-¡p--Xv.

A-Xv \n-d-th-äm³ DÂ-¸m-Z-IÀ-¡v

I-gn-b-Ww.' {Ko³-hm-en-bp-sS am-t\-

Pnw-Kv ]mÀ-Sv-WÀ k-®n tPm-k-^v

]-d-bp-p.

D-ev-]- ssh-hn-[y-hÂ-¡-c-W

]-²-Xn-IÄ

tX-§m-sh-Å-¯n \n-v

hn-\m-Kn-cn DÂ-¸m-Zn-¸n-¡p- ]-²-Xn

^n-\n-jnw-Kv L-«-¯n-em-Wv.hn-]-WnbnÂ

Ip-d-ª hn-e-¡v e-`n-¡p-

kn-´-än-Iv hn-\m-Kn-cn-¡v ]-I-cw .Gä-hpw

D-bÀ- \n-e-hm-c-¯n-ep-f-f

hn-\m-Kn-cn I-ta-gv-ky DÂ-¸m-Z-\

L-«-t¯m-S-Sp-¡p-I-bm-Wv. {Ko³-hm-en

F- t]-cn X-s ssh-Im-sX Cu

DÂ-¸-w B-Zyw hn-tZ-i hn-]-Wn-

I-fn-se-¯pw. C-Xn-\p ]p-d-sa ssÉkv-Uv

\m-fn-tI-c-hpw sN-c-hn-b tX-

§-bpw hn-]-Wn-bn-se-¯n-¡m-\p-f-f

]-²-Xn-I-fpw X-¿m-dm-hp-p-ïv. a-säm-

v B-bpÀ-th-Zn-Iv sl-bÀ Hm-bnÂ

D-ev-]m-Zn-¸n-¡m-\p-f-f ]-²-Xn-bm-Wv.

sIm-{] C-d-¡p-a-Xn sN-¿p--hÀ hn-e

Ip-d-¨v hn-]-Wn I-¿-S-¡m³ a-Õ-cn-

¡p-t¼mÄ hn-e-bn a-Õ-cn-¡m-sX

D-ev-]- an-I-hn a-Õ-cn-¡m-\m-Wv

{Ko³ hm-en Xp-SÀ-pw {i-an-¡p-Isb-v

k-®n tPm-k-^v ]-d-bp-p.

{Ko³ hm-en DÂ-¸--§Ä Iq-Sp-XÂ

cm-Py-§-fn-te-¡v hym-]n-¸n-¡m-\p-Å

\-]-Sn-I-fpw ]p-tcm-K-an-¡p-I-bm-Wv.

{Ko³ hm-en Sow ImÀ-jn-I

]-Ým-¯-e-¯n \n-v h--h-cm-b-

Xn-\m IÀ-j-I-cp-sS D-Xv-]--§Ä-

¡v \ym-b hn-e e-`n-t¡-ï-Xn-sâ

B-h-iy-I-X t_m-[y-ap-Å-h-cm-Wv.

A-Xn-\m Cu ta-J-e-bn IÀ-j-

I-sc Nq-j-Ww sN-bv--bp--Xv sNdp-¡-\pw

\m-fn-tI-c-¯n-\v Xm-§p

hn-e D-d-¸m-¡m-\pw ]-cn-{i-an-¡p-p.

k-ao-]-s¯ h-ep-Xpw sN-dp-Xp-am-b

tI-c-IÀ-j-I-cn \n-v tX-§ kw-

`-cn-¡p--Xpw A-Xp-sIm-ïp X-s-

bm-Wv. H-tc k-a-bw D-]-t`m-àm-

¡Ä-¡v am-bw I-e-cm-¯ sh-fn-s¨-®

\Â-Im-\pw \m-fn-tI-c IÀ-j-IÀ-¡v

ssI-¯m-§m-Im-\pw C-Xp-h-gn {Ko³

hm-en-¡p km-[n-¡p-p-ïv.

km-aq-ln-I tk-h-\ cw-K-¯v

{i-t²-b-am-b {]-hÀ-¯-\-§Ä Imgv-N-sh-bv-¡p-

k-®n tPm-k-^v

`-£y-h-kv-Xp-¡-fn am-bw tNÀ-

¡p--Xn-s\-Xn-sc IÀ-i-\ \n-e-]m-Sv

kzo-I-cn-¡p- hy-àn-Xz-am-Wv. \-Ã

D-ev-]--§-sf F-¡m-e-¯pw P-\w

kzo-I-cn-¡p-sa-v sX-fn-bn-¨p ap-t-

dp- {Ko³-hm-en a-e-bm-fn-I-fp-sS

a-\-Ên C-Sw t\-Sn, h-fÀ-¨-bp-sS

]-S-hp-IÄ Xm-ïn I-b-dp-I-bm-Wv.

_nkn\kv \yqkv 37 February 2021


success story

\n

hn-izm-ky-X-bp-sS

c-ïp ]-Xn-äm-ïp-IÄ ]n-n-«v

{io-cm-a k-v-I-t^mÄ-Un-Mv-kv-

_n-kn-\-kv \yq-kv _yq-tdm

À-½m-W ta-J-e-bn G-ä-hpw i-à-am-b

km-n-²y-am-Wv kv--I-t^mÄ-Un-§v D-]-Ic-W-§Ä-¡p-f-f-Xv.

\nÀ-am-

W-¡-¼-\n-I-fp-sS G-ä-hpw

{]-[m-\ A-k-äpw C-h X-s-

bm-Wv. a-\p-jym-²zm-\w

e-Lq-I-cn-¡m-\pw \nÀ-½m-

W-¯n kq-jv-a-X hÀ-²n-

¸n-¡m-\pw k-lm-b-I-c-am-b

Cu km-t¦-Xn-I-hn-Zy C-v

tem-I-sa-¼m-Spw {]-tbm-P-\-

s¸-Sp-¯n-h-cp-p. ]-c-¼-cm-

K-X \nÀ-½m-W-co-Xn-bn D-]-

tbm-Kn-¨n-cp- ap-f-IÄ-¡pw

a-c-§Ä-¡pw ]-I-cw D-]-tbm-

Kn-¡p- sa-ä km-a-{Kn-I-fm-

Wv kv--I-t^mÄ-Un-§p-IÄ.

sI-«n-S \nÀ-½m-W-¯n-sâ

F-Ãm ta-J-e-bn-epw D-]-tbm-

Kn-¡m-hp- C-h B-[p-\n-I km-t¦-Xn-I hn-

Zy-bn-eq-sS A-h-X-cn-¸n-¨v hn-]-Wn Io-g-S-¡n-b

{io-cm-a k-v-I-t^mÄ-Unw-Kv-kv ss{]. en-an-ä-Uv

{]-hÀ-¯-\ an-I-hn-sâ c-ïp ]-Xn-äm-ïp-

IÄ ]n-n-«v ap-t-dp-I-bm-Wv. ]m-e-

¡m-s« F-c-«-bm B-Øm-

\-am-bp-Å {io-cm-a Câkv-{So-kv

kw-Øm-

\-¯v t^mw

hÀ-I-v-kv

Bâv k-v-I-t^mÄ-Un-§v DÂ-¸- \nÀ-½m-W

cw-K-¯v ap³-\n-c-bn-em-Wv . am-dn-s¡m-ïn-cn-¡p-

sI-«n-S \nÀ-½m-W k-¦Â-¸-§Äs¡m-¸w

A-h km-£m-Xv-I-cn-

¡m³ B-h-iy-am-b D-]-I-c-W-

§Ä cq-]-IÂ-¸-\ sN-bv-Xv \n

À-½n-¨p \Â-Ip- {io-cm-a-bp-sS

Xp-S-¡w 1999em-Wv. \nÀ-½m-W

cw-K-s¯ A-Sn-Øm-\ B-h-iy-

§Ä \n-d-th-äm-\p-X-Ip- kv--

I-t^mÄ-Un-§v km-a-{Kn-IÄ \n

À-an-¨p-sIm-ïm-bn-cp-p Xp-S-¡w.

A-Sp-¯ B-td-gp-hÀ-jw sIm-ïv

I-¼-\n Cu ta-J-e-bn {]-hÀ-

¯n-¡p--h-cp-sS {]n-b {_mâmbn

am-dn.

]n-ÃÀ ap-XÂ Ém-_v h-sc

h³-In-S sI-«n-S-§Ä ap-X ]m-e-§-fpw

taÂ-¸m-e-§-fp-apÄ-s¸-sS-bp-f-f h-ep-Xpw sN-dp-

Xp-am-b G-Xp \nÀ-½m

-W-¯n-\pw A-

h-bp-sS ^n-\nj

n - § n - \ p w

A-Sn-Øm-\ ku-

I-cy-sam-cp-¡p-

{io-cm-a Câ-kv-

{So-kv C-v ]n-ÃÀ

ap-XÂ Ém-_v h-sc

\nÀ-½m-W-¯n-sâ

Hm-tcm L-«-¯n-\pam-h-iy-am-b

kv-It^mÄ-Un-§p-IÄ

\nÀ-½n-¨p \Â-Ip-

p-ïv.

]n-Ã-dp-IÄ-¡pw

`o-ap-IÄ-¡pw

É m - _ p - I Ä -

¡pw Xm-§p

\Â-Ip- A-Uv-

P-Ì-_nÄ t{]m

-¸v, a-äp bm-sXmcp

Xm-§pw B-

h-iy-an-Ãm-sX

skâ-dn-§n-\pw

s¹-bn-äv ^v--

tfmÀ t^mw

_nkn\kv \yqkv 38 February 2021


kn-\pw Xm-§p-\Â-Ip- A-Uv-P-

Ì-_nÄ kv-]m³, Ém-_p-I-fp-tS-bpw

_o-ap-I-fp-tS-bpw k-t¸mÀ-«n-§v,

¹m-Ì-dn-§v, s]-bnân-§v Xp-S-§n

]-e-X-cw D-]-tbm-K-§Ä-¡m-bp-Å

em-än-kv s{^-bnw tam-UÂ, Im-Ìv

t^mÀ, _ow F-n-h-bv-¡m-bp-Å

t¹-äp-IÄ, F ]n F-kv tam-UÂ

k-t¸mÀ-«n-§p-IÄ, Kym-¸p-IÄ

^n sN-¿m³ k lm-b-I-c-am-b

A-Uv-P-ÌÀ s¹-bn-äv, tIm¬-{Io-äv

Xq-Wp-IÄ-¡m-bp-Å kÀ-¡p-eÀ

tIm-fw t_m-Iv--kv, ^v--fm-äp-I-fp-sS

\nÀ-½m-W-¯n-\n-W-§p- ]-e-Xc-¯n-ep-Å

sd-Îmw-Kp-eÀ tIm-fw

t_m-Iv--kv Xp-S-§n Cu ta-J-e-bv-

¡m-h-iy-am-b F-Ãm D-]-I-c-W-

§-fpw {io-cm-a \nÀ-an-¡p-p-ïv.

Hm-tcm ssk-än-\pw D-ïm-Ip- thcn-tb-j³

a-\-kn-em-¡n A-hn-tS-

¡-\p-tbm-Py-am-b D-]-I-c-W-§Ä

Un-ssk³ sN-¿p--Xn-epw \nÀ-

½n-¡p--Xn-epw ssh-Z-Kv-[y-ap-f-f

{io-cm-a-bp-sS kp-c-£n-X-am-b kv--

I-t^mÄ-Un-§v D-]-I-c-W-§Ä \n

À-½m-W ta-J-e-bn an-I-¨ ^n-\njnw-tKm-sS

A-Xn-th-K-X-bn ]-Wn

]qÀ-¯n-bm-¡m³ k-lm-bn-¡p-p.

am-{X-a-Ã, sI-«n-S-§-fp-sS \n-e-hm-cw

h-f-sc sa-¨-s¸-Sp-¯m-\pw te-_À

tIm-Ìv 75% h-sc Ip-d-b-¡m-\pw

k-lm-bn-¡p-p-sh--Xm-Wv Cu

kv--I-t^mÄ-Un-§p-I-fp-sS k-hnti-j-X.

sI-«n-S-§Ä , ]m-e-§Ä,

tdm-Up-IÄ Xp-S-§n \nÀ-½m-W

ta-J-e-bn h³-In-S ]-²-Xn-IÄ

\-S-¸m-hp- ]m-Ým-¯-e-¯nÂ

kv--I-t^mÄ-Un-§p-IÄ ]-e Kp-W-

§-fm-Wv \Â-Ip--Xv. {]-tXy-In-

¨v a-c-¯n-s\ A-t]-£n-¨v h-f-sc

A-Uzm-tâ-Pv D-sï-pw kp-c-£n-

X-am-sW-pw ]-d-bp-p {io-cm-a

Câ-kv-{So-kv am-t\-Pn-§v U-b-d-ÎÀ

sI.sI. _m-_p. a-c-§-fp-sS D-]-

tbm-Kw C-Ãm-Xm-¡n {]-Ir-Xn kw-

c-£-W-¯n-\pw-kv--I-t^mÄ-Un-§p-

IÄ h-gn-sbm-cp-¡p-p-ïv. G-sd

ssh-Z-Kv-Zy-t¯m-sS \nÀ-½n-¡p-

{io-cm-a-bp-sS k-v-I-t^mÄ-Un-Mp-

IÄ-¡v tI-c-f-¯n-se-bpw X-an-gv

\m-«n-se-bpw \nÀ-½m-W-¡-¼-\n-

IÄ C-cp ssI-bpw \o-«n kzo-Icn-¡p-p.

]n-n-«-Xv c-ïp ]-Xn-äm-ïp-IÄ

aq-p sXm-gn-em-fn-I-fp-am-bn

B-cw-`n-¨ Øm-]-\w C-v {]-Xy-

£-¯n-epw ]-tcm-£-am-bpw \qtdm-fw

t]À-¡v sXm-gn \Â-Ip-

p-ïv. ]m-e-¡m-Sv Pn-Ã-bnÂ

I-¼-\n-¡v \m-ev \nÀ-½m-W bq-

Wn-äp-I-fm-Wp-f-f-Xv. tI-c-f-¯nse-bpw

X-an-gv--\m-«n-se-bpw ]-e

{]-ap-J I¬-kv-{S-£³ I-¼-

\n-I-fpw C-v {io-cm-a \nÀ-½n-

¡p- D-]-I-c-W-§Ä D-]-tbm-

Kn-¡p-p-ïv.

dn-b F-tÌ-äv cw-K-¯v

G-Xm-\pw hÀ-j-§-fm-bn Zr-iy-ambn-«p-Å

am-µy-hpw tI-c-f-¯n-epïm-b

c-ïp {]-f-b-§-fp-sa-Ãmw

hn-]-Wn-bn {]-Xn-^-en-¡p-psï-¦n-epw

ssh-Im-sX X-s

C-´y ap-gp-h³ km-n-²y-ap-d-¸n-

¡m-\p-Å {i-a-¯n-em-Wv I-¼-\n.

