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18 the glasgow effect<br />
the way I had chosen to live, I was articulating<br />
what might come next… beginning to reimagine the<br />
society that had left so many in [his] community feeling<br />
excluded, apathetic and chronically ill. 13<br />
By undertaking <strong>The</strong> <strong>Glasgow</strong> <strong>Effect</strong>, I aimed to find out what<br />
happens if you make a stand against the forces of globalisation<br />
<strong>by</strong> localising your existence; what happens if you attempt to live<br />
a ‘low-carbon lifestyle of the future’ in a city, in a society and in<br />
an economic system with infrastructure and values still stuck in a<br />
carbon-intensive past (this is described in Chapter 7). Two years<br />
on from that intense and stressful experience and 30 since my<br />
first visit to <strong>Glasgow</strong> in 1988, this book aims to bring together<br />
everything I have learnt in order to provide the complete context<br />
for my thinking and action, which was lost in the whirlwind of<br />
the social media storm (a whirlwind described in Chapter 5).<br />
<strong>The</strong> book is structured in three parts, each part containing four<br />
chapters. Part 1 – A Brief History of Neoliberalism – provides<br />
the backstory: a personal and political history examining the<br />
way our lives are shaped <strong>by</strong> wider social and economic forces<br />
often beyond our knowledge or control, and <strong>by</strong> the privileges<br />
or disadvantages that result from a person’s accident of birth. 14<br />
Part 2 offers a behind-the-scenes insight into the making of <strong>The</strong><br />
<strong>Glasgow</strong> <strong>Effect</strong> – exploring the many issues the project raised,<br />
including the relationship between art, activism and well-being.<br />
Part 3 sketches out a manifesto for <strong>The</strong> Sustainable City of the<br />
Future, articulating the action necessary to transform <strong>Glasgow</strong><br />
and our other cities into places where we can all live happy,<br />
healthy and creative lives.