10 Most Trusted Home Care Providers 2021 – Volume 2

2021 | VOL. 08 | ISSUE-01
#TechDriven
5 Tech innovations
that make
Home Care Easy
Constant Change
How the COVID-19
Pandemic changed
the Healthcare space
LANE KOFOED
CEO
Providing Access to Exceptional At-Home Care

Towards Familiar
Homes and Communities
t goes without saying that when people get older, they
Imay experience health complications that limit their
ability to be self-sufficient. Because many caregivers
can’t personally provide all of the care their loved ones
need, most seniors eventually use the services of one or
more home care providers.
While seniors most commonly hire a private-duty or
professional caregiver for help with personal care tasks,
some use the services of nursing assistants, home health
aides, and homemakers as well.
Hiring a home care provider reduces stress, keeps one’s
family members from being overworked, and helps elderly
adults maintain a higher quality of life. Moreover, home
care providers help relieve family members that are often
the caregivers of their ageing parents.
With an ageing population and an increase in the prevalence
of chronic conditions, the home health care medical
equipment market is anticipated to see massive growth over
the forecast period.
The home health care medical equipment market is mainly
driven by factors such as increasing hospital readmissions
rates, rising patient awareness regarding the benefits of
outpatient surgeries as well as higher adoption of
technologically advanced medical equipment.
In addition, increasing approval from regulatory bodies for
reimbursement of home medical devices across various
countries is another significant factor fueling the growth of
the home health care medical equipment market.
market. Majorly, the growing prevalence of chronic health
conditions, the rise in the spending capacity of patients, the
integrated care for patients through a single source, and
technological advancements in home medical equipment
are key factors driving the acute home medical equipment
demand.
As people today prefer receiving treatment from the
comfort of their homes rather than visiting a hospital, home
medical equipment treatment has gained popularity among
patients-oriented treatments.
The number of seniors is multiplying. And, as people live
longer and independently, they need help to maintain that
level of independence. The need for in-home care has never
been greater than it is today. The demand for such services
as home health aides and home care nurses will continue to
rise as well.
Hence, Insights Care has come up with 10 Most Trusted
Home Care Providers 2021. These are the top trusted home
care agencies of 2021 as rated by seniors and their families.
Sumita Sarkar
The home medical equipment industry value chain is
fragmented, and hence, numerous vendors have entered the

Editor’s Note

Cover Story
Assisting Hands
Home Care
Providing Access to
Exceptional At-Home Care
08
Articles
20
#Constant Change
How the COVID-19 pandemic
changed the Healthcare space
32
#TechDriven
5 Tech innovations that
make Home Care Easy

Contents Contents
16
24
Helping Hands Healthcare
Setting Gold Standards of
Compassionate Healthcare
36
HomeWell Franchising
Enriching Lives with
Comprehensive At-Home Care
Trillium Med Village
A Complete Solution Provider for All Your
Home Care Needs
CxO
28
A Functional Medicine and ER Doctor’s
Advice on How to Boost Immune
System against the Delta Variant

Editor-in-Chief
Senior Editor
Managing Editor
Assisting Editors
Visualiser
Art & Design Head
Co-designer
Art & Picture Editor
Sumita Sarkar
Anish Miller
Abhishaj Sajeev
Trishika, Vinayak
David King
Priyanka Rajage
Paul Belin
Rohil Shinganapurkar
Business Development Manager
Marketing Manager
Amy Jones
John Smith
Business Development Executives Sarah Wilson, John Smith, Alex Vincent
Sales Executives Kelli, Bill, Anna
Technical Head
Assistant Technical Head
Technical Consultants
Digital Marketing Manager
Assistant Digital Marketing Manager
SME-SMO Executives
Research Analyst
Circulation Manager
Jacob Smile
Pratiksha Patil
David, Robert
Alina Sege
Amol Wadekar
Atul, Gemson
Eric Smith
Tanaji
sales@insightscare.com
August, 2021
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Company Name
Featuring
Description
Addus HomeCare
addus.com
Dirk Allison
President and CEO
Addus HomeCare is one of the nation's largest and fastest
growing providers of personal home care and support
services.
Assisting Hands
assistinghands.com
Lane Kofoed
President and CEO
Assisting Hands® Home Care provides in-home care to a
large population including the elderly, disabled, and others
in need of assistance with the Activities of Daily Living in
the comfort and security of their own home.
Emerest
emerest.com
Josh Klein
CEO
Emerest provides telehealth, specialized healthcare and
home healthcare services with the highest quality care in
mind.
HEALTHCAREfirst
healthcarefirst.com
Amy Anderson
VP of Products
HEALTHCAREfirst is a full-service provider of solutions
and services for home health and hospice agencies
nationwide.
Helping Hands
Healthcare Inc.
helpinghandsstaffing.ca
Christopher Albion
Managing Partner
Helping Hands Healthcare Inc. provides nursing and personal
support solutions to institutions and private clients across the
GTA.
HomeWell Care Services
homewellcares.com
Crystal Franz
CEO
HomeWell provides a holistic approach, resulting in a
personalized experience based on individual needs.
Perfect Selection
Home Healthcare
perfectselections.ca
Southeastern Home
Health Services
sehomehealth.com
Kamika Hutchinson
Operations Supervisor
George Pinel
CEO
Perfect Selection Home Healthcare provides excellent and
quality home care with the best qualified experienced
Healthcare professionals offering Health Services seven days
a week 24 hours a day.
Southeastern Home Health Services is committed to
enriching the lives of our patients by affording them the
opportunity to remain in the environment most comforting
to them, their home.
Team Select
teamselecthh.com
Fred Johnson
President and CEO
Team Select's focus is to provide world class health care, in an
effort to ensure the overall health and well being of its
patients.
Trillium MedVillage
trilliummedvillage.com
Kavitha Siva
Director of Operations
Trillium MedVillage are experts in providing Registered
Nurses, Registered Practical Nurses, Personal Support Workers
or care-givers for healcare facilities and homes a like.

