Empathy | Selected Works of Gurvinder Kaur

EMPATHY | GURVINDER KAUR | BFA
Objective
The objective was to redesign packaging for an
existing beer brand. To understand the market of
beer packaging & other beverages. Researching
the chosen brand and their current packaging.
Learning about different materials and techniques
used in packaging design. To create a packaging
that resonates with the brand itself.
Approach
I took inspiration from different styles of illustrations
and typography. The design process began by initially
sketch out different styles for the logo, since the brand
didn’t already have a logo. Then the process went on to
sketching different styles of labels and illustrations,
computer sketches, 3D renderings until we finalized
upon what we have here.
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