#GIRLBOSS ( PDFDrive )

PORTRAIT OF A #GIRLBOSS:
Christina Ferrucci, Buying Director at
Nasty Gal
I put myself through college working at a store in San
Francisco and it was there that I realized I had a knack for
curating clothing. After I graduated, I thought about
fashion blogging among other things and came across a
Craigslist post for an assistant at a place called Nasty
Gal. I’d never heard of the brand and at the time my
wardrobe was composed of daily deals from the Haight
Street Goodwill, but I liked that it was vintage clothing and
it spoke to me in a way that was unfamiliar but authentic.
At the time I was beyond broke and I wasn’t entirely sure
what I wanted to do, and it seemed like being an assistant
was temporary and I could leave at any time. Five years
later I’m still here. I didn’t set out on a charted career path;
I chose to follow what I’m good at and what interests me.
At the beginning Nasty Gal was a one-woman show
operating out of a small studio space. It was
overwhelming to watch Sophia bounce from being behind
the camera to styling a pair of pants to creating the
graphics for an e-mail, but her energy was contagious.
Sophia was very connected with the customers and held
herself to a high standard to keep them engaged and
satisfied. She put a lot of pressure on herself, and so I
did, too. After a few weeks at Nasty Gal I was part of what
quickly became a two-woman show.
Sophia and I learned about the business as we went
along, most of which was through trial and error. If a style
worked really well, we took note and tried to replicate that
success. If a style was bad, it was dead to us. Pretty
simple guidelines, but keeping it simple has always been