LJA

Project Communication using
Traditional Media and further
Project Publicity
As mentioned before, all publicity goals of the project
have been reached and exceeded. It includes 1
television and 3 radio appearances, and also 18
articles in the national and regional press.
Furthermore, the project and “The Coca-Cola
foundation's” involvement in it, were shared during
the entrepreneurship education events with at least
5000 entrepreneurial youth participants and with all
of the schools that were involved in the project
before, within and after the roadshow events. The
project was also presented in various smaller events
such as ISM university open day, international visits
by partners’ Women Go Tech in Iceland, Estonia,
Latvia. On of the projects events - Christmas eXpo
was advertised in Vilnius public transport and city
billboards for 1 month reaching thousands of citizens.
25 Empowering young women