Ivonne Kinser

IVONNE KINSER
(214) 493-3568 │ Ivonne.kinser@gmail.com
LINKEDIN
MARKETING EXECUTIVE | CURRENTLY VICE PRESIDENT OF MARKETING & INNOVATION
Accomplished and highly creative marketing leader offering a track record of success in transforming brands and businesses
through ground-breaking omnichannel efforts and integrated campaigns. Blend creative vision with strategic planning to craft
and implement high performance initiatives. Demonstrate growth-mindset and excellence in creating marketing and
communications plans to reach audiences in both B2B and B2C environments, targeting potential clients from multiple
ethnicities and demographics nationally and internationally. Recognized for leveraging disruptive technology to power
integrated online and offline campaigns that stand out in the industry for their ability to exceed unachievable objectives.
Expertise: Branding – Data-Driven Marketing - Digital Transformation – Local & Global Marketing - Integrated Campaigns -
Multicultural Marketing – Consumer Relationships Management - Consumer Data Platforms Management -
B2B/B2C Marketing - MarTech Integration - Product Marketing - Omnichannel Marketing - eCommerce - SEM
Strategic Planning – Social Media & Digital - First-Party Data Strategies – Public Relations
SELECT CAREER HIGHLIGHTS
• Developed and launched the first digital effort of American Airlines in Latin America in the earliest stages of digital
marketing in 2002. Created 20 local websites and a custom digital campaign in 20 countries across the LATAM region.
• Introduced an over-performing, award-winning 360 digital practice that excels in all areas of digital marketing including.
• Led the ideation and implementation of six Super Bowl digital campaigns that delivered the top #1 or #2 best results in
terms of performance and digital excellence in the MERKLE Bowl report for six consecutive years.
• Planned and led an innovative and positively reviewed activation for the SXSW technology and music festival, leveraging
Emotion Artificial Intelligence technology to power it. The successful implementation changed the rules of the game by
making the experience available for millions of users out of the limits of the festival.
• Recognized as an industry thought-leader invited to deliver more than 50 keynotes about leveraging creative and innovated
digital marketing disruptive approaches to increase performance and drive growth.
• Executive Board Member, Fast Company Executive Board. Fast Company Executive Board is an invitation-only
organization comprised of company founders, executives, and leaders who are defining the future of business
through design, innovation, creativity, and impact.
PROFESSIONAL DEVELOPMENT
Vice President of Marketing and Innovation │ AVOCADOS FROM MEXICO
2014- Present
Serves as a member of the executive team reporting to the CEO. Leads the company's overarching brand and marketing strategy
and the innovation agenda of the organization. Directs 3 internal team members and nine interdisciplinary digital agencies
totaling over 50 contributors/stakeholders.
• Manages nine advertising agencies across all the areas of marketing including online and offline.
• Defines strategic plans and leads implementation of all consumer omnichannel campaigns for B2B and B2C efforts.
• Leads the brand development efforts across all channels from strategy through creative execution.
• Leads company’s signature brand efforts such as the Super Bowl campaign which encompasses a robust platform that
includes TV, radio and digital.
• Manages a multi-million-dollar marketing budget.
• Developed and launched seven award-winning/top performer integrated Super Bowl campaigns, enabling the company to
become the only brand in history with five consecutive top performing campaigns in the Merkle Bowl Report.

IVONNE KINSER (214) 493-3568 │ Ivonne.kinser@gmail.com │ Page 2
• Built Avocados From Mexico's Digital Marketing capabilities from the ground up, creating the most robust and developed
digital practice in the fresh produce industry that now serves as a benchmark in the category.
• Created one of the most admired digital practices in the fresh produce industry, and became a catalyst in the space,
reinventing the way fresh produce is marketed.
• Implemented the first Consumer Data Platform and planned and deployed the First Party Data Strategy for the company.
• Recognized by IBM for launching one of the most creative applications of the Watson Artificial Intelligence tool in a
marketing campaign.
Director of Digital Marketing & Public Relations │ HAGGAR CLOTHING 2013-2014
Planned and led digital efforts for the brand, developed and managed relationships with influencers and planned and executed
promotional activations.
Director, Digital Marketing │ IWEPOWER SHOP 2012-2013
Joined this startup to build and market the first community-powered digital retailer to monetize social commerce. Defined and
implemented strategies to collect and analyze customer behavioral data/analytics while introducing personalized offers.
Marketing Manager │ AMERICAN AIRLINES 2010-2012
Conceptualized and developed advertising and marketing plans for multiple U.S. brands in a variety of industries and verticals,
working to amplify their messages through American Airlines' offline and online channels.
Account Director │ RICHARDS LERMA 2009-2010
Managed strategic development, and campaigns implementation for the Home Depot account in the U.S Hispanic Market.
Vice President, International Business Development │DALLAS MARKET CENTER 2007-2009
Directed integrated marketing plans for multiple U.S. brands in a variety of industries and verticals while managing strategic
implementation in the U.S and Asia.
Account Director │ THE RICHARDS GROUP 2005-2007
Managed multiple brands (such as Advance Auto Parts, RAM Trucks, HoneyBaked Ham, Hyundai, and Fruit of the Loom) across
diverse categories in the U.S. Hispanic market, leading the account process from strategic planning and creative development
to implementation.
International Senior Account Executive │ MCCANN ERICKSON (TEMERLIN MCCLAIN) 2001-2005
Managed American Airlines’ advertising efforts across 20 countries across the LATAM region, ensuring that the global stratgy
was distilled into the local markets.
EDUCATION
TRAINING & PROFESSIONAL DEVELOPMENT
Bachelors in Mass Communications - UNIVERSIDAD CENTRAL DE VENEZUELA
Stanford Digital Transformation Certificate (in progress) - STANFORD UNIVERSITY
Marketing Transformation in The Digital Age/Developing a Culture of Innovation - YALE UNIVERSITY SOME EXECUTIVE EDUCATION
Leadership Communication Program - HARVARD UNIVERSITY EXTENSIVE SCHOOL
Master Negotiation - SMU COX SCHOOL OF BUSINESS │ Constructive Collaboration - NORTHWESTERN KELLOGG
ORGANIZATIONS
Honorary Board Member - DFW INTERACTIVE MARKETING ASSOCIATION
DATA AND ANALYTICS COUNCIL MEMBER - AMERICAN NATIONAL ADVERTISERS (ANA)

IVONNE KINSER (214) 493-3568 │ Ivonne.kinser@gmail.com │ Page 2
KEYNOTES
• Digital Food and Beverage. Austin, TX - July 2019: Fireside chat between Avocados From Mexico and Coca-Cola -
Connecting the Physical and Digital Worlds to Create a Holistic Ecosystem for The Customers. http://bit.ly/2JKQFJq
• Digital Summit - http://bit.ly/2LoKGgF
• Social Media Dallas - Reinventing The Digital Playbook http://bit.ly/2XS5IpF
• Innovation Media Day (Boston, MA) 2018 http://bit.ly/2JMgHMf - VIDEO
• Digital Transformation Keynote (Riviera Maya, Mexico) 2018 http://bit.ly/2XWJXVy - VIDEO