(PDF) How to Use AI SEO to Higher Website Rankings

How to Use AI SEO to Higher Website Rankings
The internet has become an easy way for everyone to turn to, whether it is to
search for a product, or to find answers for their doubts, or anything else. But,
whatever the reason for being online, users generally visit only the first few
links that search engines show on their first page. Majority of users believe
that only the first 3-5 links should be enough to answer their questions, after
which they don’t bother to go further down the list to search for more. Thus,
failure to rank high on SERPs means missing out on a large chunk of traffic,
which means far less revenue than you could make.
It’s obvious that you’d be coming up with SEO strategies to up your game. For
a long time, only basic SEO strategies were enough. But, with Artificial
Intelligence (AI) taking over the world, you need to scale up and kick up your
SEO strategies a notch.
What is AI?
Before getting into how you can modify your SEO strategies to gain ground,
let’s help you understand what exactly AI is. AI is an umbrella term that covers
several different technologies like machine learning, natural language
processing, computer vision, and more. It has one principal goal, which is to
perform cognitive tasks better and faster than humans. This technology,
designed to make things easier online, has proven to bring about an effective
increase in revenue for businesses.

What is AI SEO?
AI has become an essential component of major search engine algorithms,
including Google’s RankBrain and BERT. Moreover, AI is also an excellent tool
for data analysis, which is a very important part of designing an effective SEO
strategy. AI and SEO are thus a perfect match, and with an AI-powered SEO
strategy, you can perform tasks faster and more efficiently.
Why is AI SEO Important?
As mentioned above, AI and SEO are a perfect match, which means that when
they’re used together, they make it easier to boost a website’s ranking. Why?
That’s because search engines are always putting the user first, which makes
user experience an important ranking factor; and AI is one of the best ways to
provide users with a seamless experience online. With an AI SEO strategy, you
can target not only keywords, but also concepts, context, and customer
satisfaction.
Now that you’re clear you want to use AI SEO to help your site rank higher, you
also want to know how you can go about it. Below stated are 6 ways you can
use AI to improve your website.
6 Ways to Use AI for Search Engine Optimization
1. Discovering your opportunities
You need to first identify hidden ranking opportunities. Powerful AI-powered
SEO can give you an in-depth insight into keywords that you should be
targeting, and potential link building opportunities. Finding keywords, topic
ideas, and other opportunities that aren’t too common yet can help you beat
the fierce competition around. Certainly, finding such opportunities takes a lot
of time, effort, and creativity, but doing so will help you craft a content

strategy that can exponentially boost your website’s SEO. And, there are AI
SEO tools like BrightEdge that can also help you do this faster.
2. Creating content
Once you’ve discovered new content opportunities, it’s time you put them into
existence. AI tools like Frase can help you understand what kind of content you
can create around the right keywords. Using the right AI tools, you’ll be able to
identify trending topics, content gaps to exploit, and the average number of
sections to include. These insights will make it easy to create content, tailored
to answer the particular queries of your target audience. Hence, you come up
with personalized content that satisfies user intent.
3. Optimizing your content
Content optimization is about keywords, internal links, backlinks, and a lot
more. But, search engines now look at a lot more than just these basic
indicators. You need to optimize your site for precise searcher intent. And, how
do you do that? That’s right – with the help of AI SEO tools. These tools can
help you create topic clusters that answer user queries, use keywords and LSI
keywords correctly, and know the optimum length of content on a given topic.
Content created around all of this is what search engines love to serve their
users. Furthermore, AI-powered writing tools like Grammarly and Atomic
Reach can also help ensure that your content makes for a pleasant read, which
can help increase time-on-site.
4. Optimizing for voice
Voice search is growing in popularity more than ever before! With more
people relying on voice-activated devices to search the internet, it’s getting
increasingly important to optimize for voice. Voice SEO is something you can’t
ignore anymore. AI tools like Frase can help you create voice optimized
content by showing you the questions searchers are asking through voice,
around which you can then create content. AI tools like Grammarly and
Hemmingway can also help you create conversational content by
recommending tone changes and highlighting the passages that are difficult to
read. And, when you want to rank for voice, remember, voice assistants can’t

pull out 10 different answers like search engine pages. Instead, they can only
give one answer – the one that is right at the top of SERPs. This means that
you’ll HAVE TO rank at the top, no matter what.
5. Speeding up your processes
SEO is certainly a tedious time-consuming task. But, with AI-powered tools, it
becomes easier and faster. AI tools can gather data, analyze it, and translate it
into actionable steps, thus reducing both the labour and time otherwise to be
invested. Moving further, AI SEO tools like Alli AI can also help with technical
SEO like conducting website audits, automatically optimizing content, and
fixing duplicate content issues. With such great assistance, you can quickly
scale your SEO efforts, without overworking your team, as AI can take over
every most of the labourious and time-consuming aspects of SEO.
6. Providing a seamless user experience
As we’ve mentioned previously in this blog, search engines are always focusing
on the users first, which means user experience is of utmost importance. In
fact, Google has also announced that page experience will now be a significant
ranking factor from the year 2021. Page experience is a set of signals that
measure a user’s satisfaction when interacting with a Web page. AI tools can
help determine whether your pages will provide users with a positive user
experience or not. AI tools like Market Brew can mimic search engines and give
recommendations on what you can do to improve your website’s user
experience.
Final Words:
With SEO and AI worked upon well, you will be in a better position to create a
robust SEO strategy that’s bound to get you noticed. You’ll also get more traffic
and hence, more business. So, if you’ve not embraced the power of AI SEO yet,
it’s time you get in touch with professionals offering SEO company in India, to
help you with the same and achieve outstanding results.