How Turn Street to Money Maker

THIS PROPOSAL ABOUT
HOW TO TURN STREET
TO MONEY MAKER
Directed by
Dr Abdul Qadir Othman Al'amir
Prepared by
Arch Saleh Aljaberi
Arch Mohammed Abu khashba

Opening speech
His Excellency Majed bin Abdullah Al-Hogail
MINISTER OF MUNICIPAL AND RURAL AFFAIRS AND HOUSING:
“The rapid development in our beloved Kingdom is linked to
the Vision 2030 in the performance of the State Agencies,
in general. Ministry of Municipal and Rural Affairs is
emerging as one of the most important tributaries of
sustainable development”.
His Excellency Saleh bin Ali Al -Turki
MAYOR OF JEDDAH GOVERNORATE:
We work and cooperate with all parties To
achieve one of the goals of Saudi Vision 2030
To become, Jeddah among the top 100 cities
in the world.

ROUD MAP
Research About how to turn
Streets to money maker
Research About urban
design value
Place
making
Issues in our
Case
Site location
design
Concept
Country
studies
& site Analyses
criteria
design

STAKEHOLDER
INVESTORS
1 RENTAL 2 DEVELOPERS 3
OPENING UP INVESTMENT
OPPORTUNITIES, RAISING
CONFIDENCE IN DEVELOPMENT
OPPORTUNITIES AND
ATTRACTING GRANT MONIES
PRODUCING HIGH RETURNS ON
INVESTMENTS - GOOD RENTAL
RETURNS AND ENHANCED
CAPITAL VALUES.
LEASING PLACES AND LANDS
FOR THE JEDDAH MUNICIPALITY
DEVELOPERS BENEFIT BY
ATTRACTING INVESTORS AND
PRE-LETS MORE EASILY AND
HENCE FROM ENHANCED
COMPANY IMAGE. IF THEY
RETAIN A STAKE IN THEIR
DEVELOPMENTS FOR LONG
ENOUGH, THEY ALSO BENEFIT
FROM GOOD RETURNS ON THEIR
INVESTMENTS.

urban
design
value
01
Character – to promote
character in townscape and
landscape by responding
to and reinforcing locally
distinctive patterns of
development and culture.
02
Diversity – to promote diversity and
choice through a mix of compatible
developments
and uses that work together to
create viable places that respond to
local needs.
03
04
05
Quality of the Public Realm – to
promote public spaces and routes
that are attractive, safe, uncluttered
and work effectively for all in
society, including disabled and
elderly people.
Ease of Movement – to promote
accessibility and local permeability by
making
places that connect with each other
and are easy to move through, putting.
Legibility – to promote legibility
through development that provides
recognisable
routes, intersections and landmarks to
help people find their way around.
01
02
03 04 05

CURRENT
SITUATION
Description of the street
1- front and back street 3- The sidewalks are not walkable
2- Lack of safety standard in mobility 4- Visual distortion
The Sidewalk is not pedestrian
friendly
Two ways street with a Pedestrian
Island in Middle
Two ways street with No
pedestrian island in middle
The Sidewalks is not
Continuous

Large yards can be using for placemaking

Design Response

The Booths are distributed on the Streets According to the Study of Public
Places in Urban Design
Plan
Several types of Booth
Small Booth
Large Booth
Booth for Nuts
Booth of cooked livers
Booth for juice
Hamza shatah street
Booth of BBQ Booth for Ice Cream Booth for fruits
Booth for Arts
Booth for clothes
Booth for Ice Cream

Advertisements
Presenting commercial advertisements for the street
contributes to the Quality of Life Program and Vision 2030 in
digital transformation

Current Situation The height of the floors in the construction
5 FLOORS
6 FLOORS 7 FLOORS
5 FLOORS
5 FLOORS
8 FLOORS
7 FLOORS
6 FLOORS
6 FLOORS
8 FLOORS
8 FLOORS 7 FLOORS
6 FLOORS
Ground floor on front street both of side is Retail
Residential
Commercial

There is the Possibility of using the Study in Five Streets
The five Streets were Chosen for their Strategic Location for the City, and it is considered one of the vital
streets in the city of Jeddah, and the multiplicity of its use in terms of Commercial and Residential
activities, the population density in the various streets, and the diversity of its Economic Activity.

THANK YOU!