_nkn\kv \yqkv 39 February 2021


-

success story

\q-äm-ïn-sâ ]m-c-¼-cyhp-am-bn

ssI-c-fn B-bpÀ-th-Z {Kq-¸v

C- - -

_n-kn-\-kv \yq-kv _yp-tdm

´y³ kw-kv- -Im-c-¯n-sâ `m-K-am-Wv B-bpÀth-Zw.

tcm-K-an-Ãm-sX ZoÀ-L-Im-ew Po-hn-

¡m-\p-Å amÀ-¤-§-sf-¡p-dn-¨v B-bpÀ-th-Zw

hn-h-cn-¡p-p. B-bpÀ-th-Z hn-]-Wn-bnÂ

tem-I-¯v C-v G-ä-hpw A-dn-b-s¸-Sp-

t]-cp-I-fn H-m-Wv ssI-c-fn B-bpÀ-th-

Zn-Iv {Kq-¸v. an-I-¨ tk-h-\-§-fpw Kp-W-\n-ehm-c-ap-Å

D-Xv-]--§-fpw ssI-c-fn-sb a-äp

I-¼-\n-I-fn \n-pw hy-Xy-kv-X-am-¡p-p.

kz-tZ-in-I-fpw hn-tZ-in-I-fp-a-S-¡w \n-c-h-[n

B-fp-I-fm-Wv B-bpÀ-th-Z Nn-In-Õ-bv-¡mbn

C-v C-hn-sS F-¯p--Xv.

]m-c-¼-cy-am-bn e-`n-¨ A-\p-{K-lw

b-YmÀ-° B-bpÀ-th-Z tk-h-\-§-fpw

DÂ-¸--§-fpw D-d-¸p \Â-Ip- ssI-cfn

B-bpÀ-th-Zn-Iv {Kq-¸v shÂ-\-kv hyh-km-b-¯nÂ

X-§-fp-tS-Xm-b H-cp C-Sw

I-sï-¯n-bn-«p-ïv. ssI-c-fn B-bpÀ-th-Zn-Iv

{Kq-¸v 1989 em-Wv Øm-]n-X-am-b-Xv. C-v

15þ-e-[n-Iw cm-Py-§-fn km-n-[y-ap-Å

G-ä-hpw h-en-b B-bpÀ-th-Z {Kq-¸p-I-fn H-m-Wv

ssI-c-fn. B-bpÀ-th-Z-¯n H-cp \q-äm-ïn-te-sd

{]-hÀ-¯n ]-cn-N-b-ap-Å {Kq-¸n-\v B-bpÀ-th-Z-¯nsâ

b-YmÀ-° ssN-X-\yw ]qÀ-Æn-I-cn \n-v

]m-c-¼-cy-am-bn e-`n-¨-Xm-Wv. a-\p-jy-sâ t£-a-

¯n-\m-bn B-bpÀ-th-Z-hpw A-Xn-sâ co-Xn-I-fpw

{]-N-cn-¸n-¡p-I F--Xm-Wv {Kp-¸n-sâ X-¯z-Nn-´.

B-tKm-f X-e-¯n X-§-fp-sS ss¢âp-I-fp-sS hnizm-k-hpw

B-ß-hn-izm-k-hpw k-¼m-Zn-¨p sIm-ïv

ssI-c-fn B-bpÀ-th-Z {Kq-¸v ]-d-p-b-cp-I-bm-Wv.

ssI-c-fn-bp-sS {]-tXy-I-X-IÄ

B-bpÀ-th-Z ta-J-e-bn-se \q-dv hÀ-j-s¯ A-

\p-`-h-am-Wv ssI-c-fn-bp-sS {]-tXy-I-X. tI-c-f

B-bpÀ-th-Z-¯n-sâ am-lm-ßyw tem-I-sa-¼m-Spw

{]-N-cn-¸n-bv-¡m-\p-Å Zu-Xyw t\-Sn-sb-Sp-¡m-\p-Å

ITn-\-am-b ]-cn-{i-a-¯n-em-Wv I-¼-\n. DÂ-¸--

§-fp-sS-bpw tk-h-\-§-fp-sS-bpw _n-kn-\-ÊnÂ

GÀ-s¸-«n-cn-¡p--Xn-\mÂ, ssI-c-fn X-§-fp-sS

tI-{µ-§-fn \nÀ-½n-¡p- DÂ-¸--§Ä B-Wv

hn-]-Wn-bn F-¯n-¡p--Xv. B-bpÀ-th-Z co-

_nkn\kv \yqkv 40 February 2021


Xn-I-fn-eq-sS am-{X-am-Wv X-§-fp-sS

dn-tkmÀ-«p-I-fn-epw dn-{So-äp-I-fn-epw

F-¯p- B-fp-IÄ-¡v ssI-cfn

{Kq-¸v Nn-In-Õ \Â-Ip--Xv.

DÂ-¸- Kp-W-\n-e-hm-c-hpw an-I-¨

B-bpÀ-th-Z Nn-In-Õ-I-fpw ssIc-fn

{Kq-¸n-se k-hn-ti-j L-S-I-

§-fm-Wv.

DÂ-¸--§-fpw km-n-[y-hpw

{Kq-¸n-sâ \nÀ-½m-W bq-Wn-äm-b

ssI-c-fn B-bpÀ-th-Zn-Iv t{]m-U-Îv

900 e-[n-Iw F-kv--sI-bp DÂ-]m-Zn-

¸n-¡p-p

1. ]-c-¼-cm-K-X a-cp-p-IÄ þ s]m-

Sn-IÄ, slÀ-_Â tSm-Wn-Iv--kv,

Pmw, Sm-s»-äp-IÄ, sa-Un-t¡-ä-Uv

F-®-IÄ F-n-h A-S-§p--Xm-Wv

ssI-c-fn-bp-sS ]-c-¼-cm-K-X cm-kþ-c-ln-X

B-bpÀ-th-Z a-cp-p-IÄ.

2. s{]m-ss{]-ä-dn a-cp-p-IÄ þ ssIc-fn-bp-sS

100 hÀ-jw ]-g-¡-ap-Å

sX-fn-bn-¡-s¸-« {]-Xy-b-im-kv-{Xhpw

t^mÀ-ap-te-j-\p-I-fpw K-th-j-

W-þ-hn-I-k-\ kw-L-hpw B-[p-\n-I

tcm-K-§-sf kp-J-s¸-Sp-¯p--Xn

-\pw i-co-c-s¯-bpw a-\-Ên-s\-bpw

B-ßm-hn-s\-bpw k-´p-en-X-am-¡p-

-Xn-\v a-cp-p-IÄ hn-I-kn-¸n-¡p-

-Xn-\p-am-bn {]-hÀ-¯n-¡p-p.

A-`n-em-jv sI BÀ

F-I-v-kn-Iyq-«o-hv U-b-d-ÎÀ

3. s{]m-ss{]-ä-dn HmÀ-Km-\n-Iv--kv þ

sI-an-¡Â {^o Hm-bnÂ, s]m-Sn-

IÄ, sk-dw F-n-h-bn ssI-cfn-bp-sS

]-c-¼-cm-K-X t^mÀ-ap-tej-\p-IÄ-¡v

sa-Un-kn-\Â hm-eyq

D-ïv.

4. slÀ-_Â I-jm-bw þ Hm-tcm

kn-¸n-epw sa-Un-kn-\ aq-ey-§Ä

D-Å {]-Ir-Xn-Z-¯ Hu-j-[-k-ky-

§-fpw kp-K-Ô-hy-Rv-P-\-§-fpw

sIm-ïv X-¿m-dm-¡n-b kp-K-Ôap-Å

slÀ-_Â I-jm-bw B-Wv

ssI-c-fn-bp-tS-Xv.

5. slÀ-_Â tIm-kv--sa-än-Iv--kv þ

i-co-c-s¯ ip-²o-I-cn-bv-¡m-\pw

]-cn-t]m-jn-¸n-bv-¡m-\pw ]p-\-cp-Öohn-¸n-bv-¡m-\pw

I-gn-bp- {]-Ir-Xn-

Z-¯ tN-cp-h-I-fn \n-v \nÀ-½n-

¨ jmw-]q-IÄ, I-ïo-j-W-dp-IÄ,

t_m-Un hm-jp-IÄ, t_m-Un

tem-j³ F-n-h K-th-j-Ww

\-S-¯n cq-]-s¸-Sp-¯n-b-Xm-Wv ssIc-fn-bp-sS

tIm-kv- -sa-än-Iv- -kv hn-`m-Kw.

6. lm³-Uv km-\n-ssä-kÀ-kv þ

I-¿n-se 99.9% A-Wp-¡-sf-bpw _m-

Îo-cn-b-I-sf-bpw sIm-Ãp-sa-v sX-fnbn-¡-s¸-«-Xpw

km-£y-s¸-Sp-¯n-b-

Xp-am-b lm³-Uv km-\n-ssä-k-dm-Wv

ssI-c-fn hn-]-Wn-bn F-¯n-¨n-cnbv-¡p--Xv.

hn-hn-[ B-h-iy-§Ä-

¡m-bp-Å slÀ-_Â lm³-Uv

km-\n-ssä-k-dp-I-fpw A-tem-¸-Xn

lm³-Uv km-\n-ssä-k-dp-I-fpw D-ïv.

km-\n-ssä-k-dn 70% ap-X 80%

h-sc BÂ-¡-tlmÄ A-S-§n-b-

Xm-Wv.

{Kq-¸n-sâ h-fÀ-¨-bv-¡pw hn-Pb-¯n-\pw

]n-nÂ

I-¼-\n h-f-cp--Xv H-scm-ä hy-ànbp-sS

k-lm-b-t¯m-sS A-Ã. a-dn-¨v

F-Ãm-h-cpw H-cp-an-¨p \-S-¯n-b ]-cn-

{i-a-¯n-eq-sS-bm-sW-v I-¼-\n hniz-kn-¡p-p.

C-Xn-\m-bn ssI-c-fn

sN-bv-X-Xv-þ

1. So-an-\v A-h-cp-sS I-gn-hp-IÄ sa-

¨-s¸-Sp-¯p--Xn-\m-bn ]-cn-io-e-\w

\Â-In

2. ]p-Xn-b ku-I-cy-§-fpw tk-h-\-

§-fpw D-]-tbm-Kn-¨v dn-{So-äp-I-fp-sS

\-ho-I-c-Ww

3. an-I-¨ DÂ-¸--§Ä \nÀ-½n-¡p-

-Xn-\v DÂ-]m-Z-\ tI-{µ-¯n-se

_nkn\kv \yqkv 41 February 2021


em-_p-I-fp-sS \-ho-I-c-Ww

4. \n-e-hn-se X-e-ap-d A-`n-ap-Jo-I-cn-

¡p- Po-hn-X-ssi-en {]-iv-\-§Ä-

¡m-bn ]p-Xn-b t{i-Wn DÂ-¸--§Ä

]p-d-¯n-d-¡n

5. _n 2 _n ss¢âp-IÄ-¡m-bp-Å

\q-X-\ amÀ-¡-änw-Kv X-{´-§Ä

6. i-à-am-b Un-Pn-ä amÀ-¡-änw-Kv

Im-s¼-bv-\p-IÄ

7. ss¢âp-IÄ-¡m-bn hn-e-tb-dn-b

I-sïâv \nÀ-½n-¡p-I

B-bpÀ-th-Z lo-enw-Kv hn-tÃ-Pv

1999 em-Wv B-bpÀ-th-Z lo-enw-Kv

hn-tÃ-Pv Øm-]n-X-am-b-Xv. ]m-e-¡m-Sv

B-Wv C-Xv Øn-Xn sN-¿p--Xv. B-

bpÀ-th-Z lo-enw-Kv hn-tÃ-Pn ]-c-¼cm-K-X

co-Xn-bn-ep-Å Nn-In-Õ-IÄ

hm-Kv-Zm-\w sN-¿p-p. tem-tIm-¯-c

\n-e-hm-c-ap-Å ssI-c-fn-bp-sS B-bpÀth-Z

kw-Lw B-Wv C-hn-sS {]-hÀ-

¯n-bv-¡p--Xv. ap-¸-Xv K-Ìv hn-Ã-I-fm-

Wv C-hn-sS-bp-Å-Xv. A-Xn-Yn-IÄ-¡v

A-h-cp-sS cm-in Nn-Ó-§Ä-¡-\p-kcn-¨v

hn-Ã-I-fn Xm-a-kn-¡p-I-bpw

s^-Mv jq-bn-bp-sS C-´y³ ]-Xn-¸v

A-\p-k-cn-¨v cq-]-IÂ-¸-\ sN-bv-X

H-cp A-´-co-£w B-kz-Zn-¡p-I-bpw

sN-¿mw. tbm-K Syq-j³, [ym-\w,

tPym-Xn-jw, ssI-t\m-«w, C-´y³

X-¯z-Nn-´-bn-se {]-`m-j-W-§Ä,

]-c-¼-cm-K-X C-´y³ B-Nm-c-§Ä(]q

-P-IÄ) F-n-h-bpÄ-s¸-sS \n-c-h-[n

]p-cm-X-\ co-Xn-IÄ B-bpÀ-th-Z loenw-Kv

hn-tÃ-Pv hm-Kv-Zm-\w sN-¿p-p.

e-£yw Iq-Sp-XÂ {^m-ss©kn-IÄ

tem-I-sa-¼m-Spw B-bpÀ-th-Zw

hym-]n-¸n-¡p-I F--Xm-Wv ssI-c-fn

B-bpÀ-th-Z {Kq-¸n-sâ Zu-Xyw. ap-¼v

]-d-ª-Xp t]m-se Iq-«m-b ]-cn-{ia-¯n-eq-sS

am-{X-ta h-fÀ-¨ km-[yam-Iq.

A-Xp-sIm-ïm-Wv X-§-fp-sS

B-bpÀ-th-Z tI-{µ-§Ä-¡m-bn H-cp

{^m-ss©-kn tam-UÂ ssI-c-fn

A-h-X-cn-¸n-¨-Xv. 9 cm-Py-§-fn-em-bn

35 e-[n-Iw tI-{µ-§Ä C-v I-¼-

\n-bv-¡p-ïv. {^m-ss©-kn tam-U-eneq-sS

A-Sp-¯ 3 hÀ-j-¯n-\p-ÅnÂ

B-tKm-f-X-e-¯n 100 skâ-dp-IÄ

Xp-d-¡m³ I-¼-\n ]-²-Xn-bn-«n-«p-ïv.

tIm-hn-Uv 19 {]-Xn-k-Ôn

tIm-hn-Uv 19 a-lm-am-cn ssI-c-fn

{Kq-¸n-sâ tk-h-\ hn-`m-K-s¯ (dn-

{So-äv & skâ-dp-IÄ) B-Wv {]-[m-

\-am-bpw _m-[n-¨-Xv. ssI-c-fn-bp-sS

D-]-t`m-àm-¡-fn 50% ¯n-e-[n-Iw

t]À A-´m-cm-{ã bm-{X-¡m-cm-b-

Xm-Wv C-Xn-\v Im-c-Ww. Cu {]-Xnk-Ôn

L-«-¯n I-¼-\n-bp-sS

DÂ-¸- hn-`m-Kw B-Wv _n-kn-\-

kv \-bn-¨-Xv. C-Xn-\m-bn DÂ-]m-Z-\

ku-I-cyw I-¼-\n \-ho-I-cn-¨p. B-

bpÀ-th-Z a-cp-p-IÄ, ]-c-¼-cm-K-X

a-cp-p-IÄ, km-\n-ssä-k-dp-IÄ

F-n-h t]m-ep-Å DÂ-¸--§Ä

hn-]-W-\w sN-¿p--Xn {i-² tI-

{µo-I-cn-¨p.

