Bill Lowen Media Report - 2021

This report details the media exposure generated by professional angler Bill

Lowen from 10/1/20 – 9/30/21. We tracked Bill’s exposure through

television, internet, social media, internet video, live streaming, national

magazine and in-person. See the Estimated Impressions calculation for

additional information.

Lowen competed in 13 Bassmaster Elite Series events during the period. He

earned his first career Bassmaster win in March on Pickwick Lake.

Lowen appeared on Bassmaster Live five times during the Santee Cooper,

Pickwick Lake, and Sabine River Elite events. All weigh-ins were livestreamed

as well. See the Live Streaming section in the report.

Bill was featured in 407 internet photo galleries/articles and 68 internet

videos. Lowen’s regular column on Bassmaster.com appeared 10 times during

the period.

Bill was on-air in broadcasts of the Bassmaster Elite Series for 1 hour, 15

minutes, and 28 seconds during the period. Lowen was featured live on-air in

the FS1 and FS2 broadcasts of the Pickwick Lake event in March.

Lowen was on the cover of the March 2021 BASS Times magazine. He was

featured in 19 articles and ads in Bass Angler, Bassmaster, Fishing Tackle

Retailer, and BASS Times magazines.

Lowen visited the Xpress Boats factory the week of his victory on Pickwick

Lake.

Lowen’s Facebook following grew 129.9% from 18,765 to 43,150 during the

period. Lowen’s Instagram increased 152.4% from 3,984 to 10,056.

Photographic evidence of all media exposures are included in this report. Bill

Lowen’s name appears in numerous articles, tournament listings and stories

that were excluded from this summary unless a sponsor name or product

reference was included in the story. It should be noted that consumers

associate companies with Bill Lowen’s brand and thus an intangible value is

created even when only his name appears in the media.

2

Television 11,715,533

Print 4,390,000

Internet 16,114,905

Social Media 4,885,062

Internet

Video

Live

streaming

6,966,280

1,496,000

In person 202,197

Boat/truck 4,040,000

Total 49,809,978

Data for this calculation was obtained from Nielsen, Site Worth Traffic, Facebook,

Instagram, Twitter, YouTube, and the individual networks/content-publishing sources to

estimate impressions generated during the period. 101 impression/mile rate based on

American Trucking Association study.