C O V E R S T O R Y
Providing Access to Exceptional At-Home Care
“ Our company
sets a standard
of only providing
quality
caregivers to our
clients.
“
10
Most
Trusted
HOME CARE
Providers 2021

LANE KOFOED
CEO

The ongoing COVID-19
pandemic has become a
testament to the undeniable
need for quality and comprehensive
healthcare. In these challenging times,
the fear of contracting the virus
overpowered the desire to access inperson
healthcare services – creating
barriers to deliver quality care.
These barriers carry a heightened
concern for those unable to access
healthcare services either involuntarily
or due to unavoidable limitations.
Addressing these and devising
innovative solutions has become
essential to healthcare service
providers and organizations.
The 10 Most Trusted Home Care
Providers, 2021, brings a spotlight to
those organizations that strove
ceaselessly to deliver holistic
healthcare services and solutions to
®
their customers. Assisting Hands
Home Care stands out due to its
ability to provide expert in-home care
to large populations, including the
elderly, disabled, and others in need of
assistance with daily activities in the
comfort and security of their own
home.
Assisting Hands is a franchise that
emphasizes exceptional customer
service and customized in-home care
to their clients—founded by Dr. Gail
Silverstein, who has more than 25
years of experience coordinating and
leading health care programs in both
the public and private sector, and Cline
Waddell of Boise, Idaho. Their vision
of providing a better alternative for the
elderly, disabled, and others needing
assistance at home has grown over the
years to a highly recognized and
growing home care company.
Personifying Excellence
Co-founder Cline Waddell understood
that they needed someone to help them
lead the company into the future. Lane
Kofoed came to mind immediately.
Cline had personal knowledge and
experience with Lane and believed in
his integrity. Gail Silverstein agreed
that Lane was necessary and felt
confident that he would continue their
vision to grow into a high-quality
home care provider with franchising
opportunities.
In 2009 Lane started as COO with the
knowledge that once he proved
himself, he would take on the role of
CEO. He immediately set out to reach
the goals established by increasing the
organization’s number of units and
profitability and became CEO in 2011.
Under Lane’s leadership, the first
franchisee meeting included a day at
his family’s ranch. Franchisees enjoyed
dinner with Lane and his family along
with team-building exercises that
included white water rafting. His
leadership style quickly developed into
a culture that united the entire
company as a family that has been
affectionately nicknamed the Family of
Franchise Owners (FOFO).
When asked how Assisting Hands
managed to stay consistently
competitive during the initial phase of
the pandemic, Lane replied, “During a
difficult and unpredictable year,
Assisting Hands proved itself to be
‘recession-resistant.’ While the
pandemic required changes in day-today
operation, there was an increased
demand and need for in-home care. We
experienced tremendous growth in
2020 to meet this demand, adding 14
franchises for a total of 162 franchise
territories, 16 area developments, 72
offices around the county, and new

franchise owners in 5 states.”
Speaking about how he and his team at
Assisting Hands cultivate a successful
relationship with franchisees, Lane
expressed, “We look for new franchise
prospects who have the heart for the
business and then build a trusting
relationship with them. We treat them
as business partners, grow with them,
and celebrate their successes.”
Assisting Hands believes in providing
a level of professional and dependable
care to clients that sets it apart from the
competition. Client satisfaction is of
the utmost importance; therefore,
caregivers are carefully chosen and
trained above-and-beyond state
requirements. Assisting Hands’
caregivers possess the knowledge and
attitude needed to be exceptional,
compassionate, and dependable home
care providers.
Building a Great Brand
When discussing the opportunities
franchisees receive when they join
Assisting Hands, Lane states,
“Candidates have an opportunity to
join a family-friendly system with a
low-cost, high-return, proven business
model in an explosive-growth industry
which provides a much-needed service
to an often-overlooked segment of our
communities.”
Candidates must possess people
management skills, compassion, and a
heart for serving seniors and positively
impacting their lives and the lives of
their families. The financial
requirements are minimum liquid
capital of $100K and a minimum net
“ We look for new
franchise
prospects who
have the heart
for the business
and then build a
trusting
relationship with
them.
“

Franchisee Testimonials
worth of $300K plus cover personal
expenses for 12 months. “We provide
strong and dedicated marketing and
operational support with proven
systems and ongoing training and
coaching,” says Lane.
Setting Benchmarks of Quality
®
Assisting Hands Home Care sets a
standard for providing quality
caregivers to its clients. The
application and interview processes are
characteristically in-depth and include
a comprehensive background check
before providing care in the homes of
someone’s loved one. Each franchise
location follows a curriculum based on
their State's requirements. Once the
interview process is complete, the
newly hired caregiver attends
scheduled orientation and training.
After theory and practical training, new
employees are assigned to a case. The
team at Assisting Hands is sure the
hired individuals have the necessary
tools and the heart to provide
compassionate care for seniors or
anyone that needs personal care and
companionship.
The company also utilizes its own
Assisting Hands University training.
Gail Stout, Vice President of Assisting
Hands says, “There is a ton of
knowledge wrapped up in the training
“ We provide strong
and dedicated
marketing and
operational support
with a proven
system and ongoing
training and
coaching to all
franchisees.
“
videos housed on our university
platform. Once the caregiver is in the
field, we provide ongoing training in
both the office and the field (client’s
home). This is how we can support our
claim of Quality Home Care You Can
®
Trust .”
Exhibiting Comprehensive Success
®
Assisting Hands Home Care was
recently named a Top Franchise for
2021 by Franchise Business Review
for the sixth consecutive year. This list
is an annual ranking of the 200 best
franchise opportunities as rated by
franchise business owners.
“Assisting Hands
has the feeling of
family, which is the
culture I was
looking for.”
– Robbie McCullough,
Area Rep., Dallas Texas
“We are a growing
company and the
cooperation and
sharing from the key
people in the
company, both
management and
other franchise
owners, is incredible.” –
Robert Thomas, Area Rep.,
Ft Myers, FL
“Assisting Hands
Home Care provides
me the tools and
structure I need to be
successful, but also
the flexibility to run
my own business.”
– Greg Kling, Owner,
Cincinnati

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In the following interview, Christopher Albion, the
President and Managing Partner of Helping Hands
Healthcare, tells us about the secret behind their
phenomenal healthcare services.
Below are the highlights of the interview:
Please brief our audience about your company, its
values, vision, and mission.
For over 20 years, we have been known for the quality and
care that our staff demonstrates, coupled with our
responsiveness to our clients' needs. Since 1997, we have
been determined to redefine the meaning of personal care,
hospital staffing, and testing programs with our patient and
client-centered models, as recognized by their Exemplary
Standing Award, given to us by Accreditation Canada.
Denesh Mutha
Founder
It would be safe to say that the healthcare industry
cannot sustain itself without the support of the nurses
and other hospital staff. The pandemic has been harsh
to everyone and has made the healthcare industry work
extra hard for the sake of mankind, and the medical
professionals have delivered exceptionally to the cause, but
it would have been impossible to do so without the support
of the foot soldiers of the industry.
Helping Hands Healthcare has been a prominent company
in offering the same foot soldiers of the industry since 1997.
Situated in Mississauga of Toronto, Helping Hands
Healthcare has efficiently and successfully serviced the
society in these trying times of Covid.
Since 1997, our high ethical standards have been a key
ingredient of our success, one that we will continuously
foster and protect. We strive to keep our values of integrity,
respect, and accountability as constant pillars of our
healthcare and customer service. We measure our success
based on the client's experience with our suite of nurses and
personal support workers. We believe that our value-driven
organizational culture is the key to providing a successful
healthcare experience. Not only for you and your loved
ones but for us, to always ensure we are sending you the
most dedicated healthcare support staff that Toronto and the
GTA have to offer.
Mission: Integrity to expand and diversify our organization
to deliver patient and client-centered superior service,
innovative opportunities, and exceptional care.
Vision: To be an industry leader in providing exemplary
private care and health care staffing.
Values: These core values define who we are and how we
work. They are embedded in our leadership culture and
guide us in making decisions, delivering care, and working
with our clients, staff, and patients:
·Responsiveness
·Integrity
·Accountability
·Leadership
·Innovation
16 | August 2021 | www.insightcare.com