B-bpÀ-th-Z hn-ZymÀ-°n-IÄ-

¡p-Å k-tµ-iw

im-kv-{Xo-b-am-bn sX-fn-bn-¡-s¸-«

hn-im-e-hpw ]p-cm-X-\-hp-am-b hnj-b-am-Wv

B-bpÀ-th-Zw F-v

F-Ãm-h-cpw a-\-Ên-em-¡-W-sa-v

ssI-c-fn ]-d-bp-p. ]Tn-bv-¡m-\pw

{]-tbm-K-¯n h-cp-¯m-\pw A-{X

F-fp-¸-a-Ãm-¯-Xn-\m B-fp-IÄ

{]-Xn-_-²-X-tbm-sS-bpw ITn-\m-

[zm-\-t¯m-sS-bpw Cu hn-j-bw

]Tn-bv-¡-Ww. tcm-K-§-sf kp-Js¸-Sp-¯p--Xn-\v

B-bpÀ-th-Zw D-]-

tbm-Kn-¡p--Xn-\m ]T-\-§Ä

{]m-tbm-Kn-I-am-¡m³ hn-i-Z-am-bn

]Tn-bv-¡-W-sa-v I-¼-\n ]-d-bp-p.

B-bpÀ-th-Z-¯n-\v A-Xntâ-Xm-b

im-kv-{X-hpw ]T-\-hp-apïv,

H-cmÄ-¡v A-Xn A-Xn-bm-b

A-`n-\n-th-i-ap-sï-¦n am-{X-ta

A-Xv ]Tn-bv-¡m³ I-gn-bq. ssI-cfn

X-§-fp-sS ]-cn-io-e-\ Øm-]-

\-¯n B-bpÀ-th-Zw ]Tn-¡m³

XmÂ-¸-cy-ap-Å hn-ZymÀ-°n-I-sf

DÄ-s¸-Sp-¯p-p-sh-v F-Ãm-bvt¸m-gpw

D-d-¸p h-cp-¯p-p. ""A-dnhv''

hnÂ-¡p- [m-cm-fw B-fp-IÄ

D-Å-Xn-\m kÀ-«n-ss^-Uv kv--

Iq-fp-I-fn \n-pw ]-cn-io-e-IcnÂ

\n-pw am-{X-ta ]Tn-¡m-hq

F-m-Wv ssI-c-fn-¡v hn-ZymÀ-°n-

I-tfm-Sv \Â-Im-\p-Å D-]-tZ-iw.

tPm-bnâv am-t\-Pnw-Kv U-

b-d-ÎÀ-am-cm-b Ko-X c-ta-iv, sI hn

c-ta-iv F-n-h-cm-Wv ssI-c-fn B-

bpÀ-th-Z {Kq-¸n-\v t\-Xr-Xzw \Â-Ip-

-Xv. {]-i-kv-X ^n-kn-jy³-am-cm-b

tUm.i-¦p-®n ssh-ZyÀ sI.hn. c-tajn-sâ

ap-¯-Ñ-\pw tUm. sI.F-kv.

hm-kp-tZ-h³ sI.hn. c-ta-in-sâ

]n-Xm-hp-am-Wv. A-`n-em-jv sI BÀ,

A-`n-tj-Iv sI BÀ F-n-hÀ U-

b-d-ÎÀ-am-cm-Wv.

_nkn\kv \yqkv 42 February 2021



success story

F-®-¸-\ Ir-jn-bp-sS h-fÀ-¨-bv-¡pw

hn-I-k-\-¯n-\pw Hm-bn ]mw C-´y

I-¼-\n-bp-sS ssh-hn-[y-h-Xv-I-c-W-¯n-sâ `m-K-

tI-

_n-kn-\-kv \yq-kv _yq-tdm

c-f-¯n-se F-®-¸-\ Ir-jn-bp-sS h-fÀ-¨-bv-¡pw

t{]m-Õm-l-\-¯n-\p-am-bn 1977þÂ cq-]w sIm-ï

tI-{µ kw-Øm-\ kÀ-¡m-cp-I-fp-sS kw-bp-à (tIc-fwþ

51% tI-{µw-þ 49% ]-¦m-fn-¯w) kw-cw-`-am-Wv

Hm-bn ]mw C-´y en-an-ä-Uv. sIm-Ãw Pn-Ã-bn-se

G-cqÀ, Nn-X-d, Ip-f-¯q-¸p-g F-o aq-v F-tÌ-äp-Ifn-em-bn

3646 sl-ÎÀ ¹m-tâ-j-\p-Å Hm-bn ]mw

C-´y en-an-ä-Uv A-S-¨p XoÀ-¯ Hm-l-cn aq-e-[-\w

11.78 tIm-Sn-bm-Wv.

F-®-¸-\-bp-sS Im-bn \n-p-am-Wv

F-® D-ev-¸m-Zn-¸n-¡p--Xv. F-®-¡p-cp-¡-fn sh-¨v

G-ä-hpw A-[n-Iw F-® DÂ-¸m-Zn-¸n-¡m³ F-® ]-\-

IÄ-¡v I-gn-hp-ïv. sl-Î-dn-\v 3 ap-XÂ 5 S¬ h-sc

Hm-bn DÂ-¸m-Zn-¸n-¡m³ C-h-bv-¡v km-[n-¡pw.

\n-e-¡-S-e, tkm-bm-_o³, kq-cy-Im-´n Xp-S-§n-bh-bv-¡v

\Â-Ip-hm³ I-gn-bp--Xv G-I-tZ-iw H-cp

S¬ am-{X-am-Wv. d-ºÀ, sX-§v ap-X-em-b hm-Wn-Py

hn-f-I-sf A-t]-£n-¨ Hm-bn ]mw h-f-sc em-`-Ic-am-Wv.

]-\-a-c-§-fn \n-pw DÂ-¸m-Zn-¸n-¡p-

Cu F-®-sb ]mw Hm-bn A-Y-hm ]m-tam-en³

F-v ]-d-bp-p. Hm-bn ]mw ]-g-§-fp-sS ]Ä-¸v

`m-K-¯p \n-pw, thÀ-Xn-cn-s¨-Sp-¡p- F-®-bm-Wv

]m-tam-bnÂ. 20 Un-{Kn Xm-]-\n-e-bn AÀ-[ {Zmh-Im-h-Ø-bn-ep-Å

{Iq-Uv ]mw Hm-bn-en-\v I-Spw

Hm-d-©pw Np-h-¸pw I-eÀ- \n-d-am-Wv. C-Xv hn-hn-[

cm-Py-§-fn ]m-N-Im-h-iy-§Ä-¡m-bn D-]-tbm-

Kn-bv-¡m-dp-ïv. hn-äm-an³ A bp-sS-bpw E bp-sS-bpw

km-n-[yw C-h-bn [m-cm-f-am-bn A-S-§n-bn-cn-

¡p-p. a-äv F-®-I-sf A-t]-£n-¨p hn-äm-an³ A,

E C-h-bp-sS km-n-[yw Iq-Sp-X-ep-ŠHm-bn ]mw

{]-Ir-Xn-bp-sS h-c-am-Wv. hn-äm-an-\p-I-fm k-¼--

am-b C-h-sb ku-µ-cy hÀ-[-I h-kv-Xp-¡-fn-epw

hym-]-I-am-bn D-]-tbm-Kn-¨v h-cp-p.

B-[p-\n-I t{]m-k-Ênw-Kv anÂ

19 tIm-Sn cq-] ap-X ap-S-¡n a-Wn-¡q-dn 20

sa-{Sn-Iv S¬ DÂ-¸m-Zn-¸n-¡m³ I-gn-hp-Å H-cp

B-[p-\n-I t{]m-k-Ênw-Kv an-Ãv I-¼-\n Øm-]n-

¨p. cm-Py-s¯ X-s G-ä-hpw h-en-b F-®-bpÂ-

¸m-Z-\ tI-{µ-§-fn-sem-m-Wv C-Xv. I-¼-\n-bp-sS

F-tÌ-än \n-pw Ir-jn-¡m-cn \n-pw e-`n-¡p-

F-®-¸-\ ]-gw D-]-tbm-Kn-¨v D-bÀ- Kp-W-\ne-hm-c-ap-Å

]mw Hm-bn DÂ-¸m-Zn-¸n-¡m-\p-Å

ti-jn \n-e-hn I-¼-\n-¡p-ïv. G-I-tZ-iw 7000

sa-{Sn-Iv S¬ {Iq-Uv ]mw Hm-bn-em-Wv Hm-tcm hÀj-hpw

DÂ-¸m-Zn-¸n-¡p--Xv.

I-¼-\n-bp-sS G-cqÀ F-tÌ-än 2.5

tIm-Sn cq-] ap-X ap-S-¡n A-Xym-[p-\n-I kwhn-[m-\-t¯m-Sp

Iq-Sn-bp-Å sIÀ-WÂ Hm-bnÂ

^m-Î-dn D-ïv. G-I-tZ-iw 800 sa-{Sn-Iv S¬

sIÀ-WÂ Hm-bn-em-Wv H-cp hÀ-j-s¯ DÂ-¸m-

Z-\w.

G-cqÀ F-tÌ-än-sâ hn-kv-Xr-Xn 2029.87

sl-ÎÀ B-Wv. k-¦-c C-\-¯n s]-«-Xpw C-d-¡pa-Xn

sN-¿-s¸-«-Xp-am-b hn-¯p-IÄ D-]-tbm-Kn-¨v

Ir-jn sN-bv-Xn-cn-¡p- F-tÌ-än-s\ 5 Un-hn-j-

\p-I-fm-bn Xn-cn-¨n-cn-¡p-p. \n-e-hn G-I-tZ-iw

2,38,048 F-®-¸-\-IÄ Cu F-tÌ-än-ep-ïv. Nn-X-d

F-tÌ-än-sâ hn-kv-Xr-Xn 1615.70 sl-ÎÀ B-Wv. C-

d-¡p-a-Xn sN-bv-X-Xpw sXm-Sp-]p-g hn-¯pÂ-¸m-Z-\

tI-{µ-¯n-se-bpw CPCRI do-Pn-b-WÂ tÌ-j³

]m-tem-Sv Xn-cp-h-\-´-]p-cw, dn-kÀ-¨v skâ-dn-sâ

k-lm-b-t¯m-sS DÂ-]m-Zn-¸n-¨ k-¦-c-bn-\w hn-

¯p-I-fpw D-]-tbm-Kn-¨v C-hn-sS ¹mâv sN-bv-Xncn-¡p-

F-tÌ-än-s\ 4 Un-hn-j-\p-I-fm-bn Xncn-¨n-cn-¡p-p.

\n-e-hn 213396 F-®-¸-\-IÄ

C-hn-sS-bp-ïv.

Nn-X-d-bn k-ao-]-hm-kn-I-fm-b kv-{Xo-

IÄ-¡v Hm-bn ]mw sXm-gn \Â-Ip-p-ïv.

C-hÀ ]-\-tbm-e-bp-sS CuÀ-¡n D-]-tbm-Kn-¨v

Nq-ep-IÄ \nÀ-½n-bv-¡p-I-bm-Wv {]-[m-\-am-bpw

sN-¿p--Xv. C-§-s\ \nÀ-½n-bv-¡p- Nq-ep-IÄ

hn-]-Wn-bn e-`y-am-¡p-p-ap-ïv.

B-[p-\n-I ssd-kv anÂ

_nkn\kv \yqkv 44 February 2021


am-bn 2011 Â ssh-¡-¯n-\p k-ao-]w

sh-¨q-cn {]-Xn-hÀ-jw 12000 sa.S¬

kw-kv--I-c-W ti-jn-bp-Å H-cp B-

[p-\n-I ssd-kv an Øm-]n-¨p.

Øm-]n-X ti-jn ]qÀ-W-am-bpw hn-

\n-tbm-Kn-¡p--Xn-\v, kw-`-c-Ww Iq-

Sp-XÂ Im-cy-£-a-hpw im-kv-{Xo-b-hpw

B-¡p--Xn-\p th-ïn 5000 sa.S¬

kw-`-c-W-ti-jn-bp-Å ssk-tem kwhn-[m-\w

Øm-]n-¡p-I-bpw sN-bv-Xp.

IÀ-j-I-cn \n-pw kw-

`-cn-¡p- s\-Ãv sa-jo-\n hr-¯nbm-¡n

CuÀ-¸w 12%þ13% ¯n-te-¡v

B-¡n t\-cn-«v ssk-tem-bn-te-¡v

\n-d-bv-¡p-p. Cu s\-Ãm-Wv kw-kv--

I-c-W-¯n-\m-bn B-h-iym-\p-k-c-Ww

D-]-tbm-Kn-¡p--Xv. D-bÀ- Kp-W

\n-e-hm-c-ap-Å A-cn B-Wv C-hn-sS

D-Xv-]m-Zn-¸n-¡-s¸-Sp--Xv.

sh-¨qÀ ssd-kv an-ÃnÂ

D-ev-]m-Zn-¸n-¡p- Ip-«-\m-Sv A-cn hym-

]-I-am-b Aw-Ko-Im-cw t\-Sn-sb-Sp-¯n-

«p-ïv, C-Xn-\p ]p-d-sa cp-Nn F-

t]-cn sh-Å-cn-bpw hn-]-Wn-bnÂ

e-`y-am-Wv

Ḃ-{Ôm-{]-tZ-in \n-p-Å

F ]n Hm-bn ko-Uv t{Km-th-gv--kv

A-tkm-kn-tb-j-\n \n-v kzm-{i-b

k-an-Xn DÂ-¸m-Zn-¸n-¡p- DÂ-¸--§-

fpw X-hn-Sn \n-pw X-hn-sS-®-bpw

Hm-bnÂ-]mw {]o-an-bw {_m³-Un-ep-Å

]m-tam-bn-epw hn-]-W-\w sN-¿p-pïv.

Hm-bnÂ-]mw \-gv--k-dn

Hm-bn ]mw C-´y-bv-¡v k-¦-c-bn-

\w ssX-IÄ hn-I-kn-¸n-¡p--Xn-\v

c-ïv \-gv--k-dn-I-fm-Wv D-Å-Xv. H-v

sIm-Ã-s¯ Ip-f-¯q-]p-g-bn-epw

a-säm-v h-b-\m-«n-se A-©p-Ip-nepw.

I-¼-\n-bp-sS F-kv--tä-äp-I-fn-epw

tI-c-f-¯n-se IÀ-j-IÀ-¡n-S-bn-epw

F-®-¸-\ Ir-jn hym-]n-¸n-¡p--Xn-\v

18 am-kw {]m-b-ap-Å ssX-I-fm-Wv

Cu \-gv-k-dn-IÄ hn-I-kn-¸n-s¨-Sp-¡p-

-Xv \-gv- -k-dn-bp-sS {]-hÀ-¯-\w c-ïv

L-«-§-fm-bn Xn-cn-¨n-cn-¡p-p. B-Zy

L-«-¯n 4 am-kw h-sc {]m-b-ap-

Å ssX-I-fm-Wv ]-cn-]m-en-¡p--Xv,

c-ïmw L-«-¯n 5 ap-X 18 am-kw

h-sc-bp-Å ssX-I-fpw.

D-bÀ- Kp-W-\n-e-hm-c-ap-

Å F-®-¸-\ ssX-IÄ hn-I-kn-¸n-

¡m-\m-bn 1988 ap-XÂ Ip-f-¯q-¸p-g

F-tÌ-än H-cp \-gv- -k-dn {]-hÀ-¯n-¨p

h-cp-p. sXm-Sp-]p-g ko-Uv KmÀ-U-\n

 \n-pw Kp-W-ta-·-bp-Å hn-¯p-

IÄ sIm-ïp h-cn-I-bpw 16 am-kw

im-kv-{Xo-b-am-bn ]-cn-]m-en-¨ ti-jw

IÀ-j-IÀ-¡v hn-X-c-Ww sN-¿p-I-bpw

sN-¿p-p.

