How to start an Online boutique In India

How to start an Online Boutique in India
An online boutique website is an eCommerce platform that sells fashion created
by the owner or fashion related products that have been sourced from suppliers.
These are various online clothing boutiques across the globe that have made a
strong presence in the markets and are doing extremely well by selling clothes
and various other fashion centric products.
If you are also plan to set up a successful online boutique then you have come to
the right place. We have come up with a list of guidelines that will help you start
an online boutique. Read through these points to know how you can start your
own online boutique and make it a success.
A 10-Step Guide to Starting an Online Boutique
Let us have a quick look at the important points to keep in mind to set up your
online boutique so that you have a fair idea of the significant areas that you need
to pay attention to and unimportant areas where you do not need to invest your
precious time.
Identify Your Target Audience
The first and the foremost step is to identify your target consumer base. This
means that you find out the kind of products your store will be selling as this will
help you adapt a more focused approach towards your target audience It is
important as it helps in establishing a connection between the product and the
user.
Find a Name
The name of your boutique will give identity to your business and therefore, you
must seriously work on selecting one. Go with a name that defines your business
and includes keywords that have connection with the products you are going to
be selling on your store.
Purchase the Domain
Now that you have decided on your online boutique’s name, it is time to purchase
a domain name. It is an extremely important step because sometimes the domain

names are not available and instead or using extensions like .org, you might have
to compromise with. shop or .biz depending upon your business.
Create Accounts on Social Media
These days it is mandatory to have a social media presence for your business to
grow. Make sure that you create the accounts for your online boutique on all
popular social media platforms that include Instagram, Facebook, Twitter etc. to
have a synchronized presence across all the platforms.
Registering the Business
Every state has laws of registration for the businesses and therefore, before
moving ahead, you must follow these rules and get your business registered.
Make sure that all the paperwork for the same is done so that there are no
obstructions in the working of your business.
Work on Shipping and Stocking
In order to have smooth sales, you must be very clear on the kind of model you
are going to be using for your inventory. Depending upon what kind of items you
are going to be selling and your suppliers, you can pick on managing inventory.
Also, you need to work on finalizing the shipping services so that your products
reach your customers without any hassle.
Work on the Design of Your Boutique
With so many online stores, you don’t want to have your store get lost. Therefore,
it is extremely important to have a store that is appealing to eyes. Not just the
looks but also work on the working of the website by making sure that the
customers enjoy smooth shopping experience. Make sure that your website is eye
catchy as well as user friendly.
Uploading Products
The next step is to source the products, do the photo shoot and upload the
products. This step would require you to decide on your pricing and make sure
that the pictures are of a good quality because that is one thing that is going to
attract the customers. Also make sure that you also include interesting
description along to have it stand out.

Set Up Business Account
Make sure that you set up a separate business account at bank for your business.
The idea is to keep all the finances of your business separately so that there is no
confusion. All the transactions from the sale on your online boutique will reflect
here.
Set Up Payment Gateways and Test
The last step would be to set up the payment gateway for your website. It is
recommended to include as many payment options as possible so that consumers
can easily make the payments. But before the launch, it is important to test your
website so that whatever discrepancies are there, they can be taken into
consideration.
Follow the steps mentioned above and you will be able to successfully set up your
own online store. These steps are extremely important and must therefore, be
kept in mind so that you don’t miss on the essential components of a good online
store.
One such online boutique that is running successfully is www.pinkblueindia.com