10 Most Trusted Home Care Providers 2021
Brief us about how you have set yourself apart from the
competition through your expertise in healthcare
staffing?
Quality Healthcare | Our exceptional service is what has
made us this successful and reputable throughout our tenure
in the healthcare industry. We ensure that all our staff
members are well trained in accordance with healthcare
standards. The healthcare we offer our clients, whether a
hospital, medical facility, long-term care home, private
patient, or customized screening and testing program, is
always exceptional, award-winning, and the gold standard
that our company lives by. Our quality healthcare is their
bread and butter.
Award-Winning Process | Our process of onboarding
includes servicing the clients before anything. We ensure
that our clients' needs and their unique requirements,
whether it be for a large facility or a single individual
household, are properly identified and taken care of from
the start. Our suite of nurse educators and trained staffing
coordinators work alongside the client every step of the
way, making sure that every single element of their care
mirrors Helping Hands Healthcare's exceptional reputation.
Staffing & Hiring Process | Our regimented hiring process
is rivaled in the industry, with the 24/7 staffing coordinators
available for our clients and always ensuring that each
healthcare professional is properly background checked,
vetted, and trained in the specific care they will be offering.
They work tirelessly, without exception, to verify each of
the thousands of individuals on their roster to make sure
their values and reasons for entering healthcare are the
same as Helping Hands Healthcare's.
Accredited with Exemplary Standing | Helping Hands
Healthcare meets the highest standards of excellence in the
healthcare staffing industry proven by their Exemplary
Standing Award, given to us by Accreditation Canada.
Most Hospital Partners | We have more hospital partners
than any other Healthcare Staffing Agency in Toronto & the
GTA. Therefore, making the transition from Hospital to
Home easier and more convenient for you and your loved
ones.
What services does your company offer, and how are
you making an impact in the global healthcare
industry?
We offer certified and trained healthcare professionals for
Private Care, Hospital, and Healthcare Facility Staffing
Services and Testing and Screening Programs throughout
Canada. We have a staff of helpful client care coordinators
available to book your required healthcare staffing needs. It
is difficult to name a style of healthcare that we do not only
offer but specialize in.
We have grown
exponentially in the
past year and a half,
both technologically
and through process,
continuous improvement,
and client base.
Private Care | We offer a customized plan for each of our
private care clients, designed specifically for their unique
set of needs. These types of private care include, but are not
limited to, In-Hospital, Post-Operative Care, Mental
Healthcare, Pediatric Care, Rehabilitation Care, Palliative
Care, and Maternal Care.
Hospital & Long-Term Care Home Staffing | We employ
a robust pool of experienced healthcare staff, allowing us to
supply qualified professionals on demand, successfully
meeting the staffing needs of hospitals and long-term care
homes while establishing professional and positive
healthcare experience for patients.
Testing & Screening | We offer the only, Start to Finish
Testing & Screening Services in Canada with large
organizations such as Amazon, Disney, Large scale
shopping malls, and Government. We customize a plan for
all types and sizes of organizations, businesses, or personal
gatherings, ensuring that all clients receive white-gloved
testing services, no matter the size, scale, or program scope.
Following testing, we continue to work with the client
throughout the entirety of the project, optimizing their
healthcare procedures, screening protocols, and
implementing health-centric procedures, ensuring our space
is operating at peak healthcare efficiency.
Being an experienced leader, share with us your opinion
on how the adoption of modern technologies in the
healthcare discipline has transformed the industry and
what more could be expected in the near future?
I believe that technology has given a new level of
17 | August 2021 | www.insightcare.com

transparency to the individuals receiving and delivering
healthcare, ensuring that the best and most efficient
healthcare possible is given. Coupled with that, I believe
that the extended reach technology has given to people
living in rural areas, who may not be able to read doctors or
staff, the ability to have a virtual checkup or doctor's
appointment has been an incredibly bright light for those
who lacked the right type of care in the past due to their
location.
We welcome the new adoption of technology in healthcare
head-on and plan to further make our presence in the
healthcare tech space.
Taking into consideration, the current pandemic, and its
impact on global economies, how are you driving your
company to sustain operations and ensuring safety of
your employees at the same time?
We make the health and safety of our staff, both inside and
outside the office, our first priority. Throughout the
pandemic, we have implemented several new processes and
procedures that ensure for a safe and smooth transition to
work-from-home if the restrictions require. In conjunction
with that, our organization offers internal rapid virus testing
to all of our staff, should the situation call for it and there
has been a risk of exposure, presenting itself to any staff
member in the office.
Technology has played a critical role in the success of our
24/7 client care model, ensuring that all calls, messages and
communication do not go interrupted when it is needed
most. We understand the key role they have played
throughout this pandemic and have taken the challenge
head on, without allowing for weaknesses in their systems,
ensuring that the brave healthcare professionals have the
right support.
What would be your ad.vice to budding entrepreneurs
who aspire to venture into the healthcare sector?
As a seasoned entrepreneur, having developed and nurtured
3 companies myself, I believe that there are elements of
nature and nurture for young entrepreneurs.
Being nurtured or encouraged from a young age to be hard
working is absolutely paramount to the success of your
business and one of the most critical characteristics of a
successful entrepreneur. I believe that beyond anything, you
need an exceptional work ethic and a drive for achieving
the impossible or unimaginable. Entrepreneurs need to be
resilient, tough and be able to bounce back from any
potential issue or speed bump you may encounter.
taken lightly and driving your organization into the future
with a strong front is an important aspect of showing
strength and innovation in an industry that can be as
difficult as healthcare.
Where do you envision your organization to be in the
long run and what are your future goals?
We have grown exponentially in the past year and a half,
both technologically and through process, continuous
improvement, and client base. We have a unique advantage
of being one of the largest in Southern Ontario, giving us
the infrastructure and ability to expand into markets that
have not yet been touched by this type of healthcare
staffing.
We are committed to expanding further into the testing and
screening, vaccination, private care, hospital staffing, long
term care homes and public healthcare facilities with more
ferocity than ever before, ensuring our name continues to be
the best in healthcare staffing into the future.
About Christopher Albion
Chris Albion is the President and Managing Partner of
Helping Hands Healthcare. He works directly with all
hospital partners and private patients to collaborate on their
healthcare staffing needs, ensuring Helping Hands
Healthcare is well positioned to anticipate and meet every
staffing need for both hospital and private patients alike.
"My parents worked in healthcare; my sister is a selfless
doctor. I am not interested in taking advantage of people's
vulnerability. I want to offer affordable, at home healthcare,
testing and screening protocols and hospital staffing to the
people of Canada. Healthcare has always been the end goal
for me, and I am privileged to be working alongside some
of the bravest frontline workers I have ever met throughout
this unforeseen pandemic," says Chris.
In his previous role as President of an Engineering
company, Emcara, Chris developed relationships with
international automotive companies such as Toyota,
Daimler, and BMW while navigating through the
alternative fuel industry. Chris specializes in strategic
partnerships, contract negotiations, financial and strategic
planning, and market analysis.
Coupled with that, being born with the gift of leadership
can be the ace up any entrepreneurs' sleeve. I believe that
being a leader is an enormous responsibility that cannot be
18 | August 2021 | www.insightcare.com

