Empathy | Selected Works of Gurvinder Kaur

EMPATHY | GURVINDER KAUR | BFA
Objective
The objective was to create a brand guideline book
for the exhibit design of the 75th Anniversary of
Birth of UN and End of WW2. It was a group project
with the team of 6 fellow designers. The logo was
given to us and we were to create a brand guide for
the event identity. The project was to be completed
over a time of five weeks.
Approach
It is a new event and no identity has ever been created
yet. There was no existing reference from which to take
the inspiration in this design. We decided to go for a
bold and clean look based off of the strong emphasis of
color in the logo. The primary typeface chosen for this
project is Aktiv Grotesk, displaying a clean and modern
look for the event identity.
01 02 HOPING FOR PEACE 03 04 05 06 07 08 09