3

Air Date Show Network Description Seconds Jersey Boat Hat

1/24/21 Bassmasters Fox Sports 1







2/17/21 Bassmasters Pursuit Channel
















2020 Elite Series - Lake

Eufaula


Eufaula


Eufaula


Eufaula


Eufaula


Eufaula


Eufaula

2019 Elite Series -

Winyah Bay

2019 Elite Series -

Winyah Bay

2019 Elite Series -

Winyah Bay

2019 Elite Series -

Winyah Bay


Eufaula


Eufaula


Eufaula


Eufaula

Elite Series - Pickwick

Lake


Lake


Lake


Lake

Elite Series - Sabine

River


River


River


River

76 Y Y Y

76 Y Y Y

76 Y Y Y

76 Y Y Y

76 Y Y Y

76 Y Y Y

76 Y Y Y

121 Y Y Y

121 Y Y Y

121 Y Y Y

121 Y Y Y

76 Y Y Y

76 Y Y Y

76 Y Y Y

76 Y Y Y

10 N Y Y

10 N Y Y

1554 Y Y Y

1554 Y Y Y

20 Y N Y

20 Y N Y

20 Y N Y

20 Y N Y

Total

1 Hour, 15 Minutes,

28 Seconds

4,528

4

2020 Elite Series Lake Eufaula | Fox Sports 1 & 2 | Pursuit Channel

5

2020 Elite Series Lake Eufaula | Fox Sports 1 & 2 | Pursuit Channel

2019 Elite Series Winyah Bay | Pursuit Channel

6

Elite Series - Pickwick Lake | Fox Sports 1 & 2


7


8


9


10


11


12


13


14


15


16


17

Elite Series - Sabine River | Fox Sports 1 & 2

18

Date Site Description Photo Jersey Boat Hat

Oct-20 Wired2Fish Why to Fish Ultra Shallow Y Y Y Y

Oct-20 Wired2Fish Wired2Fish Newsletter Y Y Y Y

Oct-20 Bassmaster Santee Cooper Bassmaster Blog Y Y Y Y






Feb-21 Bassmaster Manners and Class on the Water Y Y Y Y

Feb-21 Bassmaster Tenn. River Bassmaster Blog Y Y Y Y

Mar-21 Railblaza Best Baits and Techinques Y Y Y Y

Mar-21 Bassmaster Fishing Cold, Muddy Water Y N Y Y

Mar-21 Railblaza Pre-Spawn Bass Advice Y Y Y Y

Mar-21 Railblaza Best Fishing Rod for Beginners Y Y Y Y

Mar-21 Bassmaster Pickwick Lake Bassmaster Blog Y Y Y Y


Mar-21 Bassmaster Pickwick Lake Bassmaster Blog Y N N N



Mar-21 Bassmaster Lowen and Pipkens Recap Y Y Y Y

Mar-21 The Bass Cast Tie at the Top on Pickwick Y Y N Y

Mar-21

Southern

Fishing News

Tie at the Top on Pickwick Y Y N Y

Mar-21 Bass Fan Tie at the Top on Pickwick Y Y N Y

Mar-21 Outdoors First Tie at the Top on Pickwick Y Y N Y

Mar-21 Bass Resource Tie at the Top on Pickwick Y Y N Y

Mar-21 Bassmaster Xpress Boats Ad Y Y N Y

Mar-21 Bassmaster Pickwick Lake Bassmaster Blog Y N Y Y

Mar-21 Bassmaster Bill Lowen Wins on Pickwick Y N Y Y

19


Mar-21 Bass Resource Lowen Wins Bassmaster Elite Y Y N Y

Mar-21

Mar-21

Anglers

Channel

Bass Blaster

Lowen Locks Down His First Elite Y Y Y Y

How Bill Lowen Won the

Pickwick Elite

Y Y N Y

Mar-21 Bassmaster Lowen Locks Down His First Elite Y N Y Y

Mar-21 Bass Blaster Lowen and Top Pickwick Baits Y Y N Y

Mar-21 Bassmaster Best Picks at Pickwick Y Y Y Y

Mar-21

Mar-21

Bellingham

Grapevine

Sportsmans

Lifestyle

Bill Lowen Win Bassmaster

Tournament


Tournament

Y Y Y Y

Y Y Y Y

Mar-21 Wired2Fish Lowen Earns First Elite Victory Y Y N Y

Mar-21 Bass Fan Lowen Earns First Elite Victory Y Y N Y

Mar-21 SeaDek Bill Lowen Wins Bassmaster Elite Y Y Y Y

Mar-21 Yahoo Finance

Mar-21

Mar-21