How the
COVID-19
pandemic
changed the
Healthcare space.
The worst of environmental degradation or even the
biggest of asteroid collision couldn’t do what the
invisible-to-the-human eye Novel Corona Virus of
2019 could do. It flattened the earth in its entirety, bringing
the whole of humanity to a single place and pushing them
back into dark ages.
Still reeling under the fear (yes, more fear) of an imminent
impact, humanity has changed for both the better and the
worse in quite a few ways that include ways in which
healthcare shall henceforth be administered. While the likes
of work-from-home, buy-at-home (e-commerce), nocontact
buying, selling and so on are expected given the
need to maintain certain distances, they have left their telltale
signs and effects in the medicines and healthcare (and
related) industries. The more prominent changes worth
noting include:
Focus shifted to treating symptoms at patients’ homes or
dedicated facilities
Prior to the pandemic’s bulldozing most hospitals and
healthcare facilities worldwide, the norm was at best to
admit patients within the hospital if home could not suffice
or was insufficient to handle certain medical conditions.
With the pandemic overwhelming most hospitals and
appearing to be the breeding grounds for the virus, newer
forms of remote treatments came to the fore for the first
time, with the prominent ones including shifting patients to
specially created facilities, either close to or at a distance
from the main hospital and treating even confirmed covid
patients in the confines of their home once their condition
stabilized. Going forward, out-patient could be the norm
rd
with the availability of 3 party nursing staff from
independent registered sources. This could be an enormous
help to the healthcare facility by letting them treat only the
most critical of cases.
Immunization before the spread has been taken to be
more important than general health
The antidote for the smallpox virus took over a decade to
formulate and arrive at. In contrast, the vaccine for the
Covid-19 virus took just 20% of that time. While the results
have been mixed with a high degree of success, what it has
shown is that push coming to shove, healthcare sciences can
put up a fight.
Add to that these days the aid from digital and data means
which help medical sciences read and analyze data to
predict the likely courses of diseases besides deciphering
trends of diseases worldwide in certain situations and
circumstances.
With each step of medical science and healthcare being
administered and assisted by data-gathering devices,
20 | August 2021 | www.insightcare.com

Constant Change
including IoT-enabled ones, the field of life sciences is a
hotbed that is expected to not only help derive the right
medicines but also do so with pinpoint accuracy and needed
derivatize that take into account the condition and
characteristics of each patient. Customization of medication
could be the outcome of the extensive use of data in
designing and creating medicines. And one of its biggest
uses was during the pandemic.
Online & remote consultation is today an established
norm
Like the saying among the Arabs that when Prophet
Muhammad didn’t go to the mountains, the mountains came
to him; the field of healthcare, post the pandemic, is seeing
the increasing use of online and remote consultation for
every manner of treatment. Be it common diseases that
21 | August 2021 | www.insightcare.com

come about due to the change of weather—stomach
ailments, sore throats, dental health to mental
health—everything can today be treated remotely without
the need to visit a medical facility.
While apps have today come about giving a line of sight to
patients and healthcare professionals, what has truly added
to make it a viable option are wearable devices and
emergency health records that are kept on the cloud.
With these in place, pandemic or no pandemic, a visit to a
health facility may shortly be entirely unnecessary with the
MP knowing in exact terms the condition of a patient and
prescribing the right course of action with or without
medication and required support.
Non-communicable diseases are seen as the drivers in
aiding the spread of the pandemic
The Covid-19 has shown us the value of being healthy and
staying away from lifestyle diseases, including diabetes,
heart diseases and cancers. The presence of diseases,
including these, aggravate adverse health conditions
because the body’s immune defences remain compromised
and that too for a fairly long duration.
A study in Nigeria of Covid patients has shown that close to
25% of patients had at least the comorbidity, of which the
most common were hypertension at 75% and diabetes
covering the rest. In the changed scenario, the emphasis
could be to stay away from such diseases as the way of
staying healthy even during conditions like a pandemic.
More emphasis on people’s mental health
The Covid-19 pandemic was an unprecedented event in the
entire history of humankind that has affected us in multiple
ways. The disease itself took likes in the thousands adding
fear in the minds of the elderly, the infirm and those who
had no means to fight the disease in any material way.
The ensuing lockdown only compounded problems in
multiple ways. Without any way of going out and venting
feelings, issues got bottled inside, looking for just one
opportunity to explode. It wasn’t simply staying inside that
created problems. Jobs were lost as industries after
industries closed down.
Depression, sadness and uncertainty only added. In
insolation, with nothing much to do and anxiety catching
up, substance abuse is said to have grown in leaps and
bounds. In the overall scenario, the long-term effects of job
losses and addictions to alcohol and psychotropic
substances is likely to have a negative impact on a
substantial part of the workforce.
With no way out, a new form of working has crept in to
keep the industry alive – Work-from-home. It’s only adding
to the gradual making of a perennial office at home where
work gets accomplished 24 x 7 with practically no time for
the family. In the long run, this shall surely have an impact
on mental health and relations within the family.
While the majority of the cases shall be addressed with the
cloud of the pandemic slowly clearing, it may take a long
time given that jobs worldwide have been affected, relations
lost to the diseases, and in quite a few cases, the most
troublesome place in the world, the office has now come
into the home, for good. A mix of these is sure to stay
around for some time and show its effects in the form of
increased medical and counselling needs.
Increase in the use of IoT-enabled wearables
While wearables were always around for close to half a
decade (if not more) now in the form of distance trackers,
heart-rate trackers, and others that did rudimentary, such
activities, things took a steep climb in the wearables market
after the advent of the pandemic where there was palpable
fear arising out of the state of one’s health. What this has
led to is a plethora of devices as far apart as Apple Watch,
WHOOP Strap, Fitbit, Zephyr, BioHarness and the likes.
These could, among others, indicate physiological changes,
heart rate, heart rate variability, resting rate and respiration,
stress, activity, and also sleep. Integrated together, it could
exhibit signal to noise ratios (SNR) that may predict things
out of sync and help take corrective action right when it is
most needed.
Wearables, in fact, are a separate science in itself, given that
it’s the first line of information that feeds storage in the
cloud for accurate and often pinpointed medications to save
lives.
- M. Purushoutham
22 | August 2021 | www.insightcare.com

