Autotrader or Facebook marketplace for car

Where to buy cars?

Where to buy cars?
To buy anything online, it’s important to know
about the strength, weaknesses, and worth of the
platform. Comparative study of the platforms is also an
important factor to choose the best place to buy
anything online. Here you will know the parameters to
choose the platform for buying anything and a
comparative study of two platforms that will also lead
you to choose the best platform.

Where to buy cars?
Here I shortlisted two platforms to buy the cars and the
strength and weaknesses of both platforms will be discussed and all
those parameters will also be discussed that apply for any platform to
buy or sell anything online. For example, I want to buy a car and I
shortlist tow platforms like “Facebook marketplace for buying/sell the
car” and the second is “Autotrader”. As we know Facebook is one of
the best social media platforms and Facebook is expanding its
functional area day by day and now many platforms are merged in
Facebook like Jobs, online buy and sell, etc.
At this time Autotrader is one of the best platforms for buying and
selling cars in the United Kingdom and it is well trusted worldwide..
Now let’s discuss both strengths and weaknesses, and then I will
finalize one of them to buy a car…

Where to buy cars?
First I will discuss the Facebook marketplace of cars
Here strengths and weaknesses of the Facebook marketplace of cars are
described.
Strength
1. Rank
Facebook contains 7th position in all the sites throughout the world (ranked
by alexa.com) therefore its worth, trust will be accordingly.
The Facebook marketplace of buy/sell cars will also gain trust level due to
this great position. Also people of all over the world sale and resale their car
on facebook marketplace, the people of United Kingdom or people of Rugby
also choose Facebook for Sell Scrap Cars because resale/reuse feature is not
present in Autotrader.

Where to buy cars?
2. Number of users/traffic
Facebook contains about 2.90 billion users every month (defined by
statista.com in December 2021).
As Facebook contains a huge number of users and its sub platform for cars
will boost accordingly because the number of users is one of the most
important factors for any website in the world. The Facebook platform for
cars has a leading edge of traffic on all other car buying platforms.
3. Coverage
- Coverage of geographical area
The Facebook network is in 154 countries out of 167 countries (according
to vincos.it ) that cover 92 percent of countries all over the world so it's all
platforms target most of the world.

Where to buy cars?
- Coverage of working domains
Facebook is a social media platform and it is the Facebook strength, there are
some marketplaces have been added in Facebook like job, marketplace of
buy/sell (vehicles, property, clothes etc.) Jobs, Music etc. This is a leading
edge of Facebook on other single domain working sites
I counted some of the leading factors of the Facebook marketplace for cars,
these above-described factors make this marketplace a leading edge on other
marketplaces…

Where to buy cars?
Weaknesses (of the Facebook marketplace for cars)
Here are some disadvantages of the Facebook marketplace for cars…
1. The Facebook domain of working
Facebook is a social media platform where people come to share their
emotions, events and entertain themselves but the basic means and
objective of Facebook and its use is not to use it for commercial purposes
like buy/sell, jobs etc…
- Those websites which are dedicated to their fields contain strength in
that field, and additional feature cannot be the strength of that website,
like Facebook have not competitive edge of other reputed platforms in
marketplaces for cars, property etc.
2. Intention and division of users
Most of the user’s intention on Facebook is to use it for social and
entertainment purposes and comparatively less number of users use it as a
marketplace for buy/sell etc.

Where to buy cars?
3. Quality of services
Facebook contains very good quality of organizing the social platform but its quality is
compromised on other platforms which are its additional features, as like Facebook is
behind from Autotrader by comparing the auto market and if we compare the jobs
platforms, like “LinkedIn”. Here LinkedIn has a leading edge on Facebook on just
comparing the jobs platform.
The above-described factors are influenced to lack behind the Facebook on additional
marketplaces.
Now let’s discuss the strength and weaknesses of the Autotrader platform
Strength
Autotrader contains many advantages in the cars marketplace…
1. Main objective
The main objective of this platform is to only provide the services of cars and the
Facebook’s basic and main objective is to provide social media services for social
activities, it’s not the main and first objective of the Facebook.

Where to buy cars?
2. Maintain the quality
Autotrader provides the quality of services and covers all aspects of car
trading services but on the other hand, Facebook does not provide such a quality of
services in the auto marketplace due its second and extended services.
Weakness of Autotrader
1. Rank of Autotrader
Autotrader got rank 968 (by alexa.com ) in all over the website in the world its much
less than Facebook, therefore, Facebook is more reputed and used all over the world.
1. Traffic
Autotrader contains 8 Million monthly users per month which is much less than
Facebook at this point Autotrader contains a big disadvantage.
Which website did I choose to buy a car and why?
I will choose the “Autotrader” platform to buy a car

Where to buy cars?
Reason
1. Strength
Facebook does not have the same quality of managing the platform of the
cars, because Facebook has strength in its social platform, cars platform is its
additional and extended domain not a basic domain.
1. Traffic and intention of the user
Facebook contains many users as compared to Autotrader but the user
intentionally comes to Autotrader to use the cars platform but the intention
of using Facebook of most of users is to use social media.
2. Quality of services
As Facebook is one of the best social media platforms therefore it contains
great quality in social media services and it can compete with any social site,
but in another field rather than social media, its quality of services and
quality of handling of work is not great as its basic function or first function.

Where to buy cars?
Conclusion
As Strengths, weaknesses, and the reason for choosing the platform for the
car is defined above, these are the basic parameters of choosing any platform
for any objective.
As it is defined Facebook is one of the best social sites and it is the best
option to choose Facebook for using social media but if we change the
working domain the accuracy and quality of services will compromise, on
the other hand the website that rank is much less than Facebook that
contains leading edge on Facebook on their basic working domain. Basics
Priority and basic purpose of working of sites are always leading factors to
choose it.