Forms

Forms
By Elle Hall

Table of Contents
Caslon- William Caslon
Rockwell- Frank Piermont
Helvetica- Max Miedinger
Baskerville- John Baskerville
Avenir- Adrian Frutiger
Gill Sans- Eric Gill
Bodoni- Giambattissta Bodoni

Caslon
William Caslon
1722 (London)
This is from the category of “Oldstyle Serif ”.
William created the letters with an organic
structure. Some people say it resembles handwriting
with pen.

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Frank Pierpont
1934 (London)
RockwellJ
This is from the “Eqyptian/Slab Serif ”. Frank
Piermont and his team created letters with a
mono weighted stroke. All of the strokes have
about equal widths. It is used for smaller texts
rather than as a body text.

Helvetica
Max Miedinger
1957 (Switzerland)
This is from the category of “Grotesque Sans
Serif ”. Helvetica is considered to be the most
famous in the world. It is clean and can be used
many ways. Helvetica means “Swiss” in Latin.

Baskerville
John Baskerville
1750 (England)
This is in the category of “Transitional
Serif ”. There is an increase of the constrast
between thin and thick points. This typeface
was influenced by calligraphy.

Avenir
Adrian Frutiger
1988 (Switzerland)
This typeface is in the category of "Geometric
Sans Serif ”. Avenir looks geometric but it is
not completely geometric. The word Avenir
means “future” in french. Adrian Frutiger
created this typeface all by himself.

Gill Sans
Eric Gill
1928 (England)
This typeface is in the category of “Huminist
Sans Serif ”. Gill Sans has different sets
of weight variation. There are clean lines
and high legibilty.

Bodoni
Giambattissta Bodoni
1909 (Italy)
This typeface is in the categoy of “Modern
Serif ”. Bodoni was inspired by Baskerville.
However, Bondoni created alot of contrast
between the widths of the strokes. He made
the letters super vertical.