Crystal Franz
CEO
Enriching Lives with Comprehensive At-Home Care
24 | August 2021 | www.insightcare.com

10 Most Trusted Home Care Providers 2021
The ongoing COVID-19
pandemic has enforced a new
way of living. Stepping out for
grocery shopping to banking services
has been an important part of a routine
for many. However, series of
lockdowns and social distancing norms
have forced everyone to stay in and
manage daily routine via digital
platforms except for healthcare
services.
With COVID-19 testing the prowess of
the healthcare industry, it has become
difficult for individuals in a need of
assistance to receive appropriate
healthcare services at home. Many felt
the need for at-home caregivers to
assist in their healthcare needs as well
as to minimize the risk of getting
infected by visiting the hospitals.
Realizing the need for caregivers
during pandemic, home care providers
stepped up to fill the gap and assist
primary healthcare providers to extend
services at homes. HomeWell
Franchising Inc. is among the
renowned home care service providers
providing consistent, cordial, and
quality services in the US. The
company, with its robust franchise
model and several programs,
empowers clients to stay home
healthily with the right caregiver to
care for them.
Please brief our audience about
HomeWell Franchising, its values,
and the key aspects of its stronghold
within the home care services
industry.
Our brand, HomeWell Care Services
provides personal care,
companionship, and homemaker
services for seniors and other
homebound individuals, so they can
remain safely in the comfort of
wherever they call home. HomeWell is
committed to helping people live life
fully and offers special programs for
fall prevention, post-medical care, and
life enrichment.
Our agencies take a holistic approach
to home care. It's not just about placing
a caregiver in the home. We take a
proactive approach by first assigning
each client a Care Manager who
®
conducts a comprehensive needs
assessment and creates a personalized
plan for each individual and their
families. Based on the personalized
plan, caregivers that match the clients'
care needs and personality are selected.
HomeWell Care Services has over 40
open locations representing over 80
territories across the U.S. and Canada.
HomeWell Franchising has a strong
pipeline of new agencies set to open.
HomeWell has been recognized as a
Franchise Business Review Top 100
low investment franchise and
continually ranks on the Entrepreneur
Franchise 500 list.
Tell us more about the services that
make your brand stand out from the
competition?
HomeWell Care Services offers custom
home care programs tailored to fit each
“
HomeWell is committed to helping people
live life fully and offers special programs for
fall prevention, post-medical care, and life
enrichment.
“
Under the leadership of the CEO,
Crystal Franz, HomeWell has
established its uniqueness in the
homecare industry by keeping clients'
physical as well as mental well-being
at the center of the caregiving plan.
Read the following interview to get a
glimpse of HomeWell's caregiving
approach, how the company has
survived the pandemic, and the
company's plan to widen the reach of
its services to cater to more people in
need.
25 | August 2021 | www.insightcare.com

client's needs. We offer varying levels of care
that range from providing companionship to
someone who lives alone to assisting with
activities of daily living to more specialized
care when advanced health conditions
present.
HomeWell also offers a flexible frequency of
care options. For some of our clients that live
far from their families, having a caregiver a
few hours a week provides the peace of mind
they need knowing that their loved one is in
good hands. There are also those clients that
need frequent help and require 24-hour care
or live-in care.
HomeWell also offers special programs. Our
foundational program, Life Enrichment
Activities Program (LEAP) aims to combat
social isolation and loneliness. With LEAP,
our clients get to do the things they love
alongside their dedicated HomeWell
caregiver. Loneliness and social isolation in
older adults increase the risk for depression,
premature aging, dementia, and other serious
26 | August 2021 | www.insightcare.com

medical conditions. LEAP benefits
anyone who may need some extra
engagement and enrichment.
We also offer a SureStep Fall
Prevention program which assesses
when a client is at risk for falling and
provides actionable insights to reduce
that risk and prevent future falls.
GoHomeWell is a program that helps
to ease back into independent living
after a hospital or rehab stay. As
returning home can be stressful, the
GoHomeWell program eases anxiety
and is designed to help our clients
remain independent at home and avoid
the risk of readmission.
What is your opinion on the impact
of the current pandemic on the
global healthcare sector, and how
has your company fared during the
pandemic and subsequent
lockdowns?
The global pandemic has shed a light
on home care and how valuable the
industry is in the care continuum. We
saw hospitals that were overcrowded
with COVID patients. To keep other
patients safe and make room at the
hospital for more acute cases, those
that could go home were sent home.
However, they still needed help
recovering in their homes and that's
where home care and the help of a
caregiver becomes valuable.
Additionally, we saw many of our
partners in the nursing home and
assisted living facilities struggling to
keep their residents safe.
We have seen the company grow
exponentially during the pandemic.
While lockdowns were occurring, the
safest place to be was at home and we
provide our services to our clients in
the safety and comfort of their home.
Additionally, with so many industries
taking a hit, many people were looking
for a new, more resilient business
opportunity and we have seen our
franchisee candidate pipeline grow
greatly.
Tell us more about your franchising
opportunities, eligibility criteria, and
benefits that a probable franchisee
may receive.
HomeWell Franchising Inc offers
franchises through HomeWell Care
Services with many territories
available across the U.S. In addition to
financial requirements, such as
liquidity and net worth, we also look
for franchisees that share the same
values as HomeWell. We look for
franchise owners seeking financial
success by making a positive impact on
clients and their families' lives. We are
not just providing quality care; we also
provide peace of mind to families who
have entrusted their loved ones' care to
our agencies.
As a franchisee, there are many
benefits. We offer a tried-and-true
business model that a franchisee can
follow. By being engaged and tapping
into the resources that HomeWell
provides, our franchisees can follow a
plan, while also having the flexibility
to go after multiple revenue streams
and building an operation that best
suits their level of expertise and desire.
Additionally, HomeWell offers its
owners a large network of fellow
owners to tap into for knowledge
sharing, advice, and comradery. Along
with dedicated franchise business
coaches and ongoing training,
HomeWell owners have a full, built-in
support system. Our award-winning
brand identity and marketing programs
are turn-key for our franchisees to
utilize. And as business owners, they
have the freedom to build their
business with the support of a national
company.
As an established leader, what would
be your advice to the budding
entrepreneurs and enthusiasts
aspiring to venture into the home
care services sector?
There is a lot of potential in the home
care industry. The 65+ age population
is growing faster than any other
population segment and the need for
non-medical home care continues to
rise. However, while there is much
growth and opportunity in this
industry, it takes hard work and
commitment to building a successful
agency.
It is not a business that will grow itself.
Our owners put in a lot of effort
building relationships, growing trust
with their employees and clients, and
managing the day-to-day operations of
their home care agency. At the end of
the day, we often find that our home
care owners can do very well
financially by doing well for others in
their community.
How do you envision scaling your
company's operations in 2021?
Our goal is to add 20 new owners to
our system and to assist our current
franchisees with their growth. To
accomplish that, we've recently
expanded our Franchise Services team
by adding a head of Franchise Services
and an additional Franchise Business
Consultant to our team.
This will help our owners with
launching and scaling their businesses
faster and more effectively. And as
always, we continue to optimize our
organization and operations to best suit
the needs of our franchise system and
continue to provide value to every
owner no matter where they are in the
life cycle of their business.
27 | August 2021 | www.insightcare.com

