Download Audiobook The Right Way of Death: Restoring the American Funeral Business to Its True Calling

The Right Way of Death: Restoring the American Funeral Business to Its True Calling

Description :
What if you’ve been right all along?What if everything you think
(but can’t say) about funeral service is true?Death care isn’t
what it used to be. Cremation rates are skyhigh, customers
have changing expectations, and new competitors materialize
every day. It’s no surprise that an entire generation of family
funeral home owners are wondering if this is the time to get
out.This book has the answers. Author Eric Layer has spent
his career helping brands navigate the winds of change, after
spending most of his life in and around the family business of
funeral homes and cemeteries. He leverages that unique
perspective to paint a vivid picture of what today’s funeral
directors are getting right—and what they’re doing wrong.The
current uncertainty around death care is not morticians’ fault,
but it is their problem. The calling is hamstrung by mixed
messages. It’s tough for a modern funeral director to decide
whether to be leader or follower, salesperson or confidant. But
there em is em a right way to do death, and funeral
professionals em are em experts. The future of the business
will require a recognition of that truth so that those who work in
death care can reclaim the soul of the calling and guide
families with care and confidence.Layer’s firm, McKee
Wallwork + Co., has spent more than a decade meticulously
researching and consulting with funeral homes and related
businesses. The firm has been a pioneer in industry research,
having fielded the firstever national funeral consumer
psychographic segmentation study and coinvented the Death
Care Genogram, as well as the Death Disruption Index. In em
The Right Way of Death em , you’ll find a crisp and insightful
portrait of the modern business of death that draws evenly
from that extensive research, business case studies, and
poignant personal anecdotes.An engaging, thoughtful, and

surprisingly enjoyable rebuttal to Jessica Mitford’s
controversial 1963 book em The American Way of Death em ,
Layer’s em The Right Way of Death em is a mustread for any
American funeral director, cemeterian, or mortuary owner
ready to do death better. em em
GO TO NEXT PAGE

READ BOOK
DOWNLOAD BOOK