Email Marketing Course | Email Marketing Training | Learn Email Marketing

EMAIL
MARKETING

WHAT IS EMAIL-MARKETING?
Anytime a company sends out an email, aside from order
confirmations and direct responses to customer questions,
it is considered as a form of email marketing. Email
marketing is one segment of internet marketing, which
encompasses online marketing via websites, social media,
blogs and more. Email marketing include newsletters with
updates on the company or promotions of sales and
exclusive deals for subscribers. Marketing emails also seek
to share a general message on the company's behalf, such as
in the wake of a natural disaster or company scandal. At its
best, email marketing allow businesses to keep their
customers informed and tailor their marketing messages to
their audience. On the worst, this kind of marketing can drive
customers away with persistently annoying spam email.

WHY EMAIL MARKETING?
Email marketing is an exclusive way of reaching the
target customers. Messages from your friends and family
that sits next to the email will also get updates from your
company. That’s why email marketing works at its best
when it is symbolized. Emails can be shown to customer
actions so that every communication is relevant to their
interest. You can cover topics such as changes in your
company, victories www.reallygreatsite.com
and request feedback to your
customer and this list is virtually endless. Emails doesn't
go anywhere even if you have 2.5 billion users.

Email Marketing
If you are think that Email Marketing is not
of any significance for your company
then, following are 5 reasons why Email
Marketing is a channel you shouldn't
ignore:
More effective than social media for
customer learning
Economic and Cost Effective
Personal and Customizable
Action Oriented
Measurable

BENEFITS OF EMAIL-MARKETING:
Unrivalled return on investment
Instant impact
Reach a global audience
Easy to share
Drive revenue
Deliver targeted messages
Reach an already engaged audience
Low cost

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