Dr. Seema Bonney
Founder and Medical Director,
Anti-Aging & Longevity
Center of Philadelphia
28 | August 2021 | www.insightcare.com

A FUNCTIONAL MEDICINE
& ER DOCTOR’S ADVICE ON
HOW TO BOOST IMMUNE SYSTEM AGAINST THE
DELTA VARIANT
- Dr. Seema Bonney, Founder and Medical Director, Anti-Aging & Longevity Center of Philadelphia
As a functional medical doctor, my primary focus is
helping each patient realize their optimal health
and longevity. The foundation for our treatment is
connection and communication. We spend a great deal of
time learning about the patient, their family history, medical
history, lifestyle, symptoms, and concerns.
A patient-centered approach assures that their care is
individualized to their specific needs. Therefore, the first
and foremost technology that I rely on is basic human
interaction. By first understanding the patient, I can make
recommendations that utilize science and technology to
support optimal wellness. Having a solid biological and
human understanding of the patient, along with findings
supported by data and science, allows me to explain specific
recommendations to the patient.
There are various methods we will use to get a true picture
of what may be going on with a patient. Here are a few of
the scientific advancements and technologies that we use to
support optimal health and longevity for each patient:
Micronutrient testing measures 31 vitamins, minerals,
amino/fatty acids, antioxidants, and metabolites and how
they affect cellular function in a person. Uncovering these
deficiencies allows us to slow the aging process, prevent or
delay degenerative diseases and repair cellular function.
Research indicates that nearly 2 out of 3 Americans suffer
from digestive issues. Science shows us that overall gut
health is a biomarker for one’s overall physical and mental
health. The vagus nerve is the primary component of the
parasympathetic nervous system. The PNS is responsible
for many crucial bodily functions, including mood, immune
response, heart rate, and digestion. The vagus nerve extends
from the brain to the gut, thus communicating information
about the state of the inner organs to the brain. The gut is
often referred to as the second brain.
Understanding the role of the gastrointestinal tract in
overall health makes it a critical component in supporting
optimal health and longevity. With advanced testing and
technology, we can get a true picture of the microbiome and
make nutritional and supplement recommendations that
restore gut health.
Hormones play an integral role in overall health. They are
the body’s chemical messengers. Hormones help control
many of the body’s major processes, including metabolism.
Hormonal imbalance may show up in various symptoms in
the body such as weight gain, fatigue, pain and stiffness in
the joints, gastrointestinal distress, increased hunger or
thirst, decreased sex drive, depression, anxiety, thinning
hair, puffy face, dry skin, and more.
When a patient presents with symptoms that may be a sign
of hormonal imbalance, it’s important to do testing to get a
clear picture. We test estrogen, testosterone, thyroid, and
cortisol levels. The results can allow us to present scientific
recommendations to the patient. With this knowledge, the
patient may also make lifestyle changes that support
hormonal balance.
Another emerging technology important for our patient care
is the continuous glucose monitoring system. Insulin
resistance is a biomarker for many chronic conditions, yet
most people that have insulin resistance or who are prediabetic
are unaware. Insulin helps control the amount of
glucose (sugar) in the blood.
29 | August 2021 | www.insightcare.com

With insulin resistance, the cells don’t respond normally to
insulin; thus, glucose doesn’t enter the cells as easily, and as
a result, it builds up in the blood. Left untreated, this can
eventually lead to Diabetes 2. Unfortunately, insulin
resistance typically has no symptoms, which is why it is
critical to have your sugar levels and HgAIC tested.
If a patient is borderline pre-diabetic or insulin-resistant, in
addition to lifestyle changes (supported by our staff health
coaches), we may prescribe a continuous glucose monitor.
There have been incredible advances in this technology
over the years. The data is seamlessly and continuously
uploaded to the cloud using the patient’s smartphone. The
cost of this technology has also decreased, which has made
it more affordable and accessible to those at risk.
The real-time biofeedback supports the behavioral change
and decision making. Patients can easily observe which
foods and exercises affect them most. This immediate
feedback allows patients to learn about their own bodies
and specific physiologic responses. When a patient sees for
themselves how their breakfast choice spikes their blood
sugar, they are more inclined to make a different choice.
With this data, we can also support change by giving
recommendations that improve overall health and longevity.
About the Author
Dr. Seema Bonney, MD, is the founder and medical
director of the Anti-Aging & Longevity Center of
Philadelphia. She is dual board-certied in both Anti-
Aging and Regenerative Medicine and Emergency
Medicine and has completed a fellowship in
regenerative medicine.
Dr. Bonney is a holistic doctor who is passionate about
changing the way medicine is practiced. Her emphasis
at her practice is based on prevention and wellness
and diagnosis/treatment of root causes of common
symptoms such as weight gain, low energy, hormonal
imbalances, insomnia, and anxiety/depression. She is
focused on helping her patients achieve optimum
physical and mental wellness by helping them change
their habits and form new healthy ones through her
work with them.
If we can prevent Type 2 diabetes, we prevent the chronic
conditions that typically follow, such as heart disease and
metabolic syndrome, thus improving quality of life and
health.
While we must keep in mind that the starting point should
always be with the patient themselves, I am fascinated by
emerging technologies in healthcare and am constantly
reading and researching innovative ideas that may support
the goal of optimal health and wellness. With the
combination of communication, connection, and support,
we can optimize the use of emerging technology to truly
advocate for patient care, well-being, health, and longevity.
Dr. Bonney earned her undergraduate and MD
degrees through the prestigious six-year accelerated
medical program at Jefferson Medical College in
conjunction with The Pennsylvania State University.
30 | August 2021 | www.insightcare.com