Mar-21

Mar-21

Mar-21

General Daily

News

Mammoth

Coolers

Business

Insider

NPAA

WFMZ

Allentown

Veteran Angler Lowen Earns

First Victory

Mammoth Coolers Pro Wins

Elite

Mammoth Coolers Pro Wins

Elite


First Victory

Yamaha Pro Bill Lowen Lands

First Win


First Victory

Y Y N Y

Y Y Y Y

Y Y N Y

Y Y N Y

Y Y Y Y

Y Y N Y

Mar-21 Bass 365 Bill Lowen Wins Bassmaster Elite Y Y N Y

Mar-21

Mar-21

Mar-21

Bass Blaster

Bassmaster

Outdoor

Obsessions

Radio


Tournament

Lowen's Lightweight Jig Lock

Down

Y Y N Y

Y Y Y Y

The Making of a Champion Y Y N Y

Mar-21 Bass Blaster 5 Q's with the Dollar Turtle Y N N N

Mar-21

Mar-21

Bass Blaster

Southern

Fishing News

How Bill Lowen Won Pickwick

River


First Victory

Y Y N Y

Y Y N Y

20


Mar-21 Staug News


Tournament

Y Y Y Y

Mar-21 Fishing Wire Lowen Earns First Elite Victory Y Y N Y

Mar-21

Mar-21

Mar-21

Yamaha

Outboards

The Bass Cast

Bass

University


First Win


First Victory

Bill Lowen Bassmaster Elite

Series Champ

Y Y Y Y

Y Y N Y

N N N N

Mar-21 Bassmaster Lowen Clinches First Elite Win Y Y N Y

Mar-21 Fishing Wire Mammoth Cooler Pro Wins Elite Y Y Y Y

Mar-21 NewsBreak Bill Lowen Wins on Pickwick Y Y N Y

Mar-21 Times Daily Lowen Wins Bassmaster Elite Y Y N Y

Mar-21 Angler HQ Bill Lowen's Giant Kicker Y N Y Y

Mar-21

Mar-21

NW Arkansas

Online

Bass Fan

Hot Springs Boat Helps Lowen

Win

Flooded Conditions Played Into

Lowen's Hands

N N N N

Y Y N Y

Mar-21 Outdor Wire Mammoth Cooler Pro Wins Elite Y Y Y Y

Mar-21

Mar-21

Mar-21

Mar-21

NW Indiana

Times

Whitewater

Pub Indiana

Outdoor Wire

Western Bass

Bill Lowen Wins the Bassmaster

Elite

FC Resident Rejoices in First Pro

Angling Win


First Win

Are you Spring Cranking Like Bill

Lowen

Y N Y Y

Y Y N Y

Y Y Y Y

Y Y Y Y

Mar-21 Inside Line Dollar Bill for Your Thoughts Y Y N Y

Mar-21 Inside Line The New You is a Winner Y Y N Y

Mar-21

Mar-21

Mar-21

Mar-21

Pro Lures

Online

Tackle

Warehouse

PR Newswire

Outdoors First

Bill Lowen Signature Series Baits Y Y Y Y

Bill Lowen Wins Bassmaster Elite Y N N N


First Victory

Bill Lowen Shares His Elite

Winning Details

Y Y N Y

Y Y Y Y

Mar-21 Bassmaster A Weight Has Been Lifted Y Y N Y

Mar-21

Minn Kota

Motors

Lowen Locks Down His First Elite Y Y Y Y

Mar-21 Mossy Oak Mossy Oak Team's Bill Lowen Y Y Y 21Y


Hot Springs

Champion Angler Competes in

Mar-21 Sentinel

Y Y Y Y

Xpress Boat

Record

How Lowen Won the

Apr-21 Fishing Wire

Y Y Y Y

Bassmaster Elite

Apr-21 Bassmaster Lowen Staying in the Hunt Y Y N Y

Apr-21 Bassmaster

Daily Limit: No Guts, No Glory

for Lowen

Y Y Y Y

May-2

1 Bassmaster Bill Lowen: The One that Put You

in Classic

N N N N

May-2

1

Bassmaster Bless the Bank Beaters Y Y Y Y

May-2

1

Bass Edge Bass Edge Podcast Y N Y Y

May-2

1

Inside Line Topsy Turvy 2021 Y Y N Y

May-2

1

Bassmaster Where Did They Go? Y N Y Y

Jun-21 Bassmaster How to Catch More Bass Y Y Y Y

Jun-21 Best on Tour

Is Sprintime Leveling the Tech

Curve?