Hm-bn ]mw ko-Uv KmÀ-U³

Hm-bn ]mw C-´y en-an-ä-Um-Wv

C-´y-bn-em-Zy-am-bn hn-¯pÂ-¸m-Z-

\-¯n-\m-bn H-cp ko-Uv KmÀ-U³

A-Xn-sâ B-Zy-s¯ ¹m-tâ-j³

1962þÂ Øm-]n-X-am-b-t¸mÄ X-s

Xp-S-§n-b-Xv. D-bÀ- Kp-W-ta-·-bp-

Å k-¦-c-bn-\w F-®-¸-\ hn-¯p-IÄ

DÂ-¸m-Zn-¸n-¡m³ I-gn-hp-Å C-´y-bnse

{]-ap-J Øm-]-\-am-Wv Hm-bnÂ

]mw C-´y en-an-ä-Uv. I-gn-ª hÀj-§-fm-bn

C-hn-sS DÂ-¸m-Zn-¸n-¨p

h-cp- A-XypÂ-¸m-Z-\ ti-jn-bp-Å

k-¦-c-bn-\w hn-¯p-IÄ DÂ-¸m-Zn-¸n-

¡-s¸-Sp--Xv C-´y-bn-te-¡pw sh-¨v

G-ä-hpw A-[n-Iw hn-f-hp X-cp-

an-I-¨ F-®-¸-\-I-fn \n-m-Wv.

C-S-hn-f Ir-jn A-[n-I-hcp-am-\w

F- B-i-bw Xp-S-§n-b-Xv

hn-P-b³ Ip-\n-tÈ-cn sN-bÀ-am-\mb-Xn-\p

ti-j-ap-Å t_mÀ-Uv tbm-

K-¯n-sâ Xo-cp-am-\-{]-Im-c-am-Wv.

C-Xn-sâ `m-K-am-bn C-©n, hm-g, ssI-

X-¨-¡ Xp-S-§n-b-h C-S-hn-f Ir-jn

sN-¿p-p. C-Xn-\p ]p-d-sa Ip-Sw-]p-fn,

Pm-Xn F-n-h-bpw C-S-hn-f Ir-jn-bmbn

]-co-£n-¡p-p-ïv. sXm-Sp-]pg-bnÂ

F-®-¸-\ Ir-jn sN-bv-Xn-«n-

Ãm-¯ Ø-e-§-fn tN-\ , hm-g,

Xp-S-§n-b-h C-S-hn-f Ir-jn-bm-bn sNbv-Xn-«p-ïv.

A-Xn \n-pw I-gn-ª

hÀ-jw c-ï-c S¬ tN-\ hn-f-hv e-`n-

¨n-«p-ïv.

]m-tam-bn an-Ãn \n-v e-`yam-Ip-

D-Xv-¸--§Ä

]mw ss^-_À

FFBbp-sS thÀ-Xn-cn-¡-enÂ

\n-pw e-`y-am-Ip- D-]-bpÂ-¸--am-

Wv ]mw ss^-_À. C-Xv C-Ô-\-am-bn

D-]-tbm-Kn-¡mw. D-bÀ- I-tem-dn-

^n-Iv aq-eyw D-Å-Xn-\m C-h-sb

Nq-f-I-fn-epw a-äpw hym-]-I-am-bn D-]-

tbm-Kn-¨v h-cp-p.

]mw tI-¡v

]mw-tI-¡v In-«p--Xv sIÀ-WÂ

Hm-bn thÀ-Xn-cn-¨ ti-j-ap-Å ]mwtI-¡nÂ

\n-m-Wv. Im-en-¯o-ä \n

À-am-W-¯n-\m-bn ]mw-tI-¡n-s\ D-]-

tbm-Kn-¡mw. A-[n-I-am-bn Hm-bnÂ

e-`n-¡p--Xv sIÀ-WÂ tI-¡n-se

tkmÄ-shâv thÀ-Xn-cn-¡-en-\p tij-am-Wv.

]n.F-^v.F.Un

PFAD ]mw Hm-bn an-Ãn-se kw-kv-

-I-c-W-¯n-sâ ^-e-am-bn DÂ-¸m-Zn-

¸n-¡p- sIm-¯n \n-v D-cp-¯ncn-bp-

H-cp h-kv-Xp-hm-Wv. tkm-¸v,

ssP-h-Uo-kÂ, sI-an-¡Â hy-hkm-b-§-fp-sS

A-kw-kv--Ir-X h-kv-

Xp-¡Ä F-n-h t]m-ep-Å ]-e

hy-h-km-b-§-fn-epw PFAD D-]-tbm-

Kn-¡p-p.

C.F-^v._n (iq-\y-am-b F-®-

¸-\-¡p-e-IÄ)

{Iq-Uv ]m-tam-bn-en-sâ D-Xv-¸m-Z-\-¯n-

\m-bn kw-kv--I-cn-¡p-t¼mÄ e-`n-¡p-

H-cp D-]-DÂ-¸--am-Wv EFB. G-cqÀ

F-tÌ-än \n-pw 8000 sa-{Sn-Iv S-®p-

I-tfm-fw EFB e-`y-am-Ip-p. t_m-bv-edp-I-fn-epw

a-äpw C-Ô-\-am-bn C-h-sb

D-]-tbm-Kn-¡p-p-ïv. C-ãn-I \nÀ-½m-

Ww, a¬-]m-{X \nÀ-½m-Ww C-h-bn-

_nkn\kv \yqkv 45 February 2021


sem-s¡ C-Ô-\-am-bn EFB D-]-tbm-

Kn-¨v h-cp-p. C-h-sb shÀ-an-I-t¼m-

Ìm-bpw D-]-tbm-Kn-¡m-hp--Xm-Wv.

]mw \-«v sjÂ

sIÀ-W Hm-bn kw-kv--I-cn-¡p-

-Xn-\p th-ïn F-®-¸-\ ]-g-¯nsâ

Ip-cp s]m-«n-bv-¡p-t¼m-gm-Wv

A-Xn-sâ ]p-d-t´m-Sv \-ap-¡v In-«p--

Xv. D-bÀ- I-tem-dn aq-ey-ap-Å-Xn-\m

 A-h-sb Nq-f-bn-epw a-äpw C-Ô-

\-am-bn D-]-tbm-Kn-¡m-dp-ïv.

Hm-bn ]mw sU-h-e-¸v--saâv

t{]m-{Kmw

`m-c-X kÀ-¡mÀ 1999þ2000 Im-e-bf-hnÂ

"sS-Iv--t\m-f-Pn an-j³ Hm¬

Hm-bn ]mw sU-h-e-¸v- -saâv t{]m-{Kman-\v

(H.]n.Un.]n) Xp-S-¡w Ip-dn-¨p.

2004þ05 ap-XÂ Cu t{]m-

{Kmw'"Câ-t{K-ä-Uv kv--Iow

Hm-^v Hm-bn ko-Uv--kv, ]

Ä-k-kv, Hm-bn ]mw Bâv

sa-bv--kv' (sF.F-kv.H.]n.

H.Fw) F- ]-²-Xn-bp-sS

Io-gn-em-¡n.

C-t¸mÄ s]-t{Smfn-bw

I-gn-ªm G-ä-hpw

A-[n-Iw hn-tZ-i-\m-Wyw

sN-e-h-gn-¨v C-d-¡p-a-Xn

sN-¿p- sN-¿p- F-®

]m-tam-bn-em-Wv.- {]-[m-\-ambpw

C-t´m-\o-jy, a-te-jy

Xp-S-§n-b cm-Py-§-fnÂ

\n-m-Wv. B-b-Xn-\mÂ

F-®-bpÂ-]m-Z-\w Iq-«p-

-Xv e-£y-an-«p sIm-ïv

F-®-¸-\ Ir-jn-¡v {]-tXy-I ]-cn-

K-W-\ \Â-In H-bnÂ-]mw G-cn-b

F-Iv--kv-]m³-j³ 2011þ12 Im-e-b-fhnÂ

\-S-¸n-em-¡n. 2014þ15 ap-XÂ Cu

t{]m-{Kmw \m-j-WÂ an-j³ Hm-^v

Hm-bn ko-Uv-kv Bâv Hm-bn ]mw

(F³.Fw.H.H.]n.) ]-²-Xn {]-Im-cw

\-S-¸n-em-¡n h-cp-p.

F-®-¡p-cp-¡-fnÂ, {]-tXy-

In-¨v ZoÀ-L-Im-e hn-f-I-fn H-cp

bq-Wn-äp Ø-e-¯p \n-pw G-ä-hpw

Iq-Sp-XÂ F-® D-Xv-]m-Zn-¸n-¡m³

I-gn-bp- G-I hn-f-bm-Wn-Xv. A-\p-

Iq-e km-l-N-cy-§-fn H-cp sl-ÎdnÂ

\n-pw 20 ap-XÂ 30 S¬ h-sc

F-®-¸-\-¸-gw "{^-jv {^q-«v _-©v'

(F-^v.F-^v._n) D-Xv-]m-Zn-¸n-¡m-hp-

-Xpw A-Xp-h-gn 4 ap-XÂ 6 h-sc

S¬ `-£y F-® e-`n-¡p--Xp-am-Wv.

tI-{µ kÀ-¡m-cn-sâ Cu ]-²-Xn tIc-f-¯nÂ

\-S-¸n-em-¡p- t\m-UÂ

G-P³-kn-bm-Wv Hm-bn ]mw C-´y

en-an-ä-Uv.

]-²-Xn kw-_-Ôn-¨ hn-h-c-§Ä

Ir-jn-¡m-h-iy-am-b k-¦-c-hÀ-¤-

¯nÂ-s¸-« Kp-W-ta-· Iq-Sn-b \-SoÂ

h-kv-Xp-¡Ä k-_v--kn-Un \n-c-¡nÂ

IÀ-j-IÀ-¡v \Â-Ip-p. ssX-I-fp-sS

hn-e-bp-sS 85% k-_v--kn-Un, sl-ÎÀ

H-n-\v 12000 cq-]-bm-bn \n-P-s¸-Sp-¯n

\Â-Ip-p.

F-®-¸-\ \m-emw hÀ-jw

ap-XÂ B-Zm-bw \Â-In-¯p-S-

§pw. ]-²-Xn {]-Im-cw B-Zy-s¯ 4

hÀ-j-s¯ Nn-e-hn-sâ 50% k-_v--kn-

Un-bm-bn, A-Xm-b-Xv sl-ÎÀ H-n-\v

20,000 cq-]-bm-bn \n-P-s¸-Sp-¯n \Â-

Ip-p. Hm-tcm kw-Øm-\-s¯-bpw

Ø-e-]-cn-[n \n-b-a-a-\p-k-cn-¨v 25

sl-ÎÀ h-sc Ø-e-t¯-¡p-Å Irjn-¡v

\n-e-hn k-_v--kn-Un \Â-In

h-cp-p-ïv.

Hm-bn ]mw C-´y-bp-sS ImÀjn-I

kq-¸À amÀ-¡-äv

sIm-Ãw Pn-Ã-bn-se \n-e-ta-en-em-Wv

Hm-bn ]mw C-´y ImÀ-jn-I kq-¸À

amÀ-¡-äv B-cw-`n-¡p--Xv. B-Zy-am-bm-

Wv I-¼-\n t\-cn-«v C-¯-c-sam-cp hn-]-

W-\-tI-{µw Xp-d-¡p--Xv. Hm-bn ]man-sâ

D-Xv-]--§-fpw a-äv ImÀ-jn-I

s]m-Xp-ta-J-em Øm-]-\-§-fp-sS D-Xv-

]--§-fp-am-Wv hn-]-W-\-tI-{µ-¯nÂ

e-`y-am-¡p-I.

ImÀ-jn-tIm-Xv-]--§Ä s]m

-Xp-P-\-§Ä-¡v \ym-b-hn-e-bv-¡v e-`yam-¡p-I-bm-Wv

e-£y-sa-v Hm-bnÂ

]mw C-´ym am-t\-Pn-Mv U-b-d-ÎÀ

tUm._m-_p tXm-a-kv ]-d-ªp. Cu

am-kw A-h-km-\-t¯m-sS hn-]-W-\-

tI-{µw Xp-d-¡m-\m-Ip-sa-m-Wv {]-Xo-

£-sb-v A-t±-lw ]-d-ªp. \n-eta-enÂ

tZ-io-b-]m-X-tbm-Sp tNÀ-v

sI-«n-Sw hm-S-I-bv--s¡-Sp-¯m-Ipw hn-

]-W-\-tI-{µw Xp-S-§p-I.

Hm-bn ]m-an-sâ D-Xv-]--

§-fm-b ]m-tam-bnÂ, A-cn. ¹m-tâj³

tImÀ-¸-td-j-sâ D-Xv-]--am-b

Im-jyq, B-¸nÄ Pyq-kv, Ip-cp-ap-f-Iv,

I-dp-hm-¸-«, Xp-S-§n-b kp-K-Ô-{Z-hy-

§Ä. tX³, a-ªÄ, hn-hn-[-bn-\w

hn-¯p-IÄ, Imw-tIm-bp-sS ImÀ-jn-I

D-]-I-c-W-§Ä Xp-S-§n-b-h-sb-Ãmw

C-hn-sS \n-v e-`y-am-Ip-sa-v sN-bÀam³

hn-P-b³ Ip-\n-tÈ-cn ]-d-ªp.

C-t¸mÄ Hm-bnÂ-]m-an-sâ D-Xv-]--

§Ä tIm-«-b-s¯ sl-Uv Hm-^o-knepw

Nn-X-d-bn-epw G-cq-cn-ep-Å F-tÌän-ep-am-Wv

hnÂ-¡p--Xv.

]mw hyq I¬-h³j³

skâÀ

Hm-bn ]mw C-´y enan-ä-Uv,

G-cqÀ F-tÌänÂ

Øn-Xn sN-bp-

]mw hyq I¬-h³-j³

skâÀ hn-hm-l¯n-\pw,

a-äv kÂ-¡m-c B-h-iy-

§-fpw, s]m-Xp-k-t½-f-\w

ap-X-em-b-h kw-L-Sn-¸n-

¡p--Xn-\pw A-\p-tbm-Pyam-Wv.

G-I-tZ-iw 500 t]

À-¡v C-cn-¡m-hp- a-t\ml-c-am-b

H-cp lm-fpw 250

Hm-fw t]À-¡v C-cp-v `-£-Ww I-gn-

¡m-hp- ssU-\nw-Kv lm-fpw, io-Xo-

I-c-W kw-hn-[m-\-¯n-ep-Å {U-kn-

§v dq-apw I¬-h³-j³ skâ-dnÂ

H-cp-¡n-bn-«p-ïv. A-Xn-hn-im-e-am-b

]mÀ-¡n-§v ku-I-cy-hpw t^m-t«m-{Km-

^n-¡p th-ïn-bp-Å {]-Ir-Xn-c-a-Wob-am-b

Im-gv-N-I-fpw, A-´-co-£-hpw

C-Xn-sâ am-{Xw t{]-tXy-I-X-I-fm-Wv.

Xn-c-t¡-dn-b A-©Â \-K-c-¯nÂ

\n-pw Ip-f-¯p-¸p-g dq-«n G-ItZ-iw

11 In.ao. k-©-cn-¨m im-´

kp-µ-c-am-b Cu I¬-h³-j³

skâ-dn F-¯n-t¨-cm³ km-[n-

¡pw.

Hm-bnÂ-]mw C-´y en-an-ä-

Un-sâ \n-e-hn-e-s¯ sN-bÀ-am³

hn-P-b³ Ip-\n-tÈ-cn-bpw am-t\-Pn-Mv

U-b-d-ÎÀ tUm. _m-_p tXm-a-kp-am-

Wv.

