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What is MONACT?
MONACT the makers is a collective of active citizens that
aims to engage the residents of Skanes and Souani in the
decision making of the future of their natural patrimony.
The main goal of the collective is to encourage citizens to
be active in their community and give them the opportunity
to express their ideas, suggest solutions and to co-create
the future of their territory.
The following pages will guide you through the basic
identity elements (such as logo, typeface and color) and
will provide some general rules for applying them across a
variety of media types.

Contents
3 LOGOTYPE
2 COLORS & TYPOGRAPHY
4 GRAPHIC ELEMENTS
5 LOGO APPLICATIONS

1. LOGOTYPE

LOGO inspiration
The rough look of the hand drawn logo refers to the idea of the first draft of every project.
The fragment of two people holding hands is a symbol of community, collaboration and
solidarity.
and finally all these elements end up illustrating the naming of the collective MONACT.
Community Sketch Naming
5

6

LOGO VARIATIONS
The word under the logo changes depending on the event during which the logo is used.
for this project, the logo has 3 variations: the citizens collective (the makers), the
interactive device (the lab) and the inauguration event (the start).
7

CLEARSPACE & MINIMUM SIZE
The cleaspace is measured with the
size of the width of the letter ‘’O’’.
The logo has to always be legible.
The minimum size for both printed
and digital applications is determined.
Minimum print size in cm: 1.5 cm
Minimum digital size in pixels: 56.7px
8

LOGO COLOR VARIATIONS
black and white versions
Grayscale version
Black:
86%
Colored versions
9

On colored background
On a photography
10

IMPROPER USAGE
The logo should always be legible, visible, and consistent throughout our
communications. These are a few ways it should not be used:
Do not rotate it Do not stretch it Do not use it on a busy
background
11

only use colors within
the color palette
Don’t change the
position of the elements
It should be contrasted
with the background
12

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2. COLORS
& TYPOGRAPHY
10

COLOR PALETTE
The color palette is inspired from our vision, the theme we work on, the feelings we want
to transmit and our values.
#ff3c00
#012b53
#fff100
#004922
C= 0%
M= 84%
Y= 94%
K= 0%
C= 100%
M= 84%
Y= 41%
K= 36%
C= 6%
M= 0%
Y= 87%
K= 0%
C= 93%
M= 42%
Y= 100%
K= 49%
R= 255
G= 60
B= 0
R= 1
G= 43
B= 83
R= 255
G= 241
B= 0
R= 0
G= 73
B= 34
15

Typography
Our typeface Readex pro is a friendly yet bold sans-serif the helps convey our message
and complements our identity.
Readex Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
/.,;!?&+*°’=
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
/.,;!?&+*°’=
0123456789
/.,;!?&+*°’=
16

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3. GRAPHIC ELEMENTS
10