Y Y N Y

Jun-21 Bassmaster

Fantasy Fishing: Let the

Weatherman

Y Y N Y

Jul-21 Bassmaster

Daily Limit: Drop Jumbles Classic

Bubble

Y N N Y

Jul-21

Watertown

360

Like Father, Like Son Y N Y N

Aug-21 Bassmaster It's All Good Y Y N N

Aug-21 Bassmaster

Daily Limit: Look Back at the

Elites

Y Y Y Y

Aug-21 Bassmaster Big Bass of the Elite Series Y Y N Y

Sep-21 Bassmaster

Bassmaster Enewlsetter Best

Catches

Y N Y Y

Sep-21 Bassmaster

Try Jigs for a Tough September

Bite

Y Y N Y

Sep-21 Bassmaster Bassmaster Galleries (308) Y Y Y Y

Sep-21 Bassmaster Bassmaster pro angler profile Y Y Y Y

Sep-21 Bill Lowen Bill Lowen website Y Y Y Y

Sep-21 Facebook Facebook Page Y Y Y Y

Sep-21 Twitter Twitter Y Y Y Y

Sep-21 Instagram Instagram Page Y Y Y Y

22

Wired2Fish

Wired2Fish

23

Mossy Oak

24

Mossy Oak

25

Bassmaster

26

Bassmaster

Bassmaster

27

Railblaza

Bassmaster

28

Railblaza

29

Railblaza

30

Bassmaster

31

Bassmaster

32

The Bass Cast

Southern Fishing News

33

Bass Fan

Outdoors First

34

Bass Resource

Bassmaster

Bassmaster

35

Bass Resource

Bassmaster

36

Anglers Channel

37

Bass Blaster

Bassmaster

38

Bass Blaster

Bassmaster

39

Bellingham Grapevine

Sportsmans Lifestyle

40

Wired2Fish

Bass Fan

41

SeaDek

Yahoo Finance

42

General Daily News

Mammoth Coolers

43

Business Insider

NPAA

44

Bass 365

WFMZ Allentown

45

Bassmaster

Bass Blaster

Outdoor Obsessions

Radio

Bass Blaster

46

Bass Blaster

Southern Fishing News

47

Staug News

Fishing Wire

48

Yamaha Outboards

49

Bass University

The Bass Cast

Bassmaster

50

NewsBreak

Fishing Wire

Times Daily

Angler HQ

51

Northwest Arkansas Online

Bass Fan

52

Outdoor Wire

Northwest

Indiana Times

Whitewater Pub

Indiana

Outdoor Wire

53

Western Bass

Inside Line

54

Inside Line

Pro Lures Online

55

Tackle Warehouse

PR Newswire

56

Outdoors

First

Bassmaster

57

Minn Kota Motors

58

Mossy

Oak

59

Hot Springs

Sentinel Record

Fishing Wire

60

Bassmaster

Bassmaster

61

Bass Edge

Inside Line

Bassmaster

62

Bassmaster

63

Bassmaster

Bassmaster

64

Best on Tour

Watertown 360

Bassmaster

65

Bassmaster

66

Bassmaster

Bassmaster

67

Bassmaster

Bassmaster

68

Bassmaster

69

Bassmaster

70

Bassmaster

71

Bassmaster

72

Bassmaster

73

Bassmaster

74

Bassmaster

75

Bassmaster

76

Bassmaster

77

Bassmaster

78

Bassmaster

79

Bassmaster

80

Bassmaster

81

Bassmaster

82

Bassmaster

83

Bassmaster

84

Bassmaster

85

Bassmaster

86

Bassmaster

87

Bassmaster

88

Bassmaster

89

Bassmaster

90

Bassmaster

91

Bassmaster

92

Bassmaster

93

Bassmaster

94

Bassmaster

95

Bassmaster

96

Bassmaster

97

Bassmaster

98

Bassmaster

99

Bassmaster

100

Bassmaster

101

Bassmaster

102

Bassmaster

103

Bassmaster

104

Bassmaster

105

Bassmaster

106

Bassmaster

107

Bassmaster

108

Bassmaster

109

Bassmaster

110

Bill Lowen

111

Facebook

Twitter

Instagram

112

Date Site Description Jersey Boat Hat

Oct-20 Bassmaster Bill Lowen on Lake Fork Y Y Y

Oct-20 Bassmaster Bill Lowen's Push on Santee Y Y Y