_nkn\kv \yqkv 46 February 2021


success story

ssl sU-^-\n-j³ ^n-\n-jnw-Kv

D-d-¸p \Â-In s]-bntâgv-kv

_n-kn-\-kv \yq-kv _yq-tdm

-c-f-¯n-se \nÀ-am-W ta-J-e-bn [m-cm-f-am-bn

D-]-tbm-Kn-¨v h-cp- D-ev-]--am-Wv s]-bnâv

Xn--dp-I-fpw SÀ-¸-ssâ-\p-I-fpw, F³-kn,

C-\m-aÂ, F-t¸m-I-v-kn, s]m-fyq-c-¯n³, ta-eman³,

Xp-S-§n hn-hn-[

B-h-iy-§Ä-¡m-bn

D-]-tbm-Kn-¡p--Xpw

hn-hn-[ Izm-fn-än-bnÂ

D-Å-Xp-am-b Xn--dp-

IÄ hn-]-Wn-bnÂ

e-`y-hp-am-Wv.tI-c-f-

¯n G-ä-hpw Iq-Sp-

XÂ hn-ä-gn-¡p- G-I

{_m³-Uv B-Wv sIwtÌm-Iv

s]-t{Sm-kn-Uvkv

I-¼-\n D-ev-]m-Zn-¸n-¡p- s]-bn-tâ-gv-kv

Xn--dp-I-fpw , SÀ-¸-ssâ-\p-I-fpw.

tI-{µ kÀ-¡mÀ sse-k³-kv D-Å

tI-c-f-¯n-se G-I Øm-]-\-am-Wv sIw-tÌm-Iv

s]-t{Sm-kn-Uv--kv I-¼-\n. sI-an-¡Â tem-Pn-Ìn-Iv

cw-K-¯v aq-v Z-im-_v-Z-am-bn Xp-S-cp- tem-tKm-kv

tem-Pn-Ìn-I-v-kv ss{]-h-äv en-an-ä-Uv I-¼-\n-bp-sS

am-t\-Pn-Mv U-b-d-ÎÀ

sI . BÀ. do-kv B-Wv

Cu I-¼-\n-¡pw "s]-

bn-tâ-gv-kv' F-

{_m³-Un-\pw 2010Â

Xp-S-¡w Ip-dn-¨-Xv .

an-I-hp-ä Xn--dp-I-fpw

SÀ-¸-ssâ-\p-I-fpw.

s]-bn-tâ-gv-kv F- {_m

³-Un ssl sU-^n-\n-j³ Xn--dp-I-fpw SÀ-

¸-ssâ-\p-I-fp-am-Wv sIw-tÌm-Iv hn-]-Wn-bnÂ

F-¯n-¡p--Xv ]-cn-]qÀ-W-am-bpw hnÀ-Pn³ sI-

tIsI

. BÀ. do-kv

am-t\-Pn-Mv U-b-d-ÎÀ

_nkn\kv \yqkv 47 February 2021


an-¡-ep-I-fpw tkmÄ-shâp-I-fpw

D-]-tbm-Kn-¨v am-{Xw \nÀ-an-¡p-I-bpw

100 % Izm-fn-än D-d-¸m-¡n HD 13 , HD

58 , HD an-\-d SÀ-¸-ssâ³ , ]n.

bp. C-\m-a Xn-À, C-t¸m-Iv--kn

Xn-À, ]n.bp Xn--dp-I-fpw hn-hn-[

]m-¡n-§p-I-fn A-h-X-cn-¸n-¡p-p.

hm-l-\-§Ä-¡pw ^À-Wn-¨-dp-IÄ-

¡pw ssl sU-^n-\n-j³ ^n-\n-jn-Mv

\Â-Ip-p. ssI ]p-I-bm-¯ , sNm-dn-

¨n C-Ãm-¯ , I-fÀ a-§m-¯ Iq-Sp-

XÂ G-cn-b I-hÀ sN-¿p- , th-Kw

D-W-§p- HD D-Xv-]--§Ä hm-l-

\-§Ä-¡pw Câo-cn-bÀ ^À-Wn-¨-dp-

IÄ-¡pw Xn-f-¡w Iq-«p-p `w-Kn hÀ-

[n-¸n-¡p-p. ]qÀ-W-am-bpw hnÀ-Pn³

sa-äo-cn-b D-]-tbm-Kn-¨v \nÀ-an-¡p--

Xp-sIm-ïv hn-j-c-ln-X-hpw B-tcm-Kyhpw

Im-¯p kq-£n-¡p-p . am-bw

C-Ãm-¯ s]-bn-tâ-gv-kv Xn-À tIc-f-¯n-se

s]-bnâÀ-amÀ tNm-Zn-¨p

hm-§p-p.

sIw-tÌm-Iv F-pw

d-ºÀ IÀ-j-I-cp-sS an-{Xw

2010 Im-e-L-«-§-fn \-à t^mÀ-an-Iv

B-kn-Uv hn-]-Wn-bn e-`n-¨n-cp-n-Ã

A-v sIw-tÌm-Iv 100 % hn-iz-kn-

¡m-hp- s{]m-U-Î-kv hn-]-Wn-bnÂ

F-¯n . C-v P-\-{]n-b {_m³-Umbn

am-dn-b IÀ-j-I³ t^mÀ-an-Iv

B-kn-Uv 85 %, IÀ-j-I-{io PNP

t^mÀ-an-Iv B-kn-Upw, Iq-Sm-sX ]mcm

ss\-t{Sm s^-t\mÄ {Km-\yqÄ-kv

k¬ S-¨v F- {_m³-Un-epw. tI-c-f-

¯n-se d-ºÀ IÀ-j-I-cp-sS {]n-b-s¸-

« B-kn-Uv sIw-tÌm-Iv D-Xv-]m-Zn-¸n-¨p

hn-]-W-bn F-¯n-¡p-p.

Izm-fn-än tImw-{]-ssa-kv

C-Ãm-sX C-t¸mÄ tkmÄ-shâv-kv ,

sI-an-¡Â-kv , B-kn-Uv t{S-Un-§v

cw-K-hpw hn-]p-e-am-b co-Xn ssI-

Im-cyw sN-¿p-p. H-cp Z-im-_v--Zw

]n-n-Sp- sIw-tÌm-Iv s]-t{Sm-ssk-

Uv-kv I-¼-\n-bp-sS Hm-^o-kpw ^m-Îdn-bn-epw

sIm-¨n-bn-se A-¼-e-ap-IÄ

F- Ø-e-¯m-Wv.

_nkn\kv \yqkv 48 February 2021


success story

I-Ã-Sn-t¡m-Sv kÀ-ho-kv k-l-I-c-W _m-¦v

i-Xm-Ïn-s¸-cp-a-bn-te-¡v

_n-kn-\-kv \yq-kv _yp-tdm

-P-

-\ tk-h-\-¯n-sâ ]m-X-bn i-Xm-Ïn-bmtLm-j-¯n-te-¡p

\o-§p-I-bm-Wv I-Ã-Snt¡m-Sv

kÀ-Æo-kv k-l-I-c-W _m-¦v. 1923

 {]-hÀ-¯-\w Xp-S-§n-b Øm-]-\w H-cp

{]-tZ-i-s¯ P-\-X-bp-sS a-\-kn am-bv-¡m-

\m-hm-¯ ap-{Z-bm-bn ]-Xn-ªn-cn-¡p-p.

sF-Iy-\m-W-b kw-Lw F- \n-e-bnÂ

{]-hÀ-¯-\w Xp-S-§n-b _m-¦v C-v

F-Ãm AÀ-°-¯n-epw P-\-§-fp-am-bn k-l-

I-cn-¨p {]-hÀ-¯n-¨v k-l-I-c-W {]-Øm-\-

§Ä-¡n-S-bn Xn-f-¡-ta-dn-b {_mâv F-

\n-e-bn-te-¡v h-fÀ-p I-gn-ªp . ]p-Xn-b

]-²-Xn-I-fn-eq-sS tk-h-\-¯n-sâ ]m-X

hn-]p-eo-I-cn-¨p-sIm-ïm-Wv _m-¦v \q-äm-ïnsâ

\n-d-k-ar-²n-bn-te-¡v I-S-¡m-s\m-cp-

§p--Xv.

]m-e-¡m-Sv Pn-Ã-bn-se ap³-\n-c

k-l-I-c-W _m-¦p-I-fn-sem-m-bn am-dn-¡-gn-ª

I-Ã-Sn-t¡m-Sv kÀ-Æo-kv _m-¦v C-v ¢m-kv h¬

kv--s]-jy t{K-tUm-Sp Iq-Sn-bm-Wv {]-hÀ-¯n-

¡p--Xv. 125 tIm-Sn cq-]-bp-sS \n-t£-]-hpw 93

tIm-Sn cq-]-bp-sS hm-bv-]-bpw an-I-¨ \o-¡n-bn-cp-

¸p-ap-f-f Cu k-l-I-c-W-{]-Øm-\w _m-¦n-§n-\p

]p-d-sa \n-c-h-[n tk-h-\-{]-hÀ-¯-\-§-fpw sNbv-Xp

sIm-ïm-Wv Iq-Sp-XÂ P-\-Io-b-am-hp--Xv.

sh-dp-sam-cp [-\-Im-cy Øm-]-\-sa--Xn-ep-]-cn

{]-tZ-i-s¯ P-\-§-fp-sS B-h-iy-§Ä Xn-cn-¨dn-ªv

A-hÀ-¡v \ym-b-am-b \n-c-¡n a-äp ]-e

tk-h-\-§-fpw e-`y-am-¡p--Xn {]-tXy-I XmÂ-

¸-cy-sa-Sp-¡p- _m-¦v C-¸ H-cp \o-Xn kq-¸À

amÀ-¡-äv Iq-Sn B-cw-`n-¨n-«p-ïv. G-ä-hpw Ip-d-ª

\n-c-¡n an-I-¨ \n-e-hm-c-ap-Å \n-tXym-]-tbm-K

e-`y-am-¡p--Xn-eq-sS _m-¦v Cu tk-h-\-¯n-sâ

]m-X-bn a-säm-cp \m-gn-I I-Ãp Iq-Sn ]n-n-Sp-I-

_nkn\kv \yqkv 49 February 2021


bm-Wv. C-Xp Iq-Sm-sX H-cp lmÀ-Uv--

sh-bÀ Bâv C-e-{În-¡Â tjm-¸v

Iq-Sn B-cw-`n-¡m-\p-Å {]-hÀ-¯-\-

§Ä ]p-tcm-K-an-¨p h-cn-I-bm-Wv.

tk-h-\w ap-J-ap-{Z

km-[m-c-W-¡mÀ-¡v \ym-b hn-ebv-¡v

a-cp-p-IÄ e-`y-am-¡p-

\o-Xn sa-Un-¡Â tÌmÀ, B-[p-\n-

I em-_v, an-I-¨ tUm-ÎÀ-am-cp-sS

tk-h-\w e-`n-¡p- ¢n-\n-Iv F-nh-sb-Ãmw

_m-¦n-sâ \n-b-{´-W-

¯n {]-hÀ-¯n-¡p-p-ïv.

km-aq-ln-I tk-h-\-]-²-Xn-

I-fp-sS `m-K-am-bn _m-¦n-sâ Io-gnÂ

Ip-d-ª \n-c-¡n U-bm-en-kn-kv

tk-h-\w e-`y-am-Ip- tI-{µ-hpw

B-cw-`n-¨n-«p-ïv. Po-hn-Xw A-\n-Ýn-

X-Xz-¯n-em-b A-t\-Iw Ip-Spw-_-

§Ä-¡v C-Xv h-en-b B-izm-kw

]-I-cp-p-ïv. C-t¸mÄ k-lm-b-\nc-¡nÂ

\-S-¯p- U-bm-en-kn-kv

]qÀ-®-am-bpw ku-P-\y-am-¡m-\p-

Å ]-²-Xn-IÄ B-hn-jv-I-cn-¨-Xv

ssh-Im-sX \-S-¸n-em-¡m-\p-f-f

{i-a-¯n-em-Wv _m-¦v `-c-W k-an-

Xn. sa-¼À-am-cp-sS a-c-Wm-´-cw

Ip-Spw-_-§Ä-¡v [-\-k-lm-bw

GÀ-s¸-Sp-¯p-I F- e-£y-hpw

_m-¦n-\p-ïv.

km-[m-c-W-¡m-cp-sS km-

¼-¯n-I {]-Xn-k-Ôn-bn F-pw

Xm-§m-bn {]-hÀ-¯n-¡p- _m-¦v

C-Xn-se Aw-K-§Ä-s¡-Xn-sc P-]v-

Xn \-S-]-Sn-IÄ kzo-I-cn-¡m-dn-sÃ-

pw `-c-W-k-an-Xn ]-d-bp-p.

kw-Øm-\ kÀ-¡m-dn-sâ kp-hÀ-W

tI-c-fw l-cn-X ]-²-Xn-bp-sS `m-Kam-bn

hn-j-c-ln-X ]-¨-¡-dn ssX-

I-fp-sS hn-X-c-Ww, kv--Iq-fp-IÄ-¡v

]T-t\m-]-I-c-W hn-X-c-Ww, C-S-]m-

Sp-Im-cp-sS a-¡-fn ]-co-j-I-fnÂ

D--X hn-P-bw t\-Sn-b-hÀ-¡v Im-jv

A-hmÀ-Uv \Â-IÂ, C-S-]m-Sp-IÀ-

¡m-bn A-]-I-S C³-jz-d³-kv

]-²-Xn, kÀ-¡m-dn-sâ dn-kv-Iv ^-ïv

]-²-Xn Xp-S-§n-b-h-sbm-s¡ I-Ã-

Sn-t¡m-Sv _m-¦pw \-S-¸m-¡n h-cp-

p-ïv.

a-äv ]-²-Xn-IÄ

s\Â-Ir-jn þ l-cn-Xw k-l-I-c-

W-¯n-sâ `m-K-am-bn H-cp sl-ÎÀ

X-cn-ip `q-an-bn \q-dp-ta-\n s\-Ãv

hn-f-bn-¨v I-Ã-Sn-t¡m-Sv kÀ-Æo-kv k-

l-I-c-W _m-¦v-tIm-hn-Uv Im-e-¯v

am-Xr-I-bm-bn.

sP.FÂ.Pn hm-bv-] þ

Ip-d-ª ]-en-i \n-c-¡n Ip-Spw-_-

{io bq-Wn-än-\v ]-c-am-h-[n 3 e-£w

cq-] h-sc aq-v hÀ-j I-em-h-[nbnÂ

hn-hn-[ ]-²-Xn-IÄ-¡m-bn

hm-bv-] \Â-In h-cp-p.

{_-Ò-Kn-cn Nn-¡³ þ-I-

Ã-Sn-t¡m-Sv kÀ-Æo-kv k-l-I-c-W

_m-¦pw {_-Ò-Kn-co-kv sU-h-ev-]-

saâv skm-ssk-än Nn-¡³ I-¼-\nbpw

kw-bp-à-am-bn C-d-¨n tIm-gn

h-fÀ-¯-en-\m-bn hy-àn-K-X hm-bv-]

\Â-Ip--Xn-\m-bp-f-f {]m-cw-` \-S-]-

Sn-IÄ B-cw-`n-¨p

\o-Xn kq-¸À-amÀ-¡-äv þ-Icn-¼

{Km-a-]-©m-b-¯v \n-hm-kn-

IÄ-¡v Ip-d-ª \n-c-¡n³-taÂ

Kp-W-ta-·-bp-f-f \n-tXym-]-tbm-K

km-[-\-§Ä e-`y-am-¡p--Xn-\p

th-ïn \o-Xn kq-¸À-amÀ-¡-äv I-cn-

¼-þ-]-f-fn-¸-Sn Pw-£-\n D-S³ {]-

hÀ-¯-\w B-cw-`n-¡pw.