32 | August 2021 | www.insightcare.com

TechDriven
Digitization came about with
the advent of computers when
it was found that the analogue
ways of communication don’t hold
good beyond a point given that things
physical, be it radio-waves, sea-waves
and airwaves can carry only so much
information.
Close to half-a-century back when
computers became a reality, so did
digitization though in rudimentary
ways. A few decades since then and we
are in the midst of a raging whirlpool
of digitization that may in a short while
envelope every aspect of life where
communication and service are a
given.
Of these, the following 5 innovations
stand out prominently.
IoT devices! According to
Stastita.com, close to 40 billion active
IoT devices worldwide shall be in
operations in just a few years from
now. From the time you open your
eyes to the time you go back to sleep
and also when you are fast sleep, a
slew of sensors embedded in as many
gadgets and appliances shall monitor
you and your action vis-à-vis set
standards with respect to hundreds of
actions, be it related to exercise, sleep
patterns, air-con vis-à-vis body
temperature, heart-rate and bloodpressure
details, details of blood sugar,
lighting in the bathroom, eatables in
the refrigerator, clothes in the washing
machine, dishes in the dishwasher and
so on.
A device for every reason would
transmit information to a centralized
hub besides communicating between
related devices, and then
communication information to the hub.
This hub connects to the internet and
transmits and stores every bit of
information to take relevant action,
including sounding the alarm,
increasing/reducing the aircon, note the
body’s vitals against standards and
inform when things go out-of-hand,
heat water in the kitchen or the bath’s
boiler, adjust lighting to suite the
occasion and the mood, inform on the
status of foods in the
refrigerators…and so on, and on and
on!
It would help keep away the mundane
and routine and concentrate only on the
important and pressing matters. It
would also help when we forget or get
forgetful- yes, patients of Parkinson’s
33 | August 2021 | www.insightcare.com

and Alzheimer would stand to gain as
the machines would do things they
would be expected otherwise.
Robots to clean and cook
The Narwal T10 Mop & Vacuum
Cleaner Automatic Self-Cleaning
device is the way the world is headed
as far a technology is concerned. It not
only cleans up floors but also goes
back to its Base and cleans itself. It's
cleaning includes both dry and wet
cleaning wherein it cleans its own
brushes and other accessories.
With two high-capacity tanks, it can
sense both clean and dirty water and
can spray for further cleaning. Using
SLAM navigation, it records a home's
layout on smart Maps to ensure
systematic cleaning besides charging
its batteries on its own when the latter
runs low. With a powerful suction
device and a battery of sensors, it is
said to loosen and then eliminates
debris – even hair without itself getting
entangled!
And that’s just one. Smart washing
machines, dishwashers and even
chimneys too are a rage these days
which not only do their job but take
care of themselves without adding to
its owner’s bills beyond a point.
3. IoT activated safety systems!
The IoT of things has surveillance
systems firmly in its grip with cameras
connected to the Wi-Fi network
monitoring and controlling accesses to
places and things. These can be
controlled, mobilized, immobilized,
and changed at the touch of a button on
a smartphone’s app.
IoT has taken charge of creating the
right web using a mix of cameras,
sensors, lighting, sound system
detectors and to not only record but
also to ward off potential threats. Using
wireless protocols such as Wi-Fi,
Z-Wave, Zigbee, or a proprietary mesh,
it helps add or reduce access thru doors
and windows besides monitoring
motion and movements thru places.
Their output can be stored either in
devices on premises, on the equipment
itself (on SD cards) or on the cloud.
These depend on usage and one’s
budgets
4. Smart switches!
IoT has given a new meaning to
switches and sockets! They are
increasingly getting the “smart” tag
and are said to be enriching lives
worldwide. It’s expected that by the
end of year 2021, in excess of USD 60
billion shall be spent worldwide on
smart switches making them an
important part of one’s existence.
Like everything “smart”, the smart
switches too report to a central hub that
connects to the net, and thereon to the
app which controls it. Its “smartness”
is derived from the fact that it can
control devices that are connected to it
be they devices, appliances, lights, and
fans. Depending upon the app’s
functionality, commands can either be
typed-in or increased-decreased
manually (like a remote) or thru voice
commands. These can further be
connected to security cameras, alarm,
and music systems to address a variety
of needs. Their benefits range from
convenience to easy integration of
multiple functionality (lights with
sound to act as an alarm or to just set
right a bad mood!), to efficient
integration of systems including
sensors, camera and other safety
devices for the perfect and
impenetrable security web to savings
on costs by timely switching on and off
appliances in use.
5. Smart security cameras!
Digitization and all its downstream
benefits including interconnected
devices means security is today not an
issue irrespective of where you are on
the plant. Be it in pitch darkness or the
sunniest of places, one can catch action
in more than one way including
cameras that can capture, store and
transmit live pictures and entire videos
of incidents. These have been such a
hit that in some localities around the
world, incidences of street crimes have
come down so drastically that it’s hard
to imagine a time when things were
anything but safe. Infrared,
motion-detectors, 360-degree, security
cameras today come in all format to
suite all needs and budgets. At the
bottom are single-location built-in
storage cameras that most homes have
where data is captured on SD cards
inserted in the camera. For those
looking for a wider reach, there are a
host of cameras built into the premises
with a dedicated hard-disk that
constantly scans and stores entire day’s
happenings. With IoT or a net
connection, the output of these cameras
can be seen anywhere. At the top of the
pyramid are entire complexes ringed
with cameras that are integrated to
alarm systems, sirens and accesses
control systems that not only record
but also warn, and with the right
permissions, can even debar entry into
certain places- all the while
transmitting images and details to
authorized people thru dedicated apps.
With every passing day, the world of
tech innovations for home care
increases by leaps and bounds. With
newer discoveries, the old ones slowly
disappear though sometimes they do
try and make a comeback. That said,
this is one interesting space to be in. As
for us, we shall keep brining you newer
ideas as they hit the horizon.
34 | August 2021 | www.insightcare.com
- M. Purushoutham

