National Brand Summary

Constructing a
National Symbol
A summary of components
and their significance.
EDELWEISS
Native to the mountainous regions in
Europe, this small flower symbolizes
strength, bravery, and love.
Translated from the German language
means “noble white.”
The flower is considered to be a
national symbol of Austria and can
be found on anything from traditional
cultural clothing and patterns to
Austrian military uniforms.
Featured here is an abstracted
representation of the flower.
Shown here, the Edelweiss has 9 total
pieces comprising the center of the
flower, 1 large and 8 small. These
represent the 9 states of Austria, the
center being Vienna, the nation’s capital
and its own state.
TYPEFACE
Written in an elegant script font, this
typeface references the value that
Austria holds in the arts.
COLORS
The flag of Austria features three
stripes of red, white, and red. The
red stands for strength and bravery
while the white stands for peace and
honesty. Red is shows as the primary
color in this mark.
The secondary color is green, this
color is often present alongside red in
traditional Austrian clothing.