IÀ-j-I-tcm-sSm-¸w þ I-

Ã-Sn-t¡m-Sv kÀ-ho-kv k-l-I-c-W

_m-¦n-s\ P-\-Io-b-am-¡p--XnÂ

ap-Jy-]-¦p-h-ln-¡p--Xv ImÀ-jn-

I ta-J-e-bp-sS A-`n-hr-²n-¡m-bn

\Â-Ip- km-¼-¯n-I ]-²-Xn-I-

_nkn\kv \yqkv 50 February 2021


fm-Wv.

kz-´w sa-¼À-amÀ-s¡m-¸w

tIm-hn-Uv-Im-e-¯v sa-¼À-am-cm-b

IÀ-j-IÀ-¡pw {]-hm-kn-IÄ-¡pw

]-en-i-c-ln-X tKmÄ-Uv tem¬

\Â-In _m-¦v am-Xr-I-bm-bn.IÀ-j-

IÀ-¡v k-lm-b-I-c-am-bn h-fw Unt¸m-bpw

{]-hÀ-¯n-¡p-p-ïv.

Hm-^o-kpw {]-hÀ-¯-\ co-Xn-bpw

B-[p-\n-I ku-I-cy-§-tfm-sS-bp-Å

sl-Uv Hm-^o-kv I-Ã-Sn-t¡m-«v {]-hÀ-

¯n-¡p-p. C-Xn-\p ]p-d-sa Np-¦w,

Nq-c-¡m-Sv, C-S-¡p-dp-Èn F-n-S-§-

fn _m-¦n-sâ im-J-IÄ {]-hÀ-

¯n-¡p-p-ïv. ]qÀ-®-am-bpw I-

¼yq-«À-hÂ-¡-cn-¨n-«p-Å _m-¦nÂ

\n-v F-Ãm ssl-þ-sS-Iv tk-h-

\-§-fpw e-`y-am-Wv. hn-tZ-i-¯p

\n-pÄ-s¸-sS ]-Ww kzo-I-cn-

¡m-\pw hm-§m-\p-ap-Å ku-Icyw,

tImÀ _m-¦n-§v, BÀ Sn Pn

F-kv, F³ C F-^v Sn, cm-Py-s¯hn-tS-¡pw

Un-amâv {Um-^v-äv e-`yam-¡Â

F-o ku-I-cy-§-sf-Ãmw

I-Ã-Sn-t¡m-Sv kÀ-Æo-kv k-l-I-c-W

_m-¦n e-`y-am-Wv.

ImÀ-jn-I hm-bv-]-IÄ-¡p

]p-d-sa hn-hm-lw, I-¨-h-Sw, Nn-In-

Õ, hn-Zym-`ym-kw Xp-S-§n G-Xmh-iy-¯n-\pw

A-\p-tbm-Py-am-b

hm-¿m-]-²-Xn-IÄ I-Ã-Sn-t¡m-Sv

_m-¦n-ep-ïv.cm-hn-se 9 a-Wn ap-XÂ

cm-{Xn F-«p-a-Wn h-sc sl-Uv Hm-^oknÂ

tk-h-\w e-`y-am-sW- ku-

I-cy-hp-ap-ïv. t£-a s]³-j-\p-IÄ,

sI F-kv BÀ Sn kn s]³-j³

F-n-h-bp-sS hn-X-c-W-hpw _m-¦v

\nÀ-h-ln-¡p-p-ïv.\n-t£-]-IÀ-¡v

an-I-¨ ]-en-i-bpw Aw-K-§Ä-¡v

Un-hn-Uâpw \Â-Ip-p-ïv.

C-S-]m-Sp-Im-cp-am-bn B-g-

¯n-ep-Å _-Ô-am-Wv _m-¦n-s\

P-\-lr-Z-b-§-fn-te-s¡-¯n-¡p-

a-{´-sa-v {]-kn-U³-dv F F ap-l-

½-Zv lm-cn-kv ]-d-bp-p. am-\p-jn-I

ap-J-ap-Å tk-h-\ {]-hÀ-¯-\-§-fneq-sS

\-S-¯p- km-aq-ln-I C-S-s]-

S-ep-I-fm-Wv hn-P-b-c-l-ky-sa-pw

A-t±-lw Nq-ïn-¡m-«p-p. B-tcm-

Ky-ta-J-e-bn I-Ã-Sn-t¡m-sS-

sIm-¨p-{Km-a-¯n _m-¦v \Â-Ip-

tk-h-\-§Ä C-S-]m-Sp-Im-cn-ep-ïm-

¡p- kw-Xr-]v-Xn h-ep-Xm-sW-v

sk-{I-«-dn _n-t\m-bv tPm-k-^v ]-dbp-p.

kÀ-¡m-dn-s\m-¸w

{]-f-b-Im-e-¯v I-Ã-Sn-t¡m-Sv kÀho-kv

k-l-I-c-W _m-¦v kÀ-¡mdn-s\m-¸w

\n-p. ap-Jy-a-´n-bp-sS

Zp-cn-Xm-izm-k \n-[n-bn-te-¡v aq-v

e-£w cq-]-bpw C-S-]m-Sp-Im-cp-sS

k-½-X-t¯m-sS {]-f-bw D-ïm-b

km-¼-¯n-I hÀ-j-s¯ Un-hn-Uâv

Xp-I-bm-b 526650 cq-]-bpw \Â-In.

sI-bÀ tlmw ]-²-Xn-bn ho-Spsh-bv-¡p--Xn-\v

a-säm-cp \m-ep

e-£-hpw \Â-In.

C-S-]m-Sp-Im-cn km-¼-

¯o-I _p-²n-ap-«p-Å-h-cp-sS an-Sp-

¡-cm-b a-¡-fp-sS ]T-\-s¨-e-hv

G-sä-Sp-¯p sIm-ïv hn-Zym-`ym-k

Im-cy-¯n A-h-sc Z-s¯-Sp-¡p-

hy-Xy-kv-X-am-b ]-²-Xn-bpw _m-¦v

\-S-¸n-em-¡p-p-ïv.

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_nkn\kv \yqkv 49 February 2021


success story

tIm-hn-Un-s\ sN-dp-¡m³

Sm-_ve-äv tkm-¸p-I-fp-am-bn

Hm-dn-b C-am-d

tIm-

_n-kn-\-kv \yq-kv _yq-tdm

-hn-Un-s\ sN-dp-¡m³ tkm-¸pw sh-Å-hpw

D-]-tbm-Kn-¨v ssI I-gp-Ip--Xm-Wv BÂ-

¡-tlmÄ-þ-A-[n-jvTn-X km-\n-ssä-k-dp-I-sf-

¡mÄ kp-c-£n-Xw F- h-kv-Xp-X ]-c-s¡

A-dn-hp-Å-Xm-Wv. F-m tkm-¸v F-t¸m-gpw

sIm-ïp \-S-¡m-\p-Å _p-²n-ap-«m-Wv B-fp-

I-sf C-Xn \n-p ]n-´n-cn-¸n-¡p--Xv. C-Xns\m-cp

{]-Xn-hn-[n I-sï-¯n-bn-cn-¡p-I-bm-Wv

a-e-bm-fn kw-cw-`-I-\m-b Pm-_nÀ sI kn. tImgn-t¡m-Sv

B-Øm-\-am-bn {]-hÀ-¯n-¡p- Hmdn-bÂ

C-am-d-bp-sS am-t\-Pnw-Kv U-b-d-Î-dm-Wv

Pm-_nÀ. tkm-¸p \nÀ-am-W-hpw I-b-äp-a-Xn-bpw

\-S-¯p--Xn-eq-sS G-sd {i-t²-b-am-bn-«p-f-f

Øm-]-\-am-Wv Hm-dn-b C-am-d. tem-I-¯m-Zyam-bm-Wv

Sm-»-äv cq-]-¯n sIm-ïp-\-S-¡m-hp-

-Xpw a-äp-Å-h-cp-sS I-c-kv-]À-i-taÂ-¡m-sX

D-]-tbm-Kn-¡m-hp--Xp-am-b \m-t\m tkm-¸v

cq-]-I-ev-]-\ sN-bv-Xv \nÀ-½n-¨v hn-]-Wn-bn-se-

¯p--Xv. C-em-cn-b F-p t]-cn-« Cu

\m-t\m tkm-¸v H-cp {]m-h-iyw ssI I-gp-

Ip--Xn-\m-h-iy-am-b Kp-fn-I-bp-sS

h-en-¸-¯n-ep-Å Ip-ªp-tkm-¸p-

I-«-I-fm-Wv. Kp-fn-I-IÄ-t]m-se-Xs

A-SÀ-¯n-sb-Sp-¡m-hp-

»n-ÌÀ ]m¡n-em-Wv C-h

e-`y-am-¡n-bn-«p-Å-Xv.

sd-kv--täm-dâp-IÄ

t]m-ep-Å s]m-Xp-

C - S - § - f n - s e

tkm-¸v Un-kv-

-s]³-k-dp-

IÄ sXm-Sp- sXm-gn-hm-¡m-\pw bm-{Xm-th-f-

I-fn-ep-sa-Ãmw C-em-cn-b \m-t\m tkm-¸v G-sd

D-]-Im-c-{]-Z-am-sW-v Pm-_nÀ Nq-ïn-¡m-«p-p.

t{K-Uv 1 tkm-¸v hn-`m-K-¯nÂ- s ¸ - S p -

76þ80% F- D-bÀ- tSm-«Â

^m-än am-ä-dm-Wv (Sn-F- ^ v -

Fw) C-em-cn-b-bp-tS-

X v

F- k-hn-tij-X-bp-ap-ïv.

20 Sm-_v e-äv

tkm-¸p-If

p Ä -

s ¸ -

S p -

c-ïv kv-

{Sn-¸p-I-fp-sS

]m-¡-än-\v 30

cq-]-bm-Wv Nn-Ã-d

hnÂ-¸-\-hn-e. tI-c-f-

¯n-te-bpw IÀ-Wm-S-I-

¯n-te-bpw {]-ap-J kq-¸À

amÀ-¡-äp-IÄ, sa-Un-¡Â

tÌm-dp-IÄ F-n-hn-S-§-fnÂ

DÂ-¸-w e-`y-am-bn-¡-gn-ªp.

J-¯-dn-te-bv-¡v I-b-äp-a-Xn-bpw B-cw-

`n-¨p I-gn-ªp.

t{K-Uv 1 tkm-¸p-IÄ am-{Xw \nÀ-an-¡p-

Hm-dn-b C-am-d 2017 ap-X tkm-¸p \nÀ-am-Wþ-I-b-äp-a-Xn

cw-K-¯p-ïv. tIm-gn-t¡m-Sv B-Øm-

\-am-bp-Å K-th-j-W-þ-hn-I-k-\ (BÀ&Un) hn-

`m-Kw hn-I-kn-¸n-s¨-Sp-¡p- tkm-¸pÂ-¸--§Ä

apw-ss_-bn-epw ln-am-NÂ {]-tZ-in-se tkm-fm-

\n-ep-ap-Å bq-Wn-äp-I-fn-ep-am-Wv \nÀ-an-¡p--Xv.


Pm-_nÀ sI kn

am-t\-Pn-Mv U-b-d-ÎÀ

tIm-hn-Uv {]-Xn-tcm-[ {]-hÀ-

¯-\-¯n³-sd `m-K-am-bn Hm-dn-bÂ

C-am-d ss{]-h-äv en-an-ä-Uv I-¼-\n tIc-f-¯n-se

kÀ-¡mÀ B-ip-]-{Xn-IfnÂ

B-tcm-Ky-{]-hÀ-¯-IÀ-¡v c-ïp

e-£-t¯m-fw Sm-»-äv tkm-¸p-IÄ

ku-P-\y-am-bn hn-X-c-Ww sN-¿p-pïv.

C-Xn-sâ kw-Øm-\-X-e D-Zv-Lm-S-

\w B-tcm-Ky h-Ip-¸v a-{´n sI sI

ssi-e-P So-¨À \nÀ-Æ-ln-¨p. am-t\-Pn-

Mv U-b-d-ÎÀ Pm-_nÀ sI kn , U-bd-ÎÀ-am-cm-b

\m-kÀ tIm-b,ap-l-½-Zv

F-n-hÀ ]-s¦-Sp-¯p. tIm-hn-Uv Ime-¯pw

Xp-SÀ-pw tkm-¸p-]-tbm-Kn-¨v

ssI I-gp-Ip--Xn-s³-d {]m-[m-\yw

k-aq-l-s¯ t_m-[y-s¸-Sp-¯p--Xn-

\p-Å t_m-[-hÂ-¡-c-W Iymw-s]-bn-

\p-I-fpw I-¼-\n \-S-¸n-em-¡p-p-ïv.

_nkn\kv \yqkv 53 February 2021


success story

P-\-a-\-kv Io-g-S-¡n

A-e-\-ÃqÀ _m-¦v

¹m-än-\w Pq-_n-en \n-d-hnÂ

_n-kn-\-kv \yq-kv _yq-tdm

h

-fÀ-¨-bp-sS ]-S-hp-IÄ Xm-ïn ¹m-än-\w Pq-_nen-bn-te-¡v

I-S-n-cn-¡p-I-bm-Wv A-e-\-ÃqÀ

kÀ-Æo-kv k-l-I-c-W _m-¦v. H-cp {]-tZ-i-¯nsâ

X-s ImÀ-jn-I þ hym-]m-c ta-J-e-bv-¡v

D-WÀ-hp-ïm-¡m³ A-{im-´w b-Xv-\n-¨ _m-¦v

C-v F-Ãm ta-J-e-bn-epw I-cp-¯p sX-fn-bn-¨v

P-\-a-\-kn H-cp {_mâv F- \n-e-bnÂ

X-s C-Sw ]n-Sn-¨n-«p-ïv. ]m-e-¡m-Sv

Pn-Ã-bn-se ImÀ-jn-I {Km-a-am-b

A-e-\-eq-cn 1946 B-Wv A-e-\-

ÃqÀ kÀ-ho-kv k-l-I-c-W _m-¦v

{]-hÀ-¯-\-am-cw-`n-¨-Xv. 2021 G-{]nenÂ

75 ]qÀ-¯n-bm-¡p- _m-¦v

C-v km-¼-¯n-I tk-h-\-¯n-sâ

hn-hn-[ ta-J-e-IÄ am-{X-a-Ã, km-aqln-I

tk-h-\-¯n-sâ D-¯-c-hm-Zn-Xzhpw

G-sä-Sp-¯v hn-P-b-I-c-am-bn \-S-¸m-

¡p-p.1932 se a-e-_mÀ tIm-þ-Hm-¸-td-äo-hv

B-Îv A-\p-k-cn-¨v 1946 G-{]n-en-em-Wv

{]m-Y-an-I hm-bv-]m k-l-I-c-W kw-L-am-bn

_m-¦v c-Pn-ÌÀ sN-bv-Xv {]-hÀ-¯-\w Xp-S-§n-b-

Xv. ]n-o-Sv IÀ-j-IÀ-¡pw km-[m-c-W-¡m-cm-b

P-\-§Ä-¡pw F-pw Xm-§pw-X-W-ep-am-bn

\n-v \m-Sn³-sd `m-hn \nÀ-W-bn-¡p--XnÂ

X-s kp-{]-[m-\ ]-¦m-Wv h-ln-¨-Xv.