Trillium Med Village
A Complete Solution Provider for All Your
Home Care Needs
Acommitment to seamless delivery of
comprehensive and quality care services is what
makes any home care service provider the most
recommended name in the industry.
Trillium Med Village is a prime example of such home
care providers that takes pride in its expertise in matching
highly qualified, compassionate health care professionals to
suit the needs of its clients.
In the following interview, Kavitha Siva, the Director of
Operations and Prashanthkumar Arumugam, the
Director of Human Resources, share valuable insights into
the current scenario of the home care services niche. The
duo additionally shares how the company overcame the set
of challenges imposed by the COVID-19 pandemic and a
few details about its future vision.
Below are the highlights of the interview:
Please brief our audience about Trillium Med Village, its
values, and the key aspects of its stronghold within the
home care services industry.
Trillium Med Village is a premier health care agency in
Ontario and surrounding areas. We provide a wide range of
medical and non-medical care services. Our company is
passionate about caring for individuals and especially
seniors and those in need. We strive to ensure a better
quality of life for our elderly clients and their families by
providing dependable and affordable care services.
We aim to deliver personalized care by actively engaging
with our clients and caregivers and the myriad of
communities we serve. We have also partnered with
research organizations to understand how age, sex,
diagnosis, symptoms, biology, and other factors such as
care and treatment affect the course of illness. Our goal is to
keep you or your loved ones in a safe environment and
provide them with the best care possible in a hospital or
home care facility.
Tell us more about the services that make your company
stand out from the competition?
We pride ourselves on matching highly qualified,
compassionate health care professionals to suit your needs.
We provide Registered Nurses, Registered Practical Nurses,
Personal Support Workers, or caregivers for your facility or
home. We are committed to providing our clients with
seamless service through our Total Care model. Our
patients are the center of our business. We strongly believe
that they deserve the highest quality of healthcare services
and are committed to achieving this goal through reliable
service delivery that adheres to our mission.
What is your opinion on the impact of the current
pandemic on the global healthcare sector, and how has
your company fared during the pandemic and
subsequent lockdowns?
The global pandemic has led to both physical and mental
exhaustion of the healthcare workforce and exhausted
hospital infrastructure. Additionally, we also observed that
most patients were in fear of consultation and delayed their
surgery or medical procedures. Disturbed Mental health has
also been an inevitable consequence of the pandemic. We
have tried our best to address some of these issues from our
end by providing adequate support to our healthcare
workers by not overloading them with shifts- yet providing
them with job security and making sure that our team was
available to aid them with counseling and help when
required.
We have also worked with the facilities and hospitals by
sharing their training requirements and made sure that our
36 | August 2021 | www.insightcare.com

10 Most Trusted Home Care Providers 2021
About the Leaders
Kavitha Siva
Director of Operations
Kavitha Siva is an internationally educated
professional with more than ten combined
years of research experience and education
in the field of Fronto Temporal Dementia
and Parkinson’s disease. She is a Molecular
Biologist and has contributed to the field of
molecular medicine for the treatment of
Parkinson’s disease.
Kavitha is also a professor at the George
Brown College, Toronto, where she teaches
Biology for the School of Work and College
Preparation. Kavitha Siva also serves as the
Member of the PAC (Program Advisory
Committee) for the College Teachers
Training program at George Brown College,
where she contributes towards the
promotion of the program.
Kavitha Siva is also the Subject Matter
Expert at various other organizations and
aids in the development of projects in the
areas of Biotechnology. She is currently
working on projects to integrate Artificial
Intelligence to support health care systems
in Ontario. She is also supplying health care
workers to several healthcare systems
around Ontario through various
partnerships.
She is a recipient of the Faculty of
Science International fund award at the
University of East Anglia, the United
Kingdom, during her Master’s in Science
– Biotechnology. She has received a fully
funded Ph.D. scholarship sponsored by
the University of Trento, Italy, to pursue
her project on identifying molecular
therapies for Parkinson’s disease. Her
accomplishments also include receipt of
the International Brain research
organization funding for a part of her
research at the UCL (University College
London) in the UK.
Her business acumen stems from her
dual degree in Business Administration,
Management, and Interpersonal
relations.
Her research experience and passion for
providing a cure for Parkinson’s disease
initiated the creation of Trillium Med
Village – a one-stop-shop for health care
services. She envisions a lifelong
community of Ontarians who are
provided support to get through all
ailments at all levels.
We pride
ourselves on matching
highly qualified,
compassionate health care
professionals to suit
your needs.
37 | August 2021 | www.insightcare.com

doubling from 3 million seniors in 2016 to 4.6 million
seniors.
Home care service is becoming more appealing due to
several reasons, such as long wait times and less flexibility
observed in hospitals. Moreover, the current healthcare
system is data-driven and offers personalized care and
medication. These conditions have made home care
services an alternative solution for our aging population.
Prashanthkumar Arumugam
Director of Human Resources
Prashanthkumar Arumugam is an
experienced Business Development and
Human Resources professional with
expertise in the recruitment of
healthcare workers in Ontario. His
journey began as a healthcare recruiter
wherein he focused on providing the
most suitable candidates for long-term
care facilities, retirement homes, and
hospitals across the province. His
aptitude for creating amicable
relationships with his employees
(healthcare workers) and clients has
established a trademark among our
trusted partners. Additionally, he has
been crucial in establishing partnerships
with healthcare facilities and providing
our valuable services to them.
employees were ready to start as soon as they arrived at
their workplace. We have served over 50 facilities in the
past few months during the pandemic and subsequent
lockdowns. Our focus was to establish the quality of our
services and not the quantity of our workforce.
In your opinion, what could be the future of the home
care services sector post the pandemic? And how are
you strategizing your company’s operations for that
future?
Artificial intelligence has become helpful to generate
electronic health records, process routine requests like
medication refills and result notifications. Additionally,
cameras in smartphones are also powerful diagnostic tools
to help doctors diagnose diseases and provide early and
customized intervention. Therefore, we are focusing on
projects and partnerships to integrate Artificial Intelligence
to support health care systems in Ontario.
As an established leader, what would be your advice to
the budding entrepreneurs and enthusiasts aspiring to
venture into the home care services sector?
Establishing any business requires proper planning and
strategy. This includes financial planning and backup plans
for challenges. Additionally, building a dedicated team is
crucial for the success of the healthcare business as the
measure of our success is a combination of gratification
from our healthcare employees and satisfaction among
clients. It definitely takes time and effort to build a platform
that is reliable, and we have been working round the clock
to serve the province during the pandemic.
How do you envision scaling your company’s operations
in 2021?
We aim to continue providing job opportunities to our
existing healthcare employees to retain them with us, and
we also plan to expand our collaboration with new
healthcare partners. Our dedicated continuing education
team is in the process of developing enhanced standardized
training procedures for our healthcare workers, and we aim
to offer these services to our partners as a part of our
collaboration.
It was reported that in 2016, 16.4% of Ontario’s population
was 65 years or older, and by 2041, it is projected that 25%
of Ontario’s population will be 65 years or older, almost
38 | August 2021 | www.insightcare.com