Asem - AliExpress

Overall
Participants were able to complete the tasks
given to them.

THANK YOU.

8/10/2021 IE University Mail - Individual Project Points
Asem Aboushaban <a.aboushaban@student.ie.edu>
Individual Project Points
Josipa Bašić <jbasic@faculty.ie.edu> 19 December 2020 at 21:43
To: Asem Aboushaban <a.aboushaban@student.ie.edu>
Dear Asem,
Here are your points for the Individual project.
You can see the breakdown and the points you earned in different categories. If you have any questions, please let me
know as soon as possible because I need to finalize the grades mid next week.
Your Points
Introduction 10% (10 points) 10
Product description
Feedback
Methodology 50%
(based on proposal and what shown
in presentation)
(50 points) 48
Alignment of research design
Process and role of moderator
Setup and tools
Research script
Participants
In general, hypothesis is not needed when doing
usability testing, especially exploratory one.
aligned and clearly explained
explained
explained
clearly explained
Results 20% (20 points) 10
Content
Clarity & organisation
Severity & prevalence
Great use of visuals and participant verbatim.
Task completion rate: this is a metric we normally assign
during the analysis. You do not need to ask participants
if they completed the task. Oftentimes, their perceived
completion might be different from the actual result
since they do not always know the happy path.
NPS is not really used as a part of usability testing since
it measures customer loyalty to a brand and we are
actually interested in the design and user flows - so
interaction with the product on a micro level.
Severity included. Prevalence not.
Recommendations 10% (10 points)
Clear and Actionable
Use of visuals
10 All recommendations are clear and actionable
Presentation 10% (10 points) 10
Overall formatting (clear, visually
pleasant, innovative)
Great presentation! looks professional, well organized
and visually pleasing
https://mail.google.com/mail/u/1?ik=b631ef63cb&view=pt&search=all&permmsgid=msg-f%3A1686540752662585499&simpl=msg-f%3A1686540752662585499 1/2

8/10/2021 IE University Mail - Individual Project Points
Best,
Josipa
--
Josipa Bašić, PhD
Adjunct Professor
Total 88/100
https://mail.google.com/mail/u/1?ik=b631ef63cb&view=pt&search=all&permmsgid=msg-f%3A1686540752662585499&simpl=msg-f%3A1686540752662585499 2/2