{]-tZ-i-¯n-sâ hn-I-k-\-¯n-\m-bn

C-pw Np-¡m³ ]n-Sn-¡p- A-e-\-eqÀ kÀho-kv

k-l-I-c-W _m-¦v an-I-¨ am-Xr-I-bm-bn

k-l-I-c-W {]-Øm-\-¯n-\v X-s ap-XÂ Iq-

«m-hp-I-bm-Wv.

IÀ-j-IÀ-¡v

ssI-¯m-§m-bn Xp-S-¡w

a-e-tbm-c IÀ-j-IÀ-¡v ssI-

¯m-§m-bn {]-hÀ-¯n-¨p sIm-ïmbn-cp-p

Xp-S-¡-Im-e-s¯ ap-t-äw.

C-h-cn \n-v I-ip-h-ïn, Ip-cpap-f-Iv,

a-e-©-c-¡v D-Xv-]--§Ä

Xp-S-§n-b-h-bp-sS kw-`-c-W-hpw kwkv--I-c-W-hpw

hn-X-c-W-hp-am-bn-cp-p

A-v G-sä-Sp-¯n-cp--Xv. H-¸w Pn-Ãbn-se

hn-hn-[ ]-©m-b-¯p-I-fn-te-¡p-f-f

td-j³ km-[-\-§-fp-sS sam-¯ I-¨-h-S-hpw

\-S-¯n-bn-cp-p. h-«n-]-en-i-¡m-cp-sS sIm-Å-b-Sn

Nq-j-W-¯n \n-v km-[m-c-W-¡m-cm-b P-\-§-

sf-bpw IÀ-j-I-sc-bpw c-£-s¸-Sp-¯n-sb-Sp-¡p-

-Xn-\v _m-¦n-sâ k-µÀ-t`m-Nn-X-am-b C-S-s]-

S-ep-IÄ-¡v I-gn-ªp. . ImÀ-jn-I ta-J-e-bp-sS

D--a-\-¯n-\pw hy-h-km-b hn-I-k-\-¯n-\pw

_nkn\kv \yqkv 54 February 2021


Du-Â \Â-In s¡m-ïp-Å {]-hÀ-

¯-\-§-fn-te-¡v {i-² sN-ep-¯m³

A-Xm-Xp Im-e-¯v \n-e-hn h-

`-c-W-k-an-Xn-IÄ . X-¿m-dm-hp I-bpw

P-\-Io-b \n-e-]m-Sp-IÄ B-hn-jv-Icn-¨p

\-S-¸m-¡p-I-bpw sN-bv-X-tXmsS

P-\-§Ä-¡v _m-¦n-ep-f-f hn-izmk-hpw

_m-¦n-\v k-aq-l-t¯m-Sp-f-f

D-¯-c-hm-Zn-Xz-hpw hÀ-²n-¨p. G-Xp

Im-e-L-«-¯n-epw C-h c-ïpw Ip-d-bmsX

Im-¯-Xp sIm-ïp X-s-bm-Wv

_m-¦v C--s¯ \n-e-bn h-fÀ-¨

t\-Sn-b-Xv. 2020 \-hw-_À 2 \v am-Wn-

¡p-n {]-hÀ-¯-\-am-cw-`n-¨ _m-

¦n-sâ aq-m-a-Xv im-J c-ïp am-kw

sIm-ïp X-s A-©p tIm-Sn-tbm-fw

cq-]-bp-sS \n-t£-]-hpw c-ïp tIm-

Sn-tbm-fw cq-]-bp-sS hm-bv-]-bpw km-

[y-am-¡n-b-Xpw Cu hn-izm-k-¯n-sâ

I-cp-¯n-em-Wv.

A-e-\-eqÀ H-v. c-ïv

F-n-§-s\ hn-`-Pn-¨n-cp- A-e-\-

eqÀ {Km-a-{]-hÀ-¯-\ ]-cn-[n-bn-ep-Å

_m-¦v ¢m-kv h¬ kq-¸À t{K-tUm-sS

ap-t-dn F-gp-]-¯-©mw hÀ-j-¯nepw

P-\-t£-a {]-hÀ-¯-\-§Ä-¡v

]p-Xn-b X-ew \Â-Ip-I-bm-Wv.1984Â

F³.kn.Un.kn [-\-k-lm-b-t¯m-

Sp-Iq-Sn A-e-\-eqÀ Su-Wn \nÀ-an-¨

tjm-¸nw-Kv tImw-¹-I-v-kv sI-«n-S-hpw

1992Â sF.kn.Un.]n. [-\ k-lmb-t¯m-sS

\nÀ-an-¨ tKm-Uu-Wp-a-S-

¡w F-Ãm-hn-[ ku-I-cy-§-tfm-Spw

Iq-Sn-b ]qÀ-W-am-bpw io-Xo-I-cn-¨

sI-«n-S-¯n-em-Wv sl-Uv Hm-^o-kpw

sa-bn³ {_m-©pw {]-hÀ-¯n-¡p--Xv.

am-Wn-¡p-n-se ]p-Xn-b {_m-©n-\p

]p-d-sa IÀ-¡n-Smw-Ip-v , F-S-¯-\m-

«p-I-c F-n-hn-S-§-fn-epw {_m-©p-

IÄ {]-hÀ-¯n-¡p-p.

ImÀ-jn-I ta-J-e-bn-epw,

I-¨-h-S-cw-K-¯pw B-h-iy-am-b

[-\-k-lm-b-¯n-\v {]-tZ-i-hm-kn-

IÄ a-äp _m-¦p-I-tf-¡mÄ B-{ibn-¡p--Xv

A-e-\-eqÀ kÀ-ho-kv

k-l-I-c-W _m-¦n-s\-bm-Wv. hn-hn-[

\n-t£-] ]-²-Xn-IÄ, ImÀ-jn-I hmbv-],

kzÀ-W-¸-W-b hm-bv--], km-[m-c-

W-hm-bv-], Ip-Spw-_-{io tem-Wp-IÄ,

kzm-{i-b-kw-L-§Ä-¡p-Å hm-bv-],

`-h-\ hm-bv-] F-n-h-bpw, ]-e-X-cw

Fw.Un.F-kv. F-n-h-sb-Ãmw _m-¦nsâ

{]-hÀ-¯-\-§Ä P-\-Io-b-am-¡n.

\nÀ-[-\ tcm-Kn-IÄ, Aw-K-ssh-I-eyw

D-Å-hÀ F-n-hÀ-¡v ]-en-i-c-ln-X

hm-bv-]-bpw \Â-In-h-cp-p. km-´z-

\w F- t]-cn-ep-Å ]-en-i-bn-Ãm-¯

\n-t£-]-¯n-sâ ]-en-i D-]-tbm-Kn-

¨m-Wv Cu tem¬ \Â-Ip--Xv.

\n-c-h-[n t]À-¡v A-¯m-Wn-bm-Wv

C-n-Xv.

ImÀ-jn-I, {Km-ao-W-hn-Ik-\-¯n-\v

\n-c-h-[n Im-cy-§-fm-Wv

_m-¦v sN-bv-Xp-h-cp--Xv. Ir-jn-¡pth-ï

F-Ãm k-lm-b-§-fpw H-cp-¡n

B-ep-§-en IÀ-j-I tk-h-\ tI-{µ-

¯n-sâ H-cp t\-gv--k-dn {]-hÀ-¯n-¡p-

p-ïv. ]-¨-¡-dn ssX-IÄ, hn-¯p-

IÄ, ^-e-hr-£ ssX-IÄ, A-e-¦m-c

a-Õy-§Ä, ssP-h-h-f-§Ä F-nh-bp-sS

D-Xv-]m-Z-\-hpw hn-X-c-W-hpw

\-S-¯p--tXm-sSm-¸w Ir-jn-¡p-thïn-bp-Å

H-cp I¬-kÄ-«³-kn-bmbpw

t\-gv--k-dn {]-hÀ-¯n-¡p-p.

Ir-jn Xp-S-§p--hÀ-¡p-th-ïn-bp-Å

A-Sn-Øm-\ ]mT-§-fpw ku-I-cy-hpw

H-cp-¡n sIm-Sp-¡p--Xn-\v ]p-d-sa

t]m-j-I-¡p-d-hv, tcm-K-§Ä F-n-h

]-cn-l-cn-¡p-Xn-\p-Å amÀ-¤-\nÀ-t±iw

C-hn-sS-\n-p e-`n-¡p-p. l-

cn-X-tk-\ F- t]-cn 16 Aw-K

ImÀ-jn-I IÀ-a-tk-\-bpw C-hn-sSbp-ïv.

b-{´-h-Xv-Ir-X Ir-jn-bnÂ

]-cn-io-e-\w t\-Sn-bn-«p-Å C-hÀ B-

h-iy-¡mÀ-¡v Ir-jn-¸-Wn-IÄ sNbv-Xp-sIm-Sp-¡p-p.

C-Xn-\p-]p-d-sa

F-S-¯-\m-«p-I-c-bn-se h-«-a¬-]p-d

-¯v H-t-ap-¡m G-¡-dn ]-¨-

¡-dn Ir-jn sN-¿p-p-ïv. Hm-W-hn-

]-Wn {]-[m-\ e-£y-am-¡n a-g-sb

B-{i-bn-¨p-sIm-ïp-Å-Xm-Wv Ir-jn.

ImÀ-jn-tIm-Xv-]--§Ä hn-X-c-Ww

sN-¿p--Xn-\v ^mÀ-ta-gv-kv kÀ-ho-kv

skâ-dn-sâ t]-cn H-cp ]-gw-]-¨-

¡-dn hn-]-W-\ tI-{µ-hpw sl-Uv-Hm-

^o-kv sI-«n-S-¯n {]-hÀ-¯n-¡p-

p-ïv.

Iq-Sp-XÂ t]-sc Ir-jn-bnte-¡v

B-IÀ-jn-¡p-I, k-½n-{i-Irjn-bn-eq-sS

Ir-jn em-`-I-c-am-b _nkn-\-kv

B-¡n am-äp-I F-n-h-bv-¡v

H-cp tam-UÂ B-bn A-e-\-eq-cnÂ

H--c G-¡-dn H-cp am-Xr-Im ^m-apw

H-cp-¡n-bn-«p-ïv. ]-¨-¡-dn Ir-jn-¡v

]p-d-sa a-Õyw, tIm-gn, Xm-dm-hv, B-Sv

h-fÀ-¯Â, I-t¼m-Ìv bq-Wn-äv F-nh-sb-Ãmw

tNÀ-p-Å C-hn-Sw H-cp

Ir-jn ]mT-im-e-bm-bn hn-I-kn-¸n-¡m-

\m-Wv D-t±-iw.

sXm-gn þ tk-h-\

ta-J-e-I-fn P-\-§Ä-s¡m-¸w

25 F-kv.F-¨v.Pn., sP.FÂ.Pn. {Kq-

¸p-IÄ _m-¦n-\v Io-gn {]-hÀ-¯n-

¡p-p-ïv. ImÀ-jn-I, sN-dp-In-S kwcw-`-§-fnÂ

k-Po-h-am-b C-h-bv-¡p

]p-d-sa 30 Hm-fw Ip-Spw-_-{io {Kq-¸p-Isf

DÄ-s¸-Sp-¯n-bp-Å Ip-S \nÀ-am-W

bq-Wn-äv _m-¦n-sâ A-`n-am-\-am-Wv.

X-WÂ F- {_m³-Uv s\-bn-an-ep-

Å Ip-S-bv-¡v an-I-¨ kzo-I-c-W-am-Wv

amÀ-¡-än e-`n-¡p--Xv. B-bn-c-¡-

W-¡n-\v Ip-S-I-fm-Wv ko-k-WnÂ

hn-äp-t]m-Ip--Xv. ]-gw-þ-]-¨-¡-dn hn-

]-W-\ tI-{µ-¯n-\p ]p-d-sa \o-Xn sa

-Un-¡Â em-_v, \o-Xn sa-Un-¡Â-kv

F-n-h-bpw sl-Uv Hm-^o-kv sI-«n-S-

¯n {]-hÀ-¯n-¡p-p-ïv. C-Xn-\p

]p-d-sa F-S-¯-\m-«p-I-c-bn \o-Xn

sa-Un-¡Â-kpw \o-Xn tÌm-dpw D-®nbm-enÂ

h-fw sU-t¸m-bpw {]-hÀ-¯n-

¡p-p-ïv. Hm-W-¨-´, hn-jp ]-S-¡-¨-

´, \o-Xn kv- -IqÄ tÌmÀ F-n-h-bpw

A-X-Xv k-a-b-¯v \-S-¯n-h-cp-p.

_m-¦v C-Xn-\-Iw \n-c-h-[n

Aw-Ko-Im-c-§Ä t\-Sn-bn-«p-ïv. an-I-¨

k-l-I-c-W _m-¦n-\p-f-f Pn-Ãm-X-e

A-hmÀ-Uv, Xm-eq-¡v X-e-¯n an-I-¨

c-ïm-a-s¯ _m-¦n-\p-Å A-hmÀ-Uv,

hm-bv-]m\-ho-I-c-W-¯n-se an-I-hn-\p-

Å F-^v.kn._n.F A-hmÀ-Uv, 2019

se s_-kv--d-dv kn.C.H.¡p-Å

_nkn\kv \yqkv 55 February 2021


F-^v.kn._n.F A-hmÀ-Uv, {]m-Y-an-

I k-l-I-c-W kw-L-§-fn an-I-¨

I-S-em-kv c-ln-X l-cn-X kw-cw-`-¯n-

\p-Å F-^v.kn._n.F A-hmÀ-Uv

F-n-h t\-Sn-bn-«p-ïv. ]p-Xp X-e-apd-bp-sS

D--a-\-¯n-\m-bn hn-Zym-`ymk-cw-K-¯v

D--X hn-P-bw t\-Sn-b

hn-ZymÀ-°n-IÄ-¡v Iym-jv A-hmÀ-Uv,

]-©m-b-¯v X-e-¯n I-em Im-bn-I

a-Õ-c-§Ä kw-L-Sn-¸n-¨v {]-Xn-`-

I-sf I-sï-¯n k-½m-\w \Â-In

t{]m-Õm-ln-¸n-¡Â F-n-h-sb-Ãmw

\-S-¯n-h-cp-p.

tIm-hn-Uv Im-e-¯v P-\-

§-sf tk-hn-¡p--Xn _m-¦v {]-

tXy-I XmÂ-]-cy-sa-Sp-¡p-p-ïv.

h-f-sc Ip-d-ª \n-c-¡n tIm-hn-

Uv ]-cn-tim-[-\ e-`y-am-¡p- _m-¦v

B-h-iy-ap-Å-hÀ-¡v Cu tk-h-\w

ho-«p-]-Sn-¡Â X-s e-`y-am-¡p-p.

tIm-hn-Uv ]-Ým-¯-e-¯n \-_mÀ-

Un-sâ k-lm-b-t¯m-sS Ip-d-ª

]-en-i \n-c-¡n 10 tIm-Sn cq-]-bm-Wv

ImÀ-jn-I A-\p-_-Ô hm-bv-]-bm-bn

\Â-In-b-Xv. a-äp _m-¦p-IÄ sN-¿m-¯

Cu hm-bv-]m ]-²-Xn-¡v 6.4 % am-{Xam-Wv

]-en-i.

sXm-gn Zn-\-§Ä kr-ãn-

¡m-\p-f-f kÀ-¡m-dn-sâ B-lzm-\w

I-W-¡n-se Sp-¯v hn-hn-[ t{]m-P-Îp-Isf

ap³-\nÀ-¯n 80 e-£w cq-]-bp-sS

hm-bv-] A-\p-h-Zn-¨-Xp-h-gn 21 t]À-¡v

kz-bw sXm-gn I-sï-¯p--Xn-\v

kw-hn-[m-\-sam-cp-¡n-bpw _m-¦v tImhnUv

Im-e-¯v {i-² t\-Sn. h-f-sc

Ip-d-ª \n-c-¡n _m-¦v hm-bv-]

\Â-Ip-I-bpw Ir-jn-¡mÀ X-s ]-²-

Xn-IÄ \-S-¸n-em-¡p-I-bpw sN-¿p-

co-Xn-bn-em-Wv C-Xv.

hn-ZymÀ-°n-IÄ-¡v Xp-SÀ ]T-\-

¯n-\v k-lm-bn-¡p-p.

km-¼-¯o-I-am-bn ]n-tm-

¡w \nÂ-¡p--h-sc hn-Zym-`ym-k-¯n-

\v k-lm-bn-¡p--Xn-epw _m-¦v ap³

\n-c-bn X-s-bm-Wv. ¹-kv Sp ]m

-Êm-b km-¼-¯o-I _p-²n-ap-«-\p-`hn-¡p-

Ip-«n-I-sf Xn-c-ªp-]n-Sn-¨v

^o-kn-Ãm-sX Un-{Kn ]T-\-¯n-\v h-

gn-sbm-cp-¡p- _m-¦v a-®mÀ-¡m-Sv

bq-Wn-th-gv-k tIm-tf-Pn-em-Wv C-Xv

km-[y-am-¡p--Xv. Cu hÀ-jw am-{Xw

C-¯-c-¯n 30 hn-ZymÀ-°n-IÄ-¡v

A-Sp-¯ aq-p hÀ-j-s¯ Xp-SÀ ]T

-\-¯n-\v ku-I-cy-sam-cp-¡n-bn-«p-ïv.