Oct-20 Bassmaster Bill Lowen's Game Plan Y Y Y

Mar-21 Bassmaster Pickwick Lake Bassmaster Y Y Y























Mar-21 YouTube Pickwick Lake Bassmaster Y Y Y

Mar-21 YouTube The Keys to Pickwick Elite Series Win Y Y Y


113


Mar-21 YouTube Bill Lowen Recaps Win Y Y Y



















Mar-21 YouTube Spring Bass Fishing N N Y



Mar-21

YouTube

Interview with Bassmaster

Champion

N N Y


Mar-21 YouTube BTL Bass Talk Live N N Y


Mar-21 YouTube Why to Fish Ultra Shallow Y Y Y

Mar-21 YouTube Bassmaster Radio Y Y Y

114


Mar-21 YouTube Stray Casts Interview N N Y

Mar-21 YouTube Bill Lowen Mossback Review N N Y

Mar-21 YouTube Elevated Waters TV Y Y Y

Mar-21 YouTube Live Cast - Bill Lowen N N Y


Apr-21 YouTube Pickwick Lake Bassmaster Day 4 Y Y Y

Apr-21

YouTube

Yamaha Clip of the Day: Lowen

Replica

Y N Y

Jun-21 YouTube Save Pegs When Texas Rigging Y Y Y

Sep-21 YouTube Get Ur Fish On Live N N Y

Sep-21 YouTube 2021 Bassmaster Winners Y Y Y

Sep-21 YouTube Xpress Boats Promo Y Y Y

Sep-21 YouTube XO Outdoors - The Dock Y Y Y

115

Bassmaster

Bassmaster

Bassmaster

116

Bassmaster

Bassmaster

Bassmaster

117

Bassmaster

Bassmaster

Bassmaster

118

Bassmaster

Bassmaster

Bassmaster

119

Bassmaster

Bassmaster

Bassmaster

120

Bassmaster

Bassmaster

Bassmaster

121

Bassmaster

Bassmaster

Bassmaster

122

Bassmaster

Bassmaster

Bassmaster

123

Bassmaster

YouTube

YouTube

124

YouTube

YouTube

YouTube

125

YouTube

YouTube

YouTube

126

YouTube

YouTube

YouTube

127

YouTube

YouTube

YouTube

128

YouTube

YouTube

YouTube

129

YouTube

YouTube

YouTube

130

YouTube

YouTube

YouTube

131

YouTube

YouTube

YouTube

132

YouTube

YouTube

YouTube

133

YouTube

YouTube

YouTube

134

YouTube

YouTube

YouTube

135

YouTube

YouTube

YouTube

136

YouTube

YouTube

YouTube

137

YouTube

YouTube

138


10/1/20 Bassmaster Elite Series Weigh-In Guntersville Y N Y

10/8/20 Bassmaster Elite Series Weigh-In Santee Cooper Y N Y



10/11/20 Bassmaster Bassmaster Live - Santee Cooper Y Y Y


10/17/20 Bassmaster

Elite Series Weigh-In Lake

Chickamauga

Y N Y

10/18/20 Bassmaster


Chickamauga

Y N Y

10/19/20 Bassmaster


Chickamauga

Y N Y

11/5/20 Bassmaster Elite Series Weigh-In Lake Fork Y N Y



2/11/21 Bassmaster Elite Series Weigh-In St. John's River Y N Y

2/12/21 Bassmaster Elite Series Weigh-In St. John's River Y N Y

2/25/21 Bassmaster Elite Series Weigh-In Tennessee River Y N Y



3/20/21 Bassmaster Elite Series Weigh-In Pickwick Lake Y N Y

3/21/21 Bassmaster Bassmaster Live - Pickwick Lake Y Y Y






4/8/21 Bassmaster Elite Series Weigh-In Sabine River Y N Y

4/9/21 Bassmaster Bassmaster Live - Sabine River Y Y Y





5/6/21 Bassmaster Elite Series Weigh-In Neely Henry Y N Y





6/11/21 Bassmaster Bassmaster Classic Weigh In Y Y Y

6/12/21 Bassmaster Bassmaster Classic Weigh In Y Y Y

7/8/21 Bassmaster Elite Series Weigh-In Lake Champlain Y N Y

7/9/21 Bassmaster Elite Series Weigh-In Lake Champlain Y N Y

7/15/21 Bassmaster

Elite Series Weigh-In Lake St.

