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If I’m being totally honest here—and that’s what I’m being here, totally

honest—Nasty Gal started because I had a hernia. I was living in San

Francisco, jobless, when I suddenly discovered that I had a hernia in my

groin. I wore a lot of supertight pants at the time, and the hernia was

visible even when I had clothes on, with a little bump sticking out like

“boop.” One time I even shaved off all my pubic hair, except for the hair

that covered the bump. Clearly, I did not give a fuck. But all joking aside, I

knew that the hernia was a medical condition that required treatment, and

that to get treatment I would need health insurance. To get health

insurance, I would need a job. A real one.

Where it all began: An art school lobby, a UFO haircut, and an Internet

connection.

I found one checking IDs in the lobby of an art school and started to

put in the ninety days that were required as a waiting period before the

job’s benefits kicked in. As you can probably imagine, checking IDs

wasn’t the most stimulating job, so I had a lot of time to fuck around on

the Internet. MySpace ruled in those days (I went by the username

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