Hm-tcm hÀ-j-hpw F-kv F-kv FÂ

kn , ¹-kv Sp ]-co-£-I-fn-epw FÂ

F-kv F-kv , bp F-kv F-kv ]-co-

£-I-fn-epw D--X hn-P-bw t\-Sp-

hn-ZymÀ-°n-I-sf A-\p-tam-Zn-¡p-

_m-¦v Cu hÀ-jw 200 Hm-fw hn-ZymÀ-

°n-I-sf-bm-Wv Iym-jv A-hmÀ-Uv

\Â-In A-\p-tam-Zn-¨-Xv.

sI. A-_q-_-¡À ({]-kn-

Uâv), ap-l-½-Zv A-Ðp d-lv--am³

(ssh-kv {]-kn-Uâv), ]n. A-ÐpÄ

I-cow, ]n. tKm-]m-e-Ir-jv-W³ \m-bÀ,

sI. ap-l-½-Zv, ]n. A-Iv-_À A-en,

]n. Fw. kp-tc-jv Ip-amÀ, I-a-ew, C.

_n-µp, Fw.F-kv. im-en-\n, sI.kn.

A-\p F-n-h-cm-Wv C-t¸m-g-s¯

`-c-W k-an-Xn-bn D-Å-Xv. ]n. {io-

\n-hm-k-\m-Wv sk-{I-«-dn.

H-cp {]-tZ-i-¯n-sâ ap-gp-h³

km-¼-¯n-I þ ImÀ-jn-I-þ-hym-]m-c

þ-km-aq-ln-I þ hn-Zym-`ym-k cw-K-¯v

h-fÀ-¨-bv-¡v ]-S-hp-I-sfm-cp-¡p-I-bpw

kz-bw h-f-cp-I-bpw sN-bv-X _m-¦v

75 sâ \n-d-hn-se-¯p--Xv Iq-Sp-XÂ

D-¯-c-hm-Zn-¯-§Ä G-sä-Sp-¯pw

D-bÀ- B-ß-hn-izm-k-t¯m-sS-bpam-Wv.

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_nkn\kv \yqkv 56 February 2021


success story

]-c-¼-cm-K-X amÀ-¡-änw-Kpw

Un-Pn-ä amÀ-¡-änw-Kpw kw-tbm-Pn-¸n-¨v

kv-{Sow shÀ-«n-¡Â ao-Un-b

am

_n-kn-\-kv \yq-kv _yp-tdm

À-¡-änw-Kv cw-K-¯v--, {]-[m-\-am-bpw ]-c-ky

hn-]-Wn-bn h-en-b am-ä-§-fm-Wv kw-`-hn-

¨p sIm-ïn-cn-¡p--Xv. ]-c-¼-cm-K-X amÀ-

¡-änw-Kv co-Xn Un-Pn-ä amÀ-¡-änw-Kn-te-¡v

am-dp-I-bm-Wv. F-m ]-c-¼-cm-K-X amÀ-

¡-änw-Kpw Un-Pn-ä amÀ-¡-änw-Kpw H-cp-an-

¨v D-]-tbm-Kn-¡p--Xm-Wv I-¼-\n-IÄ-¡v

Iq-Sp-XÂ D-]-t`m-àm-¡-fn-te-¡v F-¯p-

-Xn-\pw Iq-Sp-XÂ _n-kn-\-Êv e-`n-¡p--

Xn-\p-ap-Å an-I-¨ amÀ-¤-sa-v hn-Z-Kv-[À

hn-e-bn-cp-¯p-p. ]-c-¼-cm-K-X amÀ-¡-änw-

Kpw Un-Pn-ä amÀ-¡-änw-Kpw _n-kn-\-kp-

IÄ-¡v [m-cm-fw t\-«-§-fm-Wv hm-Kv-Zm-\w

sN-¿p--Xv. C-t¸mÄ ]p-Xp-X-e-ap-d Hm¬sse-\n-em-sW-m-epw,

tem-I-¯v ]-c-¼-cm-

K-X amÀ-¡-änw-Kn-\v C-t¸m-gpw kzm-[o-\-apïv.

C-Xn-\v {]-[m-\ Im-c-Ww F-Ãm-h-cpw

F-Ãm-bv-t¸m-gpw Hm¬-sse-\n D-ïm-In-Ã

F--Xm-Wv.

H-cp I-¼-\n A-h-cp-sS amÀ-¡-änw-

Kv Hm¬-sse-\n th-tWm A-tXm Hm-^v

sse-\n \-S-¸m-¡-tWm F-v Xo-cp-am-

\n-¡p-t¼mÄ, hn-]-W-\w sN-¿p- DÂ-

¸--s¯ B-{i-bn-¨v c-ïv am-[y-a-§-fpw

hy-Xy-kv-X ^-e-§Ä \Â-Ip-p-sh--Xv

a-\-kn-em-¡n-bn-cn-t¡-ï-Xv {]-[m-\-am-Wv.

Hm¬-sse-\n-epw Hm-^v sse-\n-epw amÀ-¡-äv

sN-¿p--Xn-eq-sS Iq-Sp-XÂ B-fp-I-sf B-IÀjn-¡m-\m-Ipw.

I-¼-\n-IÄ Un-Pn-ä amÀ-¡-änw-Kv

am-{Xw sN-¿p--Xn-sâ an-I-¨ D-Zm-l-c-Ww B-Wv

s]-]v--kn. ]-c-¼-cm-K-X amÀ-¡-änw-Kn \n-v

tkm-jy ao-Un-b-bn-se amÀ-¡-änw-Kn-te-¡v

]qÀ-®-am-bpw am-dm³ s]-]v--kn Xo-cp-am-\n-¨n-cp-

p. C-Xv A-hÀ-¡v [m-cm-fw ]-Ww \-ã-s¸-Sm³

Im-c-W-am-bn, Im-c-Ww tkm-jy ao-Un-b A-

h-cp-sS D-]-t`m-àm-¡-fp-sS H-cp `m-Kw am-{X-ta

DÄ-s¡m-Åp-p-Åq.

H-cp I-¼-\n A-h-cp-sS ap-gp-h³ D-]-

t`m-àm-¡-fn-te-¡v F-¯m³ e-`y-am-b F-Ãm

D-]-I-c-W-§-fpw amÀ-K-§-fpw D-]-tbm-Kn-¡m-¯t¸mÄ,

A-hÀ-¡v [m-cm-fw hnÂ-¸-\ \-ã-s¸-Sp-

I-bpw B-fp-IÄ-¡v A-\y-cm-bn tXm-m-\p-Å

km-[y-X-IÄ D-ïm-hp-I-bpw sN-¿pw. ]-e-cpw

C-t¸m-gpw td-Un-tbm tIÄ-¡p-p, sS-en-hn-j³

Im-Wp-p, ]-{X-hpw am-kn-I-I-fpw hm-bn-¡p-p.

A-Xp-sIm-ïp X-s, ]-c-¼-cm-K-X amÀ-¡-änw-Kv

C-t¸m-gpw km-[y-am-Wv.

hm-kv-X-h-¯nÂ, Un-Pn-ä amÀ-¡-änw-

Kv A-Sn-Øm-\-]-c-am-bn Un-Pn-ssä-kv sN-bv-X

]-c-¼-cm-K-X amÀ-¡-änw-Kv B-Wv. H-cp I-¼-\n

amÀ-¡-änw-Kv Im-s¼-bv³ B-cw-`n-¡p-t¼mÄ

Hm¬-sse³, tkm-jy ao-Un-b ]-c-ky-§Ä

h-gn D-]-t`m-àm-hn-sâ {i-² t\-Sp-p-sï-v

_nkn\kv \yqkv 57 February 2021


cm-P-tKm-]m hn Ir-jv-W³

am-t\-Pnw-Kv U-b-d-ÎÀ

D-d-¸m-t¡-ï-Xp-ïv. am-{X-a-Ã s{]m

-tam-j-WÂ Iq-¸-Wp-IÄ A-sÃ-

¦n _nÂ-t_mÀ-Uv ]-c-ky-§-

fn-epw Cu {i-² ]n-Sn-¨p ]-äm³

{i-²n-¡-Ww.

e-£-§Ä ap-S-¡n I-¼-\n-

IÄ ap-Jy-[m-cm ]-{X-§-fn am-{Xw

]-c-ky-§Ä sIm-Sp-¡p- ]-Xn-hv

Ip-d-ªp h-cp-I-bm-Wv. ]-I-cw,

30,000 ap-S-¡n ]-c-kyw t^-kv-_p-

¡n am-{Xw C-«m hnÂ-]-\

\-S-¡p-sa-v ]-e I-¼-\n-I-fpw sXän-²-cn-¨n-«p-ïv--.

Iq-Sp-XÂ B-fp-Ifn-te-¡v

]-c-kyw F-¯p-sa-¦n-epw

C-Xn-eq-sS hnÂ-]-\ hÀ-²n-¡p--

Xm-tbm A-sÃ-¦n I-¼-\n-IÄ-¡v

t\-«-ap-ïm-b-Xm-tbm sX-fn-bn-¡-

s¸-«n-«n-Ã. A-Xp-sIm-ïv C-Xv H-cp

360 Un-{Kn \-S-t¡-ï Im-cy-am-Wv

þ kv-{Sow shÀ-«n-¡Â ao-Un-b amt\-Pnw-Kv

U-b-d-ÎÀ cm-P-tKm-]mÂ

hn Ir-jv-W³ ]-d-bp-p.

""C-v tI-c-f-¯n-se

{]-[m-\ A-sUzÀ-ssS-knw-Kv G-P³kn-IÄ

Un-Pn-ä ta-J-e-bn-te-¡v

I-S-¡m³ a-Sn-¡p-p. Un-Pn-äÂ

ta-J-e A-h-sc ]qÀ-W-am-bpw C-

Ãm-Xm-¡p-sa- `-b-am-Wv C-Xn-\v

{]-[m-\ Im-c-Ww. Un-Pn-ä ta-J-e

ssI-Im-cyw sN-¿p--Xv bp-hm-¡-fm-

Wv. C-hÀ-¡v amÀ-¡-änw-Kn {]-[m-\

A-sUzÀ-ssS-knw-Kv G-P³-kn-I-fpsS

A-{X-bpw A-\p-`-hw C-Ã. ]-£,

sS-Iv--t\m-f-Pn-bp-am-bn _-Ô-s¸-«

ta-J-e-bn A-hÀ an-I-¨-h-cm-Wv.

C-h-cp-sS Kp-W-§Ä H-cp-t]m-se

ss¢âp-IÄ-¡v F-¯n-¨p \Â-Ip-

-Xn-\m-Wv R-§Ä {i-an-¡p--Xv

'' þ-A-t±-lw hy-à-am-Ip-p.

"" H-cp I-¼-\n-¡v _n-kn-

\-kv h-fÀ-¨-bv-¡m-bn A-sUzÀ-ssSknw-Kv

G-P³-kn, ]n BÀ G-P³kn,

Un-Pn-ä G-P³-kn, C-hâv

am-t\-Pv--saâv Xp-S-§n-b-h-cp-sS

]n-´p-W B-h-iy-am-Wv. C-Xv \m-epw

H-cp Ip-S-¡o-gn (Un-Pn-ä l-ºv)

sIm-ïp h-cn-I-bm-Wv kv-{Sow shÀ-

«n-¡Â ao-Un-b. A-Xm-b-Xv H-cp

ss¢ân-\v \m-ev Ø-e-¯pw Hm-Sn

\-S-¡m-sX A-hÀ-¡v B-h-iy-am-b

ssK-Uv--sse³ kv-{Sow shÀ-«n-¡Â

ao-Un-b \Â-Ip-p. ]-c-¼-cm-K-X

amÀ-¡-änw-Kpw Un-Pn-ä amÀ-¡-änw-

Kpw H-tc X-e-¯n sIm-ïp t]mhp-I-bm-Wv

R-§-fp-sS e-£yw''

þ-A-t±-lw Iq-«n-t¨À-¯p.

]-c-kyw, ao-Un-b, C-hâv

ta-J-e-bn 23 hÀ-j-¯n-te-sd {]-

hÀ-¯n ]-cn-N-b-ap-ïv cm-P-tKm-]m

-en-\v. Hm-^v-sse³, Hm¬-sse³ ¹mäv--t^m-ap-IÄ

A-t±-lw ssI-Im-cyw

sN-¿-p. kq-cy Sn-hn-bp-sS B-Zy

amÀ-¡-änw-Kv sl-Ípw, sk³-{SÂ

A-sUzÀ-ssS-knw-Kn-tâ-bpw io-am-«nbp-sS

A-UzÀ-ssS-knw-Kv am-t\-P-dpam-bn-cp-p

A-t±-lw. en-än sj-^v

In-¨ F--dn-b-s¸-Sp- \n-lmÂ

cm-Pv A-t±-l-¯n-sâ a-I-\m-Wv.

\m-emw h-b-kn bq-Syq-_v Nm-\Â

Xp-S-§n-b In-¨-¡v C-v tem-I-sa-

¼m-Spw ^m³-kp-ïv.

NEWS BOX

hn-cm-Sv tIm-en C-´y-bn-se G-ä-hpw hn-e-tb-dn-b Xm-cw

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_nkn\kv \yqkv 56 February 2021


{Ko³hmen, \n§fpsS a\wt]mse sXfnª

hnizkvXw, kpXmcyw

shfns¨®

Green Valley Oils

Irumpakachola, Kanjirapuzha, Palakkad 678 591 04924 238743 greenvalleyoils@yahoo.com www.greenvalleyoils.com

A Kizhakkekara Group Concern


Price 50/-

February 2021

(Published on 01-02-2021

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