Lawrence

Y N Y

7/16/21 Bassmaster

Elite Series Weigh-In Lake St.

Lawrence

Y N Y

Bassmaster

Bassmaster

Bassmaster

140

Bassmaster

Bassmaster

141

Date Publication Description Photo Jersey Boat Hat

Nov-20

Nov-20

Nov-20

Bass Angler

Magazine

Bassmaster

BASS Times

Material

Witnesses

Aluminum Boat

Advantages

Staying Cool

When Its Calm

Y Y Y Y

Y Y Y Y

Y Y N Y

Feb-21 Bassmaster Fish With the Bass Y Y Y Y

Feb-21 BASS Times Angler Trivia Y Y N Y

Feb-21

Mar-21

BASS Times

Bass Angler

Magazine

Elite Series

Qualifiers

Pumped for the

Pre-Spawn

Y Y N Y

Y Y Y Y

Mar-21 BASS Times Magazine Cover Y Y Y Y

Mar-21

May-21

BASS Times

Fishing

Tackle

Retailer

Finding Prespawn

Success

Humminbird

Article

Y Y Y Y

Y Y N Y

May-21 Bassmaster On the Line Y Y N Y

May-21

Jun-21

Jun-21

Jun-21

Jun-21

Jun-21

Jun-21

Sep-21

Bassmaster

BASS Times

BASS Times

BASS Times

BASS Times

Bassmaster

Bassmaster

BASS Times

Parting Shot:

100,000 Dollar Bill

Lowen Notches

First Elite Victory

What's Your Bass

IQ?

Catch the Action

Ad

2021 Classic

Qualifiers

Catch the Action

Ad

Bassmaster

Classic Preview

What They Say

About Topwater

Y N Y Y

Y Y Y Y

Y Y N Y

Y Y N Y

Y Y N Y

Y Y N Y

Y Y N Y

Y Y N Y

142

Bass Angler Magazine - Nov ‘20

143


144


145


146

Bassmaster - Nov ‘20

147

BASS Times - Nov ‘20

148


149


150

Bassmaster - Feb ‘21

151


152


153

BASS Times - Feb ‘21

BASS Times - Mar ‘21

154

Bass Angler Magazine - Mar ‘21

155


156


157


158


159


160

BASS Times -

Mar ‘21

Fishing Tackle

Retailer

- May ‘21

Bassmaster

- May ‘21

161

Bassmaster

- May ‘21

162

Bassmaster

- May ‘21

163

BASS Times

- June ‘21

164

BASS Times

- June ‘21

165

BASS Times

- June ‘21

BASS Times

- June ‘21

BASS Times

- June ‘21

166

Bassmaster

- June ‘21

Bassmaster

- June ‘21

BASS Times

- Sept ‘21

167

Date Event Location

10/1 - 10/2 Elite Series - Guntersville Scottsboro, AL

10/4 - 10/10 Elite Series - Santee Cooper Summerville, SC

10/12 - 10/19 Elite Series - Chickamauga Dayton, TN

11/1 - 11/7 Elite Series - Lake Fork Quitman, TX

2/7 - 2/13 Elite Series - St. John's River Palatka, FL

2/20 - 2/27 Elite Series - Tennessee River Knoxville, TN

3/13 - 3/23 Elite Series - Pickwick Lake Florence, AL

3/26 Xpress Boat Factory Day Hot Springs, AR

4/5 - 4/11 Elite Series - Sabine River Orange, TX

4/19 - 4/25 Elite Series - Lake Fork Quitman, TX

5/4 - 5/10 Elite Series - Neely Henry Gadsden, AL

5/17 - 5/23 Elite Series - Lake Guntersville Scottsboro, AL

7/5 - 7/11 Elite Series - Lake Champlain Plattsburgh, NY

7/12 - 7/18 Elite Series - St. Lawrence River Waddington, NY

168

169

170

Bill Lowen Media Report - 2021

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